being wise with unwanted paint
DESCRIPTION
Being wise with unwanted painT. Idea conceived in 1999 First service started with humble beginnings in 2004 1 Auckland store 6 trial days Lessons learnt the hard way, never to be repeated. Today Over 50 Resene ColorShops nationwide accept PaintWise returns - PowerPoint PPT PresentationTRANSCRIPT
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WasteMINZ Mid-Year Roundup 2013 . Wellington
BEING WISE WITH UNWANTED PAINT
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Idea conceived in 1999• First service started with humble beginnings in
2004• 1 Auckland store• 6 trial days• Lessons learnt the hard way,
never to be repeated
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Today• Over 50 Resene ColorShops nationwide
accept PaintWise returns• Plus the PaintWise service calls on
council facilities• Plus provides a paint recovery
programme for other companies
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• The key lessons?• Service must be convenient!• For us that means…
• Available in all our key stores nationwide• Whenever they are open• Customers can bring back paint when it suits
them – not to fit our timetable• Any brand so they can deal with all their paint
at once
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• If you make it easy to do the right thing many people will
• The path of least resistance is strong… People will not go far out of their way to recycle
• No-one wants to pay the cost
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• So who pays?• Resene PaintWise is part of a charitable
trust – The Resene Foundation • Funded by• Levies collected from retail sales of paints • Levies for non Resene paints returned• Resene
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• A charge to return products acts as a disincentive• Resene charges a levy upfront on purchases• No charges to Resene retail paint returns at
time of return• Legacy of Resene paint in garages prior to the
service starting can be returned free
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Key successes• Has diverted over 1 million packs from landfill• Over 50,000 litres of recycled paint provided
free to cover graffiti all over NZ• Community paint donated free from selected
stores to community projects• Over 200,000kg of steel recycled
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Key successes• The only nationwide paint and paint
packaging recovery programme to stand the test of time• Others have come and gone
• Turns 9 this year!• Accredited by the Ministry for the
Environment
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• What happens to the paint received?• Blended together to create 100% recycled paint
provided free to cover graffiti• Good quality Resene paint donated to community
groups and activities• Solventborne paint sent to solvent recovery
• Recovered solvents are reused in other industries
• Other waterborne paint used in construction materials
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• What happens to the packaging received?• Metal packaging – recycled• Plastic packaging is chipped and washed and
made back into Resene plastic pails using 100% recycled post consumer content• World first with a custom built plant
developed in Auckland to enable this
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Effects on the community/others• Moved the burden from councils and
ratepayers to paint users• Auckland Hazmobile used to accept paint
returns • Phased out over a period of time with
paint returns all redirected to PaintWise
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Effects on the community/others• Large volumes of paint available
to community groups• Has led to significant reduction in
graffiti in areas such as Porirua where they have undertaken a sustained programme to cover graffiti promptly
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Education is important too• Also includes an education element• Only buy what you need• Use up all your paint• Store paint so it lasts• Reuse packaging materials
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Education is important too• Also includes an education element• Recycle the empty container• Donate to charity• Buy good quality paint that will last• Save unnecessary washing up
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Leading the way into the future• Teaching others how to take care of paint
wastes• Resene Eco.Decorator programme
• Focused on professional contractors running their business in a sustainable manner
• PaintWise• WashWise• Sustainable principles
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Leading the way into the future• Looking at more uses for the waste
products to use them in the best way possible
• Encourage more councils to choose recycling over landfilling• Typically it is ‘cheaper’ to landfill but not if you take
all costs into account
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• Product stewardship for us is a team effort• Resene initiative with support from• Ministry for the Environment• Many councils• 3R, our operations partner• Plus most Resene staff are involved in the
programme through our stores
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WasteMINZ Mid-Year Roundup 2013 . Wellington
• We need you on the PaintWise team• When you’re next decorating,
remember to be PaintWise with your paint!
• When you’re next making decisions on paint disposal, think PaintWise!
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WasteMINZ Mid-Year Roundup 2013 . Wellington
THANK YOU