A2 MEDIA STUDIES

ADVANCED PORTFOLIO

RESEARCH & PLANNING

CENTRE NO: 11049

ST FRANCIS XAVIER COLLEGE

Name: Bernard Carlton

Candidate No: 1048

My main portfolio project is:

Teaser Trailer

with 2 ancillary projects:

a film poster & a film magazine.

The genre of my main project is: Urban Drama RANSOM

RANSOM will be a film set in London and the films I have chosen to look at, in terms of their target audience appeal reflect that choice. Additionally, I have chosen to look at Urban Dramas that contain a desirable amount of action adding a more enjoyable viewer experience. These films were aimed at a younger audience ranging from 15/16 years of age progressing into people in their mid twenties. This is a result of taking into consideration the context of the film, its purpose and its plot in today’s urban community.

So I have researched as follows: Model 1 Model 2

What I learned from this was….. Design aspect 1 Design aspect 2Main Characters are placed at the top of the poster, in bold fonts. This is to draw the audience’s attention to potential high profile actors that can entice potential viewers. Additionally, we are given a strap line “ Your Mind Is The Scene Of The Crime” which offers a sense of involvement, a greater sense of relation to the films central focus. This holds great significance in the design stage as through this we are given a re able to make various links between illustrations and our own interpretations of what the film will include. One feature that is to be noted is that, there is not a great amount of text. This poster has been constructed or designed to allow the reader to extract information from the central image which in turn illustrates a deserted road, where five main characters are holding weapons, predominantly heavy firearms.

Looking at the colours used in the poster, it becomes evident that their has been a great use of colour correction to enhance the look and sharpness of the surroundings (Buildings, Cars etc.) Nevertheless, it can be understood that the colour blue denotes a sense of calmness but the use of a strong and bold red for the film title contrasts this and the denotations of red are of danger, violence, bloody. From this, the audience are drawn into a sense of controlled yet enticing confusion and through such a thorough thought processes into colour usage, leads to a more quality body of work. Moreover, the use of dark colours and the insipidness of the enclosed buildings adds a sense of mystery, a mystery that can only be understood when the film is watched. This is another device that makes this poster a quality and effective promotional tool.

Looking at the SHANK poster, I looked at the way in which colour was used to present a specific theme and portray the narrative in a specific way. Additionally, I found that because the film is set in the future, 2015 to be specific, that the futuristic theme has translated into its design in some forms. There is a background image that has been blended into the background, a feature that is often evident in horror films and products. This particular film integrates a sense of horror as the trailer depicts very bloody, gory scenes in which hardcore violence is a central theme. Nevertheless, the way in which colour is used also presents a sense of this violent nature, opting to present the title in a red colour that denotes danger, violence and in some sense caution. Although the target audience is a young age it becomes evident that the contents of this film are explicit by the way in which the characters are clothed. Some characters are wearing ripped clothing symbolising conflict and a war in some sense. Also some characters are carrying weapons, this alone indicates that the film will be very violent and that the explicitly of violence will be of a significant level. One piece of great creativity is the integration of an intimidating image within the title itself. I felt that this summarised the way in which the film’s narrative goes where things that are not expected occur. Additionally, the colour scheme also provides a contrast, the dullness of the greyish blue against the deep red. This is effective in highlighting the importance of particular parts of a poster.

For my main project….

My target audience will be people of mixed genders aged 16 – 25.

Films such as Adulthood and its predecessor Kidulthood were purpose produced for young people who were living in the areas in which the action on screen was a reality to. From this, this led me to take into consideration a great level of verisimilitude, aiming to create an unrivalled amount of realism in the trailer to draw in the young target audience successfully. Additionally, I also looked at promotional mechanism employed by film distributers and producers who used youth intended platforms to promote the film such as ‘Reprezent’ radio station, BBC 1Xtra, RWD Magazine and campaigns that would see posters appear on public transport across London. From this, I looked into how young people felt the films already produced had great relevance to them and the result was a positive response. Young people especially college and secondary students, between age 15 – 18 felt these illustrations made wider society aware of urban predicaments, problems and life. This was a point further emphasised by the launch of the TV Drama Top Boy that also presented a level of verisimilitude that received great feedback. Nevertheless, looking at my trailer, Initial thoughts would be to integrate great levels of realism in a way that the action was not ridiculous or make-believe. The action would not be overly dramatic but would allow the intended target audience to relate and become significantly engaged in the contextual illustration constructed in the film. This will be one way in which I will look to capture the attention of young audiences/spectators aged 15 – 25+.

