benefits of social media for marketing & communications
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TRANSCRIPT
Gordon FletcherSalford Business School
Benefits of using Social Media for
Marketing & Communications
thefuturebuzz.com/pics/power%20users/part2/social%20media%20starfish.jpg
Some Lessons• Wetpaint• Facebook ads• Facebook fan pages• Ning• Wikipedia• Flickr• YouTube• Twitter• Creativity and competitions www.julienbagein.com/wp-content/uploads/images/social-media.jpg
Some Principles• Support
who is really on board?
• Participation web2.0 is read/write web – who is writing?
• Audience who is reading?
• Content is all important– visual culture? authoritative?
• Know the Meme • No Boundaries
should this really be separate?
• Lead, Imitate, Adapt or Learn? • Context
is this really appropriate?creativefusionmedia.files.wordpress.com/2008/12/social-media-agency-consultant2.jpg
Moving Forward• Eccl.es
(authenticated url and text shortener)
• Irl.am(QR based locational service)
• UCAS mash-up• School Developed Sim
(teaching, exec, fb, mobile)
• Closer Integration(e.g. Acoustics public engagement)
• Create Tangibility(MIT/Open Source Sentiment)
• Becoming Viral(becoming the ‘cool’ secret everyone knows)
Benefits?• Internal Improvement
(leading by example)
• Knowledge Management(we are our own audience)
• Knowledge Management(we know who, when and where)
• Offers a design sentiment• Speak to our potential students
(in their own language/medium)
• Interact with potential students
http://www.isteconnects.org/otherpics/socialmedia1.jpg
Barriers?• Internal Resistance
(low levels of personal knowledge, time, motivation)
• Information Overload(too many competing choices to make a decision)
• Content Disarray(information systems delivery, response mechanisms)
• Marketing Focus(treating social media as a special case)
• Engaging Creativity