berger paints1
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` Group members:
` 1. Syed Maaz Ali.
` 2. Syed Muhammad Fahad.
` 3. Muhammad Haseeb Siddiqui.
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` We will stay in the forefront of innovation and
technological development in the paintindustry.
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` Chemically formulated paints first appeared in the18th century in Europe.
` The first to manufacture chemical paint was aGerman colour chemist, Lewis Berger IN 1970.
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` Berger is a paint manufacturing company.
` Paint, today, is an axis that cuts across polymerchemistry, aerodynamics, metallurgy, architecture
and engineering touching almost every point of
modern science and technology.
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` Strong brand image.
` Experienced top management.
` Global experienced of Berger.
` Strong market share.` Good profitability.
` Strong solvency.
` Wide distribution of network.
` Satisfactory MIS.
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` Exposed of currency risk.
` Semi automated plant needing.
` Human intervention.` Concentrated ownership pattern.
` Poor internal capital generation.
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Increasing demand on paints.
Growing market.
Backward image for value addition.
Full automation scope.
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` Emergence of competitors.
` Credit driven market.
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` Overall
` 51% | Asian Paints
` 18% | Berger Paints
` 17% | Narolac paints
` Decorative segment` 58% | Asian Paints
` 19% | Berger Paints
` 10% | Narolac Paints
` Automotive and general industries
` 48% | Narolac Paints` 20% | Asian Paints
` 13% | Berger Paints
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` Berger paints as if in December 2009 have 7
Plants
` 80 depots | 10,000 retailers.
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` Enamels
` Interior Wall Coatings
` Exterior Wall Coatings` Wood Finish
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Products:
Interior wall paints
Exterior wall paints
Doors and window
paints
Furniture paints
Metals paints
Industrial coatings
Brands:
Utsav
Apex Ultima
Wall Fashion
Royale
Colour Next
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Joint venture with Becker Industries.
Berger allied with the Japanese major Nippon Paints toboost its turnover
Agreement with Orica Australia Pvt. Ltd. to producenew generation protective coatings.
Tie-ups with Valspar Corp and for manufacturing heavyduty and powder coatings.
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` There are no celebrity endorsements undertaken
by Berger paints whereas Asian paints (market
leader) Royale is endorsed by Bollywood actors
Saif Ali and
Soha Ali Khan.
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` Paint your imagination
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` Royal | Quality | Expensive | Variety