BENNETT UNIVERSITY, GREATER NOIDA

ESTABLISHED UNDER BENNETT UNIVERSITY, GREATER NOIDA, ACT-2016

(UTTAR PRADESH ACT NUMBER 24 OF 2016)

RULES AND REGULATIONS FOR UNDER GRADUATE

BA (Journalism & Mass Communication) (Applicable w.e.f A.Y. 2018 onwards)

ACADEMIC HAND BOOK FOR PROGRAMS CONDUCTED BY

TIMES SCHOOL OF MEDIA

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INDEX

Section Description Page’s No.

I The Academic System and Philosophy 2-3

II Definitions 4-5

III General Rules 6-7

IV Regulations for the BA (Journalism & Mass Communication) Program 8-24

V Instructions and Penalty for use of Unfair Means 25-31

VI Standing Orders: Campus & Library 32-34

VII BA (JMC) 2017-2020 and 2018-21 Semester-wise Credits Chart 35-40

VIII BA (Journalism and Mass Communication) Course Outline 2017-20 and

2018-21 41-62

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SECTION-I - THE ACADEMIC SYSTEM AND PHILOSOPHY

1. Vision

To provide holistic media education that blends academic rigour with professional skills.

2. Mission - The School’s Mission is to:

• Conduct a program that is industry relevant.

• Nurture students to become effective and ethical communicators.

• Sensitize students to humanitarian and socio-economic issues.

• Ensure that teaching keeps pace with changing technology.

• Conduct research and usability studies on issues that impact society and the nation.

3. Teaching Philosophy

The teaching philosophy of the School is learning by doing, and comes from the following

immortal words of Chinese Philosopher Confucius:

“I hear, and I forget

I see, and I remember

I do, and I understand”

4. The University shall achieve the same through its Academic Philosophy which is built

around five key dimensions: -

(a) Global Academic Partnerships.

(b) High Caliber National and International Faculty.

(c) Industry-Centric Curriculum.

(d) Entrepreneurial Thinking.

(e) Life and Career Ready Students.

5. Teaching Methodology / Pedagogy

The School’s curriculum and teaching practices are student-centric. The Classroom Teaching

is backed by:

(a) Project-based learning

(b) Experiential learning through lab and field assignments

(c) Training on latest versions of media software

(d) Industry visits

(e) Student-led presentations

(f) Case studies

(g) Audio-visual sessions

(h) Group/Panel discussions

(i) Guest lectures from domain experts

(j) Collaborative learning

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6. Process of learning

The learning is spread evenly across six semesters, and broadly addresses four areas:

(a) The First is introduction to the basic principles of media. This is through lectures

delivered by in house Faculty and supplemented by Visiting Faculty.

(b) The Second is development of skills, which happens in labs.

(c) The Third is sensitization to socio-economic issues, which is achieved through field

visits.

(d) The Fourth is industry exposure, which is achieved through Internship in media

companies.

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SECTION-II - DEFINITIONS

1. “Academic Council” shall mean the Academic Council of the University, as defined in the

Statutes.

2. “Attendance” means the physical presence of the student in the class which is recorded by

the Faculty or Coordinator of the subject.

3. “Backlog Paper” having a “fail grade” at the end of complete evaluation components and

opportunities

4. “Brief Syllabus” – shall refer to the broad topics that form part of a course.

5. “CGPA” shall mean the cumulative grade point average of a student.

6. “Core Courses”. Shall mean the courses which are considered mandatory to be taken by

students and shall include all compulsory courses at departmental level and must be passed

by students to fulfil the degree requirement. The courses need to be repeated by students

in case of “fail” grade.

7. “Course” shall mean a subject or curricular component identified by a designated code

number and a title.

8. “Course Coordinator” shall mean a faculty member who shall have full responsibility for the

course, coordinating the work of other faculty member(s) involved in that course, including

setting up of course syllabus, timeline for conduct of various component of the course,

Examinations and the award of grades. In case of any difficulty, the student is expected to

approach the course coordinator for advice and clarification.

9. “Curricula” This will refer to a program structure duly filled with titles and code numbers

of the courses in a program for a discipline.

10. “Degree” shall mean the degree as per nomenclature approved by the UGC, for a program

and such other degrees of the University as may be approved by the Executive Council.

11. “Detailed Course Outline” It shall comprise details such as Curriculum, Course Code, Course

Title, Brief Syllabus, Course Learning Outcomes, Pre-requisites, if any, special teaching

methodology, Evaluation Methodology etc.

12. “Elective Courses” These courses may be subscribed by a student to have flexibility to

pursue their interest in different areas of program. The elective courses are expected to

help a student to gain deeper knowledge and skills in specific/chosen areas.

13. “Executive Council” shall mean the Executive Council of the University, as defined in the

Act.

14. “Faculty Mentor” shall mean a faculty member nominated by the Department to advise /

counsel/mentor a student on matters related to the academic program, of the student.

He/she shall be responsible for acting as an interface between student, University and

parents / guardians, as required.

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15. “Grade Moderation Committee of the Department” shall mean the committee appointed

by the Dean of School for each department to moderate grades awarded by the faculty and

course coordinators in different course(s) in a semester at a given level of a curriculum. It

shall normally be headed by the Head of the Department and consist of all course

coordinators as members.

16. “Grade Moderation Committee of the School. Shall mean the committee headed by the

respective Deans of the schools and comprise the Heads, or chairpersons of grade

moderations committees.

17. “Internal components” shall mean all the evaluation components of a course such as project

submissions, viva-voce, Mid-Semester Examination and other evaluation schemes

approved by the School, other than the End Semester Examination.

18. “Internship” shall mean mandatory apprenticeship for a period of 6-8 weeks as specified in

respective program structure/curricula and rules governing the program thereto and may

carry credits.

19. “Pre-requisite” shall mean course which a student has to pass before taking another course

which has it as a pre-requisite.

20. “PG Department” shall mean Post Graduate Department

21. “Program” shall imply with reference to a degree programs or a degree program in a

particular discipline.

22. “Program Structure”: To be used for defining semester wise credits and contact hours

(distribution allotted to various types of courses in a program) like Theory, Labs ,tutorials,

Seminars and internship etc. mentioning their status as core or elective) .

23. “SGPA” shall mean the semester grade point average.

24. “Supervisor” shall mean a member of the academic staff of the University and / or from

outside the University, approved by the Vice Chancellor / Dean to supervise the student for

the designated academic activity.

25. “Student” Student shall mean a student registered for the undergraduate program for full

time study leading to bachelor’s Degree

26. “UG Department” shall mean Undergraduate Department.

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SECTION-III - GENERAL REGULATIONS

1. The University may introduce programs in any of the streams/areas specified under the

UGC Act 1956 and its Regulations on specification of degrees, and of such minimum duration

as approved by the Executive Council. The Executive Council may approve the introduction,

suspending or phasing out a program on the recommendation of the Academic Council

either on its own or on the initiative of Schools/ Department(s).

2. The admissions to a BA (Journalism & Mass Communication) program shall be generally

governed by the rules of the UGC or any other competent authority of the MHRD and shall

be as notified in the admission notification of the respective academic year.

3. The minimum entry qualification for admission to BA (Journalism & Mass Communication)

shall be such as may be laid down in the regulations or specified by the Executive Council or

guidelines laid down by the regulating bodies like UGCI. As an example, the minimum

eligibility qualification for admission to the first year UG program shall be qualifying the

Senior Secondary School Certificate (10+2) examination. While deciding the admission

procedure, the University may lay down compulsory subjects in qualifying examination in

10+2 examinations for admission for various programs. In addition, the University may also

lay down additional qualifications/examinations like etc conducted by Nationally accredited

bodies as mandatory requirements for admission to UG programs. The University may also

approve conduct of its own written test or any other method like Personal Interview (PI)

towards criteria of drawing the merit lists.

4. The date of initial registration for the UG/program shall normally be the date on which the

student formally registers for the first time. This date shall be construed as the date of

joining the program for all intents and purposes.

5. A UG program student shall be required to earn a minimum number of credits through

various academic components of a curriculum, as provided for in the regulations.

6. A UG student shall be required to complete all the requirements for the award of the degree

within such period as may be specified in the regulations below. The award of the degree to

an eligible candidate shall be made in accordance with the procedure laid down in the

regulations.

7. A student may be granted such scholarship /assistantship /stipend/contingency grant, etc.

as may be specified in accordance with the directions of the Executive Council from time to

time or regulations laid down for the same.

8. A student admitted to the programs shall be governed by the Rules, Regulations and

Procedures framed by the University and on matters of general discipline and implemented

from time to time.

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9. The students shall abide by the “Standing Orders for Students” issued by the University.

These standing orders shall deal with the discipline of the students in the Hostels,

Departments, Schools and University premises or outside. The standing orders may also deal

with such other matters as are considered necessary for the general conduct of the

students’ co-curricular and extra-curricular activities.

10. In exceptional circumstances the chairman of Executive Council may, on behalf of the

Council, approve amendments, modifications, Insertions or deletions of an Ordinance(s)

which in his/her opinion is necessary or expedient for the smooth running of the program:

provided all such changes are reported to the Council in its next meeting.

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SECTION-IV

REGULATIONS FOR THE BA- JOURNALISM AND MASS COMMUNICATION PROGRAM

1. Short Title & Commencement

These regulations shall be called regulations for the Journalism and Mass Communication

program in the University.

Duration

The duration of the program leading to award of the degree of BA (Journalism & Mass

Communication) shall be minimum three years. However, the duration may be extended

up-to five years from the date of initial registration. The maximum duration of the program

excludes the period of withdrawal, due to medical reasons. However, it shall include the

period of rustication or any other reason of discipline /academics e.g. suspension, wilful

absence by the student, not getting promotion to the next class due to poor academic

performance etc. Similarly, the minimum duration of three years shall exclude the period of

rustication for a semester or more, or any other disciplinary reason.

e.g. suspension/wilful absence by the student in a semester etc. Under such circumstances

the student shall attend the University for an additional semester or more time, as equated

to period of absence/suspension.

2. Starting or Phasing out of Program

The University may offer such UG/ programs in Media and Liberal Arts leading to award of

BA (Journalism & Mass Communication) degree as per nomenclature laid by the UGC

regulations on the subject and as may be approved by the Executive Council. The maximum

duration of each program shall be specified and may be altered in accordance with the

recommendations of the Academic Council. A program may be phased out on

recommendations of the Academic Council and approval of the Executive Council, on

account of continuous low registration in the program or any other justifiable reason like

becoming obsolete etc. Similarly, the Executive Council may approve starting of a new

program or modifying the existing one on the recommendations of the Academic Council

3. Admissions

Admission to all UG programs shall be made as per procedure to be approved by the

Executive Council and may be reviewed periodically as required. Eligibility criteria for the

program, meriting and selection policy, Fee structure, refund policy, total number of seats,

reservation policy, and special category seats, e.g. NRI/International students seats, etc.

shall be defined in the admission procedure.

4. Semester System

The UG programs in the University shall be based on Semester System; namely, Even (Jan –

June) and Odd (July-Dec) Semesters, in an academic year. Winter and summer vacations

shall be allowed, as applicable. In addition, few courses may be offered during the vacations,

as may be provided in the regulations. The courses whether offered in regular semester or

the summer /winter semester, shall be evaluated as per the policy and procedure laid down.

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5. Semester Duration

A semester will be of approximately 18-20 weeks duration. Of these, 90 days will be available

for actual instructions.

6. Courses and Degree

The UG program shall comprise following type of courses

7 BA (Journalism & Mass Communication)

7.1 The Bachelor of Arts (Journalism and Mass Communication) program offered by the Times

School of Media is a three-year program leading to a Graduation degree.

The focus of the program, which is divided into six semesters, is to provide skill-based

education to students wanting to pursue a career in media. The curriculum has designed to

provide the right mix of knowledge, perspective and skills that a student needs to succeed

as a media professional.

7.2 Pass Course and Honours Degree: A student, who enrols in the BA (Journalism and Mass

Communication) program, can either qualify for a Pass Course degree or an Honors Degree

with Specialization at the end of three years.

The Pass Course degree is awarded to all those students who successfully complete all core

courses totalling 120 credits. The minimum period to finish the program is three years.

However, the students have an extra two-year window to finish their program and get a Pass

Course degree. Those who fail to do so in five years are required to enrol once again.

The Honours degree is awarded to those students who successfully complete all Honours

courses totalling 30 credits. This is over and above the 120 credits that the student is

required to earn to get a Pass Course degree.

The Honours Courses are available to all students from the first semester, and all students

are encouraged to complete the Honours Courses. However, there may be situations where

the students may find it difficult to successfully complete the Honours Courses. In such cases,

the students can opt out of the Honours program and settle for the Pass Course degree.

The Honours Courses can’t be rolled over to another semester. They must be completed in

the designated semester. Students who fail to clear even one Honours Course are

automatically denied the Honours degree. To help the students identify the Honours

Courses, the course codes of all Honours Courses end with the letter H.

Further, credits earned in an Honours Course can’t be transferred or added to the Pass

Course credits in case a student decides to opt out of the Honours programme or fails to

clear all the Honours Courses. A student has to earn the full complement of 120 credits

assigned to core courses that constitute the Pass Course to get a Pass Course degree.

7.3 Specialization

The students, who are able to complete all the Honours Courses prescribed in the first four semesters, become eligible to specialize in one of the following four streams: Print Journalism, Television Journalism, Web and Mobile Journalism, Advertising and Public Relations. The specialization work happens in the third year of the program. The specialization is not available to students who have not been able to clear all their Honours Courses listed in the first four semester.

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8 Registration

8.1 Every student shall register for the courses that he/she wants to study for earning credits

and his/her name will appear in the roll list of each such course. No credit shall be given if a

student attends a course for which he or she is not registered. The performance of a student

in all courses, for which he/she has registered, shall be included in his/her grade card.

8.2 Registration of courses to be taken in a particular Semester shall be done according to

specific schedule announced by the Registry. In-absentia registration shall not be allowed.

Under special circumstances, the students may be allowed late registration by the Dean, till

a specified date, by paying a late fee fixed by the University along with other necessary fees.

Normally, late registration beyond 7 days shall not be allowed without sanction from the

Vice Chancellor.

8.3 At the time of fee payment and before commencement of the semester, the Registrar shall

give each student a registration record, which shall be the official record of the courses

registered. Students must ensure correctness of same as they shall be awarded grades in

the registered courses, irrespective of their claim to have registered or not registered for

the course.

