Good to know.®

As part of the legendary Berkshire Hathaway family of companies, wehave the depth, strength and brand power to market and sell your home.

Our network extends globally in reputation and strength.

Locally, our company sells more real estate than any other brokerage in Utah, You’re working with the best.

Our best-in-class marketing and technology platforms give you the advantagethat no other competitor can hope to match.

Karin was our Realtor for the purchase of a Park City property, and we were extremely pleased with both the process and

result. She was a pleasure to work with and we were very impressed with her attention to detail and professionalism. We would

recommend her to others considering similar purchases.

Anne and Philip M.

Karin and Tim gave us top of the line service in our quest to own a little piece of Park City. They went above and beyond to give

us a great overview of real estate in the area and helped us feel confident our final choice was the perfect property for our needs.

Thank you both!

Renae & Ryan

We recommend Karin Tritt Ross as a highly trustworthy real estate professional. As is common with many residents of Park

City, we moved here from out of State. During our initial search we quickly found how difficult it was to determine the location

of neighborhoods, surroundings, and proximities to many of the area amenities. With so many opportunities in the Park City

area, the task of narrowing our search on the Internet was overwhelming. Fortunately for us Karin acted as our filter; keeping

us focused, helping us to understand the important characteristics of our new home, directing us toward the properties, which

fit our requirements. It is Karin’s character and knowledge that made our transaction nearly stress free. She coordinated all

the work and kept us on task. For her effort we are very grateful. Karin is the consummate professional whose knowledge of

Park City and Summit County markets is exceptional.

Skip F. & Mardi Y.

TIM ROSS REALTOR® 435-901-3753 | tross@bhhsutah.com

Tim was born and raised in Montana and graduated from Montana State University. He had a 35+ year career as a ski racing coach. Tim has lived in Park City since 1988, and through his wife, Karin, has been involved with real estate for the past 15 years and understands the local market and its evolution. He brings to the real estate industry great people skills after a career working with elite athletes. Tim enjoys skiing, biking, hiking, and camping, as well as some private coaching.

KARIN TRITT ROSS Associate Broker435-901-4663 | ktross@bhhsutah.com

Karin moved to Park City in 1992. During her career as a Realtor she has been very involved with the Board of Realtors and other community activities. She is a former Director of the Park City Board of Realtors and co-chaired the Environmental Issues Committee. She was a trustee for Recycle Utah and a two time recipient of the Professional Achievement Award. She was also an officer for the Western Mountain Resort Alliance.

Professional Experience & Affiliations

• Former Director of the Park City Board of Realtors from 2004 to 2007. • Two-time recipient of The Professional Achievement Award from the Park City Board of Realtors, and received the Master’s Professional Achievement Award in 2008.• Former secretary for the Western Mountain Resort Alliance, an independent real estate association of Realtors from Park City, Lake Tahoe, Aspen, Vail, Summit County, Steamboat, Telluride, Jackson Hole, Sun Valley, McCall, ID, Big Sky, Montana, and Whistler-Blackcomb. • Karin co-chaired the Board of Realtors Environmental Committee.• Former trustee of Recycle Utah and a liaison to the Park City Board of Realtors.• She is now an Associate Broker for Berkshire Hathaway HomeServices Utah Properties.

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/ A New Era in Real EstateBerkshire Hathaway HomeServices Utah Properties is an independently owned

full-service brokerage with offices throughout northern Utah and a long-standing

track record of market dominance and we are currently the most successful

brokerage in Utah with over $1.8 billion in sales.

Our franchisees are refreshingly real, whether they’re operating in the high-end

residential markets, in entry-level neighborhoods, in commercial real estate, or in

the kind of middle-class, middle-market communities that are integral to society.

Berkshire Hathaway HomeServices, is built for a new era in residential real estate. The network, which is among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and innovation. At present the network consists of over 1,000 brokerages and 34,000 sales associates world wide.

Berkshire Hathaway, a worldwide holding company based in Omaha, NE, is one

of the most admired companies in the world. Its chairman and CEO is Warren

Buffett, often referred to as the “Oracle of Omaha,” who according to TIME

Magazine’s ranking is among the world’s most influential people. Berkshire

Hathaway has placed in the Top 5 most respected companies 5 years in a row in

BARRON’S Magazine.

OUR COMPANY STORY

“Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

– Warren Buffett, Chairman, Berkshire Hathaway Inc.

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With 20 offices throughout northern Utah, we have the largest local footprint.

