beneficial to you class discussion. need improvements better understanding of what we need to know...
TRANSCRIPT
Beneficial to you
Class discussion
Need Improvements
Better understanding of what we need to know More clarity as to expectations
Use updated cases/textbook
More involvement by students Test-based format
Technology Integration:Turning Great Research
into Great Products
Technology IntegrationWhat Is It ?
• Approach that Firms Use to Choose and Refine Technologies Employed in New Product, Process, or Service
Technology IntegrationWhat Is It Good For?
• Translating R&D Efforts into Products– Rapidly– Efficiently– Satisfy Market Needs– Easy to Make– Return on R&D Investment
Technology IntegrationWhy Is It Important ?
• Technological Proliferation– Lots of Technologies– Lots of Sources– Lots of Choices
• Technology Change and Unpredictability
• Short Product Life Cycles
• Increased Competition
Technology IntegrationHow It Was Done (Poorly)
• Explore and Select New Technologies– Isolated Research Groups
• Refine Technologies– Development Organization
• Debug and Produce– Manufacturing Organization
• No Integration
Technology Integration
Internal/External sources
R
R
R
R
Development
Development
Development
Development
Integration
Technology IntegrationU.S. Model
• Applied Science/Basic Research Mix
• Diverse Base of Suppliers and Partners (University, consortia, small firms)
• Integrator - Responsibility for Concept Development
• Consider Wide Range of Technologies
• “Refreshing” Project Teams (New hires)
Technology Integrationin Japan
• Weaker tradition of university research/fundamental research
• Long-term employment is the norm (difficult to hire from somewhere else)
Technology Integrationin Japan
• Close Links with Suppliers
• strong cross-functional relationship among workers
• involvement for several generations of a product or process
Technology IntegrationJapan Model
• “Network of Integrators”
• Smaller Number of Technological Experiments based on extensive experience
• Incremental improvements (know what works)
• Leverage cultural advantages
Technology IntegrationR&D Organization -- Semiconductor
Percentage U.S. Japan Korea
Long-term employment 14 100 100
Ph. D. degree 59 7 24
No previous R&D experience 34 14 14
One yr. R&D experience 28 34 22
Two yr. R&D experience 23 30 23
More than two R&D experience 15 23 41
Technology IntegrationR&D Organization -- Semiconductor
U.S. Japan Korea
Experimental capacity 1,450 480 417
Average experimental iteration time 16 13 6
Average experimental iteration time 5 7 5
Technology IntegrationR&D Organization
• U.S.– Centralized R&D– Revolutionary Approach
• Japan/Korea– Networked R&D– Evolutionary Approach
Technology IntegrationLessons Learned
• Successful Integration is a Necessity
• Multiple Approaches Can Be Successful
• Approach Must Be Tailored to Local Culture and Conditions
• Leverage Research Capability
• Use Processes to Integrate Research with Markets