ben gibson
TRANSCRIPT
Impact of Failure To Innovate
Ben Gibson Sr. Owner – Solution Architect
SyrRoc Systems
Thank You!
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• Executives and Investors want innovation and spend money on it!
• Workers have the will and the talent to innovate!
• Today, we are as technologically poor as we will ever be!
Stipulations!
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• The company lifecycle transforms the business model.
• Innovation as the business model transforms.
• “Out of the Box” thinking.
Let’s Discuss
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Innovation
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Problem
Solution
Pain
Gain
Needs
Features
Innovation changes our productivity. It
may alter our behavior…
But it doesn’t change people!
1955 – Philadelphia
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Paleofuture.gizmodo.com
Not Always for the Better
Personal Story Telling
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Caves
Kodachrome
Social Media
Innovation
• Understanding
• Technology
• Thinking
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Problem
Solution
Pain
Gain
Needs
Features
Innovation Space
The Market
Customer Segmentation
Customer Experiences
Product Features
“Normal” Innovation(Feature Space)
“Expanded”Innovation(Application, Experience Space)
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The Company Lifecycle
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EngineeringEntrepreneurs
Marketing Finance Lawyers
Revenue
Time
Business Model(Using The Business Model Canvas)
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Entrepreneurs Engineers
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The SWEET SPOT!
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• Brand Success
• Business Success
Self Deception
Business Model Derailment
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“Face reality as it is, not as it was or as you wish it to be.”–Jack Welch
• In the Box Thinking (Self Deception)– Defined by labels, concepts and assumptions. (Biases)
– Assumptions Provide Justification for action.
• Out of the Box Thinking– Defined by first hand knowledge and understanding.
– Understanding Drives actions.
Self Deception
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Will Customers Buy?
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(+)
(-)
Customer Gain
Customer Value
(0) (+)
Kodak Film1880 - 2001
Kodak Film2001 - 2015
Kodak EasyShare2001 - 2008
Premium
Pain
Business Model(Using The Business Model Canvas)
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Which Box are You In?
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“Leadership and Self Deception” - The Arbinger Institute
“Business Model Generation”- Osterwalder & Pigneur
Reading
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• Don’t let what you want to happen get in the way of what is happening! (GET OUT OF YOUR BOX!)
• Talk to People: Don’t ask if they like what you are doing, ask them about their pain!
• Sometimes innovation is about understanding what is NOT changing.
What Should You Do?
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THANK YOU!(Questions?)
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