/ Greater Salt Lake Area

/ Park City Area

OUR OFFICE LOCATIONS

Park City Proper

Corporate Office 537 Main StreetUpper Main Office 354 Main StreetTownlift Office 751 Main StreetPark City Mtn Resort 1385 Lowell AvenuePark Avenue Office 1030 Park AvenueHotel Park City 2001 Park AvenueSaddleview Offices 2200 Park Avenue

Salt Lake City

Salt Lake Office 6340 S. 3000 E, Ste. 600 Cottonwood Heights

Snyderville Basin

The Colony Sales Center 2455 White Pine Canyon, Canyons ResortThe Colony Sales Cabin Base of Tombstone Lift, Canyons Resort Waldorf Astoria Park City2100 Frostwood Drive, Canyons ResortSundial Lodge Base of Canyons ResortGrand Summit Lodge Base of Canyons ResortHyatt Escala Lodge 3551 N Escala Ct. Canyons ResortRedstone Office 1635 Redstone Center Drive, Suite 110

North Salt Lake

North Salt Lake Office 1010 North 500 East, North Salt Lake

Deer Valley

St. Regis Deer Valley 2300 Deer Valley DriveDeer Crest Cabin Top of Deer Valley GondolaSnow Park Lodge Deer Valley ResortThe Lodges at Deer Valley 2900 Deer Valley DriveStein Eriksen Residences 7101 Silver Lake Drive

Wasatch County

Heber Office 2 S. Main Street, Suite 1C

Ogden

South Ogden Office 5929 S Fashion Pointe Ste. 400, South Ogden

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/ Our approach to selling your homeOur comprehensive approach to marketing homes integrates the latest in digital, print, and

agent outreach. We have the tools to design and execute a holistic campaign that

casts a wide net to potential buyers.

Assess your goals and property along with the local market and competitive properties

Determine and maximize the unique value of your property

Showcase the quality of your home in a comprehensive marketing campaign

Track and analyze showing feedback, market changes, and new competition

Achieve a successful sale

HOW CAN WE HELP YOU?

/ Offerings include› Customized listing strategies

› Professional in-house photography and videography

› Aerial video capability and virtual tours

› Custom property flyers and brochures

› Direct mail campaigns

› Local, national, and international advertising

› Open house promotion

› Real estate gallery exposure

› Agent-to-agent outreach

› Mobile marketing

› Property specific websites

› Next-Gen E-marketing

› Social media

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/ Factors to consider› Property style and floor plan

› Community and amenities

› Condition and curb appeal

› Property age

› Public information

› Tax Records

› Lifestyle and story of the property

/ Pricing strategies Sellers who overprice their home can end up chasing the market. Owners risk incurring significant carrying

costs, and homes that are on the market for long periods of time may be labeled negatively by potential buyers

and buyer’s agents.

There are other factors that also directly impact the value of your home. These include current mortgage

interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of

competing properties, and prices of recently sold properties. We will help you account for these factors when

pricing your home.

/ Using a comparative analysis A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price

for your home. It compares your home to similar properties in your neighborhood. Comparing sold, under

contract, active, and expired listings in your neighborhood provides the best foundation in determining your

home’s most accurate market value. Once adjustments are made for square footage and features, we can make

a qualified recommendation for the asking price of your home.

HOW WE ASSESS YOUR PROPERTY

HOW WE ASSESS YOUR PROPERTY

/ Pricing strategy

If you price too high, many potential buyers will not look at your property.

If you price too low, you may not get the highest return on investment.

It is useful to adopt the mindset of a buyer to objectively assess your home’s value and position it competitively within the marketplace.

/ Adopting the mindset of a price-conscious buyer

MARKET VALUE

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/ Telling the storyBuying a home is an emotional experience, and every property has a compelling story. We will work

to create a captivating narrative around the unique selling points of your home and highlight them

to prospective buyers.

/ Positioning› Your property’s style and differentiation

› Any outstanding design and construction elements

› Neighborhood highlights and amenities

› Market Gaps

› Psychographics

/ Potential selling points › Highly-rated Schools

› Ski Resort/Golf Course Access

› Neighborhood Amenities

› Location

› Custom Features

› Views

› Parks and Recreation

› Historical/Green Building

› Outdoor Living Spaces

We help you make a strong first impression.

EVERY PROPERTY HAS A STORY

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Less than 10% of buyers can visualize the potential of a home. Visual Marketing

is the most impactful aspect of any home selling campaign. Professional staging

is another option that can pay off for sellers. Surveys suggest that staged homes

netted 17% more profit than non-staged homes.

/ Getting your home ready to market› Clean and repair

› De-clutter

› De-personalize

› Neutralize

/ Professional photographyHigh quality professional photography can make a positive impact on potential

buyers. We offer in-house supporting photography that gives potential buyers

insight into your home and the world class characteristics, amenities, and

community elements near your home.

/ Cinematic property videosWith video quickly becoming the new way to market real estate, Berkshire

Hathaway HomeServices Utah Properties takes it a step further with proprietary

Utah Properties Motion Plus video tours for all our listings and optional aerial,

twilight, cinematic, and lifestyle upgrades are available.

VISUAL MARKETING

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/ Mobile MarketingWe have an app for that. 90% of buyers search for real estate on mobile

devices. BHHS Utah has a free mobile app to assist buyers in our marketplace.

/ Social MediaFacebook and other social media channels are invaluable mediums for

marketing your property to prospective buyers. Our in-house digital marketing

team has the capability to design and assist with the implementation of a

comprehensive social media campaign.

/ Next-Gen E-marketingThe new Berkshire Hathaway REsource center offers a sophisticated means for

us to inform potential buyers of your listing via electronic blasts

/ Custom Property WebsitesEach BHHS Utah listing receives its own branded and unbranded website.

