being bilingual is better

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Page 1: Being Bilingual is Better
Page 2: Being Bilingual is Better

Highlights  

•  BCE is an e-learning multimedia edutainment company focused on exposing early learners to a 2nd language.

•  Our vision was born out of the broad recognition of the importance of bilingualism and bi-literacy as an asset in a global economy.

•  Our initial market focus is on broadcasters, streaming networks, YouTube & video gaming companies

•  We developed an innovative approach to learning based upon a 70/30 model.

•  Our growth strategy will include other languages & geographic expansion.

•  Already in talks with Discovery, Vme Media, Chile & City of NY.

Page 3: Being Bilingual is Better

       Consumer  Problem  

•  According to LENA Research Foundation, Hart & Risely Study & Stanford research confirm we have huge “word gap” problem

•  Low income families hear 30 million fewer words by age 3 than their affluent peers

•  This 10x language degrade contributes to low academic achievement & barriers to economic prosperity

Page 4: Being Bilingual is Better

     70/30  Solu7on  

  According to a 18 yr study by PhDs, Collier & Thomas, a dual language program in schools can effectively close the achievement gap and improve student outcomes.

  We want to introduce dual language to the edutainment space by utilizing a 70% / 30% split: Spanish to English.

  None of our competing IPs are utilizing this model.

Page 5: Being Bilingual is Better

Market  Size  &  Opportunity  

By 2050 Hispanic est. pop. = 30% or 120 MM. Annual growth rate: 7.5%

The total size of the licensed market for character-based preschool properties totaled $10.4 billion worldwide in retail sales (Source: The Licensing Letter)

37 licenses made at least $100 million and four made over $1 billion in 2011

New Preschool Property Peppa Pig = $1B Brand (Source: UK White paper)

Cash Cow Dora 65 mm units sold. $11B in retail sales since 2001 (Source: Kidscreen)

Sesame Street $50MM in merchandise sales (2013) & 1B Youtube Views (Source: SS Annual Report)

* Global video content delivery network market to grow at a CAGR of 40% (2012-16)

Page 6: Being Bilingual is Better

La7no  Proprietary  IP  

9 new characters Culturally & linguistically relevant

Preschool Polished script 1 minute demo

26 episodic concepts

Page 7: Being Bilingual is Better

Example  of  a  Successful,  Global  Kid  Franchise  

US TV = 2.5% Distribution on multiple outlets.

International Broadcasting = 2.5% Program sales sold to 180 countries

Websites = 5% Where users can play games, watch clips and visit an online store

Live Events Mascots & puppets at 60 venues

Licensing = 60% 2500 products sold through Amazon & retail; 60+ licenses

Books & publishing =10% Books & ebooks sales over 2 million in store & online.

Toys Over 100 products sold with Toys R Us

DVDS & Home Entertainment = 10% Over 3 million DVDs sold; Nintendo Wii & DS

VOD & SVOD = 10% Content available through streaming

Industry Awards

Revenue Sources

Page 8: Being Bilingual is Better

   Compe77on  (La7no  IPs)  

Disney gets in the game with Handy Manny, top 10 preschool series & Sofia the Princess.

Reaches 3.5 billion people worldwide through broadcasting; 150+ licenses

#1 show on Nickelodeon

Our approach es DIFERENTE

•  Dual language (70/30 split)

•  Truly multicultural

•  Original characters

•  Deeper celebration of culture & traditions

Page 9: Being Bilingual is Better

       Marke7ng  Plan  (2015)  

Strategic partnerships Cost: $20K, Reach: 1MM influencers: preschools, City School districts, Association of Bilingual Educations, Moms, Educators, etc.

Broadcast & (S)VOD distribution Cost: $600K Reach: 11.6 Million US Hispanic Households (Univision, Telemundo, Discovery, Vme, Youtube, Netflix, Hulu, Amazon Prime, Battery POP, Hopster, Kidobe, Kidoodle.TV, PlayKids TV, Toon Goggles, Oznoz)

Youtube viral video for moms Cost: $5K Reach: 5MM moms+

TT App Cost: $30K Min. Reach: 250,000

Social, Content & Email MKT Cost: $10K, Reach: 500,000 Facebook, Twitter, Pinterest, Instagram, Mom bloggers

Objectives: Build awareness & brand equity, strategically connect with bilingual fans, promote website, and build marketing materials.

Page 10: Being Bilingual is Better

             Team  &  Advisors  

Founder & CEO Chief Education Officer Deborah Castillero Zulmaris Diaz, PhD 3x startup founder

Creative Dream Team Andres García, Tom Costantini, Ricardo Arnaiz

Award-winning Animators & Producers

Technology Advisor Lead Story Editor Anita Gupta, Founder, Kiwi Tech Jill Cozza-Turner, Emmy winner, Word World

Page 11: Being Bilingual is Better

         Money  &  Milestones  

2014 2015

$900K investment

Preproduction begins

Product development Launch of show & app

International distribution: 2

product releases

2nd Investment $1.0MM

Licensing deals signed

Multiple products released

2016 2017

3rd Investment $1.0MM

2018

2nd Series in development

Net income $(72,415) $(191,966) $1,690,720 $20,315,170 $91,678,180

EBITDA $(74,805) $(63,790) $1,818,791 $20,458,207 $88,871,978

Page 12: Being Bilingual is Better

     Use  of  Funds:    

Option 1: Fund Production & BCE Operations / $850K

•  Total production budget $600K (26 Episodes, 7 minutes) •  Operations $150K

Option 2: Fund Founder, Grant Writer & App / $150K

Option 3: Fund Founder & Grant Writer / $100K

Option 4: Fund the Founder & TT App / $80K

Option 5: Fund the Founder / $50K