8.4 Those students who join UG programs in first year shall complete the registration procedure

on a specific registration date (s), prior to the commencement of their classes.

8.5 Registration Methodology for the Courses in various Semesters, depending upon slots

availability.

Priority-1. Core Courses of the semester.

Priority-2. Electives on offer as per the curricula structure.

It shall be responsibility of the student to plan and register for the backlog courses as and

when offered.

The time table shall be announced well before the registration dates so that students are

able to make conscious choices after taking advice from the faculty mentors

8.5.1 Pre-requisites: A student shall not be permitted to register for a course unless he/she passes

the course which is a pre-requisite to that course, if specified.

8.6 Add to / Withdrawal from Registered Courses:

A student shall have the option to add-on or withdraw from Registered courses in a semester

on or before a date notified in the Academic Calendar or as laid down in the instructions. A

student may be allowed to withdraw from a course up to two weeks before the end of

Semester. For this purpose, the student has to submit his/her application on a prescribed

form, available in the Academic Section of the University after taking approvals from Dean.

8.7 Faculty Mentor: At the time of completing the registration form or any subsequent change

in the registration, every student shall consult his/her faculty adviser/nominated mentor

who shall be appointed by the Departments. The minimum and the maximum numbers of

total credits in the context of his/her past performance, backlog of courses, GPA and

individual interest should be explained to the students.

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8.8 Minimum Number of Students to be Registered in a Course:

An undergraduate elective course shall normally run only if there is a minimum registration

of 10 students in that course. However, exceptional cases may be approved by the Vice

Chancellor.

9 Course Coordinator

Every course offered shall be coordinated by a Course Coordinator appointed by the Head

of the Department. The Course coordinator shall have full responsibility for the course. He

/She shall coordinate the work of other faculty member(s) involved in that course in respect

of their participation in various activities related to the course including teaching,

attendance, evaluation through written tests, quizzes, assignments, as may be laid out in

detailed course outline document , and the award of the grades.

Course Coordinators shall also be required to prepare and issue/upload on LMS, the detailed

course outline document / syllabi to the students, before the commencement of semester.

The students may approach course coordinator for any assistance.

10 Course Codes

Each course offered by the University shall be identified by a course code. The course codes

shall be allocated by the Registrar’s Office/or authority so designated.

11 Detailed Course Outline - At the beginning of each semester, the course coordinator/

teacher concerned will circulate a detailed course outline document of the course on the

first day of the start of the semester to motivate the students. It will comprise the following:

(i) Title

(ii) Course Code

(iii) Pre-requisites

(iv) Contact Hours (L-T-P) and credits

(v) Objective(s)

(vi) Learning Outcomes

(vii) Course Outline

(viii) Equivalent course – if any.

(ix) Methodology/Conduct of Course/Detailed Course Plan.

(x) Evaluation Scheme

(xi) Text and reference books

Further, these details shall also be provided /available on the Learning Management System

for reference by the students.

12 Credit System

Each course, except a few special courses, has a certain number of credits assigned to it

depending upon its lecture, tutorial and/or laboratory contact hours in a week. A member

of the faculty, called the Course Coordinator, coordinates each course. He/she has the full

responsibility for coordinating the course, coordinating the work of other members of the

faculty involved in that course, holding the tests and awarding the grades. In case of any

difficulty, the student is expected to approach the course coordinator for advice and

clarification.

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A letter grade, corresponding to specified number of grade points, is awarded in each course

for which a student is registered. On obtaining a pass grade, the student accumulates the

course credits as earned credits. A student’s performance is measured by the number of

credits that he/she has earned and by the weighted grade point average. A minimum

number of credits should be acquired in order to qualify for the programs.

13 Credit Assignment

Lectures/Tutorials: One lecture/tutorial hour per week during the semester is assigned one

credit.

Practicals: One laboratory hour per week per semester is assigned half credit.

Thus a 3-1-2 course shall have 5 credits.

However, some courses may be of preparatory nature and have half the credit weightage of

a normal course while a few courses are without credit and are referred to as non-credit

(NC) courses.

14 Earned Credits (EC)

The credits assigned to a course in which a student has obtained ‘D’ (minimum passing

grade) or a higher grade will be counted as credits earned by him/her. Any course in which

a student has obtained F, “I” “X” or W grade will not be counted towards his/her earned

credits.

15 Examination /Evaluation System

The evaluation system of the University shall be oriented to encourage the academic

qualities listed in section 1 above. The University follows a continuous evaluation policy. This

is to train the student to put in sustained and disciplined work over the entire period of

study. The Faculty will decide the evaluation components subject to general guidelines of

the University

As a general guideline, there shall be two written examinations i.e Mid Term and an End

Term Examination for theory courses. The end semester exam should be in range of

maximum 35-50% marks.

The written examinations shall be conducted under arrangement by the Controller of

Examination. As general Guidelines following shall be adopted:

15.1 Teachers Assessment:

All theory courses shall have teachers assessment component, the weightage of which shall

be decided by the teacher. The Assessment can be structured by the concerned faculty and

conducted continuously during the semester. Teachers Assessment (TA) may be based on

Assignments, Quizzes, Homework, Presentations, Projects, Case Studies, Book Reviews, etc

awarded by the Course Coordinator/respective teacher.

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15.2 Practical/Clinical Courses:

The examination/evaluation criteria of the practical/Clinical courses shall be decided by the

respective course coordinator and wherever required on the availability of the external

experts/visiting faculty. Faculty may set/design the practical exercises out of any marks but

the overall weightage shall be in pre-defined percentage, which the concerned

faculty/course coordinator shall announce in the first class of the semester and upload on

the LMS. Methodology for evaluation of Lab component may include day to day work, lab

records, quantity/quality of work and Viva/Seminar/Practical as may be decided.

15.3 Mid /End Semester Examination:

These examinations shall be conducted by the Controller of Examination, who will finalize

and release the examination dates and schedule for the entire University.

15.4 Division of marks

Each course shall be evaluated out of some total of 100 Marks. Faculty may set the papers

out of any marks, but the overall weightage shall be in pre-defined percentage which the

concerned faculty/course coordination shall announce in the first class of the semester and

also load on the LMS.

15.5 Grading System for Courses:

(i) Students obtaining grades O to D shall be declared pass. Students failing to meet the

minimum cut off marks in the subject will be awarded F grade.

(ii) The grades shall be decided on the aggregate of evaluation of all the components as per

defined weightage

(iii) The grading shall be based on relative grading method as decided by the coordinator

for the course.

15.6 Grading for failing to meet Attendance Requirement.

(i) A student is required to attend all the classes.

(ii) If the attendance profile of a student is unsatisfactory (as given in the rules in

subsequent paragraphs, he/she will be debarred. Any student, who has been awarded

X grade because of being debarred due to attendance shortage, shall not be allowed to

take the supplementary Examination, unless so specified by the University The student

shall have to register for the course in the regular semester when offered as a backlog

course.

16 Make Up Examinations (For Mid Term only)

A student may apply for a makeup examination when he/she is not able to take the exam

due to reasons of personal medical condition or compassionate reason like death of a very

close relative. No other contingencies are acceptable. Except in case of medical emergency,

a student needs to seek advance approval from appropriate authority before missing the

Examination. Following rules shall govern the makeup examinations:

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16.1 Theory Courses.

(i) A student missing Mid Term Examination can take a make-up Examination. No makeup

examination is allowed for end semester examination and policy for same is laid down

separately

(ii) The students must put up the request for make-up Examination along with the medical

documents to prove the genuineness of the case (for having missed the Examination)

within 5 days of last date of Examination.

(iii) The students who miss the Examination due to medical reason must attach the opinion

of the University Medical Officer (UMO) after showing all medical documents to

him/her.

(iv) The genuineness shall be reviewed and approved by the Vice Chancellor, whose

decision shall be final.

(v) The make-up Examination shall be held between Mid Term & End Semester

Examination and the dates shall be notified in the academic calendar.

(vi) In case a student misses the make-up Examination also, then no further chance will be

provided.

(vii) The duration of Examination shall be as decided by the Faculty/course coordinator.

(viii) Genuine approved cases shall be notified by the Registrar based on the requests

received and only such students shall be allowed to take make-up Examination in the

subjects where approval has been granted.

(ix) The date sheet need not be taken out as the make-up examination shall be conducted

under arrangement of concerned faculty, who after evaluation and sharing the

evaluated answer sheet with student shall submit marks to the Registrar.

16.2 Makeup of End Semester Examination

It is mandatory to appear in the end semester major examination to obtain any grade for

a course. A student who missies the end-semester major examination shall follow a similar

procedure as outlined above, to obtain approval of the Vice Chancellor to prove genuineness

of the case. The student whose case is approved as genuine shall be awarded “I” Grade in

the semester results in the given subject. The student shall be allowed to appear in the

supplementary examination of the said subject. However, the grades shall be worked out by

computing the marks obtained by students in Mid Term Exams, TA, Lab and supplementary

examination (equated to the weightage of end semester examination). The total marks shall

be compared with the marks of the class as in the regular semester for award of grade.

16.3 Missing Component exam of Laboratories/Projects/Other type of Courses

If a student misses out the any component of examinations or the events for the Labs/

projects/ viva/scheduled examination which is part of teachers assessment on specified

dates they must put up the request, to the Faculty for Lab and supervisor for Project courses

to allot alternate date(s). The requests shall be put up by the to the Dean who shall verify

the case and provide alternate date(s), if considered genuine. Dean may seek views from

the UMO in cases of medical reasons. The decision of Dean shall be final.

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16.4 Makeup of End Semester Viva of Projects

It is mandatory to appear in the final Viva examination to obtain any grade for a project

course. In case of student missing the same for genuine reasons; similar method as given

for written examination of theory courses shall be followed.

16.5 Procedure to be adopted by students in case of missing any of the specified

Examination(s).

Following procedure shall be adopted for establishing genuineness of the case.

(A) Action by the student (Medical Cases)

(i) They should report absence from the Examination(s) by fastest possible means to

the Registrar/controller of Examination. It could be email or written

communication by speed post or sent by hand through any means. In case of

Hosteller’s, if a student falls sick while residing in the hostel, he/she should seek

advice of the University Medical Officer.

(ii) The said report should preferably be sent prior to the Examination, but not later

than 5 days after the last date of the said Examination.

(iii) The student should on re-joining;

(a) Report to the University Medical Officer with complete medical documents

to include referral/Prescription slip of the doctor specifically indicating the

disease and medicine prescribed, investigation/Lab reports and discharge

slip in case of admission should be provided,

(b) Obtain his/her views on the genuineness of the case on the proforma

available with the Medical Officer and submit the documents along with the

proforma with remarks of the University Medical Officer to the

Registrar/controller of Examination, not later than 5 days after the last date

of Examination.

(iv) In case delay beyond 5 days is anticipated the student should arrange for the

medical documents to be sent to the University Medical Officer by hand through

a friend/relative etc. and get the said genuineness proforma filled-up and deposit

the same with the Registrar/controller of Examination.

(v) No request later than 5 days after the last date of Examination shall be accepted

for reasons of ignorance or any other reasons.

(B) Action by students (any other reason)

In case the student has to miss Examination due to genuine reason other than medical,

prior written sanction of Vice Chancellor and in his absence Dean) is mandatory. No

post facto requests shall be accepted in any case. The approval should be deposited

with the Registrar /Controller of Examination before the Examination.

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(C) Approving genuineness in each case is prerogative of the Vice Chancellor and student

shall have no right to appeal on the same. Therefore, student should not make an

assumption that reporting sick and obtaining the slip for rest etc. from the Medical

Authorities including University Medical Officer is an adequate reason to exempt them

from the examination.

17 Supplementary Examination

17.1 The supplementary examinations shall be held for each commiserating semester in January

for Odd semester and June/July for Even semester respectively. A student may avail second

chance of supplementary examination i.e. in semester immediately succeeding first

supplementary exam.

17.2 Eligibility Students with ‘F’ grade (Except indulging in UFM) are eligible to appear in the

Supplementary Examination/second supplementary chance.

17.3 Conduct

(i) Supplementary Examinations shall be held twice in an Academic Session i.e in Jan (For

odd semester immediately preceding the examination and Even semesters for 2nd

supplementary chance) . Similar procedure shall be followed for supplementary and 2nd

supplementary examination of Even semester. The dates shall be announced in the

Academic Calendar. The supplementary examination shall be conducted under COE. The

list of eligible students shall be circulated by registrar, to enable registration by

students.

(ii) The Supplementary Examination shall be of the same duration as end term examination.

(iii) The Supplementary Examinations will cover, the entire syllabus, covered in the

semester.

17.4 Grading in supplementary Exam.

Grade shall be determined on the basis of marks obtained by the students in the

Supplementary Examination of the subject only. The maximum grade awarded for the

supplementary Examination shall be up to C+ (grades comprising F, D, C and C+). Those

students who get F grade will have (i) option to appear in 2nd supplementary examination in

ensuing semester or (ii) register afresh in the courses, whenever next available in the regular

semester. The students who take supplementary examination as make up for the end

semester major examination shall be awarded regular grades as out lined above.

17.5 Supplementary for Projects. There shall be no supplementary examinations for the projects,

except make up examination for missing the final viva as per rules outlined above.

17.6 Treatment of failed students

If a student fails in the both the Supplementary Examinations, he/she shall have to reregister

for the subject, in the immediate following corresponding regular semester, where the

subject is on offer.

17

18 Provision for Summer Term

To assist the students in clearing the backlog courses, an additional Summer Term may be

run by the University, if required, as per the details below.

(i) Parameters:

(a) Duration - Normally 5-6 weeks

(b) Registration for summer courses - Schedule shall be announced by Registrar in

consultation with Dean.

(c) Examinations and Marks - Maximum of two written examination, TA and Lab as

required

(d) Maximum number of courses allowed to be registered by a student - 2

(e) When a student registers for the project course he/she is not entitled to register

for any other course.

(f) Student awarded fail grade or debarred from appearing in end semester

examination in Even Semester, will also be eligible to opt for Summer Term.

(g) Due to limited duration of summer semester, Late registration shall be allowed

up to maximum of 2 days with approval of Dean

(h) Courses offered initially for the summer term may be withdrawn at the

discretion of the University, if the registration in the course is less than 5

students up to 3 days prior to start of the summer term.

(i) The student can register only for the courses which are on offer. The courses

shall be decided by the Deans in consultation with HoDs/Faculty and then

notified well in advance.

(j) Attendance for registered students is mandatory. Attendance rules, as for

normal semester, shall apply for the summer semester also. No deviations in this

regard shall be made

(k) Fee structure shall be notified as approved by the management.

19. General Rules: Examinations

(a) Showing the Answer Scripts. The answer scripts of all written Examinations i.e. M-1,

M-2, end semester examination or any other written work conducted by a teacher

shall be shown to the students. Students desirous of seeing the marked answer scripts

of end Semester Examination, has to ensure their presence before results are

declared, as per dates notified in the Academic Calendar.

(b) Marks/Answer Sheets of all other tests shall also be shared with the students and thus,

there shall be no scrutiny of grades. However, before the grades are forwarded to

Registrar/Controller of Examination, they should be displayed provisionally and time

given to students, to discuss the same with respective course coordinators/faculty.

Changes, if any due to computational errors only, should be incorporated only after

18

approval of Chairman, Grade Moderation Committee of the University before final

results are forwarded to the Registrar/Controller of Examination.

(c) No appeal shall be accepted for scrutiny of grades.

(d) Examination Fee for Supplementary. A fee of Rs.1000/- per course or as decided by

the Management from time to time will be charged from the students. 20 Grading

System

20.1 Letter Grades which shall be considered/ awarded based on student’s marks are as below:

Letter Grade (O) A+ (A) B+ (B) C+ (C) D F

Grade Point 10 10 9 8 7 6 5 4 0

20.2 Award of Grades

Students obtaining grades A O to D shall be declared pass. O Grade shall be given to a student

having extremely outstanding performance. Students failing in subject will be awarded F

grade. The grades for courses shall be decided on the aggregate marks of all the components

of evaluation like written tests, and Teachers Assessment and Practical’s which shall be

evaluated similarly as per the procedure outlined.

20.3 General Guidelines for the Award of Grades

The following are the general guidelines for the award of grades:

(i) All evaluations of different components of a course shall be done in marks for each

student.

(ii) The marks of each component of evaluation shall be reduced to the approved

weightage and then each component added to get total marks on a 100-points scale.

The rounding off shall be done on the higher side.

(iii) The Grades may be awarded by any of the methods as approved by the Academic

Council and generally as a relative grading. The grade boundaries may be decided by

the course coordinators. However, the reason for same may be justified during the

grade moderation committee meetings.

(iv) “O” grade shall be awarded in rare cases of extra ordinary performance. Invariable

student having less than 30% marks will be awarded Fail Grade

(v) The provisional grades shall be awarded by the course coordinator. The same shall be

moderated by Grade Moderation Committee at Department and School level.

(vi) The grades should be finalized within time announced in the Academic Calendar. The

course coordinator shall have full responsibility for this purpose.

19

20.4 Structure of Grading of Academic Performance

The following shall be the structure of grading for academic performance of the students:

Grade Grade Point(s) Description of performance

O 10 Extra Ordinary Performance A+ 10 Excellent -Exceptional Achievement

A 9 Excellent

B+ 8 Very Good

B 7 Good

C+ 6 Above Average

C 5 Average D 4 Pass

F 0 Very Poor

Credit is not earned and the course will not satisfy any requirements.

The course has to be repeated.

AU - Audit Pass. Students failing in audit course shall not be awarded any grade

W - Withdrawal

X - Debarred due to attendance

‘I’ - Incomplete / Continued Project

20.5 Description of other Grades

D Grade

The D grades stands for marginal performance, i.e. it is the minimum passing grade in any

course. D grade shall not be awarded below 30% marks, though each teacher may set higher

marks for same.

F Grade

The ‘F’ grade denotes a very poor performance, i.e. failing a course. A student has to repeat

all courses in which she/he obtains ‘F’ grade, until a passing grade is obtained. In the case of

‘F’, no Grade points are awarded. However, the credits of such courses shall be used as

denominator for calculation of GPA or CGPA.

W Grade

The ‘W’ grade is awarded to a student if he/she is allowed to withdraw for an entire Semester

from the University on medical grounds for a period exceeding five weeks.

20

‘I” Grade

The ‘I’ grade is awarded when the student is allowed additional opportunity like make up

Examination etc. based on which the grade is to be decided along with other components

of the evaluation during the semester

An incomplete grade of ‘I’ may be given when an unforeseen emergency prevents a student

from completing the work in a course. The ‘I’ must be converted to a performance grade (A

to F) within 90 days after the first day of classes in the subsequent regular semester.

X Grade

It is equivalent to Fail grade, but awarded due to student falling below the laid down

attendance requirement. Students having X grade shall be required to re-register for the

course, when offered next.

AU Grade

The grade denotes that student registered for the audit course has passed the same.

However, no credits are awarded for the audit courses.

21. Grade Moderation

21.1 The Grade Moderation Committee of the School or Department for the courses shall

comprise respective HODs and the course coordinators / teachers, connected with the

course. This committee shall be responsible for adherence to the guidelines for the award

of grades as decided from time to time. The grades thereafter shall be moderated at School

level, under chairmanship of Dean. The Chairman, Grade Moderation Committee for

forwarding the final grades to the Registrar. The Chairman, Grade Moderation Committee

shall also retain the record copies of the marks and the grades along with the statistical

parameters for all the courses moderated and forward a copy of the same to the Registrar.

21.2 The remarks for discipline shall be moderated by the discipline committee constituted by

the Vice Chancellor and shall follow the laid down parameters for such purpose.

22 Conversion of grades into percentages

The performance of the student is measured in terms of CGPA (on a 10 point scale).

However, on request from the Indian Industry and oversees University’s querying on

percentage obtained by students, it is essential to provide equated percentage to students

on a grade sheet. For this the CGPA shall be multiplied by 10 and resulting figure rounded

off to the second digit

23 Evaluation of Academic Performance

23.1 The performance of a student will be evaluated in terms of two indices, viz., the Grade Point

Average (GPA) in the first semester (which is the Grade Point Average for a semester) and

Cumulative Grade Point Average (CGPA) which is the Grade Point Average for all the

completed semesters at any point in time.

21

Grade Point Average (GPA)

The GPA is calculated on the basis of grades obtained in all courses, except audit courses,

registered for in the semester and shall be reflected in the semester grade sheet. It is

calculated as below.

(a) Multiply the credits by the points assigned to the grade concerned in the table above.

(b) Add the total grade points for all the registered courses of the semester.

(c) Divide the total grade points by the total number of registered credits.

23.2 The overall Grade of a student in the program of study upto the end of a particular Semester

shall be called Cumulative Grade Point Average (CGPA). The total grade points scored in

different semesters are added up and divided by the total number of registered credits till

then. It indicates the Cumulative Grade Point Average and shall be reflected in the grade

sheets from Semester-2 onwards.

An Example of these calculations is given below:

I Semester

Course Course Grade Earned Grade Points

No. Credits Awarded Credits Points Secured

(1) (2) (3) (4) (5) (6)

MCBA101P 4 C 4 6 24

MCBA103P 4 C 4 6 24

MCBA105L 3 C+ 3 7 21

MCBA107P 4 A 4 10 40

MCBA109L 4 A 4 10 40

MCBA111L 2 A 2 10 20

MCBA113 1 B 1 8 08

Credits registered in the I Semester (total of column 2) = 22

Earned Credits in the I Semester (total of column 4) = 22

Points secured in the I Semester (total of column 6) = 177

SGPA (I Semester) = (177 / 22)

CGPA (At the end of I Semester) = Not Applicable

= 8.04

22

II Semester

Course Course Grade Earned Grade Points

No. Credits Awarded Credits Points Secured

(1) (2) (3) (4) (5) (6)

MCBA102L 4 C+ 4 7 28

MCBA104L 4 F 4 0 0

MCBA106L 4 B 4 8 32

MCBA108P 2 C 2 6 12

MCBA1110L 1 A 1 10 10

MCBA1112L 4 A 4 10 40

MCBA114P 1 C+ 1 7 07

Credits registered in the II Semester (total of column 2) = 20

Earned Credits in the II Semester (total of column 4) = 16

Points secured in the II Semester (total of column 6) = 129

SGPA (II Semester) = (129/20) = 6.45

CGPA (at the end of I Year) = (177 + 129) / (22 + 20) = 7.28

24 Academic Performance Monitoring and Load Restriction

HOD / Faculty mentors should monitor the academic performance of students at the end of

each semester and may put him on load restriction, if required.

25 Conditions for Pass and Progression. A student would be allowed to continue with the

program with following preconditions:

(i) Student should obtain a minimum CGPA of 3 on 10-point scale to be promoted to 2nd

year

(ii) For a student to be promoted to 3rd year, it is essential that he/she does not have any

backlog courses of 1st year

(iii) Maximum duration permitted for completion of program shall remain as specified for

the program in the rules

(iv) No special consideration shall be given to the student for clearing the back-log courses

and student himself/herself shall be responsible for planning registration and clearing

the same.

23

26 Conditions for Award of a Degree. A student shall be considered for award of degree only

on fulfillment of following conditions:

(i) Earning the minimum credits as specified in the curriculum of respective program.

(ii) Should complete the requirements of the Degree in maximum duration specified for

the program. Semester withdrawals due to medical reasons are not counted in

fiveyears. However forced withdrawal of students e.g. rustication or expulsion or

nonattendance by student due to any other reasons, shall count in the maximum

period of five years and minimum period of three years.

(iii) Successfully completing the Internship studies.

(iv) Should have cleared all core courses for Passs Course degree and all core and Elective

courses for Honors degree.

27 Attendance Requirements

27.1 Attendance Rules

(i) All undergraduate program students are expected to be present in every lecture,

tutorial, practical or project interaction sessions scheduled for them.

(ii) A student must have a minimum attendance of 70% in a course during a semester, in

lectures, tutorials or practical’s taken together (as applicable). A student with less than

70 % attendance in a course will be awarded ‘X’ grade in that course irrespective of

his/her performance in the tests during the semester. The Course Coordinator while

awarding the grades will take into account the consolidated attendance record for the

whole semester (Lectures, Tutorials and Labs, moots etc).

(iii) A student should meet the above attendance requirement irrespective of the number

of days; he/she is on medical and/or other leave for any reason, whatsoever.

(iv) For the purpose of attendance, every scheduled class will be counted as one unit

irrespective of the number of contact hours.

(v) A relaxation of up to 10% may be given on the following special /exceptional grounds:

(a) Any continuous illness of two weeks or more like contagious diseases supported

by a proper medical certificate. Smaller absence for shorter duration e.g. few

days at a time due to medical reasons shall not count towards this relaxation. A

student must meet the program or course coordinator and submit the medical

documents to prove genuineness of the request

(b) The student being deputed to represent the University with the prior approval

of the Dean

(c) Any special personal reason, on the recommendation of the Dean and approval

of the Vice Chancellor.

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27.2 Semester Withdrawal in Medical Cases

A student who has been absent from classes on the basis of medical advice after due

approval of the Dean and has submitted authentic medical record may be permitted to

withdraw from the semester. Further if a student is absent from the classes on account of

certified genuine medical reasons for duration of five weeks or more will be asked to

withdraw from the semester compulsorily. W grade shall be awarded to all such cases.

27.3 Termination of Registration due to absence/lack of Information regarding absence during

the Semester

(i) A student must inform the Dean immediately of any instance of continuous absence

from classes.

(ii) If a student is continuously absent from the University for more than 21 working days

without notifying the University, his/her name will be struck off the rolls of the

University.

(iii) Such absence in the first year will render the student ineligible for re-admission. In

subsequent years, the re-admission may be permitted by the Vice Chancellor after

investigation & imposition of penalty as may be approved by the Vice Chancellor.

28. Interpretation of Regulations

In case of any dispute/difference of opinion in interpretation of these regulations or any

other matter not covered in these regulations, the decision of the Vice Chancellor shall be

final and binding.

29. Emergent Cases

Notwithstanding anything contained in the above regulations, the Chairman of the Executive

Council may, in emergent situations, take such action on behalf of the Council as he/she

deems appropriate and report it to the next meeting for its approval.

25

SECTION-V - INSTRUCTIONS AND PENALTY FOR USE OF UNFAIR MEANS

1. The salient instructions for the conduct by a student in the Examination hall shall be printed

on the cover page of the answer – book and notice boards. These may include, the list is not

exhaustive),

To Do List

(i) Be in the respective seats five minutes before the exams. You may be debarred entry

or allowed delayed entry so that you do not disturb other students.

(ii) Bring your ID card. Display it appropriately. You may be debarred from the

examination.

(iii) Leave all materials like slips of papers/mobiles/digital diaries/ study material/ revision

notes etc. outside the hall. Forgetting to take out in a hurry or worry is no excuse.

(iv) You must sit as per seating plan displayed outside the halls or notified on your intranet.

(v) You must ensure that you sign your attendance slip before leaving the Examination

Hall.

Not to Do List

(i) Do not get late.

(ii) Do not carry unauthorized materials inside the examination hall:

(a) Short notes,

(b) Loose papers

(c) Notebooks,

(d) Mobiles,

(e) Digital diary,

(f) Do not write anything on covers.

(iii) Even if, material is not related to the examination, you will be charged for UFM.

(iv) You are not allowed to leave the hall before 30 Minutes from start of paper.

(v) Do not copy, Talk or indulge in unfair means. The report provided by the Invigilator is

final. No excuses of any kind will be listened to or accepted.

2. Any contravention of these instructions and the use of any unfair means will render the

student liable for punishment.

3. Actions by the Invigilator’s on Detecting Unfair means Case

(a) As soon as a student is suspected by the invigilator or any other authorized person of

having resorted to unfair means he/she shall immediately take possession of the

answer book along with the relevant material found with the student. The papers,

notes, books, electronic devices etc. found in possession of the student shall be duly

26

signed by the student and the invigilator, sealed and attached with the seized answer-

book in presence of the student. In case student is found to have written something

on the body part a photo of same may be taken on the web cam available etc, if

possible. In case student indulges in UFM other than possession of unauthorized

material like talking to fellow student, attempting to copy from fellow student,

allowing fellow student to copy, discussing answer with fellow student outside the hall

etc, the nature of offence must be duly recorded by the invigilator.

(b) The Invigilator In charge shall get the prescribed form (attached) for unfair means filled

and signed by the student and give his / her comments on the same, in prescribed

place.

(c) After completing all the above formalities, a fresh answer-book shall be given to the

student for completing the Examination.

(d) If the student does not hand over the relevant material and / or refuses to fill up and

sign the prescribed form, the same shall be recorded on the prescribed form. In this

case, co-Invigilator may sign as a witness to the event.

(e) No extra time will be given for completing the Examination as a result of this

procedure.

(f) After Examination is over, these answer books duly marked as I (confiscated copy) and

II (freshly issued copy) along with the material found in possession and the prescribed

form duly filled and signed by the Invigilator In charge shall be delivered separately to

the Registrar/controller of Examination.

4. Convening of Committee on Unfair Means

(a) A Committee (Standing Committee) appointed by the Vice-Chancellor shall enquire

into cases of unfair means in the Examination. Composition of the committee shall

be:

1. Dean (Times School of Media ) - Chairman

2-3. Two Professors/ Associate Professor nominated by the Vice Chancellor -Members

4. Controller of Examinations (Member Secretary)

(b) The Committee shall thoroughly examine the cases on the basis of the material/

documents placed and give hearing to the student and the concerned Invigilator. It

shall submit its recommendations after laying down clearly the nature of the offence

to the Vice Chancellor for consideration and necessary orders.

5. What constitutes an UFM

A student necessarily need not be actively involved in cheating to be viewed as a case of

UFM. Willful or even unintentional mistake of noncompliance of instructions/guidelines for

the examination may also be charged as UFM. The acid test for the same is possession of

material or indulgence in an act which may provide unlawful gains.

27

6. Categories of Offences And Punishments

Following actions may be taken for different categories of offences enumerated below:

(A) Category 1 (Not Adhering to Guidelines): Nature of Offence

(a) A student is found talking in the Examination hall to another student.

(b) A student is found to be talking to a person outside the Examination-hall before

submission of the answer sheet e.g. while going to the wash room etc.

(c) A student has deliberately changed his/her seat in the Examination-hall without

the permission of invigilator.

Action to Be Taken: The invigilator in charge of the room/hall shall immediately take

possession of the first answer book. The student shall be informed that the first

answer sheet is being recommended to be cancelled and same may not be evaluated.

The student shall be provided with a second answer book. The first answer-book shall

be cancelled after deliberations of the UFM committee and the second answer-book

only is to be evaluated.

(B) Category 2 (Attempt to take un-lawful advantage): Nature of Offence

(a) A student is reported to have appealed to the Examiner in the answer-book.

(Examiner should report such cases to the Dean, as they may arise during

evaluation exercise).

(b) Writing the solutions of the questions on the question paper itself /electronic

device etc. during the Examination whether with or without intention to

use/circulate the same.

(c) A student is found possessing cell phone or any other item of such type or

communication gazette in the Examination hall though not established to have

used it.

(d) A student is found possessing any notes or printed unauthorized material or

notes written on any part of the body-clothes or instruments such as set square,

electronic device etc. or having notes written on chair, table, desk or drawing

board etc. during the Examination but as per assessment of invigilator has not

used the same .

(e) A student tries to/or appeals to the Invigilator for help during the Examination

Action to Be Taken: The invigilator in charge of the room/hall shall immediately take

possession of the first answer book immediately on occurrence or detection. The

student is to be provided with a fresh answer sheet. The UFM committee may award

cancellation of the concerned paper and direct for award of zero marks in the

concerned examination.

28

(C) Category 3 (Direct intent/attempt to draw un- lawful advantage) Nature of Offence:

(a) Cheating/copying detected during evaluation of the answer sheet (Examiners to

report such cases if detected).

(a) Disrupting the smooth conduct of Examination in any way.

(b) Making use of unauthorized material like written/photocopied note/written on

the body parts, on the clothes or the desk or calculator or box. etc./ by

himself/herself or through assistance of others.

(c) Found to be consulting notes or books while being out-side the Examination hall

during the Examination hours.

(d) Found to be passing on a copy of question(s) set in the paper or solution thereof

to anyone.

(e) Found to have received help from other students or giving help to other students

through passing some written material/electronic device pertaining to the

questions set in the paper concerned.

(f) Found to be allowing other student's to copy from his/her answer book.

(g) Found communicating or attempting to communicate directly or through

someone else with the Examiner or anybody connected with the University

Examination for influencing them in the award of marks.

(h) Found to be guilty of swallowing or destroying any note or paper or any other

material found with him/her.

Action to Be Taken: The student should be awarded Fail grade in that subject. The

student may be allowed or / disallowed to appear in next supplementary Examination

of that subject.

(D) Category 4 (Direct involvement in unethical means): Nature of Offence

A student is found:

(a) In possession of a solution of a question set in the paper through the help of any

student, supervisory or ministerial staff or some other agency/person.

(b) Guilty of having made previous arrangement to obtain help in connection with

the question paper in cases not covered by the above provision.

Action to Be Taken: All Examination to be cancelled for that Term and the student to

be awarded fail grade in all courses registered for the Term. Further the student is

disallowed from appearing in supplementary examination

29

(E) Category 4 (Direct involvement in unethical means and lacking integrity): Nature of

Offence

(a) Smuggling in an answer-book, taking out or arranging to send out an answer

book.

(b) Writing deliberately another students' roll no. in his/her answer-book.

(c) found in possession of answer-book not his/her own

(d) impersonating another candidates

(e) Allowing impersonation in any Examination.

(f) Guilty of serious misconduct in the Examination hall or obstructing

implementation the instructions of the superintendent or any of the invigilators

in the Examination hall.

(g) Using threatening or foul language etc. during the Examination.

Action to Be Taken: All Examinations of that Term to be cancelled Term and the

student to be awarded fail grade in all courses registered for the Term. Further the

student is disallowed from appearing in supplementary examination. In addition, the

student be debarred from appearing in any University Examination for a period of one

Term or expulsion from the University depending on the gravity of the offence.

(F) Category 7 (Involving other persons): Nature of Offence

Any person who is not a candidate for any Examination found committing or abetting

in committal of any of the offences mentioned above.

Action To Be Taken: To be dealt with the Vice-Chancellor in an appropriate manner

including expulsion from the University if he/she is the student of this University. In

case offender is not from the University, the legal action as may be required to be

initiated.

(G) Category 8 (Repeat/habitual offences): Nature Of Offence

Second/subsequent case(s) of UFM reported against a student in the same academic

year.

Action to Be Taken: One step higher punishment than the most severe punishment

awarded so far in all the UFM cases against him/her, including the action

corresponding to present UFM case.

7. Cases not covered by these Regulations.

To be decided by the Vice-Chancellor.

8. Unfair means / Plagiarism in Class Work

Any case pertaining to purported resorting to unfair means/ plagiarism during the Class

Work/ Quizzes/ Submission of Seminar Report/ Dissertation/ Practical's/ Laboratory

30

Classes/ Projects etc. shall be dealt with by the appropriate committee/ persons as

nominated by the Dean (TSOM). If in the opinion of such committee the offence is of serious

nature, it shall be referred to the Vice Chancellor for investigation through Standing

Committee of the University. These offences could be:

(a) Which have occurred before or after the Examination, or partly before and during or

during and after the Examination;

(b) Which have been detected after the Examination/ declaration of the result/ award of

the degree;

(c) Which has been reported or detected after a research paper report/ note/

communication has been published in a Research Journal widely circulated magazine/

Proceedings of conferences/ seminar or a monograph/ book, and or any electronic

device.

(d) The penalty in such cases of unfair means/ plagiarism which have been found to be

true and shall be recommended by the appropriate committees of the department/

University Standing Committee, as the case may be. The imposition of any such

penalty shall be at the discretion of the Vice-Chancellor, who, after considering the full

facts and the report on the matter (i) may impose the same penalty,

(ii) may reduce the penalty, or

(iii) may enhance the penalty as recommended by the committee.

31

Proforma - UFM-1

FORM FOR UNFAIRMEANS

1. Enrolment No. : ______________________________________

2. Name of Student : ______________________________________

3. Programs/Branch/Specialization : ______________________________________

4. Year of Admission : ______________________________________

5. Venue of Examination (Hall------) : ______________________________________

6. Date of Examination : ______________________________________

7. Time __________ : From _________________ To _____________

8. Course Code : ______________________________________

9. Course Title : ______________________________________

10. Name of Invigilator(s) : ______________________________________

Details of Seized Material (Pl. Attach): (All these materials should be signed by the Invigilator of the

Examination and the student) Mobiles confiscated shall be deposited with Registrar and returned

back after down loading incriminating data

1.

2.

3.

Statement of Student:

Signature of Student

Date ____________________ Time ______________________

Statement of Invigilator: (Record circumstances of offences in brief the statement should be

definite and unambiguous.

Certified that the statement by the student was made in my presence or the student declined to

give any statement. (Cut whichever not applicable)

Name: __________________ Signature of Invigilator Date:__________ Time _____

32

SECTION-VI - STANDING ORDERS: CAMPUS & LIBRARY

General

1.1 Students of the University must study the Standing Orders carefully and also make

themselves familiar with these instructions, pertaining to their academic, co-curricular and

other activities.

1.2 Any amendments/additions to these Standing Orders will be notified through notices

displayed on notice boards and circulated in the usual manner. The plea of ignorance will

not be entertained for any breach of orders in force from time to time. Therefore, students

must see the notices on the Notice Boards/ Website/Web Kiosk regularly.

1.3 The Schedules for all academic works and for the Examinations will be notified to the

students separately by the Registrar/Academic Departments.

1.4 The Vice Chancellor is overall in charge of the academic activities including attendance and

leave of students.

1.5 Student welfare officer will deal with the welfare and discipline of all students in the campus

including Hostel and also outside the campus and will ensure maintenance of good conduct.

He/ She will be assisted by other members of faculty/ staff/ wardens as nominated.

Conduct and Behavior

2.1 Students should attend all their classes and strictly observe class timings. They should

likewise carry out other out-door and extra-curricular duties assigned to them. Their

attendance and leave is governed by the regulations pertaining to them.

2.2 Students must give their undivided attention to their academic work and must be respectful

to their teachers and supervisors.

2.3 All students must carry I-cards with them at all times. I-card is an important document. Loss

of I-card may invite monetary fine as decided from time to time. Every student, who has

been issued the Identity Card, shall have to produce or surrender the Identity Card, as and

when required by the Proctorial Staff, Teaching and Library Staff and the Officials/security

staff of the University. The loss of the Identity Card, whenever it occurs, shall immediately

be reported in writing to the Registrar.

2.4 Students must conduct themselves with due decorum in the classes, laboratories, Library

etc. and move in an orderly and disciplined manner. They must conduct themselves in a

manner worthy of great traditions.

2.5 Students, who fail to make sufficient progress in their studies and also do not maintain the

required attendance in the classes, are liable to be debarred from appearing in the final

examination and will be awarded Fail grade.

2.6 If in a particular class/period more than 40% students are absent, it would be regarded as

mass absenteeism and an act of indiscipline. Disciplinary action will be taken on the students

indulging in mass absenteeism.

33

2.7 No student shall disobey any order issued by the University. Students must behave with due

decorum towards their fellow students.

2.8 Students should not indulge in abusive behavior/ violence of any kind with fellow students,

teaching faculty and employees of the University within or outside the University. Violence

by any student or group of students will lead to severe disciplinary action.

2.9 No meeting of the students other than those organized under the aegis of the various

recognized students activities shall be called without the prior permission in writing from

the student welfare officer.

2.10 No meeting/function within the University campus to which any outsider is invited shall be

organized nor shall any outsider address the students without the prior permission in writing

from the Vice Chancellor.

2.11 No students shall use unfair means at any of the examinations and tests or attempt or

threaten the staff to get undue advantage. Disciplinary action shall be taken against

defaulters as per the rules of the University.

2.12 Students must pay all fees and other dues on specified dates. If they do not do so, they

render themselves liable to penalties as in force from time to time.

2.13 Students must take good care of all University property. Any damage to University property

shall be viewed as indiscipline. Such student(s), in addition to facing the disciplinary action,

shall have to replace the damaged property and make good the losses caused due to their

action. Students must use the furniture and fittings with due care and must not deface

buildings, roads, furniture and fittings etc. in any manner.

2.14 Students must handle the laboratory equipment’s, instrument and machinery that they have to

use in course of their work with great care. Any damage or breakage of such equipment etc. due

to improper use of negligent handling will have to be made good by the students concerned.

2.15 Ragging in any form is unlawful and strictly prohibited. Student found ragging shall be

expelled from the University and FIRs lodged against them as per orders of the Honourable

Supreme Court.

2.16 Mobile cellular phone may be carried by the students. However, they shall be kept in silent

mode during the classes. Violation will lead to confiscation of the mobile phone.

2.17 All the students are required to observe the decorum in the dress code (as laid down by the

University) while moving in the Administrative/Academic block including Labs & Library on

working days. Students not adhering to the described and notified dress code may be denied

entry to the University,

2.18 Smoking, consumption/possession of liquor, intoxicants, drugs, cigarettes, hookah etc inside

the Campus is strictly prohibited. Any violation will invoke severe penalty including

rustication from the Hostel/ University. Students are expected not to indulge in any of the

above-mentioned taboos even outside the campus as any report of same or detection of

same on entering the campus shall be dealt equally as if such an offence has taken place

inside the Campus

34

2.19 The University adopts the vegetarian eating ethics for any food served or procured from

outside agency or consumed with in the University premises including guest houses. Food

with eggs as ingredient may however be consumed. Fish, chicken, Meat of any kind however,

shall not be allowed inside the campus. Further, the same shall apply to utilization of silk on

the University Campus.

Library

3.1 Students must follow the Library rules for borrowing/using/returning books. They must

show their Identity Cards when asked for. The books must be returned on or before the due

date of return of the book.

3.2 Library books should be used with great care. Tearing or folding or cutting of Library books

or making any mark on them is not permitted and shall lead to disciplinary action. Any defect

noticed at the time of borrowing books must be brought to the notice of the Library staff

immediately, otherwise the borrower may be required to replace the book by a new copy

or pay double the cost of the book.

3.3 In open access Library of the University, replacement or misplacement of books on the

shelves by the readers is not desirable. Readers should leave the book on the table after use.

3.4 Library cards are non-transferable, and they should be kept securely otherwise the borrower

shall be held responsible for the books issued against cards.

3.5 Before leaving the Library, a student should make sure of getting the books properly issued

at the counter against the card.

3.6 Personal property or books other than those belonging to the Library must be deposited at

the entrance gate.

3.7 The loss of Library books or borrowers card must be immediately brought to the notice of

the Learning Resource Manager (LRM) in writing.

3.8 Polite and courteous behavior inside the Library is expected from all the users and silence

must be observed inside the reading rooms.

