benefitsof seo forsmall businesses

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Page 2: BENEFITSOF SEO FORSMALL BUSINESSES

I NTRODUCT ION

HTTP://TOUCHTRIGGER.CO.UK/

SMALL BUSINESSES HAVE A LOT TOBENEFIT FROM SEO AND IT IS NOT ANEXAGGERATION TO SAY THATBUSINESSES THAT DON ’T PRACTICESEO ARE IN FAR WORSE SITUATIONTHAN COMPANIES WHO INVEST INSEARCH ENGINE MARKETING.

Page 3: BENEFITSOF SEO FORSMALL BUSINESSES

01 C R E A T E U S E R F R I E N D L Y W E B S I T E

For Innovators, SEO will help youcreate a better, faster and friendlierwebsite for users. Despite the name,search engine optimization is notonly about search engines but thefocus is on the user. Following goodon-page SEO techniques improvesthe user experience and this createsa number of short term and longterm benefits.

Page 4: BENEFITSOF SEO FORSMALL BUSINESSES

02 F I N D N E WC U S T O M E R S & A S S I S TG R O W T H

If you think about it, one of the mainreasons you have a website is toincrease and differentiate your customerbase. It is a fact that businesses thathave a website grow twice as fast asbusinesses that don’t have a website.

SEO will help you gain better rankings insearch engine result pages and thistranslates to more targeted visits andessentially to more customers.

Page 5: BENEFITSOF SEO FORSMALL BUSINESSES

03 E X P L O R E N E W M A R K E T S

Web is definitely one of thefastest growing markets in Worldeconomy but it is not the onlyone. A successful SEO campaignwill help you find new marketsand explore new economies.Social media platforms andmobile marketplaces can takeyour traffic levels to a whole newstage by boosting your SEOperformance.

Page 6: BENEFITSOF SEO FORSMALL BUSINESSES

04 A C H I E V E B E T T E RC O N V E R S I O N R A T E S

An SEO optimized website is fast, easyto use and compatible with mobileand tablet devices. This alsotranslates to better conversions i.e.visitors coming to your website aremore likely to become customers,subscribers or loyal visitors.

Page 7: BENEFITSOF SEO FORSMALL BUSINESSES

05 B U I L D B R A N DA W A R E N E S S V I A R A N K I N G S

One of the hidden advantages ofranking in the top positions of theSERPs is brand awareness. Users aremore likely to trust a brand when itappears in the first places when theysearch for a term rather than brandsthat don’t have a good webpresence.

Page 8: BENEFITSOF SEO FORSMALL BUSINESSES

06 B U I L D AD E D I C A T E D F A N B A S E

A good SEO approach meansmore traffic and a great way tobuild a dedicated fan basethrough RSS feeds andnewsletter. These two servicesexisted before social media andthey are still very importantsources of traffic.So, even if you are working onyour social media marketing it isnecessary to make it easy foryour users to subscribe to yourfeed and newsletter.

Page 9: BENEFITSOF SEO FORSMALL BUSINESSES

07 S T A Y I N - S Y N C W I T HL A T E S T D E V E L O P M E N T S

The search engine industry is one ofthe fastest changing industries in theWorld. Rules and practices change allthe time and if you can stay in-syncwith the latest developments then it’sfor your benefit.

Page 10: BENEFITSOF SEO FORSMALL BUSINESSES

08 B Y P A S S C O M P E T I T I O N

Imagine two businesses in the sameniche. One of them has a SEO websiteand the other one has a non-optimizedweb presence. Other things being equal,which company do you think is moresuccessful?

Do not underestimate the power ofsearch engines and SEO and don’t forgetthat if your competitors are doing SEOand social media marketing then youhave to do it as well. If on the other handthey are not doing any of this stuff, thenit’s your chance to differentiate andmake a step ahead.

Page 11: BENEFITSOF SEO FORSMALL BUSINESSES

09 O P E N Y O U RB U S I N E S S 2 4 × 7

A business that gets organic traffic islike it is open for 24 hours per day, 7days a week. That’s the magic of theInternet and SEO. Invest time andmoney to get your website on top ofthe SERPs and gain new customerswhile your business is not operating!

Page 12: BENEFITSOF SEO FORSMALL BUSINESSES

10 S E O I S G O O D F O RS O C I A L M E D I A

A webpage with high rankingswill also gain more social mediaexposure. The relationshipbetween SEO and social media isby-directional. Social mediapopularity is good for SEOpurposes and SEO brings moresocial media visibility.