Its Benefits in Tracking

Knowing the Nature of Your Audience

Analytics is a SET OF MEASUREMENTS that helps to understand the performance

of a website

The best way to know the nature of your audience is through the

TRAFFIC SOURCE

The most popular digital marketing analytics tools is doing it for FREE in comparison to

other analytics tools.

How Google Analytics is Becoming a

Strong Competitor with Adobe,

IBM, Webtrends, Kissmetrics.

Market Scenario

Real Time Traffic Tracking

Sources of Traffic

Which Source is More

Effective

Powerful Customizable

Reports

Breakdown of Keywords Tracking

We can get webmaster tools search query data within Google analytics by enabling the WMT

data sharing.

Very Easy to Understand Visitors, Unique Visitors, and Page Views

• Visitors represent the number of actual people that visited our site.

• Absolute unique visitors are the amount of individuals visiting your website. This is measured by the visitor's IP address. If you have 1,766 visits and 1,411 are unique, then you can conclude that there were 1,411 different people who visited your website a total of 1,766 times.

• Page views represent the total number of pages that visitors looked at on our site.

Destination Duration Pages / Screen

Per Session Event

Page Specific Analysis Tracking

Bounce rate is the percentage of visitors Those who come to your website and leave without Browsing other

pages Google analytics provides almost 95% accurate Bounce Rate

percentage in comparisons to others

Bounce Rate Analysis

Bounce Rate Analysis

Bounce Rate is actually designed to calculate the percentage of single interaction visits to a website. As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc.

Reasons for a high bounce rate

Users don’t get proper information Single page site Incorrect implementation Site design User behaviour

Content Analysis

Powerful integration with AdWords

Few More Benefits..

Email Reports

• Mobile Statistics

Social Media Report

• e-Commerce Revenue Tracking