behind the scenes: how the entertainment industry is tapping into social
TRANSCRIPT
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Behind the Scenes: How the Entertainment Industry is
Tapping into Social
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#SocialENT
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About
Moontoast’s Activation Marketing Platform helps brands deliver engaging social experiences across all social channels and device types.
Boston, MA Nashville, TN San Francisco, CA
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Trusted By Major Brands
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facebook.com/moontoast @moontoast gplus.to/moontoast
pinterest.com/moontoastpins youtube.com/moontoasttv linkedin.com/company/moontoast-inc
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Marcus Whitney Chief Business Development Officer [email protected] • @marcuswhitney
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Our process is simple.
A mobile-first platform that enables brands to reward customers for promoting products to their friends on social media.
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Entertainment & Social
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2012 2013 2014 2015 2016 2017 2018
$8.54
$7.69
$6.94
$6.09
$5.15
$4.23
$3.50
Media & Entertainment Digital Advertising Spending (billions)
Source: eMarketer, March 2014
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Digital Advertising Drivers
News Movies TV Games Music
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Projected mobile ad spend for 2014
$31B
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Use Social as an extension of your brand
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Television
People are looking up info on actors, plot, athletes, etc.
While watching TV…
41% 29%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
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Television
People are reading discussions about a TV program on social media sites
While watching TV…
18% 12%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
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Television
People are voting or sending comments to a Live Program
While watching TV…
12% 9%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
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Television
People are watching a certain program because of something read on social media
While watching TV…
17% 10%
on tablet on smartphoneSource: Cisco Visual Networking Index 2013-2018
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3.3 hours a day are spent on a smartphone
Source: 2014 Mobile Behavior Report by ExactTarget
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t
growth in mobile data traffic; video being a strong driver
81%
Source: Cisco Visual Networking Index
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v
Social Across the Entertainment Industry
Film TV Gaming
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How do you impact consumers at the moments that influence their decisions most?
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Drive business results for film, TV, and gaming using Social Rich Media
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Ticket Purchase
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Trailer Views
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Drive Theater Traffic
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Views
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Tune-ins
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Social Engagement
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Pre-order Signup
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Results
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Social Rich Media
45%avg conversion
rate after expansion
3.51ad unit clicks
per expansion
60%ad units that
use video
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“Moontoast has been a great partner in the Cougartown campaign because of their expertise in social rich media, having created and
pioneered the category. We are very pleased with the results.” - VP of Social Media Strategy & Innovation, TBS
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VEVO
Goals VEVO wanted to drive artist and brand awareness,
click-throughs, and conversion for their “Hottest
Latin Music Videos of Summer” campaign by
giving their fans a chance to vote.
13.69% Click-through rate
29,445 Video votes collected
44.8% Voter conversion rate
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Questions and Answers
#SocialENT
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