beige notes
TRANSCRIPT
TeamProduct Managers: Cindy Tong & Zach
Leitner
Developers: Doug Tsui, Colbert Tse & Caleb Chen
UX Designer: Linden Rock
If you could change dating…• “I wish people were more truthful
and also more open to hearing the truth.”
• “More honesty and less ghosting”
• “There is a lack of communication between people regarding what they want and value.”
There is poor communication in dating
and this causes
ghosting, lack of
closure and insufficient feedback
Problem
Problem Validation• Surveys & Interviews• Social Media• Dating Apps• Landing Page• Guerilla Marketing
If a person you dated was no longer interested, would you want to know
why?
*280 Respondents Yes!
What would you want them to tell you?
Yes!
Dating Apps & Social Media
80% response rate
Guerilla Marketing
Solution: Beige NotesWhen dating isn’t black or white, we’ll help provide clarity
Solution Validation• Eating the Dog Food• Wizard of Oz • Clickable Prototype• Usability Tests of Web App
Dog Fooding
25% Participation Rate
Wizard of Oz: Anna + Deryk
Anna’s Response
He could always make me laugh. His
hair and aviator sunglasses were so
dreamy. I was crushing on him for a
year before we actually started
talking.
She was beautiful and fun and we seemed to
get along right from the beginning. She laughed at my dumb jokes and had a personality that
intrigued me.
Deryk’s Response
What did you like the most about the person you dated?
Demo of App
Led by Doug Tsui & Colbert Tse
Market Landscape• $2.4 billion dollar
market• 22 million Tinder
matches per day - CNN
• Over 35 million Americans use online dating *
• No direct competition*Pew Research 2015
1st Year Projected Financials
COSTS: Developers: 150k Marketing: 40k UX Designers: 25kLegal: 15k Product Managers/CEO: 0 Customer Support: 0 Rent: 0 Total: $230,000
Revenue Model: Freemium model for 1st year with goal to sell to existing dating app
Future Plans & Next Steps
Thank youwww.BeigeNotes.com