benchmark electronics creative workshop approach 1_

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BENCHMARK CONFIDENTIAL 1 Product Innovation Catalyst Creative Workshop

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Page 1: Benchmark electronics creative workshop approach  1_

BENCHMARK CONFIDENTIAL 1

Product Innovation Catalyst

Creative Workshop

Page 2: Benchmark electronics creative workshop approach  1_

BENCHMARK CONFIDENTIAL

OUTLINE Purpose Brainstorming Cost Reduction Breakthroughs and/or Value Adding Product Innovations in an iterative mode. Output Costs reductions, Ideas, Planning, Budget and Approach, documented in a PowerPoint presentation.

- Market and Business requirements and Current status as inputs

- Multidisciplinary team: electronics, mechanics, software and manufacturing - Focus: costs, quality, functionality, manufacturability and robustness

Team Multidisciplinary team of three experts of both customer and Benchmark. Benchmark will be the facilitator.

Planning 2-day workshop, 2 week lead-time Presentation on site.

Location Customer or Benchmark Location

2 Creative Workshop BALANCING USER VALUE, COST & SCHEDULE

We learned that the effect of this workshop is bigger then the sum of all elements. If your product is at the end of its lifetime and needs a serious redesign it makes sense to rethink the product value proposition. Reengineering a product with today’s technology will give you the opportunity to reduce cost and add value in one investment. We support this process with a

unique concept.

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BENCHMARK CONFIDENTIAL

VALUE ENGINEERING

3

1.  Investigate the target product for value

opportunities 2.  Determine the value of the

opportunities and the effort to implement

3.  The opportunities, the profit value & the implementation effort are documented and reviewed

1.  A financial analysis and a Margin

Improvement Report are prepared and reviewed

2.  A concept model may be created to visualize the recommendations

3.  A Business Proposal document that defines the recommendations is prepared and reviewed

1.  Strategic look at the target and its life

cycle 2.  Determine which components of product

cost will be investigated 3.  Determine & Develop

•  Scope (goals) •  Approach •  Assumptions •  Schedule

4.  Review

Discovery of Opportunities

Business Proposal

Target Planning

COST DOWN

METHOD

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BENCHMARK CONFIDENTIAL

ADDED VALUE CREATION METHOD

1.  Ideation and conception of product

solutions using scenario based design 2.  Build quick mockups to explore critical

space claims 3.  Create overall product architecture

concepts

1.  Explore critical use cases using quick

mockups 2.  Balancing the innovation with lead-

time, product cost and budget 3.  Repeating all above steps in a spiral

approach till an optimum is reached

1.  Understanding the end-customer and

user and their tasks (typical “use-cases”)

2.  Understanding existing solutions and their shortcomings

3.  Understand relevant available technologies

Scenario Based Ideation & Cost efficient constructing

User Feedback Loop

& Dfx Loop

Understand User Need & Explore new technologies

VALUE UP

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BENCHMARK CONFIDENTIAL

REFERENCES VALUE UP & COST DOWN

5

COST EFFICIENT COMPACTNESS

VALUE OF DFx / FMEA

COMPACT SPEED & PERFORMANCE

DEVELOPING WITH THE SPEED OF LIGHT How do you develop a project in 9 Months and still add value for the end-customer in an even more cost effective way?

XRF ANALYZER – INDUSTRIAL MARKET

In order to find quick cost reduction wins you need to think outside of the box; think of other ways to solve technical challenges

CLINICAL CHEMISTRY ROBOT– MEDICAL MARKET

PUMP SYSTEM – MEDICAL MARKET

In order to fit a complete rack into a shoebox size volume a cross-functional team is needed with a revolutionary mindset

DIESEL UPS / CPS – INDUSTRIAL MARKET

What if you want a pump system that needs to be manufactured in large volumes, but needs to be absolutely medically safe?

Please contact us for a presentation if you want to know more about above examples and other references

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BENCHMARK CONFIDENTIAL

APPROACH CREATIVE WORKSHOP

CREATIVE WORKSHOP

EXPLORATION AND INNOVATION 2wk Analyze product architecture and product usage. Start creating

CREATE OUTPUT Problem definition Idea generation, Diversify, Value & rank, List top-3, Estimate initial feasibility, cost, NRA, lead times Decide path forward

2 WK

BRIEFING ½ DAY Product and Market Information is shared with Innovation Team

balancing user value & cost & schedule

PRESENTATION & REPORTING ½ DAY Results – quick mockups – visuals

6

1/2 DAY 1/2 DAY 1 OR 2 DAY

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BENCHMARK CONFIDENTIAL 7

Thank you for your interest. We are looking forward to working with you.