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8/3/2019 Below Line 03

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Tobacco marketing

below the lineNew promotions and how to counter them

Action on Smoking and Health Australia

www.ashaust.org.au


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Outline

1. Progress so far

2. Tobacco industry targets: then & now!

3. Why they do it? $$$$$$$

4. Where? Films, TV, mags, shops, events

5. Counter measures6. Goal: comprehensive advertising ban


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1. Progress:a long history of incrementaldecline (pc tobacco consumption)

Source: Customs and excise receipts, ABS

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

1964

1966

1968

1970

1972

1974

1976

1978

1980

1982

1984

1986

1988

1990

1992

1994

1996

1998

Tobaccoproductssoldin

Australia,

kgs,per

adult15yearsa

ndover

Landmark report of the US Supreme Court

End of broadcasting of tobacco advertisements

Start of Quit Campaigns

Federal Court ruling

on passive smoking

New health warnings

Excise increase


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3. Where is it happening?

Examples (we know about) Youth eventsfashion shows, pop concerts

Films50% increase in teen movies

Internetcigar companies using the net: seehttp://tobacco.health.usyd.edu.au/site/supersite/resources/docs/industry_advertising.htm

Magazinesaccidental, incidental or only lifestyle

Clubs and barsnicotine classrooms

Point of salein all supermarkets, shops, petrol

ExemptionsGrand Prix, Indy until 2006


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Promotions like this

at fashion eventswere found to beillegal and eventually

led to Philip Morrisand Wavesnet being

fined for breakingNSW tobaccoadvertising laws.

Very glam and very guilty


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Smoking in films by celebrities on and off screen

- on the rise;- a predictor of youth smoking.


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Heavy

metal

Slick silvercontainerspromotingStuyvesant,handed out tothe teenageaudience at aSydney popconcert event.

The brandmanufacturerssay they hadnothing to do

with it.


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Glamorous actress

Naomi Watts intheJune/July 2003Australian magazine

edition of HarpersBazaar.

The same week itwas reported thatlung cancer amongstwomen is expectedto overtake breastcancer as the No.1cancer killer ofwomen in future.

Successful, independent

and she smokes


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Chillingbravado

At point of sale -Alpine cigarettesdisplayed in shopson mock fridgeto highlight

cool image.Withdrawn in NSWbut not Qld.


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Promotion of tobacco is still allowed in F1 Grand

Prix races in many countries - including Australia,where exemptions have been granted until 2006.

Ferraris Michael Schumacher has been dubbed

the new Marlboro Man.

Formula One Fiasco


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Counter measures

1. Expose conductand seek support inmedia campaigns

2. Monitor breaches,seek fines, legalactions

3. Close loopholes inlegislative reviews(Federal TAP Act,state/territory laws)


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Goals

1. Strategy must include a complete ban onall forms of tobacco promotion and

advertising.

2. Advertising bans more effective as partof a fully funded, comprehensivetobacco control action plan.


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More information

www.ashaust.org.au

Research papers:

Stacy Carter (Sydney Uni)Worshipping at the Alpine Altar in Tobacco Control athttp://tc.bmjjournals.com/cgi/content/full/10/4/391

Jane Martin and Todd Harper (Quit Vic)2002, Trojan horses: how the tobacco industry infiltratesthe smokefree debate in Australia, Australian and NewZealand Journal of Public Health, vol. 26, no. 6, pp. 572-573.

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