bentzen ball (sponsorship preview)

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Sponsorship Preview October 2 – 5, 2014

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Deck for BYT's Bentzen Ball Comedy Festival, 2014

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Page 1: Bentzen Ball (Sponsorship Preview)

Sponsorship PreviewOctober 2 – 5, 2014

Page 2: Bentzen Ball (Sponsorship Preview)

What is ?

About BYTTHE PRODUCER

Bentzen Ball is a big, magical, sprawling DC-based-but-beloved-all-over-the-country comedy festival produced by BrightestYoungThings.Com and curated by comedian Tig Notaro. Every October, dozens of the country's top comedic talent descend upon the nations capital performing shows big and small but always special in some of the best DC venues (9:30 Club, Lincoln Theatre, Howard Theatre, U Street Music Hall and beyond) over the course of a long weekend. Most shows sell out. Top music talent often shows up too. There are always segways and dance parties involved. More than 7,000 people attended it in 2013, and 2014 promises to be bigger and better than ever.

BYT is a web magazine and event production/ experiential marketing agency based in Washington, DC and NYC. We publish stories every day

dedicated to making your life better in whichever big bad city you live in, covering music, film, theatre, comedy, fine art, food, drink, gay culture and

more, reaching upwards of 200,000 individual readers every month. Simultaneously we partner with awesome individuals and institutions to throw big, high impact, open-to-public events. I guess if there was a good word that meant something about bridging the gap between online and

real life we’d use it here.

To learn more...check out BrightestYoungThings.com

Tig Notaro, most well-known for her stand up performance, “Live,” maintains strong connections with comedians she’s performed

alongside. During that live set at Largo opening for Louis CK, she delivered a legendary set about her breast cancer diagnosis and her

mother’s death. Along with her own half-hour special, “Comedy Central Presents Tig,” she’s appeared on The Office, Community, Inside Amy

Schumer, The Life & Times of Tim, The Sarah Silverman Program, She is a regular on Conan, and has also appeared on Late Night with Jimmy

Fallon, Last Comic Standing, Jimmy Kimmel Live, The Late Late Show with Craig Ferguson, Last Call with Carson Daly, Comedy Central’s Premium

Blend, The Benson Interruption, Showtime’s Live Nude Comedy, and NPR’s This American Life with Ira Glass.

About Tig NotaroTHE CURATOR

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Page 3: Bentzen Ball (Sponsorship Preview)

AGE

GENDERINCOME

LOCATIONDCVA

MDOTHER

54%22%20%4%

<$25K$25 - 50K$50 - 75K

>75K

54%22%20%4%

<2121 - 2930 - 39

>40

2%53%35%9%

FemaleMale

61%39%

Who attends ?

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Page 4: Bentzen Ball (Sponsorship Preview)

Tig Notaro

Patton Oswalt Chelsea PerettiSarah Silverman

Reggie Watts Todd BarryNick Offerman

Mary Lynn Rajskub

Natasha Leggero

+52More!

+47More!

Animal CollectiveIan SvenoniusIan MacKaye They Might Be Giants Monica Barnes Dance Co. Everything is Terrible Found Footage FestivalNPR’s Bob Boilen

Ira Glass Megan MullallyDoug Benson

Garfunkel & Oates Rachel Dratch Nick Kroll

Kate Flannery Wyatt Cenac

Special Appearances By

Bentzen Ball 2013Bentzen Ball 2009

Who Performs at ?

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Page 5: Bentzen Ball (Sponsorship Preview)

What the Press Is Saying“…. it was really a magical weekend.”

– WASHINGTON POST EXPRESS

WASHINGTON POST EXPRESS

WEEKEND COVER, OCT. 11

".... The festival started in 2009, took three years off, and is returning this year like it had three years of hype to grow"

– WASHINGTONIAN

– WASHINGTON POSTWASHINGTON POST

WEEKEND COVER, OCT. 11

Extensive Media Coverage

“...Bentzen Ball Comedy Festival, the likes of which the District has never seen”

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Page 6: Bentzen Ball (Sponsorship Preview)

What Attendees Are Saying“My only regret from this year's Bentzen Ball is I didn't get to go to all of the shows!”

“You could tell that everyone - acts, audience and hosts included - was happy to be there and excited about the entire festival.”

“Megan Mullally's band was great -they were amazingly talented singers, and it was awesome seeing Nick Offerman make an appearance.”

“All the shows felt really personal and special.”