35

SECTION-VII - SEMESTER-WISE CREDITS CHART

BA (JMC) 2017-2020

First Semester

Pre requisite

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

- MCBA101P News Writing 2 0 4 4

- MCBA103P Editing and Design 2 0 4 4

- MCBA105P Digital Photography 1 0 6 4

- MCBA107L Basics of Advertising 4 0 0 4

EHSS101 Life skills 3 0 0 3

IENT103L Developing Entrepreneurial Mindset – I

1 1 0 2

Honours Course

MCBA109P Minor Project 0 1 6 4

Total 12 2 22 25

Second Semester

Pre requisite

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA102P Digital Publishing 2 0 4 4

MCBA104P Social Media 2 0 4 4

MCBA106P Mobile Media 1 0 2 2

MCBA108P Solutions Journalism

0 0 4 2

MCBA110L Native Advertising 2 0 0 2

MCBA114L Environmental Studies

2 0 0 2

EHSS102 Organizational Behavior

3 0 0 3

IENT104L Developing Entrepreneurial Mindset – II

1 1 0 2

Honours Course

MCBA109P

MCBA112P Minor Project 0 1 6 4

Total 13 2 20 25

36

BAJMC Third Semester

Pre-requisite

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA201P Internship 0 0 0 4

MCBA203P Radio 2 0 4 4

MCBA205P Television Journalism

3 0 6 6

MCBA207L Public Relations 3 0 0 3

MCBA209L Theories of Mass Communication

4 0 0 4

MCBA211L Digital Advertising 2 0 0 2

MCBA213L Media Trends IA 1 0 0 1

Honours Course

MCBA215H Media Skills IA 0 0 4 2

MCBA112P

MCBA217H Minor Project (Radio & TV)

0 0 8 4

Total 15 0 22 30

BAJMC Fourth Semester

Pre-requisite

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA202L Digital Film Making 3 0 4 5

MCBA204L Corporate Communication

3 0 2 4

MCBA206L Media Ethics 3 0 0 3

MCBA208L Brand Management and Media Planning

3 0 0 3

MCBA210L Media Trends IIA 1 0 0 1

MCBA214P Solutions Journalism

4 0 0 4

Honours Course

MCBA215H MCBA216H

Media Skills IIA 0 0 4 2

MCBA217H

MCBA218H Minor Project (Advertising & PR)

0 0 8 4

Total 17 0 18 26

37

BAJMC Fifth Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA303P Multimedia 2 0 4 4

MCBA305P Social Media Marketing

2 0 4 4

MCBA307L Event Management

4 0 0 4

MCBA309L Media Research 3 0 0 3

MCBA311L Media Law 3 0 0 3

MCBA313L Media Trends IIIA 1 0 0 1

Honours Course

MCBA216H MCBA315H

Media Skills IIIA 0 0 4 2

MCBA218H

MCBA317H Specialisation Project

0 1 12 7

MCBA317H- P Print Journalism

MCBA317H - W

Web and Mobile Journalism

MCBA317H -T

Television Journalism

MCBA317H - A

Advertising and Public Relations

Total 15 1 24 28

BAJMC Sixth Semester

Pre requisite

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA302P Internship - - - 4

MCBA304L Business of Media 3 0 0 3

MCBA306L Media Trends IVA 1 0 0 1

MCBA308P Data Journalism 1 0 4 3

MCBA312P Capstone Project 0 0 8 4

Honours Course

MCBA315H

MCBA310H Media Skills IVA 0 0 2 1

Total 5 0 14 16

38

SEMESTER-WISE COURSE CHART

BAJMC 2018-21

First Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

- MCBA101P News Writing 2 0 4 4

- MCBA103P Editing and Design 2 0 4 4

- MCBA105P Digital Photography 1 0 4 3

- MCBA107L Basics of Advertising 4 0 0 4

MCBA109L Media Trends I 1 0 0 1

IENT107L Foundations of Entrepreneurship

3 0 0 3

Honours Course

MCBA111H Media Skills I 0 0 4 2

MCBA113H Minor Project (Print) 0 0 8 4

Total 13 0 24 25

BJMC Second Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA102P Web Journalism 2 0 4 4

MCBA104P Social Media 2 0 2 3

MCBA106P Mobile Media 2 0 2 3

MCBA114L Environmental Studies

3 0 0 3

MCBA116L Advertising Strategy 4 0 0 4

MCBA118L Media Trends II 1 0 0 1

Honours Courses

MCBA111H MCBA 110H

Media Skills II 0 0 4 2

MCBA113H

MCBA112H Minor Project (Web) 0 0 8 4

Total 14 0 20 24

39

BJMC Third Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA201P Radio 2 0 4 4

MCBA203P Television Journalism

3 0 6 6

MCBA205L Public Relations 3 0 0 3

MCBA207L Theories of Mass Communication

4 0 0 4

MCBA209L Digital and Native Advertising

3 0 0 3

MCBA211L Media Trends III 1 0 0 1

Honours Courses

MCBA 110H MCBA213H

Media Skills III 0 0 4 2

MCBA112H

MCBA215H Minor Project (Radio & TV)

0 0 8 4

Total 16 0 22 27

BAJMC Fourth Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA202L Digital Film Making 3 0 4 5

MCBA204L Corporate Communication

3 0 2 4

MCBA206L Media Ethics 3 0 0 3

MCBA208L Brand Management and Media Planning

4 0 0 4

MCBA210L Media Trends IV 1 0 0 1

MCBA214P Solutions Journalism 4 0 0 4

Honours Courses

MCBA213H MCBA216H

Media Skills IV 0 0 4 2

MCBA215H

MCBA218H Minor Project (Advertising & PR)

0 0 8 4

Total 18 0 18 27

40

BAJMC Fifth Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA303P Multimedia 2 0 4 4

MCBA305P Social Media Marketing

2 0 4 4

MCBA307L Event Management 4 0 0 4

MCBA309L Media Research 3 0 0 3

MCBA311L Media Law 3 0 0 3

MCBA313L Media Trends V 1 0 0 1

Honours Courses

MCBA216H MCBA315H

Media Skills V 0 0 4 2

MCBA218H

MCBA317H Minor Project (Specialisation)

0 0 8 4

MCBA317H - P

Print Journalism

MCBA317H - W

Web and Mobile Journalism

MCBA317H -T

Television Journalism

MCBA317H - A

Advertising and Public Relations

Total 15 0 20 25

BAJMC Sixth Semester

Course Code Course Title Lecture (L) Hours per week

Tutorial (T) Hours per week

Practical (P) Hours per week

Total Credits

MCBA302P Internship - - - 8

MCBA304L Business of Media 3 0 0 3

MCBA306L Media Trends VI 1 0 0 1

MCBA308P Data Journalism 2 0 4 4

MCBA312P Capstone Project 0 0 12 6

Total 6 0 16 22

41

SECTION-VIII - COURSE OUTLINE

BA (Journalism and Mass Communication) 2017-20 Course Outline

FIRST SEMESTER

Course Code: MCBA101P: News Writing: Credits: 04 (2-0-4)

Module I: Evolution of Print Media: Press in pre-independent India, Role of English and Vernacular

Press, Press from Independence to Emergency, Press and Emergency, Changes in media after

Emergency; News agencies

Module II: Introduction to News: What is News, Elements of news and news values, News Sources;

Advantages and disadvantages of the Beat System, Role and responsibilities of a reporter

Module III: News Leads: What is a News Lead; Types of Leads, Writing news leads

Module IV: News Structure: Inverted Pyramid style of writing, Feature writing, Differences between

writing news reports and news features, Caption writing, Writing with clarity, Use of Attribution,

Writing news reports and features

Module V: Reporting Techniques: Conducting Interviews, Covering press conferences, Writing from

press releases, Objective Reporting, Interpretative Reporting, Investigative Reporting, Book review,

Film review, Theatre review

Course Code: MCBA103P: Editing and Design: Credits: 04 (2-0-4)

Module I: Terminology: Definition and explanation of terms used in Editing, Headline Writing, Page

Lay-out and Design

Module II: News Editing: Role and functions of a copy editor, Editing for clarity, objectivity and to

save space; Advanced Editing: Rewriting, Clubbing copy

Module III: Headline writing: Functions of a headline, Kinds of headlines, Headline writing process,

Do’s and Don’ts of headline writing

Module IV: News Design: Principles of news design and its objectives, Kinds of Layouts, Latest

design trends, Art of Dummying, Basics of Typography, Colours, Graphics and Photographs.

Module V: Page Making: Master page set-up, Using Guidelines for better layout, Copy fitting and

spacing , controls, Creating of headlines using appropriate font, Creation of Pages; Importing text

and images, Making news and feature pages

Course Code: MCBA105P: Digital Photography: Credits: 04 (1-0-6)

Module I: Types of cameras: Pinhole camera, View camera, Compact camera, T L R, S L R,

Instant/Polaroid camera, Digital camera Parts of a Camera: View finder, lens, iris, shutter, film

chamber, light meter

Module II: Types of Lenses and their functions, Camera accessories, Image Sensors (CCD and CMOS)

42

Module III: Working with DSLR camera: Exposure triangle, Depth of field, Impact of focal length and

aperture on depth of field, Focusing techniques, Use of AF Points

Module IV: Motion and Composition: Understanding the working of the shutter, Capturing motion,

Long exposures, Basic rules of composition,

Module V: Working with Light: Use of Flash, High key and Low-key lighting (continuous and strobe),

Creation of silhouettes, High Dynamic range and Auto Exposure bracketing

Module VI: Photo-editing: Working with layers, Filters, cropping and retouching, Masking, Digital

Image Manipulation

Course Code: MCBA107L: Basics of Advertising: Credits: 04 (4-0-0)

Module 1\I: Definition & Meaning of Advertising, Nature & Scope of Advertising, Ethical &

Regulatory Aspects of Advertising

Module II: Tools & Process: Advertising as Communication Tool, Communication Process &

Advertising, Models of Advertising Communication: AIDA Model, DAGMAR Model, Maslow’s

Hierarchy Model

Module III: Types & Creativity: Classification & Types of Advertising, Advertising Creativity:

Definition & Importance and Appeals of Advertising, Elements of Print Advertising: Copy, Slogan,

Identification Mark, Clashing Illustrations.

Module IV: Ad Agency: Role, Types, Structure and Functions, Client agency relationship – stages

Factors influencing client agency relationship, Processes, Techniques and Attitude to manage clients

Module V: Market Research: Definition and meaning, Types, Techniques and Tools, Data analysis

and interpretation, Segmentation and target profiling

Course Code: MCBA109P: Minor Project: Credits: 04 (0-1-6)

Practical work: Produce 12-page broadsheet weekly newspaper

SEMESTER II

Course Code: MCBA102P: DIGITAL PUBLISHING: Credits: 04 (2-0-4)

Module I: Basics of Internet: How Internet works, Internet Committee for Assigned Names and

Numbers, Internet Technology for the layman, IP addresses and Domain Names, National Internet

Exchange of India

Module II: Web Content: Characteristics of an Internet report; comparison with print/wire reports,

Scannable writing, Readable Writing, Searchable writing, News flow and news selection, Content

Curation, Content Management System

Module III: Web Headlines: Characteristics of Web Headlines, Differences with Print Headlines,

Clickbait Headlines, Headline writing tools,

43

Module IV: Search Engine Optimisation: How search engines work, On page search engine

optimisation, SEO campaign

Module V: Google Analytics: How Google analytics works, Monitoring traffic sources Analysing

traffic

Course Code: MCBA104P: SOCIAL MEDIA: Credits: 04 (2-0-4)

Module I: Social Media: Characteristics of Social Media, Differences with Traditional Media, Kinds

of Social Media platforms

Module II: Blogging and Microblogging: Characteristics of blogs, Writing headlines for blogs, How

Twitter works: Finding, following and listening,

Module III: Social Networking and Social Bookmarking: Characteristics of social networking sites,

Characteristics of Social Bookmarking sites, How Facebook works: News Feed, Pages and Groups,

How to use LinkedIn: Company Pages, LinkedIn Groups, Publishing platform,

Module IV: Media sharing: Video sharing sites, Picture sharing sites, Audio sharing sites

Module V: Influencers: Identifying Influencers, The power of Influencers, Influencer Marketing,

Course Code: MCBA106P: MOBILE MEDIA: Credits: 02 (1-0-2)

Module 1: Overview: Mobile revolution and its impact on news creation and consumption Evolution

of Mobile sites

Module II: Mobile Journalism: Basic MoJo kit, Kinds of Mobile Content, SMS, MMS, Notifications

Module III: Mobile Storytelling: Photo Essay, Podcasting, One to three minute videos, Editing on

Mobile Phones

Module IV: Mobile Apps: Kinds of Mobile Apps, Mobile Apps vs Mobile Websites, How do Apps

make money

Module V: Mobile Advertising: Kinds of mobile ads, Mobile ad terminology, Spectrum and its

impact on advertising, Status of mobile advertising in India

Course Code: MCBA108P: SOLUTIONS JOURNALISM Credits: 02 (0-0-4)

Topic for this semester and Scope: Swachh Bharat campaign: Cleanliness in slums/villages,

Cleanliness in residential societies, Waste segregation, People's attitude to hygiene; Urban waste

disposal, Manual scavenging, Toilets/open defecation

Module I: What is Solutions-based Journalism, Journalism’s role in social change Positive changes

stimulated by media coverage, Forming teams and each team will discuss the problems areas of

their subject

Module II: Reporting boot camp: government policy & achievement claims on Swachh Bharat,

Discussing and analysis the issues based on information gathered on: Clean India Campaign

44

Module III: Research reporting: Prepare a questionnaire on your topic and write report based on

sampling and interviews on individual topics, Analysis of data: Breaking down data to tell stories

Objective analysis of the positive and negative sides of the Clean India campaign

Module IV: Submitting your pitch on Clean India campaign, Promoting right practices for Clean

India, Breaking down issues hindering Clean India campaign

Module V: Narrative reporting: picking the most interesting stories to sell your campaign, Policy

debate: based on research findings on the campaign, teams will debate the pros and cons of their

individual topics, Impelling change in the selected topics: what are the next steps to bring about

desired change in the topics chosen

Project Work: Produce a short film on the subject: 7 films, Produce a magazine on Clean India

Campaign: 70 stories

Course Code: MCBA 110L : NATIVE ADVERTISING: Credits: 02 (2-0-0)

Module I: Concept and Forms: Definition, Native Advertising in Print, Native Advertising on Web,

Advantages and Disadvantages

Module II: Print-based: Advertorials, Sponsored Content, Single Sponsor Issues, Product Placement

Module III: Web-based: Closed Platforms, Open Platforms, Social Media

Module IV: Ad formats and Ethics: Internet Ad formats, Print Ad formats, Do’s & Don’ts

Course Code: MCBA114L: ENVIRONMENT STUDIES: Credits: 02 (2-0-0)

Module 1: Environmental and Natural Resources: Definition, scope, importance, need for public,

Natural Resources – forest resources – use, exploitation, deforestation, construction of

multipurpose dams, effect of forests, Water Resources – use of surface and subsurface water, effect

of floods, drought, water conflicts, Food Resources – food problem, advantages and disadvantages

of fertilizers and pesticides, effect on environment, Energy Resources – need to develop renewable

energy, Land Resources – land degradation, landslides, soil erosion, desertification and case studies.