Your property’s website may also be easily shared via social media channels

and e-marketing blasts, giving your property the competitive edge.

YouTube

ADVANCED DIGITAL MARKETING

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Berkshire Hathaway HomeServices showcases its brand in high end publications, which

amounts to prime exposure for our listings.

/ Print AdvertisingWe advertise widely in leading local newspapers and magazines. These branded ads

and campaigns are intended to create awareness for our listings. Our national brand also

advertises extensively everywhere from the Wall Street Journal to the Washington Post.

/ Online AdvertisingOur in-house digital marketing and tech teams use a combination of advanced digital

outreach, SEO (Search Engine Optimization), and SEM (Search Engine Marketing)

tools to drive traffic to our listings and website. No other brokerage offers such robust

marketing capabilities.

/ Listing SyndicationAs more and more consumers move their property searches online, you can be sure that

your listing will be showcased globally and locally on strategically selected real estate

searching sites. As part of a standing partnership, our firm listings now appear in the Wall

Street Journal’s online Real Estate search section and on all leading real estate search sites.

ADVERTISING YOUR PROPERTY

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/ Globally recognized and respectedAs a brand, we were named one of the most respected companies in the world by Barron’s in 2013

and 2014. The Berkshire Hathaway brand network wraps around the globe and casts a wide net in

terms of affiliate real estate networks and web platforms geared towards serving and reaching the

most-active international markets.

/ Proxio International Real Estate NetworkAs a member of PROXIO, the International MLS and Global Real Estate Network, our ability to

market your home extends to over 600,000 real estate agents in over 140 countries. Users can view

your property in 19 languages from anywhere in the world from www.worldproperties.com.

/ Prestige magazineThe Berkshire Hathaway Prestige magazine is offered around the world at domestic and international

airline lounges, partner brokerages, and is mailed to previous firm clients and affluent US consumers.

Prestige is also inserted in its entirety into the full run of Unique Homes magazine. The world’s

leading luxury real estate magazine, Unique Homes offers a readership of 100,000+.

INTERNATIONAL MARKETING

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Our strategic associations allow us to understand and anticipate national

and global real estate trends.

/ Realty Alliance NetworkWe are the only brokerage in Utah with membership to the industry

leading Realty Alliance Network. Members are some of the most

successful providers of real estate services and hail from every major

market on the continent. Admittance to this exclusive organization is

invitation-only and is one of the most prestigious honors a real estate

brokerage can receive.

/ Real Trends NetworkBerkshire Hathaway HomeServices Utah Properties is also a member of

RealTrends, one of the most respected real estate network organizations

in the industry. Network members consist only of the nation’s top

performing firms and membership is by invitation.

NETWORKING BENEFITS

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/ Local NetworkingOver 90% of the time, buyer’s agents are responsible for bringing a buyer to a listed property. One role

of the listing agent is to market and communicate the unique value of your property to all potential

buyer’s agents. With close to 500 agents, we have a large brokerage network. In our weekly sales

meetings, we present each new listing to our attentive and vast network of agents. We are also highly

regarded by other agents from neighboring brokerages and have relationships to ensure that your

home will be on the radar of all local buyer’s agents.

/ Multiple Listing ServicesWe are members of all relevant MLS systems in our areas of service and will ensure that your listing is

properly enhanced with high-quality photography and captivating text descriptions in all systems.

/ Local AdvertisingBy advertising in the local newspapers, lifestyle publications and in our company-created marketing

collateral. We secure wide exposure for client properties.

/ Open House EventsWe feature our open house events widely through the local newspaper, digital and social platforms,

websites and mobile apps, ensuring your home is a featured stop.

MARKETING TO LOCAL BUYERS

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/ Online showing reportsUnderstanding your online showing activity is an important element in evaluating our value

proposition and marketing. We provide statistics from a variety of sources including Realtor.com,

Zillow, Trulia, and our BHHS Utah websites, marketing platforms and mobile apps.

/ Property showing feedbackWe will follow-up with the buyer’s agent and potential buyers to gain feedback and insight,

which help us to assess and reassess the competitiveness of your property.

/ Local market trends and competitive dataInformation from the local multiple listing services shows market activity specific to your

neighborhood and price range. These powerful tools enable me to see important trends based

upon actual sales, which allows you to make strategic decisions with regards to the market.

REPORTS, FEEDBACK, & TRENDS

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/ Helping buyers move to UtahBerkshire Hathaway HomeServices Utah Properties offers a full-service, nationally recognized

relocation department that assists families and professionals moving to Utah. We provide

relocating families and individuals with all of the transition support needed to ensure a smooth

location change. Our services include relocation counseling, home purchase guidance, area

orientation, neighborhood tours and assistance with the loan process. Berkshire Hathaway

HomeServices Utah Properties helps buyers migrate to their perfect home.

/ A sampling of our clients

RELOCATION SERVICES

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© 2015 BHH Affiliates, LLC. An independently owned and operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. Equal Housing Opportunity.

Good to know.®

Toll Free: (800) 553--4666 | Phone: (435) 649-7171 | www.BHHSUtah.com