39% of Belgian own a smartphone

1,2M

2M

2,4M

95’Smartphone users spend 95 min per day on their smartphone

42%of smartphone owners search on their smartphone every day

SO

80% of smartphone

users visit social networksSO

CIAL

engage more closely

LO

79% of smartphone

users look for local information

LOCA

L

discover what’s nearby

MO54% of smartphone users are influenced

by mobile site interfaces to the point to not visit

the POS

MOBI

LE

Cu�ome� are already mobileWhat about retaile�?

any time, any place

2014Belgium

TheSTUDY

Mobile sites have

DOUBLEDDOUBLEDin one year !

2012 2013 201410%

17%33%

News

Our stores

Social networks

Mobile websites are loaded quickly.Textes and pictures are adapted to the screen size. The lecture is easier

MOBILE SITE NON-MOBILE SITE

News ContactsStores Press

Text are not fited to yourscreen

loadingtime is more important

Jo

46% of smartphone users are annoyed by the

lack of optimisation of mobile site

54%are annoyedby the

Secto� with the highe� number of mobile site

Secto� with the lowe� number of mobile site

AUTOMOTIVE HANDBAG RESTAURANT HOTEL

SECTORS WITH THELARGEST EVOLUTION

Hotel SportCenter

Telephony

SECTORS WITH THESMALLEST EVOLUTION

Nautical Chocolate

ONLY 1% OF MOBILE SITE ARECOMPLETELY OPTIMIZED

87%OWN A PRODUCT CATALOG

28%SUGGEST CURRENTPROMOTIONS

84%OWN A STORELOCATOR

50%PROVIDE A LINK TOWARDSDESKTOP SITE

52%PROVIDE A LINK TOWARDSSOCIAL NETWORKS

?WHAT A MOBILE

SITE OFFERS?

OPTIMIZED SEARCH EXPERIENCE FOR USERS

MOBILE SPECIFIC FEATURES

USER-FRIENDLY STORE LOCATOR

INCREASE OF THELOADING TIME

ON MOBILE

201227,5 sec

5,7 sec

3,1 sec

2,6 sec

2G

3G

4G

Wifi

201324 sec

5,15 sec

2,9 sec

2,4 sec

2G

3G

4G

Wifi

201440 sec

7,7 sec

3,9 sec

3 sec

2G

3G

4G

Wifi

WHY?

Rise of the number of filesand the size of the pagesof mobile sites

BUT Consumers want to access mobile site in less than 5sec,if not they leave it

Lo� ofOPPORTUNITYfor retaile�

ACCESSORIES RETAIL PRESS TRUCKING

Retail

MobilosoftobilosoftDrive traffic to your retail stores

@Mobilosoft

Facebook.com/mobilosoft

Linkedin.com/mobilosoft

Mobilosoft helps retailers to collect and manage their local marketing data (POS information, promotions, events...) and to spread it on multiple on-line media. Mobilosoft measures the impact of this di�usion in order to help retailers to improve their performances.

www.mobilosoft.com

ConclusionConclusionGoing mobile o�ers new opportunities for retailers. Customers are spending more and more time researching on mobile. Retailers have to present a website with a mobile-friendly interface in order to follow customers in all their moves and in their daily lives. Retailers proposing a mobile optimized site can improve their customers’ experiences and drive tra�c to their stores.

In Belgium, the number of smartphone is on the rise. The mobile device became a central piece of consumers’ daily lives. Going mobile creates massive opportunity for retailers.

2014Provided by

Mobilosoft MobileMobileBAROMETERBAROMETER

Provided by

10%USE FLASH, SO THEY ARENOT VISIBLE ON IOS

70%WILL NOT VISIT THEPHYSICAL STOREIF THEY CANNOT FINDTHE INFORMATION THEYARE SEARCHING FOR

Sma� scr�nsBIGo�ortunities

RISE OF VISIBILITY & RISE OF SALES

RISE OF IN-STORE CONVERSION

1

obilosoftDrive traffic to your retail stores

Sources : Technology, Media & Telecommunications Predictions, Deloitte, 2014 KloudLess, OurMobilePlanet, Gfk Retail & Technology, Mobilosoft studies

slowness of non-mobile

websites