being bilingual is better
TRANSCRIPT
Highlights
• BCE is an e-learning multimedia edutainment company focused on exposing early learners to a 2nd language.
• Our vision was born out of the broad recognition of the importance of bilingualism and bi-literacy as an asset in a global economy.
• Our initial market focus is on broadcasters, streaming networks, YouTube & video gaming companies
• We developed an innovative approach to learning based upon a 70/30 model.
• Our growth strategy will include other languages & geographic expansion.
• Already in talks with Discovery, Vme Media, Chile & City of NY.
Consumer Problem
• According to LENA Research Foundation, Hart & Risely Study & Stanford research confirm we have huge “word gap” problem
• Low income families hear 30 million fewer words by age 3 than their affluent peers
• This 10x language degrade contributes to low academic achievement & barriers to economic prosperity
70/30 Solu7on
According to a 18 yr study by PhDs, Collier & Thomas, a dual language program in schools can effectively close the achievement gap and improve student outcomes.
We want to introduce dual language to the edutainment space by utilizing a 70% / 30% split: Spanish to English.
None of our competing IPs are utilizing this model.
Market Size & Opportunity
By 2050 Hispanic est. pop. = 30% or 120 MM. Annual growth rate: 7.5%
The total size of the licensed market for character-based preschool properties totaled $10.4 billion worldwide in retail sales (Source: The Licensing Letter)
37 licenses made at least $100 million and four made over $1 billion in 2011
New Preschool Property Peppa Pig = $1B Brand (Source: UK White paper)
Cash Cow Dora 65 mm units sold. $11B in retail sales since 2001 (Source: Kidscreen)
Sesame Street $50MM in merchandise sales (2013) & 1B Youtube Views (Source: SS Annual Report)
* Global video content delivery network market to grow at a CAGR of 40% (2012-16)
La7no Proprietary IP
9 new characters Culturally & linguistically relevant
Preschool Polished script 1 minute demo
26 episodic concepts
Example of a Successful, Global Kid Franchise
US TV = 2.5% Distribution on multiple outlets.
International Broadcasting = 2.5% Program sales sold to 180 countries
Websites = 5% Where users can play games, watch clips and visit an online store
Live Events Mascots & puppets at 60 venues
Licensing = 60% 2500 products sold through Amazon & retail; 60+ licenses
Books & publishing =10% Books & ebooks sales over 2 million in store & online.
Toys Over 100 products sold with Toys R Us
DVDS & Home Entertainment = 10% Over 3 million DVDs sold; Nintendo Wii & DS
VOD & SVOD = 10% Content available through streaming
Industry Awards
Revenue Sources
Compe77on (La7no IPs)
Disney gets in the game with Handy Manny, top 10 preschool series & Sofia the Princess.
Reaches 3.5 billion people worldwide through broadcasting; 150+ licenses
#1 show on Nickelodeon
Our approach es DIFERENTE
• Dual language (70/30 split)
• Truly multicultural
• Original characters
• Deeper celebration of culture & traditions
Marke7ng Plan (2015)
Strategic partnerships Cost: $20K, Reach: 1MM influencers: preschools, City School districts, Association of Bilingual Educations, Moms, Educators, etc.
Broadcast & (S)VOD distribution Cost: $600K Reach: 11.6 Million US Hispanic Households (Univision, Telemundo, Discovery, Vme, Youtube, Netflix, Hulu, Amazon Prime, Battery POP, Hopster, Kidobe, Kidoodle.TV, PlayKids TV, Toon Goggles, Oznoz)
Youtube viral video for moms Cost: $5K Reach: 5MM moms+
TT App Cost: $30K Min. Reach: 250,000
Social, Content & Email MKT Cost: $10K, Reach: 500,000 Facebook, Twitter, Pinterest, Instagram, Mom bloggers
Objectives: Build awareness & brand equity, strategically connect with bilingual fans, promote website, and build marketing materials.
Team & Advisors
Founder & CEO Chief Education Officer Deborah Castillero Zulmaris Diaz, PhD 3x startup founder
Creative Dream Team Andres García, Tom Costantini, Ricardo Arnaiz
Award-winning Animators & Producers
Technology Advisor Lead Story Editor Anita Gupta, Founder, Kiwi Tech Jill Cozza-Turner, Emmy winner, Word World
Money & Milestones
2014 2015
$900K investment
Preproduction begins
Product development Launch of show & app
International distribution: 2
product releases
2nd Investment $1.0MM
Licensing deals signed
Multiple products released
2016 2017
3rd Investment $1.0MM
2018
2nd Series in development
Net income $(72,415) $(191,966) $1,690,720 $20,315,170 $91,678,180
EBITDA $(74,805) $(63,790) $1,818,791 $20,458,207 $88,871,978
Use of Funds:
Option 1: Fund Production & BCE Operations / $850K
• Total production budget $600K (26 Episodes, 7 minutes) • Operations $150K
Option 2: Fund Founder, Grant Writer & App / $150K
Option 3: Fund Founder & Grant Writer / $100K
Option 4: Fund the Founder & TT App / $80K
Option 5: Fund the Founder / $50K