BrightTALK’s 2016 Webinar Benchmarks ReportKEY INSIGHTS AND TRENDS DRIVING TOP WEBINAR PROGRAMMES

Data overviewMethodology

Data collected from 3600 webinars and videos published on BrightTALK

From 65 asset managers

To 130,000 investment professional subscribers (45% US, 45% EMEA, 10% RoW)

Across UK Adviser & Wealth Manager, US Advisor & Wealth Manager, Institu-tional and European Investor communities

Surveyed 300 investment professionals2

2015 Webinar Benchmarks Report

We polled our audienceResponder profiles

Analyst/Re-

searcher27%

Adviser52%

Portfo-lio Man-agers21%

Mostly Gen Y

Mostly Gen X

Mostly Gen X and progres-sively Gen Y

300 respondents

Professionals seek out experts to solve their challenges

and improve performance.

Top motivators driving research

Understand economic trends

Highlight potential investment opportunities

Provide market commentary and narrative

Researching marketplace and recommending most appropriate products and services for clients

Specialist understanding of certain products e.g. pension schemes, pension or investment advice, portfolio management

Continue Professional Development / Regulation

What do your buyers want to hear about?

Progressive marketers are shedding its promotional voice in favor

of valuable conversations

‘What’s happening’

‘Introduction to’

‘How to’

Insights from your experts

Industry news

Fund info and updates

Advisers27% weekly64% daily

Mostly Desktop at work, device for client meetings and at

home

Analysts.15% weekly79% daily

Mostly Desktop at work, device at home

Portfolio Man-agers54% weekly36% daily

Mostly Desktop at work, device at home

Videos and webinars are used throughout your buyers’ decision-making life cycle

Mobile consumption on BrightTALK up 500% in 2015 vs 2014

Top performing content – Early Stage Content

Focus on solving their problems and

then incorporate your product

and messaging.

Top webcasts by live attendees Live

Estimating the True Cost of Retirement 625

Quarterly Market Insights Update with Stephanie Flanders 575

Investment Outlook 2016: Cutting through the noise 558

Live Q&A Discussion: Matthews Asia Analysis of Market Events in China 534

The Fed’s Decision: Interest Rates and Implications for Commercial Real Estate 524

Generating Tax Alpha with Effective Asset Location 457

J.P. Morgan Market Insights with Stephanie Flanders (Q1 2016) 453

2015 - What's been happening in the Markets? 379

Matthews Asia Webcast: The China Sell-Off: Implications and Opportunities 361

Top webcast by on-demand viewings On-demand

Why Everything You Thought You Knew about Investing Is Wrong 1,555

The Myth of the Most Efficient Market 696

Supertanker funds: Liquidity issues in shallow waters? 626

Global markets: What to expect in 2016? 515

Choosing the Factor: Not Which But When 513

Factor investing putting academic evidence into practice: How to implement it in 497

Investor Behavior: The Psychology of Risk 441

The Fed’s Decision: Interest Rates and Implications for Commercial Real Estate 432

Draghi’s QE is no magic wand. Who wins? 417

Average live attendance 92 Average on-demand 121

48%of B2B videos are watched for longer than 30 minutes.

Source: Think with Google 36 minutes. average viewing time of a webinar.

Source: 2016 Webinar Benchmarks Report

Live events capture buyer’s attention

Fund updates lower viewings but hyper targeted

Average total viewings 62

Fund Update examples Total viewingStrategic Bond Fund 93An Investment Case For Japanese Equities 68Opportunities in the US Equity Markets 65Monthly High Income Fund 65Global Dividend Maximiser and Global Equity Yield portfolios 64Absolute Return Government Bond Fund monthly update 63Optimal Income Fund update 62UK Equity Income Fund 62

