belleville chamber of commerce social media presentation
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TRANSCRIPT
Benefits of Social MediaAbridged
by Bill Jackson of Auffenberg Dealer Group
WHO AM I?
Associate Marketing Managerfor Auffenberg Dealer Group
Social Media Professorat Southwestern Illinois College
Social Media Instructorfor Selsius Corporate Training
Side Note: I am Bill Jackson, Not Jackie Chan
by Bill Jackson of Auffenberg Dealer Group
Where Are We Going
Consumer Evolution
Social Research
Social Networks
Get EngagedAnalytics
by Bill Jackson of Auffenberg Dealer Group
Traditional Marketing Downfalls
Advertising Outlook
Consumer Engagement
Emergence of Social Media
Consumer Evolution
What is Happening? Consumers aren’t listening anymore
Want more than 1 sided messages
Interruptive marketing has seen its day Interactive marketing is exploding
But Why? The Consumer is Evolving
by Bill Jackson of Auffenberg Dealer Group
Selecting DVRs, YouTube,
Hulu, etc. Creating
w/ Social Media Evolving
They WANT Conversation
They DON’T WANT To Be Attacked
The Audience Is…
Consumers want life without the interruptions, nobody wakes up and hopes to be marketed too.
3 out of 4 Americans use social technology 2/3 of the global internet population visit
social networks Visiting social sites is ahead of personal email
as the 4th most popular online activity 20% of all online activity is Social And, it’s growing at 3X the rate of the overall
Internet*
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* Adapted from Nielsen, Global Faces & Networked Places, 2009
Social Media Usage is Exploding
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA
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CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS
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CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
by Bill Jackson of Auffenberg Dealer Group
“Where did you eat dinner?”
“At Restaurant XYZ, and it was awesome!”
“I will have to try it out then!”
Social Research
People talk even when you aren’t listening, especially online!
WARNING:It may not be something you want too see, but it is definitely something you NEED to see.
They’re Talking“These conversations
are going to occur whether you like it or not…you can learn from that, and you
can be a better company by listening and being involved in that conversation.”
Michael Dell
by Bill Jackson of Auffenberg Dealer Group
by Bill Jackson of Auffenberg Dealer Group
What is Already Out There? Social Mention
www.socialmention.com Google Alerts
http://www.google.com/alerts Twitter Advanced Search
www.twitter.com/search-advanced Who’s Talkin
www.whostalkin.com Review Sites
Google, Yelp, Bing, etc.
by Bill Jackson of Auffenberg Dealer Group
Social NetworksWhere is the Party?
How do I get to the Party?
by Bill Jackson of Auffenberg Dealer Group
Share updates, photos, videos, and articles with “Friends”
“Friends” must be approved to be in your network
Business can create “Pages” which other Facebook users can “LIKE”
FacebookA large social network where people create profiles, exchange messages, and report status updates.
by Bill Jackson of Auffenberg Dealer Group
845,000,000+
According to the Facebook Newsroom, Jan 2012
by Bill Jackson of Auffenberg Dealer Group
You Can ‘Follow’ Other Members Whose ‘Tweets’ Will Show Up on Your feed Others Can Follow You, Too.
Twitter Members Can ‘Retweet’ tweets and from Others to Share with Their Followers, Too.
Twitter is FAST and Constantly Updating in Real-Time.
TwitterA microblogging service that enables users to send text-based posts of up to 140 characters.
by Bill Jackson of Auffenberg Dealer Group
300,000,000+
According to CNN, Jan. 2011
by Bill Jackson of Auffenberg Dealer Group
Let’s Take a Look!
by Bill Jackson of Auffenberg Dealer Group
“If you build it they will come…
by Bill Jackson of Auffenberg Dealer Group
by Bill Jackson of Auffenberg Dealer Group
It TakesENGAGEMENT
To Succeed
by Bill Jackson of Auffenberg Dealer Group
Social AnalyticsBoss “What is the ROI?”
Social Media Manager “Well, its kinda hard to explain”
by Bill Jackson of Auffenberg Dealer Group
Facebook Insights
Twitter 3rd Party Sites Hootsuite etc.
Blogs Google Analytics
In Person Track-Able Sales Foot Traffic Surveys
A business must find out what is working.
Its not a shotgun technique, it’s a sniper shot!
It’s in the Numbers!
by Bill Jackson of Auffenberg Dealer Group
Rome wasn’t build in a day.
Search for the ROI
Social Tools are often free, but TIME is not!
Social Is similar to PR, sometimes ROI is difficult to measure.
ROI can take a long period of time.
The ROI of SocialWhat is the value of a “Like” or a “Follower”?Can social be financially measured?
by Bill Jackson of Auffenberg Dealer Group
Confused?
Jump right in!
Nobody learns how to swim by watching seminars and webinars!
by Bill Jackson of Auffenberg Dealer Group
Get Help MKT228 Social Media Tools Taught at Belleville
Campus
Social Media for Business Numerous Dates 4 Hour Seminar & Lab
Find me on
by Bill Jackson of Auffenberg Dealer Group
Twitter@theBillJackson
Facebookfb /bill.m.jaxson