berks biz plan

Business Planning Berks County Ag Innovation February 20, 2014

Upload: berkscounty

Post on 30-Oct-2014




2 download


Marilyn Anthony (Executive Director of Lundale Farm, Inc.)


Page 1: Berks biz plan

Business PlanningBerks County Ag InnovationFebruary 20, 2014

Page 2: Berks biz plan
Page 3: Berks biz plan

What is a Business Plan?A description of how an organization: Creates value Delivers value Captures value1. Makes a product or service2. Reaches customers3. Makes a profit

Page 4: Berks biz plan

Who Needs a Business Plan?Entrepreneurs/BeginnersOwners ManagersLandlordsLenders Investors

Page 5: Berks biz plan

What Can a Business Plan Do for Start-ups?Define your workSave your resources Identify potential customersDetermine pricingAttract capitalCreate opportunity

Page 6: Berks biz plan

What Can a Business Plan Do for Existing Businesses Identify new products Identify new customers Improve efficiency/productivity Eliminate or reduce waste Open new possibilities Get ahead of your competition Boost profit

Page 7: Berks biz plan

Traditional Business Plan Components Executive Summary Company Description Market Analysis Organization & Management Structure Service/Product Marketing & Sales Funding Request Financial Projections (3-5 years)

Page 8: Berks biz plan

9 Key Questions for a Model

1 Who are my most important current and potential customers?

2 What value do I create and deliver?

3 How do I reach my customers?

Page 9: Berks biz plan

… Building a Better Model

4 What type of relationship does my

customer want with my business?

5 What values will customers pay for?

6 What are the essential resources my

business requires?

Page 10: Berks biz plan

… Building a Better Model

7 What are the important actions for my success?

8 What partners are necessary to my business?

9 What are the key costs of my business?

Page 11: Berks biz plan

Same Questions Different Answers

Roadside Stand Pastured Poultry

Page 12: Berks biz plan

Same Questions Different Answers

Vegetable CSA Grass-fed Beef

Page 13: Berks biz plan
Page 14: Berks biz plan

Who Provides the Answers?

o Business operatoro Managerso Staffo Family memberso Existing customerso Potential customerso Competitor researcho Industry analysis

Page 15: Berks biz plan

Design Process





Page 16: Berks biz plan

Prep, Gather, Build

• What the process can look like

• Allow time• Set the scene• Call it what it is:

Planning Retreat

Page 17: Berks biz plan

“Old School” Print Resources

Business Model Generation by Alexander Osterwalder & Yves Pigneur

Fearless Farm Finances by MOSES (Midwest Organic & Sustainable Educations Services

The Organic Farmer’s Business Handbook by Richard Wiswall

Raising Dough by Elizabeth U

Page 18: Berks biz plan

Online Sources for Assistance

Page 19: Berks biz plan

“Your business model is NOT your business. It’s a method of inquiry to help you understand what to do next.” Matthew Milan

Page 20: Berks biz plan

Today’s Free Take-aways

“If you find yourself in a hole, the first thing to do is stop digging.”

“Good judgment comes from experience, and a lot of that comes from bad judgment.”