Global Strategic Bond Fund Monthly Update 61Global Inflation Linked Bond Fund 61Global bond market update 59Short Duration Credit Fund webinar 57European Absolute Alpha Fund 55Global Strategic Bond Fund monthly update - August 2015 55European equities market outlook 55Multi Asset Allocator range 55European Alpha and Argonaut Pan European Alpha Fund Q1 Update 54Asian Equity Income Fund Webcast 49Large-Cap Value Strategy (Value Fund) Webinar 44Global Opportunities Bond Fund 43

57% watch live

Top performing videos

Average viewing 81

Top videos Viewings

Schroders Live 324

Exploring for Opportunity in Volatile Energy Markets 287

Jim McDonald: Correction 263

Jim McDonald: Northern Trust's 2016 Outlook 237

Quick highlights: Which financial regulations should you be aware of in 2016? 235

Capital Group: A new perspective on global investing 215

Royal London Asset Management 2016 Outlook 202Volatile Global Markets: Invest in the dips & filter out the noise 200

Old Mutual Spectrum and Voyager Funds update 197

Market outlook - August 2015 174

2.3 minutes. average viewing time of a video.

Email is still the top promotion method

70% of our webinar registrations come from email invitations.“ — unbounce

Target your audience earlier in the week

Sunday Monday Tuesday Wednesday

Thursday Friday Saturday

2.20% 22.40%

20.90%

22.50%

19.60%

11.10% .90%

Most attended time of day?

14:00 GMT

Wednesdays have the highest live

attendance rate.

24.3%

Starting now emails have a 40% CTR

Starting now emails

Follow-up for registrants who missed

Pre-event reminders

Webinar re-scheduled/canceled/rerun

Registration confirmationsSource: BrightTALK

Publish more content

Number of presentations

Num

ber o

f cha

nnel

su

bscr

iber

s

05001,0001,5002,0002,5003,000

1-5 6-20 21-50 50+128

6051,195

2,884

Registrants for every 100 shares

Series10

5

10

15

20

25

30

35

26

15

11

30

The power of communities

Leverage and target the investment community

21

44% 46% 8% 2%

Region

NA EMEA APAC Other

Tap into BrightTALK’s rapidly growing Investment Communities - targeted audience to boost subscriptions and engagement time

52430

95123

134025

2013 2014 2015

Investment Audience Growth

22

Promote content across our communities to drive organic subscriptions:• European Investors (13,000

subscribers)• Institutional Investors (11,300

subscribers)• US Financial Advisor (59,000

subscribers• US Wealth Manager (16,000

subscribers)• UK Financial Adviser (16,000

subscribers• UK Wealth Manager (9,800

subscribers)• My BrightTALK Weekly Email• Knowledge Feed• Banners Strategies include

• Sponsored Summits to reach to our US and UK/EMEA database

• Content Leads using recommendation emails and social promotion

• Keyword leads help identify the propensity to buy, switch or sell

Top Trends Accelerating Pipeline Success

Content formats and stage - examples

Film Team Meeting -

Capabilities

Video Blogs – 6 key issues facing

investors

Summits on BrightTALK

Fund update webinar

Fund intro and investment

case

Highlight important issues and opportunities for investors through social selling strategies

Awareness Consideration Purchase

Join the debate on asset class Summits to reach beyond your database

Insight into your thinking can demonstrate your capabilities

Record 6 video blogs from your offices – self shoot videos

Introduce the fund, strategy and objectives – evergreen content

Detailed update from fund managers on their funds – client service proposition and supports the research process

Short form Videos for social

strategy

Strategic objective : blend your audience with hyper relevant

qualified subscribers

Jan'15

Feb'1

5Mar'

15Apr'

15May

'15Jun

'15Jul

'15Aug

'15

Sept'

15Oct'1

5Nov

'15Dec'

15Jan

'16Fe

b'16Mar'

16Apr'

16May

'160

500

1000

1500

2000

2500

3000

3500 DirectOrganicPaid

subs

crib

er g

rowt

h

Combine strategies to accelerate demand

25Month