Target Audience Here is an image of how I

imagine a typical member of my target audience.

This young male is 17 years of age and represents my intended target audience. The distinct characteristics of this male is the clothing he wears which consists of a ‘G-Star Raw’ hooded jumper, ‘G-Star Raw’ jeans, ‘Air-Forces’ & the very popular ‘Snapback’ a favourite accessory item amongst the youth of today.

This particular male comes from an area in South-London where a lot of controversy, violence and anti-social behaviour is evident. In my film, violence is a common theme and by targeting an audience who are familiar with such illustrations and environments, it will enable the film to attract a widespread following.

What I learned from audience feedback about planning my main task

I learned that during the planning stage that I would have to broaden the way in which I approach the genre collectively chosen. This meant conducting further research into the way in which I explored the locations, mise-en-scene and further revisions to the storyboard. Nevertheless, after asking a range of people inside and out of the media studies department, I found that the plot and the initial drafts and design were of a good quality and from this people bought into the plot. I found this encouraging as I was able to build on this factor and work on the foundation set by myself. Additionally, I presented a few presentations on locations and presented a few images of where we would look to film.

These are the two establishing shots we opted to use for our main task/film trailer. This was because, these iconic landmarks perfectly captured the theme of our trailer. I personally pitched this idea as I felt it would be a strong way to present the opposite ends of society & how corruption and violence can occur where such beautiful landmarks are based.

Moreover, I found that during the construction period it was important to see if the plot made sense and if the specified target audience were drawn in by the narrative before the initial production stages.Additionally, It became evident that the audience found it exciting to see how we opted to film in parts of central London and also bring elements of verisimilitude back into the film by film in in areas such as Nunhead/Peckham and Vauxhall. This all worked to entice the audience who were very much impressed by the initial steps taken towards the production of this film.

Here are 4 original photographs for the newspaper or storyboard……

These are the original storyboards I had drawn at the initial design and planning stages. The more elaborative version consisted of thirty images whereas this contained fourteen basic or rough sketches of what we will need to film for each particular scene.

Split screen effects to be implemented in editing.

Antagonist and group discussing plans.

Inter-titles and transitions.

Ideas of shot types such as close-ups, medium shots and rough idea of mise-en-scene.

These are the images taken from the film that were directly influenced by the original storyboard.

I modified each photograph; here is the original next to the final version:

Raw 1 Final 1

Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.

And the second one:

Raw 2 Final 2

Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.

And the third one:

Raw 3 Final 3

Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by integrating a film strip effect onto the picture.

And the last one:

Raw 4

The final image that was used in my ancillary project, taken from the original storyboard was unchanged. This was primarily because, although it was part of an enigma code I felt it should remain in colour without any editing to keep some original images in my work. I wanted to ensure that I combined an unchanged enigma code with some enticing shots that were edited.

What I learned from audience feedback about my main task

The main topic that became a common feature in people’s feedback was that the trailer was a very strong media product. The way in which the trailer had been edited, thought out and constructed was creatively done and was evidently given great prominence in our priorities. I felt that whilst working on the film, that step by step we were making a strong product and from this we were able, as a group to create something desirable by a mass audience. Additionally. From audience feedback, I found that my main product was very strong and was a quality piece of work as with such a genre there are a few limitations that become apparent & these can only be overcome by quick thinking and initiative. One question that had been constantly asked was how we manage to include the police in our film. This was something we chose to keep a secret and that in itself worked as an enigma code externally, as people were interestingly confused as to how such measures were taken to include the police and even still how they appear in the film. Such devises is what enticed the audience and lead to the audience wanting to watch more.