Module II: Ecology And Bio-Diversity: Concept of ecosystem, structure and function of an

ecosystem, producers, consumers and decomposers, energy flow, ecological succession, food chain,

food web and ecological pyramids, Bio diversity: Definition, genetic, species and ecosystem

diversity, bio-geographical classification of India, hotspots, threats related to habitat loss, poaching

of wildlife, man-wildlife conflicts, conservation of bio-diversity.

Module III: Environmental Pollution: Definition – causes, pollution effects and control, measures

of Air, Water, Soil, Marine, Noise, Thermal, Nuclear hazards. Solid waste management: causes,

effects and control measures of urban and industrial waste, pollution measures, case studies,

Disaster management: floods, earthquake, cyclone and landslides.

Module IV: Social Issues And The Environment: Urban problems related to energy and sustainable

development, water conservation, rain water harvesting, watershed management, Problems

related to rehabilitation – case studies, wasteland reclamation, Consumerism and waste products

45

– Environment Protection Act, Air Water, Wildlife, Forest Conservation Act, Environmental

legislation and public awareness.

Module V: Human Population And The Environment: Population growth, variation among nations,

Population explosion – Family Welfare Programme, Environmental and human health, Human

Rights, Value Education, HIV/AIDS, Women and Child Welfare, Role of Information

Technology – Visit to local polluted site/Case studies.

Customer Orientation – QFD – CSM – TQM Models – Case studies.

Course Code: MCBA112P: MINOR PROJECT: Credits: 04 (0-1-6)

Practical work: Create website content in text and video formats.

SEMSTER III

Course Code: MCBA203P: RADIO: Credits: 04 (2-0-4)

Module I: Introduction to Radio: Characteristics of radio, Evolution of radio in India, All India Radio,

FM Radio, Role of Prasar Bharati Corporation

Module II: Structure of Radio Station: Hierarchy, Job Profiles

Module III: The Grammar of Sound: Basics of sound: frequency, amplitude and wavelength, Radio

frequencies: AM and FM transmission, Elements of Sound: Volume, Tone, Loudness, Frequency,

Intensity, Pitch, Types of Sound: speech, silence, ambient and machine-made noise, Sound effects

and its functions

Module IV: Radio Production: Scripting, Preparing Cue Sheets, Writing RJ Links, recording

programmes, Doing voiceover, Editing audio files using Audacity

Course Code: MCBA205P: TELEVISION JOURNALISM: Credits: 06 (3-0-6)

Module I: History and Current Status: Evolution of Television in India, Regulatory bodies: Prasar

Bharti Corporation, News Broadcasters Association of India, TRP and its impact on TV programming

(News & Entertainment), Television Newsroom

Module II: Visual Communication: Basic shots and camera movement, Aesthetics of the shot:

Composition, perspective, angles, sizes and depth, Focus, white balance, aperture and gain, PTC

(Piece to camera) and VO (Voice over), Sequencing and editing news packages.

Module II: Television Pre-production: Ideation Research and recce, Script writing, and writing to

visuals, Shooting and editing schedules, Cues and commands, Research, investigation, interview

techniques, the art of preparing bulletins and rundowns

Module III: Production: TV lighting: in field, studio lighting, three-point lighting, High and low-key

lighting Single camera shooting, Types of lights, Studio sets and make-up., Multi camera shooting

Module IV: Post-production: Principles of Editing, Editing a news bulletin, Visual transitions: digital

effects, and post production, Cutting promos and treasures,

46

Module V: Television Anchoring: Body language and grooming, Voice broadcast skills:

pronunciation, flow and modulation, Facing a camera: eye contact, use of teleprompter News

anchoring, field interviews and anchoring various TV shows

Course Code: MCBA207L: PUBLIC RELATIONS: Credits: 03 (3-0-0)

Module I: Introduction to Public Relations: Definition, Concept and Scope Difference between PR,

Publicity, Propaganda, Advertising and Lobbying Ethics of PR – IPRA code – Professionalism and PRSI

Module II: PR Department: Basic Functions, Structure of In-house PR Department, Limitations of In-

house PR Department, Attributes and skill sets of a PR Manager

Module III: Tools & Techniques: Elements of a Press Kit, Press Release, Company Profile Newsletter,

House Journal, Annual Report

Module- IV: Public Relations Campaign: Finding a problem, PR campaign - planning, evaluation,

Research in PR

Unit V: Press Conference: Learning pre-conference needs, Organising press conference

Unit VI: PR and Crisis management: What is a Crisis?, Types of organizational crisis

Crisis Management: Meaning and the various stages, Need for PR in Crisis Management Crisis

Team, Crisis Communication Plan, Crisis PR Planning

Course Code: MCBA209L: THEORIES OF MASS COMMUNICATION: Credits: 04 (4-0-0)

Module I: Introduction to Communication: Process and elements of communications, Levels of

communication, The 7Cs of effective communication, Barriers to effective communication, Forms

and Functions of communication

Module II: Traditional Media: Introduction to traditional media, Oral Tradition of story-telling since

early civilization, Influence on contemporary forms of mass communication Types: street theatre,

puppetry, music, dance/ballads, folk and tribal art, local fairs, Case studies of each form, Strengths

and limitations, Relationship with the society: tool for political, social, economic, and health

awareness, Present Scenario

Module III: Forms of Communication: Intra-personal communication, Inter-personal

communication, Group communication: public, crowd, small group, and mass communication,

Verbal and non-verbal communication, Meaning and barriers in verbal communication, Non-verbal

behavior as communication, Body language, Facial communication, Space communication, silence,

paralanguage and temporal communication.

Module IV: Models of Communication: SMRC model, Shannon and Weaver model, Laswell model,

Osgood model, Dance model, Schramm model

Module V: The four eras: Four eras in mass communication theories, Era of mass society theory

(1850-1940), Era of scientific perspective on mass media (1940-1950) Era of limited effects (1950-

60s), Era of cultural criticism (1960s-19980s)

47

Course Code: MCBA211L: DIGITAL ADVERTISING: Credits: 02 (2-0-0)

Unit I: Overview: What is digital advertising, Differences with traditional advertising Kinds of digital

ads

Unit II: Ad metrics: Impressions, Reach, Cost, Visits, Unique visitors Sessions, Engagement Rate,

Click through rate, Pay per click, Cost per click, Pay per sale, Cost per Thousand Impressions

Unit III: Pay per click advertising: AdWords and Ad Sense, Creating text/banner ads Creating Ad

campaigns, Monitoring Ad campaigns, Improving conversion rate Assignment: Create Pay per Click

campaign

Course Code: MCBA213L: MEDIA TRENDS IA: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA215H: MEDIA SKILLS IA: Credits: 02 (0-0-4)

Practical work: Train students in digital journalism.

MCBA217H: MINOR PROJECT (RADIO & TV): Credits: 04 (0-0-8)

Practical work: Produce content for TV news bulletins and Internet radio.

Course Code: MCBA201P: INTERNSHIP I: Credits: 04

Practical work: Spend six to eight weeks in a media company.

SEMESTER IV

Course Code: MCBA202L: DIGITAL FILM MAKING: Credits: 05 (3-0-4)

Module I: Digital Film Making: Understanding Workflow of digital film production, Knowing Shot,

sequence and story, Knowing film Equipment, VFX and AFX

Module II: Scriptwriting: Narrative Composition: 3 plot structure, Characterization & Dramatic

Structure, Scriptwriting formats, Step outline & shot break down, Screen Play, Storyboarding &

shooting script

Module III: Editing Techniques: Technical vs. Creative editing, Basic transitions, Match cut, jump

cut, cut-in & cut-away, Parallel cutting & inter-cutting, Intellectual editing & Montage theory,

Techniques of editing: Action sequence, comedy sequence, Romantic sequence, conversation

sequences, chasing sequence, music video etc., Use of graphics & animation

Module IV: Documentary production: Identifying subject, Research and recce, Writing Script and

treatment, Acquiring Permissions and clearances, Scheduling, Shooting, Writing narration, Post

production using Editing software

Module V: Fiction Film Production: Ideation and writing Story, Writing screenplay using Celtx,

Drawing storyboard using Celtx, Casting and Budgeting, Preparing shooting scheduling, Shooting

and treatment, Post production using FCP

48

[

Course Code: MCBA204L: CORPORATE COMMUNICATION: Credits: 04 (3-0-2)

Module I: Introduction to Corporate Communication: Concept, meaning, definition and evolution,

Corporate communication functions

Module II: Corporate Communication Strategy: Corporate social responsibility, Building a distinct

corporate identity: concepts, variables and process, Reputation Management, Investor Relations

Module III: Media Relations: Organizing press conferences, Facility visits, Press Release, Proactive

and reactive media relations, Digital tools: Websites and Blogs, Social Media and Corporate

Communication

Module IV: Crisis Management: Concept, definition and types of crisis, Crisis management

techniques: study of symmetrical, and asymmetrical models in handling crises

Course Code: MCBA206L: MEDIA ETHICS: Credits: 03 (3-0-0)

Module I: The grey line: What is Ethics, Truth, Fairness & Objectivity

Module II: Guidelines: Press Council Guidelines, Advertising Council of India Guidelines Broadcast

Guidelines

Module III: Issues and Values: Editorial & Advertorial, Digital manipulation, Paid news Obscenity

and Morality

Module IV: Right to Privacy: Privacy law, PCI guidelines on privacy, Violations and Issues

Course Code: MCBA208L: BRAND MANAGEMENT AND MEDIA PLANNING: Credits: 03 (3-0-0)

Module I: Concept of a Brand: Defining Brands, Evolution of Brands, Characteristics of Brand Name,

Why Branding is important, Company, Brands & Products, Brand Perspectives – Visual / Verbal,

Positioning, Value, Brand Image, Value Added, Perceptual Appeal & Personality perspectives

Module II: Brand Decisions: Brand Positioning – Attribute Benefit, Application, User, Competitor,

Price / Quality & Product Category positioning, Brand Differentiation, Brand Equity,

Brand Image, Brand Extension, Brand Loyalty, Consumers and Brands

Module III: Branding Strategies: Product Branding, Line Branding, Range Branding, Umbrella

Branding, Source/Double Branding, Endorsement Branding

Module IV: Media Planning: What is Media Planning? Why is it important, Media mix Factors

that influence media strategy

Module V: Matching media & market: Geographical selectivity, reach & frequency, Maximizing

advertising exposure, Media brief

Module VI: Media Buying: Media Buying functions, Increasing complexity in Media Buying Media

scheduling

Course Code: MCBA210L: MEDIA TRENDS IIA: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

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Course Code: MCBA214P: SOLUTIONS JOURNALISM: Credits: 04 (4-0-0)

Work on a socio-economic project. Details of the project will be decided at the start of the semester.

Course Code: MCBA216H: MEDIA SKILLS IIA: Credits: 02

Practical work: Train students in digital journalism.

Course Code: MCBA218H: MINOR PROJECT (ADVERTISING & PR): Credits: 04 (0—08)

Practical work: Create a 360-degree advertising and PR campaign; Launch a website or microsite

with their campaigns

FIFTH SEMESTER

Course Code: MCBA303P: MULTIMEDIA: Credits: (2-0-4)

Module I: Basics of Multimedia: Definition of Multimedia, Elements of Multimedia Skill sets needed

for Multimedia Team, Multimedia Hardware and software

Module II: Creation of Multimedia: Fonts and use of Text, Use of Hypertext, Use of Animation and

Sound, Use of Still images and Video files

Module III: Software Tools: Word Processing, Photo-editing, Sound editing, Video editing Graphics

and Animation

Course Code: MCBA305P: SOCIAL MEDIA MARKETING: Credits: 04 (2-0-4)

Module I: Facebook for Business: Creating Facebook Page, Upload contacts for invitation, Create

content, Increase Fans, Case Studies,

Module II: Facebook Advertising: Ad targeting strategies, Payment modules, Conversion tracking

Module III: Twitter Marketing: Tools to listen on Twitter: Tweetdeck, Klout, How to market on

Twitter, Twitter advertising, Case studies

Module IV: LinkedIn for Companies: Lead Generation through Individual Profiles, Lead Generation

as Enterprise: Company Page, Ads, Groups,

Module V: Pinterest Boards: Creating shareable pins, Engage with followers, Case Studies

Course Code: MCBA307L: EVENT MANAGEMENT: Credits: 04 (4-0-0)

Module I: Introduction to Events: What is an event? 5 Cs of events, Events as marketing

communication tool, Size of events, Structure of Event company, Types of events: Artistic,

Competitive, Cultural, Exhibition, Charitable, Special Business

Module II: Structure of Events and Activities: Pre-event: Developing the Concept, Goals Mission,

Vision, Pre-Event Promotions, Checklist, Venue, Vendor Management, Budgeting On The Day:

Promotion, Ticketing, Event Activities, Post-Event: Company – Customer Relationship, Follow-Up

Reports And Feedback

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Module III: Event Planning and Proposal: Conceptualization, Research and Planning an event, Pre-

event planning and marketing, Role and Importance of Event proposal, Writing Event Proposal

Sponsorship, Event Budgeting

Module IV: Evaluation and Assessment: Market Research, Risk management, Negotiation

techniques, Communications: Reaching the Customer, Communication Mix, Developing and

Communicating a Positive Image, Evaluation and Impact Assessment, Evaluation Concepts,

Observation Techniques, Applications, Evaluation of Costs and Benefits

Course Code: MCBA309L: MEDIA RESEARCH: Credits: 03 (3-0-0)

Module I: Introduction to Research: Definition, Meaning and Importance of Research, Types and

Approaches of Research, Defining a Research Problem, Writing a research proposal, Literature

Review

Module II: Research Process: Research Design and Research Questions, Various techniques of

sampling, Methods of data collection, Preparing questionnaires and schedules Processing and

analyzing data, Ethical Issues in Research

Module III: Media Research Methods: How media research is different, Content Analysis, Textual

and image analysis, Participatory and Non Participatory, observation techniques, Focus Group and

Longitudinal Study, Case Study method, Historical and archival research, Ethnography

Module IV: Research Report Writing: Data analysis techniques, Basics of SPSS ANOVA and Chi-

Square test, Writing research report and conclusions, Abstract and References

Course Code: MCBA311L: MEDIA LAW: Credits: 03 (3-0-0)

Module I: Freedom of speech and expression: Constitutional Provisions

Module II: Right to Information Act: Important provisions, How to use RTI to get information

Module III: Defamation: Kinds of defamation, Legal provisions

Module IV: Contempt of Court: What constitutes contempt, Points to be kept in mind while

reporting legal issues

Module V: Broadcast Laws: Cable TV Regulation Act, Self-regulation, issues and legal intervention

Module VI: Cinematograph Act: Legal provisions, Issues and Amendments

Module VII: Information Technology Act 2008: Main provisions and amendments, Important cases

Course Code: MCBA313L: MEDIA TRENDS IIIA: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA315H: MEDIA SKILLS IIIA: Credits: 02 (0-0-4)

Practical work: Train students in digital journalism.

