berlin affliliate days - the future of seo
TRANSCRIPT
![Page 1: Berlin Affliliate Days - The future of SEO](https://reader036.vdocument.in/reader036/viewer/2022070603/58705e461a28aba2118b71a9/html5/thumbnails/1.jpg)
The Future of SEO
@Alextachalova
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My last 5 years
@Alextachalova
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I was surprised!
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No Predictions!
@Alextachalova
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• Take Control over SERP• Mobile-friendliness that’s what users
need• Speed up your website• Monitor your backlinks profile
Our Agenda:
@Alextachalova
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Taking Control Over SERP
@Alextachalova
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Google Triangle
@Alextachalova
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SERP Now
@Alextachalova
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SERP Now
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SERP Now
@Alextachalova
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U.S. SERP consists of:
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DOH!
@Alextachalova
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DOH!
@Alextachalova
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1. Create your company Wikipedia page
2. Add a profile on Wikidata.org. (If you currently have a Freebase profile, be sure to reference it in your Wikidata profile using the Freebase Identifier element.)
3. Implement organization schema markup on your website. Be sure to specify your logo, social profiles, Wikidata and your Wikipedia profile using the SameAs element.
4. Develop a strong Online Brand Reputation and Authority, presence on SMM channels, Google+ Brand on Local Page
How to add Knowledge Graph:
@Alextachalova
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• http://searchengineland.com/leveraging-wikidata-gain-google-knowledge-graph-result-219706
• https://www.serpwoo.com/blog/experts/knowledge-graph-101/
• http://schema.org/Organization
• http://googlewebmastercentral.blogspot.com/2013/05/using-schemaorg-markup-for-organization.html
• https://schema.org/sameAs
• https://developers.google.com/structured-data/customize/social-profiles
Useful Resources to learn more:
@Alextachalova
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SERPstat.comKnowledge Graph
Element
Local Carousel
Answer Box
Google Maps
Images
@Alextachalova
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SERP Cannibalization
@Alextachalova
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SERP Result
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DOH!
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Learn more and fix it!• https://econsultancy.com/blog/65433-why-internal-links-and-
hub-pages-are-a-major-factor-in-seo-success
• https://www.briggsby.com/impact-of-keyword-cannibalization-beyond-the-seo/
• https://moz.com/ugc/vanity-urls-and-avoiding-self-canibalization
• http://www.intelligentpositioning.com/blog/2014/08/identify-seo-sub-domain-conflict-cannibalisation/
@Alextachalova
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Tools to control SERP
@Alextachalova
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Taking Control Over SERP
Mobile-Friendliness
≈ ≈
@Alextachalova
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22 – US Rank41 – Global Rank
@Alextachalova
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@Alextachalova
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Pornhub Insights
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It’s not about SEO
@Alextachalova
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It’s all about usersRand Fishkin - http://www.slideshare.net/randfish/ranking-
elements-of-the-futureFriendliness
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1. Create a mobile version of your site with the help of affordable tools like Mobify, Mofuse, MobisiteGalore and etc.
2. Or, make your website simply responsive to render correctly your pages for both desktop and mobile traffic
3. Use Mobile Plugins on Popular CMS Platforms
4. Create Mobile App
Making your website mobile friendly:
@Alextachalova
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• https://support.google.com/adsense/answer/6196932?hl=en
• http://www.zazzlemedia.co.uk/blog/mobile-optimising-tips/
• http://searchengineland.com/googles-mobile-friendly-algorithm-a-week-later-was-it-really-mobilegeddon-219893
• https://www.distilled.net/training/mobile-seo-guide/
• http://www.semrush.com/blog/googles-mobile-friendly-update-not-the-end-of-the-world/
To Dig a bit Deeper:
@Alextachalova
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Website Speed
@Alextachalova
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US Search Ranking Factors
http://www.searchmetrics.com/knowledge-base/ranking-factors-infographic-2015/
@Alextachalova
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Google PageSpeed Insights
@Alextachalova
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Yslow.org
@Alextachalova
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GTmetrix.com
@Alextachalova
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Top 5 tips:1. Reduce number of requests – minimalize HTTP
connections2. Make your server-side awesome (hosting, database,
response time, webserver and etc)3. Clean your HTML code4. Decrease the size of requests – minify all your files
and optimize images file size5. Use proper cashing
@Alextachalova
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• http://www.slideshare.net/bastiangrimm/technical-seo-crawl-space-management-seozone-istanbul-2014
• https://developers.google.com/speed/pagespeed/?hl=en
• http://conversionxl.com/11-low-hanging-fruits-for-increasing-website-speed-and-conversions/
• http://searchengineland.com/5-seo-tips-boost-page-speed-187931
A bit of geeky stuff:
@Alextachalova
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Monitor Your Backlinks
@Alextachalova
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@Alextachalova
Google Penguin Update
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Control your Backlinks
@Alextachalova
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Other tools to use
@Alextachalova
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Get more actionable insights
@Alextachalova
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• http://searchengineland.com/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850
• https://support.google.com/webmasters/answer/2648487?hl=en
• https://moz.com/blog/guide-to-googles-disavow-tool
• https://www.quicksprout.com/2014/05/28/when-and-how-to-use-the-google-disavow-tool/
To Dig a bit Deeper:
@Alextachalova
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@Alextachalova
http://bit.ly/BAC15_alex
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Thanks for attention!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova