BellworkBellworkCopy the following sentence and the best

answer.One criterion that suggests a Web page is valid

and reliable is that it __________.

A. has numerous links to other sitesB. is maintained by a reputable organizationC. is organized according to font size and colorD. has attractive pictures that interest the

viewer

BellworkBellworkCopy the following sentence and the

best answer.One criterion that suggests a Web page is

valid and reliable is that it __________.

B. is maintained by a reputable organization

Why?DUH

Bellwork Bellwork Part 2Part 2Copy the following sentence and the best answer.Which of the following is the best definition of a primary

source?A. An artifact, document, recording, or photograph

created during the historical time being studied, or an actual retelling from a person who was there.

B. A documentary created by a person who studied information from the historical time period in question.

C. A factual definition with examples from a reference source, such as a dictionary or an encyclopedia.

D. An analysis from an outside source with personal opinions about the causes and effects of events.

Bellwork Bellwork Part 2Part 2Copy the following sentence and the best

answer.Which of the following is the best definition of a

primary source?A. An artifact, document, recording, or photograph

created during the historical time being studied, or an actual retelling from a person who was there.

Why?Because anything or anyone from the original event/time could be considered a primary source.

Homework for TodayHomework for TodayBased on the approval of your research question, continue your research: locate two reliable online sources on your research topic. They should both be supporting sources for your stance on the topic.

Product due today: a direct quote, paraphrase, or summary of both sources WITH the complete citation or URL. You may simply print or copy the source material and highlight them if you wish.

ParallelismParallelism

Writing structures that are grammatically parallel helps the reader understand the points better because they flow more smoothly. If there is anyone out there who still doubts…who still wonders…who still questions

RepetitionRepetitionRepetition can be

effective in creating a sense of structure and power. In both speech and literature, repeating small phrases can ingrain an idea in the minds of the audience.

Yes, we can, to opportunity and prosperity. Yes, we can heal this nation. Yes, we can repair this world. Yes, we can.

What is propaganda?What is propaganda?

A means of convincing people:to buy a certain productto believe something or act in a

certain wayto agree with a point of view

Common persuasive Common persuasive techniques often used in techniques often used in advertisingadvertisingBandwagonLoaded Words/Glittering GeneralitiesTestimonial Plain FolksSnob AppealMisuse of StatisticsTransferTarget Audiences

BandwagonBandwagon

A statement suggesting that everyone is using a specific product, so you should, too!

Being “in the group” makes you feel secure.

The bandwagon effect The bandwagon effect created these fine internet created these fine internet sensations…..sensations…..

Bandwagon ExamplesBandwagon Examples

Bandwagon ExamplesBandwagon Examples

Example

Loaded Words and Glittering Loaded Words and Glittering GeneralitiesGeneralities

Loaded Words = Words that will make you feel strongly about someone or something (fear, desire for success, excitement, being part of a group).

Loaded Words can be Glittering Generalities

Glittering Generalities=Words that “glitter” but give no details about the product.

“NEW IMPROVED TIDE”

Example

Example

Loaded WordsLoaded Words

Loaded Words……Loaded Words……

TestimonialTestimonial

A well-known person or a previous customer supports a product or service

Example

Testimonial from Testimonial from customercustomer

Example

Testimonials work! Testimonials work!

Plain FolksPlain Folks

When a company tries to show it is “just like you”

Persuasive device especially favored by politicians!

Example

Example

Subway Five Dollar Footlong Advertisement

Plain Old Mom FolkPlain Old Mom Folk

Plain Folk AdPlain Folk Ad

Snob AppealSnob Appeal

Just the opposite of “bandwagon”. Its message suggests: "Buying our product will make you better than everyone else--especially since other people can't afford it.“

Example

Example

Snob AppealSnob Appeal

Do This NOW Do This NOW The firstThe first 10 minutes of class (the timer is (the timer is

running)running)◦ On a new sheet of paper, rewrite your

Research Question.◦ Pre-AP & Honors should now have 4 sources.◦ Using these sources, compose a well-

constructed thesis statement that fully answers your research question.

◦ On your paper beneath this thesis statement, list one piece of information from each source you have acquired in the form of a direct quote, summary, or paraphrase WITH the complete URL or citation for each source.

◦ Refer to this board for the format of your paper.

Who can tell me about one Who can tell me about one of these persuasive of these persuasive techniques?techniques?

BandwagonLoaded Words/Glittering

GeneralitiesTestimonial Plain FolksSnob AppealMisuse of Statistics

Misuse of StatisticsMisuse of Statistics

using statistics selectively to give a more favorable view of your product

Example of Misuse of Example of Misuse of StatisticsStatistics

Example from VerizonExample from Verizon

AT&T’s replies in an ad that AT&T’s replies in an ad that gives their version of the gives their version of the map…..map…..Why the big difference? Why the big difference? Hmmmm…Hmmmm…

Example

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

Now

Let’s look at some commercial examples and discuss them as a class.

Then, you need to take out a blank sheet of paper for a quiz on the 6 propaganda techniques we’ve discussed so far.

Transfer TechniqueObjects or other people are shown

with the product or candidate being “sold” in hopes that your good feeling for those objects or people will transfer onto the product or candidate.

THE TRANSFER OF GOOD FEELINGS FROM A BACKGROUND OBJECT TO THE MAIN OBJECT.

Transfer Examples:Transfer Examples:

Transfer:Transfer:

Transfer Example:Transfer Example:

Target AudiencesTarget Audiences

Advertisers know how to target their audiences use appropriate persuasive

technique

Target Audience?Target Audience?

Target Audience?Target Audience?

Target Audience?Target Audience?

Target Audience?Target Audience?

Target Audience?Target Audience?

Target Audience?Target Audience?

Target Audience?Target Audience?