benchmark site overview_ab_9.14.16
TRANSCRIPT
Site Overview
BENCHMARK is a business insights tool custom-made for producers and marketers of beer, wine and spirits industries. Obsessed with making a tool that is
easy to use, built to reveal insights that lead to actionable business decisions, BENCHMARK is an integrated system built to connect your field activation
with your marketing teams.
Powerful Analytics
Built for Mobile
Activity Tracking
Easy To Use
Account Transparency
Team Building ToolsClear Insights for the
Beverage Industry
Building
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Benchmark Capabilities Overview
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Benchmark Capabilities Overview
Market Transparency• Benchmark has been designed to collect data from the field
and gain meaningful insights into your sales and marketing activities. With a range of fully built activity trackers, real-time reports and intelligent analytics, Benchmark provides you ground-breaking visibility into market activity, accounts and sales
Activity Tracking• Benchmark gives you the tools to easily track your team’s sales
and activity in market and is designed specifically for the beverage industry. All of your standard metrics are set up and ready to use
• Benchmark identified the 14 most common field marketing and sales activities performed in the beverage industry and built them in standard when you sign up.
• From number of attendees, to investment, to sips on lips, to consumer reactions and photos – it consolidates all key elements of a program into one easy to find place.
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Powerful Analytics• Real Time KPI tracking• Sales reports
• Metrics
• Team Wide and individual insights
• Customized reports available upon request
Benchmark Capabilities Overview
Ready To Work• Benchmark is easy to use and set up. The administrative user
can have the site customized and ready to use on the same day they purchase, access, and invite users. Administrative log in can edit any data anywhere, run custom reports, update POS, manage users and more
Built For Mobile• Mobile Ready Website Mobile and Tablet Apps on iTunes
and Google Play
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Benchmark Capabilities OverviewKPI Management• Administrative user can set and manage individual and team KPIs• Dashboard KPIs ensures each team member is aware of KPI
achievement in real time at all times
Data Filters, Reports and Exports• Benchmark comes standard with 4 custom reports in the Admin Section• All data can be filtered in the filter section above each activity overview
• All activity overviews can be exported into excel and data points can be edited in excel or on the site through the filter section
• Administrative and Manager users can also filter data by user or territory
Mapping• Google Map Integrated allowing you to generate directions and view
accounts on google maps
• View accounts on map by account classifications, target, pending, inactive and active
• Export accounts and account addresses and sort by territory, state, city, market, district or zip code
• See accounts on the map for more efficient account planning and geo-clusters 5
Benchmark Capabilities Overview
Calendar• Utilize the calendar to invite users, distributors or agencies to
events by sending a calendar invite straight from Benchmark
• Benchmark calendar shows all logged and planned activity and alerts users to un reported activity
• Calendar also let’s team know selling days left in the month, quarter and year
• Quick view shows you all upcoming activity by user
Newsletter Function• The Newsletter is a great way to share market success with both
Qualitative and Quantitative data points and an easy to use photo chooser for photo inclusion
• Easily exported into word and can be saved and shared as a PDF
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Test & TrainBrand Education Platform
Benchmark Test and Train
•EducateField Sales Staff, Distributors, Importers, Retailers, Bartenders, Promotional Staff, Ambassadors and more.
•AboutOn an overall brand, brand initiative, sampling mechanic, distributor program, sales programs or even used as a survey tool.
•Tied ToBenchmark Account info, Promo Model Database, Staff Database and has a “standalone” activity for total test taking results.