Course Code: MCBA317H: MINOR PROJECT (SPECIALISATION): Credits: 07 (0-1-12)

Practical work: Based on the media chosen by the students.

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SIXTH SEMESTER

Course Code: MCBA302P: INTERNSHIP II: Credits: 04

The student will be sent to intern in a media company for six to eight weeks.

Course Code: MCBA304L: THE BUSINESS OF MEDIA: Credits: 03 (3-0-0)

Module 1: Overview: Media as an industry, Major stakeholders of media firms, Understanding

demographics and psychographics of audience, Organisational culture and its impact on media

firms

Unit II: Revenue and Expenditure: Revenue sources of traditional and digital media, Main

expenditure heads of traditional and digital media, Media Metrics and reach, Trends and

opportunities

Unit III: Convergence and its impact: Effect of technology on media distribution and consumption,

Trends in ownership, media consolidation, mergers and acquisitions Challenges from emerging

media platforms, Impact of media globalization on Indian market

Course Code: MCBA306L: MEDIA TRENDS IVA: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA308P: DATA JOURNALISM: Credits: 03 (1-0-4)

Module I: Introduction to Data Journalism: Definition and historical perspective,

Scope: Why Data Journalism is important for a reporter, Skills required by a data journalist

Module II: Finding and Understanding Data: Where to look for data, Setting up data news wires,

Strategic searching - tips and tricks, Introduction to scraping, Turning numbers into stories, Become

Data Literate

Module III: Working with Data: Working with Excel, Cleaning data, Correcting bad formatting;

taking care of misspellings, Invalid values and duplicates

Module IV: Evaluating Data: Newsroom math and statistics, Making new variables with functions,

Summarizing data with pivot tables, Looking for patterns

Module V: Putting the Data Story Together: Deciding the central focus, Including data within a

narrative, Ethics of finding and using data, Data Visualisation

Course Code: MCBA310H: MEDIA SKILLS IVA: Credits: 01 (0-0-2)

Practical work: Train students in digital journalism.

Course Code: MCBA312P: CAPSTONE PROJECT: Credits: 04

Practical work: Create a project that is of publishable or broadcast quality.

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BA (Journalism and Mass Communication) 2018-21 Course Outline

FIRST SEMESTER

Course Code: MCBA101P: NEWS WRITING: Credits: 04 (2-0-4)

Module I: Evolution of Print Media: Press in pre-independent India, Role of English and Vernacular

Press, Press from Independence to Emergency, Press and Emergency, Changes in media after

Emergency; News agencies

Module II: Introduction to News: What is News, Elements of news and news values, News Sources;

Advantages and disadvantages of the Beat System, Role and responsibilities of a reporter

Module III: News Leads: What is a News Lead; Types of Leads, Writing news leads

Module IV: News Structure: Inverted Pyramid style of writing, Feature writing, Differences between

writing news reports and news features, Caption writing, Writing with clarity, Use of Attribution,

Writing news reports and features

Module V: Reporting Techniques: Conducting Interviews, Covering press conferences, Writing from

press releases, Objective Reporting, Interpretative Reporting, Investigative Reporting, Book review,

Film review, Theatre review

Course Code: MCBA103P: EDITING AND DESIGN: Credits: 04 (2-0-4)

Module I: Newspaper Terminology: Definition and explanation of terms used in Editing, Headline

Writing, Page Lay-out and Design

Module II: Editing Basics: Role and functions of a copy editor, Editing for clarity, objectivity and to

save space; Advanced Editing: Rewriting, Clubbing copy

Module III: Headline writing: Functions of a headline, Kinds of headlines, Headline writing process,

Do’s and Don’ts of headline writing

Module IV: News Design: Principles of news design and its objectives, Kinds of Layouts, Latest

design trends, Art of Dummying, Basics of Typography, Colours, Graphics and Photographs

Module V: Page Making: Master page set-up, Using Guidelines for better layout, Copy fitting and

spacing , controls, Creating of headlines using appropriate font, Creation of Pages; Importing text

and images, Making news and feature pages.

Course Code: MCBA105P: DIGITAL PHOTOGRAPHY: Credits: 03 (1-0-4)

Module I: Types of cameras: Pinhole camera, View camera, Compact camera, T L R, S L R,

Instant/Polaroid camera, Digital camera Parts of a Camera: View finder, lens, iris, shutter, film

chamber, light meter

Module II: Types of Lenses and their functions, Camera accessories, Image Sensors (CCD and CMOS)

Module III: Working with DSLR camera: Exposure triangle, Depth of field, Impact of focal length

and aperture on depth of field, Focusing techniques, Use of AF Points

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Module IV: Motion and Composition: Understanding the working of the shutter, Capturing motion,

Long exposures, Basic rules of composition,

Module V: Working with Light: Use of Flash, High key and Low key lighting (continuous and strobe),

Creation of silhouettes, High Dynamic range and Auto Exposure bracketing

Module VI: Photo-editing : Working with layers , Filters, cropping and retouching, Masking, Digital

Image Manipulation

Course Code: MCBA107L: BASICS OF ADVERTISING: Credits: 04 (4-0-0)

Module I: Introduction: Definition & Meaning of Advertising, Nature & Scope of Advertising, Ethical

& Regulatory Aspects of Advertising

Module II: Advertising: Tools & Process: Advertising as Communication Tool, Communication

Process & Advertising, Models of Advertising Communication: AIDA Model, DAGMAR Model,

Maslow’s Hierarchy Model

Module III: Classification & Types: Classification & Types of Advertising, Advertising Creativity:

Definition & Importance and Appeals of Advertising, Elements of Print Advertising: Copy, Slogan,

Identification Mark, Clashing Illustrations.

Module IV: Ad Agency Structure & Client orientation: Ad Agency - Role, Types, Structure and

Functions, Client agency relationship – stages, Factors influencing client agency relationship,

Processes, Techniques and Attitude to manage clients

Module V: Market Research and Segmentation: Definition and meaning of Market Research,

Market Research – Types, Techniques and Tools, Data analysis and interpretation, Segmentation

and target profiling

Course Code: MCBA109L: MEDIA TRENDS I: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA111H: MEDIA SKILLS I: Credits: 02 (0-0-4)

Practical work: Train students in digital journalism.

Course Code: MCBA113H: Minor Project: Credits: 04 (0-0-8)

Practical work: Produce 12-page broadsheet weekly newspaper

SECOND SEMESTER

Course Code: MCBA102P: WEB JOURNALISM: Credits: 04 (2-0-4)

Module I: Basics of Internet: How Internet works, Internet Committee for Assigned Names and

Numbers, Internet Technology for the layman, IP addresses and Domain Names, National Internet

Exchange of India

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Module II: Web Content: Characteristics of an Internet report; comparison with print/wire reports,

Scannable writing, Readable Writing, Searchable writing, News flow and news selection, Content

Curation, Content Management System

Module III: Web Headlines: Characteristics of Web Headlines, Differences with Print Headlines,

Clickbait Headlines, Headline writing tools,

Module IV: Website design: Objectives of Web Design, Differences with Print Design, Designing a

Website, Economics of Web Designing

Module V: Search Engine Optimisation: How search engines work, How Google analytics works,

Monitoring traffic sources

Course Code: MCBA104P: SOCIAL MEDIA: Credits: 03 (2-0-2)

Module I: Social Media: Characteristics of Social Media, Differences with Traditional Media, Kinds

of Social Media platforms

Module II: Blogging and Microblogging: Characteristics of blogs, Writing headlines for blogs, How

Twitter works: Finding, following and listening,

Module III: Social Networking and Social Bookmarking: Characteristics of social networking sites,

Characteristics of Social Bookmarking sites, How Facebook works: News Feed, Pages and Groups,

How to use LinkedIn: Company Pages, LinkedIn Groups, Publishing platform,

Module IV: Media sharing: Video sharing sites, Picture sharing sites, Audio sharing sites

Module V: Influencers: Identifying Influencers, The power of Influencers, Influencer Marketing,

Course Code: MCBA106P: MOBILE MEDIA: Credits: 03 (2-0-2)

Module 1: Overview: Mobile revolution and its impact on news creation and consumption Evolution

of Mobile sites

Module II: Mobile Journalism: Basic MoJo kit, Kinds of Mobile Content, SMS, MMS, Notifications

Module III: Mobile Storytelling: Photo Essay, Podcasting, One to three minute videos, Editing on

Mobile Phones

Module IV: Mobile Apps: Kinds of Mobile Apps, Mobile Apps vs Mobile Websites, How do

Apps make money

Module V: Mobile Advertising: Kinds of mobile ads, Mobile ad terminology, Spectrum and its

impact on advertising, Status of mobile advertising in India

Course Code: MCBA110H: MEDIA SKILLS II: Credits: 02 (0=0=4)

Practical work: Train students in digital journalism.

Course Code: MCBA112H: MINOR PROJECT (WEB & MOBILE): Credits: 04 (0-0-8)

Practical work: Produce content for TV news bulletins and Internet radio.

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Course Code: MCBA114L: ENVIRONMENT STUDIES: Credits: 03 (3-0-0)

Module 1: Environmental and Natural Resources: Definition, scope, importance, need for public,

Natural Resources – forest resources – use, exploitation, deforestation, construction of

multipurpose dams, effect of forests, Water Resources – use of surface and subsurface water, effect

of floods, drought, water conflicts, Food Resources – food problem, advantages and disadvantages

of fertilizers and pesticides, effect on environment, Energy Resources – need to develop renewable

energy, Land Resources – land degradation, landslides, soil erosion, desertification and case studies.

Module II: Ecology And Bio-Diversity: Concept of ecosystem, structure and function of an

ecosystem, producers, consumers and decomposers, energy flow, ecological succession, food chain,

food web and ecological pyramids, Bio diversity: Definition, genetic, species and ecosystem

diversity, bio-geographical classification of India, hotspots, threats related to habitat loss, poaching

of wildlife, man-wildlife conflicts, conservation of bio-diversity.

Module III: Environmental Pollution: Definition – causes, pollution effects and control, measures

of Air, Water, Soil, Marine, Noise, Thermal, Nuclear hazards. Solid waste management: causes,

effects and control measures of urban and industrial waste, pollution measures, case studies,

Disaster management: floods, earthquake, cyclone and landslides.

Module IV: Social Issues And The Environment: Urban problems related to energy and sustainable

development, water conservation, rain water harvesting, watershed management, Problems

related to rehabilitation – case studies, wasteland reclamation, Consumerism and waste products

– Environment Protection Act, Air Water, Wildlife, Forest Conservation Act, Environmental

legislation and public awareness.

Module V: Human Population And The Environment: Population growth, variation among nations,

Population explosion – Family Welfare Programme, Environmental and human health, Human

Rights, Value Education, HIV / AIDS, Women and Child Welfare, Role of Information Technology

Visit to local polluted site / Case studies. Customer Orientation – QFD – CSM – TQM Models – Case

studies.

Course Code: MCBA112P: MINOR PROJECT: Credits: 04 (0-1-6)

Practical work: Create website content in text and video formats.

Course Code: MCBA 116L: ADVERTISING STRATEGY: Credits: 04

Module I: Advertising Strategy: Definition, Strategy format, Asking better questions, Tips and

techniques to arrive at a sound strategy, Benefits of a sound advertising strategy

Module II: Setting Objectives: Definition, Environment scan, , Marketing Objective Advertising

Objective

Module III: Consumer Pen Portraits: Identifying relevant consumer segments, Culling Consumer

Insights, Understanding socio-economic, cultural and legal drivers, Crafting pen portraits

Module IV: Unique Selling Proposition: Definition, Formats/Types, Brand science, Do’s and Don’ts

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Course Code: MCBA118L: MEDIA TRENDS II: Credits: 01 (01-0-0) Examination Scheme:

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media

SEMSTER III

Course Code: MCBA201P: RADIO: Credits: 04 (2-0-4)

Module I: Introduction to Radio: Characteristics of radio, Evolution of radio in India, All India Radio,

FM Radio, Role of Prasar Bharati Corporation

Module II: Structure of Radio Station: Hierarchy, Job Profiles

Module III: The Grammar of Sound: Basics of sound: frequency, amplitude and wavelength, Radio

frequencies: AM and FM transmission, Elements of Sound: Volume, Tone, Loudness, Frequency,

Intensity, Pitch, Types of Sound: speech, silence, ambient and machine-made noise, Sound effects

and its functions

Module IV: Radio Production: Scripting, Preparing Cue Sheets, Writing RJ Links, Recording

programmes, Doing voiceover, Editing audio files using Audacity

Course Code: MCBA203P: TELEVISION JOURNALISM: Credits: 06 (3-0-6)

Module I: History and Current Status: Evolution of Television in India, Regulatory bodies: Prasar

Bharti Corporation, News Broadcasters Association of India, TRP and its impact on TV programming

(News & Entertainment), Television Newsroom

Module II: Visual Communication: Basic shots and camera movement, Aesthetics of the shot:

Composition, perspective, angles, sizes and depth, Focus, white balance, aperture and gain, PTC

(Piece to camera) and VO (Voice over), Sequencing and editing news packages.

