being a disrupter in a disrupter - jonathon creeaune
DESCRIPTION
In a fast-moving organization, it can be challenging to introduce new product ideas that may disrupt the current flow of development. In this talk we’ll provide insight into what succeeded and what failed in gaining traction for new ideas which ultimately landed on Atlassian product roadmaps.TRANSCRIPT
![Page 1: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/1.jpg)
#atlassian
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JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Being a disrupter in a disrupterInfluencing without authority
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Influencing without authority
![Page 5: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/5.jpg)
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
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What is the problem?
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Voice of the customer
![Page 8: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/8.jpg)
• user feedback
Voice of the customer
![Page 9: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/9.jpg)
• user feedback• metrics
Voice of the customer
![Page 10: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/10.jpg)
• user feedback• metrics• competitor evaluation
Voice of the customer
![Page 11: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/11.jpg)
B U S I N E S S I M PA C T
T H E P R O B L E M
Landing your idea
S O L U T I O N
![Page 12: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/12.jpg)
What is the business impact?
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Tangible
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• revenue
Tangible
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• revenue• leads
Tangible
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• revenue• leads• bookings
Tangible
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Metrics
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• net promoter score
Metrics
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• net promoter score• monthly average users
Metrics
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• net promoter score• monthly average users• support contact rate
Metrics
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![Page 22: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/22.jpg)
B U S I N E S S I M PA C T
S O L U T I O N
T H E P R O B L E M
Landing your idea
![Page 23: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/23.jpg)
What is the solution?
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T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
![Page 25: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/25.jpg)
![Page 26: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/26.jpg)
FA N TA S T I C F I V E
Champagne disruption
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#1 establish your credibility
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#2 define success
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#3 who is doing this and when?
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#4 synchronize objectives
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#5 this takes time
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T H E P R O B L E M
B U S I N E S S I M PA C T
Landing your idea
S O L U T I O N
![Page 33: Being a Disrupter in a Disrupter - Jonathon Creeaune](https://reader033.vdocument.in/reader033/viewer/2022051411/546df9e7af795958298b5689/html5/thumbnails/33.jpg)
Champagne disruption
E S TA B L I S H C R E D I B I L I T Y
D E F I N E S U C C E S S
W H O I S D O I N G I T A N D W H E N
S Y N C H R O N I S E O B J E C T I V E S
T H I S TA K E S T I M E
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JONATHON CREENAUNE • ATLASSIAN • @JCREENAUNE
Thank you!