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Test and Train Example
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Benchmark Test and Train
Test and Train can be build with as little as a sell sheet and includes:• Aninformation section•Videoorcommercials•Aquizorsurvey•Datainputsaboutquiz/survey takers•Resultsmetrics
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TOVQuizDateExported 07/08/2016DateRange 06/08/2016- 08/07/2016UserName TOVAdmin
ID User Model Agency DateTaken Duration Questions Correct Percentage Passed27 BookingAgent Aeisha Lima Elevate 07/08/2016 100seconds 10 10 100% 125 BookingAgent ElyssaXavier Elevate 07/08/2016 90seconds 10 9 90% 124 BookingAgent LEAHGUIDARELLI HARTAGENCY 07/08/2016 100seconds 10 10 100% 123 BookingAgent karima anderson Manmar entertainment 07/08/2016 90seconds 10 9 90% 122 BookingAgent LeonardoFederici Braga Manmarent 07/07/2016 100seconds 10 10 100% 121 BookingAgent ileyla alqahtani Manmar Ent. 07/07/2016 80seconds 10 8 80% 120 BookingAgent RachelRodgers Elevate 07/07/2016 100seconds 10 10 100% 119 BookingAgent Olga Kuznetsova Elevate 07/07/2016 80seconds 10 8 80% 118 BookingAgent Tracy Jones Elevate Staffing 07/06/2016 90seconds 10 9 90% 117 BookingAgent JenniferHimes Elevate 07/06/2016 90seconds 10 9 90% 116 BookingAgent FrankieLinse Elevate 07/06/2016 100seconds 10 10 100% 115 BookingAgent RoseWelty Elevate Marketing 07/06/2016 90seconds 10 9 90% 114 BookingAgent VictoriaTaylor Elevate Staffing 07/06/2016 100seconds 10 10 100% 113 BookingAgent ErinFitzpatrick Elevate 07/06/2016 100seconds 10 10 100% 112 BookingAgent LaurenDoshier Elevate 07/05/2016 100seconds 10 10 100% 18 BookingAgent Arielle Lipscomb Elevate 07/02/2016 90seconds 10 9 90% 17 BookingAgent Nageen Zarinehbaf Elevate 07/01/2016 100seconds 10 10 100% 16 BookingAgent LydiaSolano Elevate 07/01/2016 90seconds 10 9 90% 15 BookingAgent VictoriaKennedy Elevate Marketing 07/01/2016 90seconds 10 9 90% 14 BookingAgent RobertHill ElevateStaffing 07/01/2016 100seconds 10 10 100% 13 BookingAgent MeaganS XenoPsiMedia 06/23/2016 90seconds 10 9 90% 12 BookingAgent EmilyRyan BrandActivate 06/13/2016 100seconds 10 10 100% 1
Test and Train Quiz Metrics Example
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Promotions PlatformOnline Booking Form Info
• Password protected booking form
• Access to client approved Brand Ambassador database
• Increased analytics
• Ability to sort sampling events by numerous data filters
• Ability to export reports
• Analytics such as ROI, POS disbursement, marketing exposure
• Automated calendar invitations for sampling events
• Online training resource, quiz and success analytics through Test and Train
Benchmark Sampling Tools Offers
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Benchmark Sampling Tools Offers
• Login PageCustom URL would take you to password protected Promotional Booking Form and Recap Entry.
Example of URL could be: Benchmark-app/ColdSpell2016
Password: ColdSpell
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Example of Booking FormBooking Forms Include:
• Account & Main Information
• Accounts can be tied to an account database
• Market and Territory manages allocations
• Requested by identifies requestor so URL can be given to Distributor, Importer, and agency partners
• POS Kit and Uniform Information
• Manages POS kit shipping and Uniforms with ability to ship to account, agency, distributor or other
• Model and Spend Information
• Overall event information
• Includes ability to track supplement events or spends on a local level with “Local Market Spend” tracker
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• Calendar Feature shows number of events and events details per day
• Recaps are filled out online and associated with accounts
• Sales data can be entered to run ROI reports including cost of POS, staff and bar spends in account
• Detailed reports showing overall brand health and marketing impact for program including:
• Brand Visibility Information• Consumers sampled• Consumers Impacted• Bartenders Trained
• Monthly/Quarterly/Program Newsletters with photos, consumers comments and both qualitative and quantitative data are easily exported
Additional Features
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