Module II: Television Pre-production: Ideation Research and recce, Script writing, and writing to

visuals, Shooting and editing schedules, Cues and commands, Research, investigation, interview

techniques, The art of preparing bulletins and rundowns

Module III: Production: TV lighting: in field, studio lighting, three-point lighting, High and low-key

lighting Single camera shooting, Types of lights, Studio sets and make-up., Multi camera shooting

Module IV: Post-production: Principles of Editing, Editing a news bulletin, Visual transitions: digital

effects, and post production, Cutting promos and treasures,

Module V: Television Anchoring: Body language and grooming, Voice broadcast skills:

pronunciation, flow and modulation, Facing a camera: eye contact, use of teleprompter News

anchoring, field interviews and anchoring various TV shows [

Course Code: MCBA205L: PUBLIC RELATIONS: Credits: 03 (3-0-0)

Module I: Introduction to Public Relations: Definition, Concept and Scope Difference between PR,

Publicity, Propaganda, Advertising and Lobbying Ethics of PR – IPRA code – Professionalism and PRSI

57

Module II: PR Department: Basic Functions, Structure of In-house PR Department, Limitations of In-

house PR Department, Attributes and skill sets of a PR Manager

Module III: Tools & Techniques: Elements of a Press Kit, Press Release, Company Profile Newsletter,

House Journal, Annual Report

Module- IV: Public Relations Campaign: Finding a problem, PR campaign - planning, evaluation,

Research in PR

Unit V: Press Conference: Learning pre-conference needs, Organising press conference

Unit VI: PR and Crisis management: What is a Crisis?, Types of organizational crisis Crisis

Management: Meaning and the various stages, Need for PR in Crisis Management Crisis Team,

Crisis Communication Plan, Crisis PR Planning

Course Code: MCBA207L: THEORIES OF MASS COMMUNICATION: Credits: 04 (4-0-0)

Module I: Introduction to Communication: Process and elements of communications, Levels of

communication, The 7Cs of effective communication, Barriers to effective communication, Forms

and Functions of communication

Module II: Traditional Media: Introduction to traditional media, Oral Tradition of story-telling since

early civilization, Influence on contemporary forms of mass communication Types: street theatre,

puppetry, music, dance/ballads, folk and tribal art, local fairs, Case studies of each form, Strengths

and limitations, Relationship with the society: tool for political, social, economic, and health

awareness, Present Scenario

Module III: Forms of Communication: Intra-personal communication, Inter-personal

communication, Group communication: public, crowd, small group, and mass communication,

Verbal and non-verbal communication, Meaning and barriers in verbal communication, Non-verbal

behavior as communication, Body language, Facial communication, Space communication, silence,

paralanguage and temporal communication.

Module IV: Models of Communication: SMRC model, Shannon and Weaver model, Laswell model,

Osgood model, Dance model, Schramm model

Module V: The four eras: Four eras in mass communication theories, Era of mass society theory

(1850-1940), Era of scientific perspective on mass media (1940-1950) Era of limited effects

(1950-60s), Era of cultural criticism (1960s-19980s)

Course Code: MCBA209L: DIGITAL AND Native ADVERTISING: Credits: 03 (3-0-0)

Module I: Overview and Ad metrics: What is digital advertising, Differences with traditional

advertising, Kinds of digital ads, Impressions, Reach, Cost, Visits, Unique visitors Sessions,

Engagement Rate, Click through rate, Pay per click, Cost per click, Pay per sale, Cost per Thousand

Impressions

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Module II: Pay per click advertising: AdWords and Ad Sense, Creating text/banner ads, Creating Ad

campaigns, Monitoring Ad campaigns, Improving conversion rate, Assignment: Create Pay per Click

campaign

Module III: Native Advertising - Concept and Forms: Definition, Native Advertising in Print, Native

Advertising on Web, Advantages and Disadvantages

Module IV: Print-based: Advertorials, Sponsored Content, Single Sponsor Issues, Product

Placement, Print Ad formats, Do’s and Don’ts

Module IV: Web-based: Closed Platforms, Open Platforms, Social Media, Internet Ad formats, Do’s

and Don’ts

Course Code: MCBA211L: MEDIA TRENDS III: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media. [

Course Code: MCBA213H: MEDIA SKILLS III: Credits: 02 (0-0-4)

Practical work: Train students in digital journalism.

MCBA215H: MINOR PROJECT (RADIO & TV): Credits: 04 (0-0-8)

Practical work: Produce content for TV news bulletins and Internet radio.

SEMESTER IV

Course Code: MCBA202L: DIGITAL FILM MAKING: Credits: 05 (3-0-4)

Module I: Digital Film Making: Understanding Workflow of digital film production, Knowing

Shot, sequence and story, Knowing film Equipment, VFX and AFX

Module II: Scriptwriting: Narrative Composition: 3 plot structure, Characterization & Dramatic

Structure, Scriptwriting formats, Step outline & shot break down, Screen Play, Storyboarding &

shooting script

Module III: Editing Techniques: Technical vs. Creative editing, Basic transitions, Match cut, jump

cut, cut-in & cut-away, Parallel cutting & inter-cutting, Intellectual editing & Montage theory,

Techniques of editing: Action sequence, comedy sequence, Romantic sequence, conversation

sequences, chasing sequence, music video etc., Use of graphics & animation

Module IV: Documentary production: Identifying subject, Research and recce, Writing Script and

treatment, Acquiring Permissions and clearances, Scheduling, Shooting, Writing

narration, Post production using Editing software

Module V: Fiction Film Production: Ideation and writing Story, Writing screenplay using Celtx,

Drawing storyboard using Celtx, Casting and Budgeting, Preparing shooting scheduling, Shooting

and treatment, Post production using FCP

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Course Code: MCBA204L: CORPORATE COMMUNICATION: Credits: 04 (3-0-2)

Module I: Introduction to Corporate Communication: Concept, meaning, definition and evolution,

Corporate communication functions

Module II: Corporate Communication Strategy: Corporate social responsibility, Building a distinct

corporate identity: concepts, variables and process, Reputation Management, Investor Relations

Module III: Media Relations: Organizing press conferences, Facility visits, Press Release, Proactive

and reactive media relations, Digital tools: Websites and Blogs, Social Media and Corporate

Communication

Module IV: Crisis Management: Concept, definition and types of crisis, Crisis management

techniques: study of symmetrical, and asymmetrical models in handling crises

Course Code: MCBA206L: MEDIA ETHICS: Credits: 03 (3-0-0)

Module I: The grey line: What is Ethics, Truth, Fairness & Objectivity

Module II: Guidelines: Press Council Guidelines, Advertising Council of India Guidelines Broadcast

Guidelines

Module III: Issues and Values: Editorial & Advertorial, Digital manipulation, Paid news Obscenity

and Morality

Module IV: Right to Privacy: Privacy law, PCI guidelines on privacy, Violations and Issues

Course Code: MCBA208L: BRAND MANAGEMENT AND MEDIA PLANNING: Credits: 04 (4-0-0)

Module I: Concept of a Brand: Defining Brands, Evolution of Brands , Characteristics of Brand Name,

Why Branding is important, Company, Brands & Products, Brand Perspectives – Visual / Verbal,

Positioning, Value, Brand Image, Value Added, Perceptual Appeal & Personality perspectives

Module II: Brand Decisions: Brand Positioning – Attribute Benefit, Application, User, Competitor,

Price / Quality & Product Category positioning, Brand Differentiation, Brand Equity, Brand Image,

Brand Extension, Brand Loyalty, Consumers and Brands

Module III: Branding Strategies: Product Branding, Line Branding, Range Branding, Umbrella

Branding, Source/Double Branding, Endorsement Branding

Module IV: Media Planning: What is Media Planning? Why is it important, Media mix Factors that

influence media strategy.

Module V: Matching media & market: Geographical selectivity, reach & frequency, Maximizing

advertising exposure, Media brief

Module VI: Media Buying: Media Buying functions, Increasing complexity in Media Buying Media

scheduling

Course Code: MCBA210L: MEDIA TRENDS IV: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

60

Course Code: MCBA214P: SOLUTIONS JOURNALISM: Credits: 04 (4-0-0)

Work on a socio-economic project. Details of the project will be decided at the start of the semester.

Course Code: MCBA216H: MEDIA SKILLS IV: Credits: 02

Practical work: Train students in digital journalism.

Course Code: MCBA218H: MINOR PROJECT (ADVERTISING & PR): Credits: 04 (0-0-8)

Practical work: Create a 360 degree advertising and PR campaign; Launch a website or microsite

with their campaigns

FIFTH SEMESTER

Course Code: MCBA303P: MULTIMEDIA: Credits: (2-0-4)

Module I: Basics of Multimedia: Definition of Multimedia, Elements of Multimedia Skill sets needed

for Multimedia Team, Multimedia Hardware and software

Module II: Creation of Multimedia: Fonts and use of Text, Use of Hypertext, Use of Animation and

Sound, Use of Still images and Video files

Module III: Software Tools: Word Processing, Photo-editing, Sound editing, Video editing Graphics

and Animation.

Course Code: MCBA305P: SOCIAL MEDIA MARKETING: Credits: 04 (2-0-4)

Module I: Facebook for Business: Creating Facebook Page, Upload contacts for invitation, Create

content, Increase Fans, Case Studies,

Module II: Facebook Advertising: Ad targeting strategies, Payment modules, Conversion tracking

Module III: Twitter Marketing: Tools to listen on Twitter: Tweetdeck, Klout, How to market on

Twitter, Twitter advertising, Case studies

Module IV: LinkedIn for Companies: Lead Generation through Individual Profiles, Lead Generation

as Enterprise: Company Page, Ads, Groups,

Module V: Pinterest Boards: Creating shareable pins, Engage with followers, Case Studies

Course Code: MCBA307L: EVENT MANAGEMENT: Credits: 04 (4-0-0)

Module I: Introduction to Events: What is an event? 5 Cs of events, Events as marketing

communication tool, Size of events, Structure of Event company, Types of events: Artistic,

Competitive, Cultural, Exhibition, Charitable, Special Business

Module II: Structure of Events and Activities: Pre-event: Developing the Concept, Goals Mission,

Vision, Pre-Event Promotions, Checklist, Venue, Vendor Management, Budgeting On The Day:

Promotion, Ticketing, Event Activities, Post-Event: Company – Customer Relationship, Follow-Up

Reports And Feedback

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Module III: Event Planning and Proposal: Conceptualization, Research and Planning an event, Pre-

event planning and marketing, Role and Importance of Event proposal, Writing Event Proposal

Sponsorship, Event Budgeting

Module IV: Evaluation and Assessment: Market Research, Risk management, Negotiation

techniques, Communications: Reaching the Customer, Communication Mix, Developing and

Communicating a Positive Image, Evaluation and Impact Assessment, Evaluation Concepts,

Observation Techniques, Applications, Evaluation of Costs and Benefits

Course Code: MCBA309L: MEDIA RESEARCH: Credits: 03 (3-0-0)

Module I: Introduction to Research: Definition, Meaning and Importance of Research, Types and

Approaches of Research, Defining a Research Problem, Writing a research proposal, Literature

Review

Module II: Research Process: Research Design and Research Questions, Various techniques of

sampling, Methods of data collection, Preparing questionnaires and schedules Processing and

analyzing data, Ethical Issues in Research

Module III: Media Research Methods: How media research is different, Content Analysis, Textual

and image analysis, Participatory and Non Participatory, observation techniques, Focus Group and

Longitudinal Study, Case Study method, Historical and archival research, Ethnography

Module IV: Research Report Writing: Data analysis techniques, Basics of SPSS ANOVA and Chi-

Square test, Writing research report and conclusions, Abstract and References.

Course Code: MCBA311L: MEDIA LAW: Credits: 03 (3-0-0)

Module I: Freedom of speech and expression: Constitutional Provisions

Module II: Right to Information Act: Important provisions, How to use RTI to get information

Module III: Defamation: Kinds of defamation, Legal provisions

Module IV: Contempt of Court: What constitutes contempt, Points to be kept in mind while

reporting legal issues

Module V: Broadcast Laws: Cable TV Regulation Act, Self-regulation, issues and legal intervention

Module VI: Cinematograph Act: Legal provisions, Issues and Amendments

Module VII: Information Technology Act 2008: Main provisions and amendments, Important cases

Course Code: MCBA313L: MEDIA TRENDS V: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA315H: MEDIA SKILLS V: Credits: 02 (0-0-4)

Practical work: Train students in digital journalism.

Course Code: MCBA317H: MINOR PROJECT (SPECIALISATION): Credits: 07 (0-0-8)

Practical work: Based on the media chosen by the students.

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SIXTH SEMESTER

Course Code: MCBA302P: INTERNSHIP: Credits: 08

The student will be sent to intern in a media company for six to eight weeks.

Course Code: MCBA304L: THE BUSINESS OF MEDIA: Credits: 03 (3-0-0)

Module 1: Overview: Media as an industry, Major stakeholders of media firms, Understanding

demographics and psychographics of audience, Organisational culture and its impact on media

firms

Unit II: Revenue and Expenditure: Revenue sources of traditional and digital media, Main

expenditure heads of traditional and digital media, Media Metrics and reach, Trends and

opportunities

Unit III: Convergence and its impact: Effect of technology on media distribution and consumption,

Trends in ownership, media consolidation, mergers and acquisitions Challenges from emerging

media platforms, Impact of media globalization on Indian market

Course Code: MCBA306L: MEDIA TRENDS VI: Credits: 01 (1-0-0)

Module: Hold weekly lectures and discussion to apprise students of the latest trends in media.

Course Code: MCBA308P: DATA JOURNALISM: Credits: 04 (2-0-4)

Module I: Introduction to Data Journalism: Definition and historical perspective, Scope: Why Data

Journalism is important for a reporter, Skills required by a data journalist

Module II: Finding and Understanding Data: Where to look for data, Setting up data news wires,

Strategic searching - tips and tricks, Introduction to scraping, Turning numbers into stories, Become

Data Literate

Module III: Working with Data: Working with Excel, Cleaning data, Correcting bad formatting;

taking care of misspellings, Invalid values and duplicates

Module IV: Evaluating Data: Newsroom math and statistics, Making new variables with functions,

Summarizing data with pivot tables, Looking for patterns

Module V: Putting the Data Story Together: Deciding the central focus, Including data within a

narrative, Ethics of finding and using data, Data Visualisation

Course Code: MCBA312P: CAPSTONE PROJECT: Credits: 06

Practical work: Create a project that is of publishable or broadcast quality.