being digital the future of pr daryl willcox october 2009
DESCRIPTION
Revised version of my Online PR presentationTRANSCRIPT
Being Digitalthe Future of PR
Daryl WillcoxChairman
Daryl Willcox Publishing
Important?
More important?
Why digital?
Your stakeholders are online The media is in transformation You can learn from online communities PR is ideally suited to this role
Trad media is slipping
What is happening to media?
Fickle audiences – going online Falling print readerships Falling ad revenues Media fragmentation Journalists behaviour changing
What this means for PR
Shift focus to online High speed – goodbye 'news cycle' Direct to stakeholder engagement Understand SEO and analytics Threat from other disciplines Educate your chief exec
How?
Play with social media – best way to learn Identify target audience Find them online (search) Listen (very important) Engage (with transparency) Get press releases online Deliver variety of content
http://pipes.yahoo.com/pipes/pipe.info?_id=CJIfk9AC3hGCzbLYrbQIDg
Monitor
Resources
• Six Tips
– www.dwpubsporadic.com/online-pr.html
• Online PR whitepaper
– www.dwpub.com/whitepapers
• Book: Online PR
– sn.im/onlinepr
• Book: New Rules of Marketing and PR
– sn.im/newrulesbook
Twitter fun(this is where we use social media live to bring expertise into this presentation)
Thanks for your time
See you on Twitter@darylwillcox
This presentation can be found at:www.slideshare.net/darylwillcox/online-pr-1658047