benchmarking for social media: get social brevard presentation
DESCRIPTION
Social Media Benchmarking on Facebook is a valuable tool. You can measure your internal engagement against your external competition or to an amazing standard like George Takei. Why is he worried...he has 4.3 million fans? Engagement to your audience always involves roamers and zombie fans. Presented at Get Social Brevard.TRANSCRIPT
![Page 1: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/1.jpg)
Social Media Benchmarking
![Page 2: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/2.jpg)
measure an internal process against an external standard
![Page 3: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/3.jpg)
Engagementthe act of being captivated and motivated
Should not be based on a single “like” but an ongoing conversation
![Page 4: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/4.jpg)
4.3 million
![Page 5: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/5.jpg)
52,222 likes 14,872 shares
July 28
288 likes2 shares
August 5
![Page 6: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/6.jpg)
80,705 likes 25,711 shares
August 7
![Page 7: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/7.jpg)
He had 2.3m likes/shares/comments in the last 10 days!
Wed. August 8th
1. What was his team worried about? Newsfeed.
2. What was he testing?Everything.
![Page 8: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/8.jpg)
Are they a Facebook - Roamer?Zombie?
![Page 9: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/9.jpg)
ZombieLike pages then disappear
RoamerLike it...participates sometimes
![Page 10: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/10.jpg)
Engagement Rate Formula
= % of engagement
LikesFanbase
Comments Fanbase
SharesFanbase
+ +
![Page 11: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/11.jpg)
George Takei 2.3 m4.3 m
53%=
10 days
SocialBakers.com
![Page 12: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/12.jpg)
80% of posts should be on what your fan base has interacted with - liked,
shared, viewed.
20% is the business goal target.
![Page 13: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/13.jpg)
Partnerships
July
884904
97%=
![Page 14: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/14.jpg)
ActionLikeTakePost
WatchShopVisit
Share See
OrderTag
PromotionalEnteroffer
winnerevents
sweepstakesfree
discountcouponcontest
![Page 15: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/15.jpg)
Lead the Roamers and Zombies
Do you like this?
Let us know ___?
Did you order your___?
Have you seen it yet?
![Page 16: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/16.jpg)
2.3m likes/shares/comments in 10 days
Wed. August 8th
testing
![Page 17: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/17.jpg)
![Page 18: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/18.jpg)
Be more interesting.
Pay Facebook.
or
![Page 19: Benchmarking for Social Media: Get Social Brevard Presentation](https://reader036.vdocument.in/reader036/viewer/2022062514/55868d53d8b42a3e4c8b46d3/html5/thumbnails/19.jpg)
In social media there is no waiting.