SAVE EARTH

Introduction

Summary Process Budget

The Work

Story Character

Business Area

TV Animation Storybook Comics Licensing

Company

Company

Summary

TITLE Bellbug Story

GENRE TV Series Animation

TARGET Toddler, The age of 3~5

TECHNIQUE Full 3D

RUNNING TIME 5 minute x 52 episodes

PERIOD 2012.12 Production Completion (TV Broadcast In 2012)

“ Eco-friendly Character & Organic Animation ”

In <Bellbug Story>, there is playing children in green nature.It tells pure story and contains simple philosophy of life like grandmother’s tales.Including our 3D animation that feels like hand-made such as clay work,We will publish children’s storybook of warm heart style,Through eco-centered product licensing, <Bellbug Story> will be the representative of Eco-friendly brands.By doing so, it will be the icon of future generation of making green earth.

COMPANY PICTO Studio

Process “Pilot Supported By KOCCA <Global Animation>,2009 ”

“Main Production Supported By Seoul Ani-Center <Ani-Variety>,2010 ”

2009 2010 2011 2012

Planning Design& Pre-production

Pilot Supported By KOCCA <Global Animation>

Episode 1 (10 min)Completion

Main Production Supported By Seoul Ani-Center<Ani-Variety>

Main Production

Attract Investment,Co-production, Licensing

Main Production Of 52 Episodes Completion

Aim For TV Broadcast

Budget

Funding Composition

Pre Production Main Production Post Production Marketing

Budget $ 170,500 $ 492,400 $ 94,700 $ 189,400

TOTAL $ 947,000

Classification Organization Amount Ratio

Support Fund(Acquired)

KOCCA $ 65,000 7 %

Seoul Ani-Center $ 275,000 29 %

Funding(Attracting)

- $ 607,000 64 %

TOTAL $ 947,000 100 %

Budget“ Acquired 36% Of Production Cost With Support Fund Of The Ministry Of Culture & Seoul Authority ”

“ Attracting Investment, Co-production, Licensing ”

Story

“ Lovely Daily Life Story Of Amazing Bugs Friends In The Forest ”

In a small pond of the forest, There live father and mother bellbug.Beautiful bell sound by bellbugs makes the pond pure like a magic.One day, Popo, a cute baby bellbug, was born. Popo, a curious bellbug, went out of the pond and came to meet bug friends in the forest.They are kind Dookie, Guri-grandma who rolls cattle dung, Kaka and Coco who always fight,and Papi and Papa who like leaves….There are exciting stories that Popo plays with the amazing friends in the forest and touching stories, which will make you feel moved as the beautiful bell sound of bellbugs will do.

<Spring> <Summer> <Fall> <Winter>

Episode 1~13 Episode 14~26 Episode 27~39 Episode 40~52

Whenever Bellbug ring a bell, a pond became clear.

If it ring a bell outside, Will the air be clear?

After planting a pea having a dot, A bud having a dot sprouts.

Buds are so shy that they can't sprout when someone keep an eye on them.

If you eat all leaves, there is no place to take shelter from rain.

If it rains, grass leaves grow rapidly up, Am I growing up, too?

Some bugs are found on the cloud. How to climb they are?

Should Larva become a butterfly in the future? Couldn't be a bird?

Acorn can be a tree only if squirrels forget they are buried.

Fireflies eat moon light, then make light instead of poo-poo

Stick insect resemble a twig, Egg of them resemble seed of plants.

5 cm

4 cm

3 cm

2 cm

1 cm

5 cm

4 cm

3 cm

2 cm

1 cm

Papa Mama Popo Papi & Papa Guri-grandma

Dookie Kaebi Zizi Chuchu Moly Komuli

Wangu-grandfa Kaka Coco

Character “ Most Lovely Little Bugs Friends In The World ”

Line-up

“ Munch.. Yum Yum.. ”Naughty Papi Who Likes The Leaves

“ Ting-A-Ring~~ ” Innocent Popo Who Rings The Pretty Bell

Name : Papi Species : Stick insect Age : 3 Sex : Male Habitat : Twig Food : Leaves

PapiPopo

Name : Popo Species : Bellbug Age : A new born infant Sex : None Habitat : Pond Food : Plankton

Ting-A-Ring

Rolling~

Yum~!

Pong! Pong!

“Do you listenOur family’s harmony?”

MunchMunch..

Whoosh!

Hop!

Chuck! Chuck!

“Dad, Can I eat this?”“Son, it’s my butt.”

“ Granny, I Will Help You~! ”Smart Dookie Who Takes Action

Dookie

“ That’s My Guess~ Ho! Ho! ”Benevolent Guri-grandma Who Rolls The Ball Of Dung

Guri

Name : Dookie Species: Grasshopper Age: 5 Sex: Male Habitat: Grass thicket Food: Grass

Name : Guri Species : Dung beetler Age : Unknown Sex : Female Habitat : Cave Food : Dung

“We are best friends!”

Rolling~

Hong!Hong!

Ouch~

Hum..

“Rolling Rolling~~”

Hello~!

Flutter Flutter~

Run!

Yahoo~!

“ Chewy~ Chewy! ”Bulky Kaka Who Likes Crunching

“ Poo~ Poo! ”Lazy Zizi Who Is Like Poo-Poo

Kaka Zizi

Name : Kaka Species : Stag beetle Age : 4 Sex : Male Habitat : Tree Food : Jelly

Name : Zizi Species : Dung Spider Age : 3 Sex : Female Habitat : Flower garden Food : Flower

“I’ll bite everything~!”

Struggling~

Chewy! Chewy!

Fight!

Thump!

Dangling~

Tiresome..

Poo~Poo!glance~

“No, Thanks..I’m not a Poo!”

TV

Animation“ Warm Heart 3D Animation With Clay Texture ”

“ Aim For TV Broadcast In 2012 ”

Story

Book“ Published In Storybook For Children At The Same Time Of TV Broadcast ”

I Pick Up In The Forest! Who Are You?

Wow~ It’s Spring! Come Out~ Wherever Your Antenna Is!

Comics “ Emotional Comic Strips That Published In A Series Of Subway Newspaper, <Daily Zoom>”

> Published in book <Bellbug Story>, 2005> <Bellbug Story2> will be published, 2012

“ Safety And Healthy Products By Connecting Companies Which Produce Eco-friendly, Organic Products ”

Product For Baby

Organic Shop

Licensing

“ Natural, Simple, Emotional And Good Design ”

New Media

Fancy & Stationery Eco-cert & Campaign

Licensing

Company“ Kids Contents Planning & Producing Since 1998 ”

“ Clay & 3D Animation Production ”

PICTO StudioPicto Studio was founded as a clay animation production company in 1998.Since then, it has grown into one of the finest companies in animation business in Korea. We plan and develop television series, commercials and characters of children contents.

A representation of our work includes <Jjan Jjan Clump Family ('99~'05)>, the longest-run clay animation show in Korea, and also TV series <Papa Nono>, <Rudolf, the Reindeer> in KBS and SBS.

Our Business expansion is not only clay animation and 3D animation, but also publishing books, character licensing are including.Our project/research team is working with state-of-the-art technology to develop Argumented Reality, 3D images. We make effort day and night to enter the world market by networking with overseas distribution, investment, and production companies.

Thank you~

PICTO Studio Co., Ltd. 3F Chunil Bd. 11-6, Nonhyun-dong, Gangnam-gu, Seoul, Korea 135-812Tel. +82-2-548-0852~3 / Fax. +82-2-548-0854 / E-mail. picto@pictostudio.net

www.pictostudio.net