being creative and having great ideas
TRANSCRIPT
Being Creative & Having Great Ideas
Andrew Lapham innov impact ltd
My background
➢ Career in digital products & solutions
➢ Set-up & ran Innovation Lab for a PLC
➢ MSc of Innovation (2nd year student)
➢ Set-up & running innov impact ltd
Creativity & having great ideas
➢ What is creativity ?
➢ What blocks creativity ?
➢ What facilitates creativity ?
➢ Creative tools & techniques
CREATIVITYGenerating novel & useful ideas
INNOVATION& Making a positive impact !
➢ The Thinking Process
➢ Patterning Systems
➢ Mind Set
What blocks creativity ?
➢ 1st Stage - Lateral Thinking
➢ 2nd Stage - Vertical Thinking
The Thinking Process
With intelligence, more is better : more thinking, more information, more knowledge.
With creativity, less is better : less conventional thinking, allowing freer interplay between areas of the brain, more connectivity, more linking in unexpected ways
Creativity is different to intelligence
Patterning Systems
Without taking your pen off the paper, connect all points with just 4 straight lines
Playfulness Facilitates Creativity
➢ Use your Imagination
➢ Go for the impossible
➢ Encourage others
Press
People Process
Product
Creative Influences
Out of the Box Thinking
Generating
Novel Ideas
Focussing
Make useful
Common ResponseNovel & useful
Constraints ?
Change your perspective
Summary
• Creativity – novelty first then useful !
• Creativity blocks – thinking, patterns, mindset
• Creativity facilitation – constraint free play !
• Creative framework, tools & techniques
