bereola brand kit

25
< > Enitan bereola ii The Bereolaesque Group

Upload: enitan-bereola-ii

Post on 23-Jan-2018

178 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Bereola Brand Kit

< >

Enitan bereola ii The Bereolaesque Group

Page 2: Bereola Brand Kit

< >

Introduction Enitan Bereola II + The Bereolaesque Group

Enitan Bereola II has taken the classic concept of manners and made it tasteful,

again! He penned the award-winning & bestselling book, BEREOLAESQUE: The

Contemporary Gentleman & Etiquette book for the Urban Sophisticate . His latest

bestseller, GENTLEWOMAN: Etiquette for a Lady, from a Gentleman, is the #1

Etiquette book on Amazon. The e-book debuted #1 in Self Improvement.

The Bereolaesque Group markets the publications as well as the entity of

author Enitan Bereola II.

Page 3: Bereola Brand Kit

< >

Page 4: Bereola Brand Kit

< >

THE

BEREOLAESQUE

GROUP

Enitan Bereola II has taken the classic concept of manners and made it tasteful, again! He is the author of the award-winning & best-selling book, BEREOLAESQUE: The Contemporary Gentleman & Etiquette book for the Urban Sophisticate. His newest best-seller, GENTLEWOMAN: Etiquette for a Lady, from a Gentleman is the #1 Etiquette Advice book on Amazon. As a celebrity ghostwriter, speaker, etiquette impresario, producer, Beverly Hill's relationship advice columnist, Soul Train columnist and Essence Magazine relationship advice contributor, his voice reaches generations. President Obama and the First Family, Oprah, Winfrey, Steph Curry and Mark Zuckerberg are proud owners of his latest book. Bereola worked on projects with Hill Harper, Meagan Good, Congresswoman Barbara Lee, Michelle Williams of Destiny’s Child and many more. He’s exercised etiquette on FOX News and dished dating advice to NBC Niteside, BET, TV One and MTV. His writings are discussed on nationally syndicated radio and he’s featured on the covers of your favorite magazines. The author won a BC Award for “Greatness in Literature”, Equanimity’s “Best Story Told” Award, “Man of the Year” Award from SHADES Wedding Magazine and other decorated honors. He was selected as one of BLACK ENTERPRISE Magazine’s Young and Bold Business Leaders and has been deemed a History Maker by the HistoryMakers' national organization. Bereola has paired up with Beats By Dre's "Show Your Color" campaign to spread his gentleman message as well as Jay-Z and Steve Stoute's Translation, LLC advertising & marketing company. His market extends internationally to The U.K., Japan, France, Australia, China, Germany, Russia, Lithuania, Ukraine, South Africa, Nigeria, Bahamas and Poland. His brand successfully catapulted him into the worlds of art, fashion, music and film.

Page 5: Bereola Brand Kit

< >

The Bereola Brand Team

Enitan Bereola II The creator and face behind the brand

Jerrund Wilkerson

A young veteran of the marketing world, Mr .Wilkerson has the unique flexibility in order to adapt to the changing industry while still managing to efficiently reach the goals of the Bereola brand.

Author, Speaker

Management, Booking

Page 6: Bereola Brand Kit

< >

LuxeLife Media

New York based firm focusing upon Fashion, Beauty & Lifestyle Curators + Lovers of all things cool!

Jus10 Limited

A creative marketing agency focusing upon branding and visual design.

PR

Marketing/Creative Direction

Page 7: Bereola Brand Kit

< >

Service List

Social Media Strategy

Unique Events In House Design/ Creative Direction

eCommerce/ Merchandising

Page 8: Bereola Brand Kit

< >

The Brand vs. The Man

TheBereolaesqueGroupbrandse2que3e.Itourmissiontobringbackthegentlemanandreintroducetheladytoasocietythathasforgo3enwho

weare.TheBereolaesqueGroupintendstoeducate,inspireandupli@everydaypeopleandcelebri2esalikethroughliterature,liveevents,

productsandservices.

Page 9: Bereola Brand Kit

< >

The Bereolaesque Group Timeline

2015

2015 The Bereolaesque Group expands its

offering to include merchandise and

cooperative branding. The international

speaking tour for Enitan Bereola II begins.

2014

The brand’s second publication

“Gentlewoman” releases to critical acclaim

and becomes a Best-Seller in four

categories and four countries.

Unbelivable

Bigger

Page 10: Bereola Brand Kit

< >

2011-2013 Barnes and Noble begins it’s national

distribution of Bereolaesque. The first

national speaking tour begins.

2010

Bereolaesque gains traction and places

within the Best Seller list for Self Esteem

and Self Help.

Stronger

Growth

2008

The idea for a book is born as Enitan

Bereola II pens the outline for what is to

become Bereolaesque. Planning

2009 Enitan Bereola II publishes the first project

in the book Bereolaesque. The

Bereolaesque Group is born. Born

Page 11: Bereola Brand Kit

< >

Philosophy The Bereolaesque Group aims at injecting character within popular culture. This is achieved

through publications, original products, brand alignments, social media, hosting and

speaking engagements.

