beren advertising

8/14/2019 Beren Advertising

1/12

Cisco Systems

Big Idea:Empower mad scientist IT managers with world-controllingequipment via direct response print campaign

Agency: Cohn & WellsMedia: Direct Response Print AdvertisingRole: Strategy, Design Concept, Copy


2/12

Cisco Systems

Big Idea:Relieve worn and weary IT managers withtherapeutic technology via direct response print campaign

Agency: Cohn & WellsMedia: Direct Response Print AdvertisingRole: Strategy, Design Concept, Image Research, Copy


3/12

Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developedby Weiden & Kennedy in direct response print advertising

Agency: Cohn & WellsMedia: Direct Response Print Advertising

Role: Strategy, Design Concept, Copy


4/12

Microsoft

Big Idea: Extend iconographic and parenthetical-thought branding developedby Weiden & Kennedy in Wall Street Journalprint advertising


Role: Strategy, Art Direction, Copy


5/12

GET A GOOD NIGHTS SLEEPWEAR.

Banana Republic

Big Idea:Playfully promote Banana Republics sleepwear and cashmere collectionsAgency: Better World Branding

Media: Web Banner AdvertisingRole: Concept, Copy, Design

SWEET DREAMS ARE MADE OF THIS.

LADIES AND GENTLEMEN,

JOHNNY CASHMERE.

STOCK OPTIONS, THREE WEEKS VACATION &

CASHMERE FRIDAYS .


6/12

Del Monte

Big Idea: Launch Fruit Smoothie Blenders product with fun, high-impact headlines andcolorful, package-reinforcing visuals in newspapers across the country

Agency: McCann-EricksonMedia: Print AdvertisingRole: Strategy, Design Concept, Copy


7/12

Osh Kosh BGosh

Big Idea:Inspire potential Osk Kosh overall wearers byhighlighting the garments utilitarian Nine Pockets and A Loop

feature which facilitates hands-free recreation

Agency: Better World BrandingMedia: Print Advertising

Role: Strategy, Copy, Tagline, Design

WHAT COULD YOU DO WITH

NINE POCKETS AND A LOOP?

ROOT,ROOT, ROOT

FOR THEHOME TEAM.

Hold Your Hands High.1998OSHKOSHBGOSH

What could you do withNine Pockets and A Loop?

RaveLike

Dave.1998OSHKOSHBGOSH

Hold Your Hands High.

What could you do withNine Pockets and A Loop?

EUROPEIN A

WEEK.


W H A T C O U L D Y O U D O W I T H

N I N E P O C K E T S A N D A L O O P ?

COMBTHE

BEACH.



8/12

Semifreddis

Big Idea:Brand bakery with the tagline Silly Name. Serious Bread.and playfully execute that idea in outreach communications

Agency: WaterseedMedia: Tagline, P.O.S., Advertising

Role: Strategy, Graphic Design, Copy

BERKELEY 3 O 8 4 C L A R E M O N T A V E . 5 1 0 . 5 9 6 . 9 9 4 2 KENSINGTON 3 7 2 C O L U S A A V E . 5 1 0 . 5 9 6 . 9 9 3 5

EMERYVILLE 4 2 4 2 H O L L I S S T . 5 1 0 . 5 9 6 . 9 9 3 4

SEMIFREDDIS SAYS:

LAUGH A LOT.

LOAF ALITTLE MORE.


9/12

AT&T Wireless Services

Big Idea:Promote features of AT&T Digital PCS with benefit-driven wordplayAgency: McCann-EricksonMedia: Print Advertising

Role: Strategy, Copy


10/12

Blue Shield

Big Idea:Brand Shield 65 medicare program as being one aboutpeople, not politics in direct response newspaper advertising


Role: Strategy, Design Concept, Copy


11/12

Jamba Juice

Big Idea:Re-introduce Juice Club as Jamba Juicewith consumer lifestyle and popular culture-based advertising.

Agency: Beren & FernbaughMedia: Pitch Creative Print /Outdoor

Role: Strategy, Design Concept, Copy Writing


12/12

BoostWorks

Big Idea:Brand company and their products as Fuel for Faster Networksand develop gas station-themed sales, marketing and trade show materials

Agency: Kimball GroupMedia: Advertising Role: Strategy, Creative Direction,

Design Concept, Copywriting, Tagline

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