ben van der burg - webads
DESCRIPTION
Mobile Monday Amsterdam had the honor of having Ben van den Burg (WebAds) as a speaker. He presented his view on the mobile advertising ecosystem in the presentation of "a brand new world"TRANSCRIPT
tell them?
Ben van der Burg
MOBILE ADVERTISING:
CREATING A NEW WORLD
Mobile Monday Amsterdam, 2-6-2008
What will you
TELLthem?
‘I made a lot of
MONEY ‘
‘I had
tweets ‘20K
‘I created a
NEW WORLD‘
ANTONIO
http://www.flickr.com/photos/thijshere
NEGRI
http://www.flickr.com/photos/shapeshift
EMPIRE
MULTITUDE
http://www.flickr.com/photos/kinquila
WOW
http://www.flickr.com/photos/webel
factor
Our
http://www.flickr.com/photos/amyguth
ALBERT
Tsja!...
THE HEDGEDOGconcept
Your
AUNT
http://www.flickr.com/photos/webel
Finally, now we’re talking
= cash flow
= information flow
Gower & Constance, MIT & Siemens
TELECOMApplicationDevelopers
ContentProviders
NetworkOperators
End-userConsumer
DeviceManufacturers
InfrastructureProvider
Retail
Advertiser
Triangle of
MOBILEADVERTISING
ContentProviders
Advertiser
End-userConsumer
= cash flow
= information flow
Triangle of
MOBILEADVERTISING
Content
ProvidersAdvertiser
End-user
Consumer
= cash flow
= information flow
Triangle of
MOBILEADVERTISING
Content
Providers
Advertiser
End-user
Consumer
= cash flow
= information flow
HISTORY
http://www.flickr.com/photos/gigijin
Hup
http://www.flickr.com/photos/michplay
HOLLANDHup
Keep it for
http://www.flickr.com/photos/visual_spacial
YOURSELF!
CROSSROADS
http://www.flickr.com/photos/rcsaxon
We can
http://www.flickr.com/photos/scratchbeck
DO A LOT!
STARTING…
AdvertisingMOBILE DISPLAY
http://www.flickr.com/photos/jason_coates
SEARCH
http://www.flickr.com/photos/silvery
Mobile
MARKETING
Activation of
OFFLINE MEDIA
http://www.flickr.com/photos/mattiasberg
Mobile
PROMOTIONS
http://www.flickr.com/photos/avlxyz
Services
http://www.flickr.com/photos/paulforsdick
LOCATION BASED
MOBILE
BANNERING
• Mobile Pricesheet
• Mobile Video
• Store Locator
•Product Specs
• Event Calendar
Mobile
SALES FUNNEL•Ringtones
•Wallpapers
• Mobile Gaming
• Mobile Bannering
• Click-2-Call
• Map on Mobile
• Mobile Alerts
•Mobile Configuration
• Mobile Calculator
• Mobile Barcoding
• Mobile Couponing
ABN AMRO
• Male 25-49
• 16-4 / 27-4
• 300k Impressions
• 1 - 3% CTR
De slimste belegger
Randstad
• 18+
• 7-4 / 15-5
• 80k Impressions
• 0.8 – 1.2% CTR
• 80 subscribers
Meet & Greet
Microsoft
• Male 20-49
• 15-12 / 15-1
• 725k Impressions
• 1 - 4% CTR
Office 2007
2,985 movie downloads (33%)
910 completed questionnaires (10%)
580 e-mail addresses (7%)
Univé
• 18-35
• 10-4 / 10-5
• 225k Impressions
• 0.9 – 1.2% CTR
Brommerpremie
Politie
• Campaign is running
ICT Vacature
NSWervingscampagne
• Campaign isrunning
LEARNINGS
0 1 2 3 4 5 6 7 8 9 10
multimediacontextualcrossmediaconceptual campaign
text and call back / e-mail
Campaigns
Landing pages
full multimedia site
mobile internet bannering
KEY
0 1 2 3 4 5 6 7 8 9 10
Triangle of
MOBILEADVERTISING
ContentProviders
Advertiser
End-userConsumer
= cash flow
= information flow
STEP BY STEP
http://www.flickr.com/photos/marioyvanesa
To create
A NEW WORLD
http://www.flickr.com/photos/eelssej_
END GOAL
Who you are
What you do
Why you do it
Changes slightly overtime
Influenced by Personal experiences,
technological-, political- and social developments
Different roads to end goal
THE CARPE DIEM
TheorySYNERGY
How?
Ben van der Burg
THANKS
[email protected]+316 250 042 65 ~
www.webads.nl
SMS bc ben naar 5566
voor business card