Page 12: Bereola Brand Kit

< >

Bereolaesque

Sinceitspublica2onin2009,Bereolaesqueisthatmuch-neededfusionbetweenbeingagentlemanandbeingsexy.Thissavoir-faireman'sguidewalkseverymanthroughthestagesofordinarytoexcellenceinjusttwo-hundredpages.Theold-fashioned,repressed,blandmanhasbeenbanishedtotheHimalayas,andanewbreedistakingcenterstage.Heisamanofstyle,sophis2ca2on,andsecurity,justasstrongandconfidentashispredecessor,butfarmorediverseinhisinterests,histastes,and,mostimportantly,hisself-image.HemaybeseenatanNBAgameonenightandanartgalleryopeningthenext.Perfectforthatcoffeetablediscussion,Bereolaesquelendsqualityinforma2ontoeverydaypeopleandcelebri2esalike.Beyondthebook'smysteriouslyeyecapturingcoverareinnova2veandappealingwaystomaneuverthroughlife'scrazes,whilekeepingcoolandmaintainingmanners.BereolaesqueisanAmazonandiTunesbestseller.

Page 13: Bereola Brand Kit

< >

Gentlewoman

GENTLEWOMAN: Etiquette for a Lady, from a Gentleman. This isn’t one of those "how to get a man" books or "he thinks he's right because he's a man" books. This took three years preparation time. This is an etiquette book for women, written by a man–a crazy man, crazy over you and crazy enough to write for and about you. Your legacy is being watered down, and society is taking notes. GENTLEWOMAN is fresh, fun and sexy uncommon sense advice designed to facilitate a necessary conversation amongst the sexes that leads to real solutions. GENTLEWOMAN debuted #1 Hot New Release in all of its categories and is a Bestseller on Amazon. Featuring: New York Times bestselling author & actor Hill Harper, award-winning actor Meagan Good, Grammy award-winning & platinum-selling artist Michelle Williams (Destiny’s Child), Grammy award-winning super producer & songwriter Bryan-Michael Cox, Congresswoman Barbara Lee, Pastor Jamal Bryant, Playboy Playmate Leola Bell, Super Bowl Champion Bobby Wagner and more.

Page 14: Bereola Brand Kit

< >

Brand Capabilities

Brandambassadorshipsandpartnerships

Campaign Development

Speaking & Presentation

Event Hosting

.

Page 15: Bereola Brand Kit

< >

Brand Relationships

Page 16: Bereola Brand Kit

< >

CASE STUDIES

Page 17: Bereola Brand Kit

< >

Diageo U.S.A.

The Challenge Drive awareness for the newest member to the

family of Diageo brands Crown Royal XO among

urban sophisticated consumers.

The Solution Engage with consumers through two uniquely

themed events introducing Crown Royal XO in

conjunction with the Enitan Bereola II brand.

Page 18: Bereola Brand Kit

< >

Diageo U.S.A.

The Execution In addition to its inclusion in all pre-event promotional

collateral (print, digital and social media), Diageo

was strategically integrated within the Bereolaesque

brand and corresponding Gentleman’s evening and

party. Activations included: Private event with

branded bar with Crown Royal XO being the sole

spirit provided, live art inspired by the product and a

mixology course led by Enitan Bereola II during the

meet and greet portion of the event.

The Results Diageo product branding earned more than 600,000

impressions over a one-month period thanks to

exposure on the Bereolaesque website and social

media properties.

Page 19: Bereola Brand Kit

< >

DATA + ANALYSIS

Page 20: Bereola Brand Kit

< >

Social Media

Facebook

Twitter

Instagram

Linkedin

Google

facebook.com/contemporarygentlemen

instagram.com/bereolaesque

twitter.com/bereolaesque

Page 21: Bereola Brand Kit

< >

Brand Reach

Best For

Traffic Visuals

175K TOTAL SOCIAL NETWORKING REACH

66% Female Users

34% Male Users

1M Over 1 Million Impressions Through social media, blogs, brand website and interviews,

the Bereola brand is averaging over 1 million mentions per

year.

2,740 Pins per day on average

Page 22: Bereola Brand Kit

< >

The Numbers

75,000 + MONTHLY SITE

VIEWS 35.7k TWITTER

FOLLOWERS

30K COMBINED

FACEBOOK FRIENDS

65K UNIQUE TWEETS 43.4K

INSTAGRAM FOLLOWERS

2,500+ NEW INSTAGRAM FOLLOWERS PER

MONTH

30k SNAPCHAT

VIEWS

Page 23: Bereola Brand Kit

< >

OVERVIEW

Page 24: Bereola Brand Kit

< >

The Bereolaesque Group

Our Brand The Bereolaesque Group brands etiquette. It is our mission to bring back the gentleman and reintroduce the lady to a society that has forgotten who we are. The Bereolaesque Group intends to educate, inspire and uplift everyday people and celebrities alike through literature, live events, products and services.

Enitan Bereola II Bereola has been a keynote speaker and panelist at over 50 colleges & universities. He's been invited to speak at Harvard, Stanford and Tufts. The first book is a required part of Bermuda College and Kansas State University's curriculum. Enitan is currently touring the U.S. & abroad teaching men how to become contemporary gentlemen and women the importance of being a gentlewoman.

Our Products Bereolaesque Book Gentlewoman Book Bereola Ltd. Edition Tees Our Focus

Social Media Marketing Brand Strategy Unique Events

Academic Speeches Unique Products

Page 25: Bereola Brand Kit

< >

CONTACT [email protected]

JerrundWilkersonII(404)754.4748