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Page 7: Bentzen Ball (Sponsorship Preview)

2013 ShowsBentzen Ball Opening Night

Thursday, October 10 @ 9:30 ClubFeaturingTig Notaro

Doug BensonWyatt Cenac

Heather Lawless

Doug Loves Movies Live Podcast TapingFriday, October 11 @ Sphinx Club

FeaturingDoug Benson

Tig NotaroGarfunkel & Oates

Sam Levine

The Handsome Men of Bentzen Ball ShowcaseFriday, October 11 @ U Street Music Hall

FeaturingBrody StevensGraham ElwoodBrandon WardellMichael J. Foody

Bentzen Ball Friday Stand Up ShowcaseFriday October 11 @ Sphinx Club

FeaturingMoshe Kasher

Brooke Van PoppelenJena Friedman

Bentzen Ball Saturday Stand-Up ShowcaseSaturday, October 12 @ Lincoln Theatre

FeaturingNick Kroll

Sara SchaeferMoshe KasherSeaton Smith

Bentzen Ball Music Revue!Saturday, October 12 @ Lincoln Theatre

FeaturingNancy & Beth (w/ Megan Mullally)

Garfunkel & OatesThe Lampshades (w/ Kate Flannery)

Theme Park Improv ShowSaturday, October 12 @ U Street Music Hall

FeaturingRachel Dratch

Michael HitchcockJanet VarneyIan Brennan

The Found Footage Festival vs. Everything is Terrible!

Saturday, October 12 @ The Howard Theatre“The FFF and EIT will finally meet live on stage to sissy fight IRL to decide which found video group

will reign supreme!”

Bentzen Ball Free Happy Hour Locals ShowSaturday, October 12 @ Howard Theatre

FeaturingJamel JohnsonStephanie Hasz

Sara ArmourMariya AlexanderStavros Halkias

Dana Bellwith host Brody Stevens

Bentzen Ball Closing CeremoniesSunday, October 13 @ Lincoln Theatre

FeaturingIra Glass

Tig NotaroThe Monica Barnes Dance Company

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Page 8: Bentzen Ball (Sponsorship Preview)

2013 Talent Activities

Sattelite RoomThursday, October 10

Free drinks for comedians after the opening night show

Gibson Guitar ShowroomFriday, October 11

The official Bentzen Bar VIP after party, open only to comedians and their guests

The Official Bentzen Ball After Party@ The Howard Theatre

Saturday, October 12Ticketed and open to the public after party featuring They Might Be Giants (DJ Set) and

Animal Collective (DJ Set)

The GibsonSunday, October 13

Free drinks for comedians after the closing ceremonies

Ted’s Bulletin Free BrunchFriday, October 11

Capital Segway Free TourSaturday, October 12The official Bentzen Bar VIP after party, open only to comedians and their guests

The Columbia Room – Mixology ClassSaturday, October 12

The Wydown – Free CoffeePersonalized coupon for Bentzen Ball talent for free coffee and tea during their stay

The Phillips Collection – Free Ticket

Cocoran Gallery of Art – Free Ticket

International Spy Museum – Free Ticket

After Parties Talent Perks

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Page 9: Bentzen Ball (Sponsorship Preview)

Organic Reach

Social MediaBYT Coverage

130,000+ monthly visitors200,000+ website visits

27,000+ Twitter Followers17,000+ Facebook Likes

BentzenBall.com#BentzenBall

400 Instagram impressionsThousands of tagged tweets

24,000 visitorsthroughout the festival

ComedianseBlasts30,000 email database Active accounts included

@DougBenson, @GarfunkelOatesand @KateFlannery, reaching

millions of followers.

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Sponsorship Opportunities

Experiential Mobile Marketing

Custom Promotional Tie-Ins Presenting Venue Partnerships

Sampling and Display

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Page 11: Bentzen Ball (Sponsorship Preview)

Previous Bentzen Ball Sponsors2013

2009

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Page 12: Bentzen Ball (Sponsorship Preview)

What to expect in 2014?Dates

October 2 – 5, 2014

Confirmed Venues

Lincoln Theatre9:30 Club

Confirmed Talent

John Hodgman | Greg Proops | Ronald Funches | Ben Kronberg | Kate Berlant Henry Phillips | Mike Lebovitz | Myq Kaplan | Kyle Kinane

Page 13: Bentzen Ball (Sponsorship Preview)

Contact Us

Lisa DeBow

(202) [email protected]

Marketing Contact

Svetlana Legetic

[email protected]

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