BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Branding panel: How UC Berkeley is reaching further

Office of the Vice Chancellor for Research

Kassie Darling, Development AssociateKaja Sehrt, Senior Development DirectorOffice of the Vice Chancellor for Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Office of the Vice Chancellor for Research

What we do:• Lead and coordinate new multi-disciplinary initiatives

• Oversee multi-disciplinary research institutes and centers, museums and field stations

• Ensure compliance/control risk– Office of Sponsored Projects, tech transfer, animal care, human

subjects, lab safety, research misconduct, visas

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Research Institutes and Centers

From astronomy to zoology spanning natural and physical sciences, engineering, social sciences, international & area studies, humanitiesExamples include:• Large multi-campus institutes; such as CITRIS and QB3

• Collaborations with industry, such asEnergy Biosciences Institute (EBI)

• Space Sciences Laboratory (SSL)

Example of CITRIS activities: Bionics Lab research at the intersection of robotics, biological systems, and medicine

The new EBI building at the corner of Hearst and Oxford Streets

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Museums and Field Stations

• Field stations in California and the South Pacific

• Campus museums, includingHearst Museum for Anthropology and Museum for Vertebrae Zoology

• Botanical Garden

Digitizing and geo-referencing vast collections of specimens

UC Natural Reserve System

UC Berkeley’s Moorea Biocode Project will create the first comprehensive inventory of all non-microbial life in a complex tropical ecosystem.

Ancient Egyptian crocodile mummy from Hearst Museum of Anthropology undergoing CT scan.

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 1:

Annual Overview of Campus Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 1:

Annual Overview of Campus Research

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 2:

Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 2:

Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 2:

Collateral for Specific Programs

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 3:

Redesign of Website Landing Pages

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Example 4:

Integration of Web and Print Collateral

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Some Ideas for Potential Further Development/Future Tools:

• Streamlining and expansion of gallery.berkeley.edu

• Flexible templates for e-mail outreach (perhaps integrated with campus license for Mail Chimp or other vendor)

• On demand printing of campus collateral (similar to storefront.berkeley.edu for fundraising materials)

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013

Branding Panel: Q&A