benefits of a content management system
DESCRIPTION
In the age of responsive websites and savvy web users, RezStream shares the advantages and benefits of using a Content Management System (CMS) to publish and edit your website. Be in control of your website's content even if you don't understand website design and coding.TRANSCRIPT
Benefits of a Content Management System
Josh Wise
VP Business Development
About RezStream
• Established in 2005• Located in Denver, Colorado• 21 Employees
WHO WE ARE
• Software and Internet Services • Independent Properties Only• 100 Rooms or Less
WHAT WE DO
• Founders of RezStream Set the Tone• Hire Passionate Professionals• Education
WHY WE DO IT
About Me
• Married 5 years, Together for 19
• 4 Year Old Daughter
• Born and Raised in Denver
• Sports Enthusiast (Denver Broncos )
• 5 Years at RezStream
• Oversee Sales, Marketing and Support
• Tricked into Adopting a Foster Dog
• Love Helping People
Josh Wise
Overview
Why You Are Here• You Wear Multiple Hats• Staying on Top of our Industry is Time Consuming• Determine if a CMS Website is a Solution for You
Overview
What We Will Cover• Static Website• Content Management System (CMS)• Advantages of a CMS Website• CMS Website Options• Website Tips for Today
Static Website
What is a Static Website?
• Most Basic Website, i.e. HTML Coding• Quicker to Develop • Content Doesn’t Change
Cons of a Static Website
• Requires Web Development Expertise to Update• More Expensive to Maintain• Increased Risk to Business
CMS Website
What are two of the greatest challenges facing
Innkeepers?
CMS Website
A Content Management System is a computer program that allows publishing, editing and modifying content from a central interface. CMS websites typically aim to avoid the need for hand coding.
What is a CMS Website?
CMS Advantages
• Stop Waiting on Someone Else• Nickel and Dimed – NO MORE!• No Design Experience Needed
YOU Are in Control
CMS Advantages
• Update your Content• Write Blog Posts• Add Images & Videos• Promote Specials• Write about Local Events• Your Website Grows with Your
Business
Content is Like Produce – It’s Better When Fresh
CMS Advantages
• Global Search• Events Calendar• Email Integration• Room Ratings• Guest Reviews• Google Maps• Google Analytics
Plug-In
CMS Advantages
• Built in SEO Features for Simplicity
SEO-Friendly
CMS Advantages
• Internet Access Required• Single Database to Update• Anytime, Anywhere from
Multiple Devices• No Special Software Required
Remote Access
CMS Advantages
• Add Unlimited Users to Assist with Management • Different Permission Levels
Available
Play Nicely With Others
CMS Advantages
• Get a Fresh Look for a Fraction of the Price
Fresh Design – Same Structure
CMS Website Options
Customizable Look and Layout Predetermined Look and Layout
Customizable Features Feature Rich – Built ResponsiveSeveral Months to Design and Develop (60-90 Days) Rapid Deployment (Live Within 5-10 Business Days)Easy to Re-Theme Design Multiple templates to choose fromMore Costly – Typically a Sizable Deposit and Final Payment
Affordable – Little to No Setup Fee, Low Monthly Fee
Requires Developer to Maintain (New Features, Security, Support)
Maintenance, Training and Support Included
Custom CMS Template CMS
Website Tips for Today
Conversions
Navigation
Visually appealing
Calls to ActionSpecials, Activities, GCs
Responsive
Newsletter signup
WEBSITE PURPOSE
Last Slide Yippee
Thank you for your time. We appreciate the opportunity to share insight on CMS websites.
Reach Us
Phone: 866-360-8210 x1Email: [email protected]
www.rezstream.com