Professional Model 1 for Ancillary 2

Model 1: Inception

Main Characters are placed at the top of the poster, in bold fonts. This is to draw the audience’s attention to potential high profile actors that can entice potential viewers. Additionally, we are given a strap line “ Your Mind Is The Scene Of The Crime” which offers a sense of involvement, a greater sense of relation to the films central focus. This holds great significance in the design stage as through this we are given a re able to make various links between illustrations and our own interpretations of what the film will include. One feature that is to be noted is that, there is not a great amount of text. This poster has been constructed or designed to allow the reader to extract information from the central image which in turn illustrates a deserted road, where five main characters are holding weapons, predominantly heavy firearms. Looking at the colours used in the poster, it becomes evident that their has been a great use of colour correction to enhance the look and sharpness of the surroundings (Buildings, Cars etc.) Nevertheless, it can be understood that the colour blue denotes a sense of calmness but the use of a strong and bold red for the film title contrasts this and the denotations of red are of danger, violence, bloody. From this, the audience are drawn into a sense of controlled yet enticing confusion and through such a thorough thought processes into colour usage, leads to a more quality body of work. Moreover, the use of dark colours and the insipidness of the enclosed buildings adds a sense of mystery, a mystery that can only be understood when the film is watched. This is another device that makes this poster a quality and effective promotional tool. Shot composition is very important in how the characters, and the environment is structured. In this poster, we can see that the main characters are small in comparison to the surroundings. This can be seen or interpreted in alternative ways. One of which is that the focus of the film is the subjection of multiple dreams “layers” & from this the surroundings become evermore important than the actual characters. Also, close attention should be given to the immediate background that features the roofs of buildings. This has been taken from a scene in the film and used to show how and what can be expected in the film, a sense of manipulation and creative mass structures. Nevertheless, the importance of image composition is significant as this structures how text can be laid out and how the poster is designed.

Professional Model 2 for Ancillary 2 Model 2: Adulthood

This is the poster from the UK urban drama Adulthood. It is evident that this poster has been designed to depict the decay of urban London. In the background we see that it is sunset and the buildings have been blacked out to illustrate how slowly and gradually society is disintegrating. Additionally, the very low-key lighting has been used to place emphasis on the main characters and set them apart from their surroundings. However, it could be argued that the use of the mellow background in contrast to the distaste in the facial expressions of the characters is what enables the audience to distinguish the difference between the environment and various characters and how their development stemmed from the brutal environment in Kidulthood.Positioned to the far left of the poster is a character who is presented in a way that challenges the common stereotypes placed on young people. Here the character is wearing a cardigan, smart shirt and a cap often seen on older aged men. This can be seen as a way of him distancing himself away from immediate society and trying to integrating himself into greater society for economical gained and also cultural gains.

Right at the bottom of the poster is a baseball bat. This could illustrate the violence in society. Using a metaphor to describe the poster, it can be seen that the sky is the ambition of particular characters trying to get out of the decaying environment, but at the foot or core of society is the violence emphasised by the baseball bat and this is what the audience can pick up on in this film. Another thing I learned from analysing this poster is that the way in which colour is used can effect the overall interpretation of your film from the audience an also the ways in which the characters are illustrated, such as choice of clothing, stature and positioning.

This is my ancillary task 2

This is the poster I designed using both Photoshop & InDesign. I integrated the London Eye and The Houses of Parliament to act as a backdrop to the poster. The reasoning behind this design is the fact that the audience will able to relate and identify with these landmarks. Nevertheless, the use of the main characters in the poster allows the audience to appreciate the situations illustrated and identify within themselves being in similar or witnessing such events. For example, the first image on the far left is of a young male wearing a bandanna symbolising his involvement and integration into gang culture. This is something a lot of people fall into and can be a point of interest in the film.

The film Ransom being an Urban Drama means that the depiction of the truth, displaying unquestionable levels of verisimilitude is the most important element in this film. Although it is a short trailer, this does not mean it shouldn’t present a message and have a strong impact on the audience. Nevertheless, the colour scheme is what will attract the audience most. The use of dark colours that are highlighted in the background are strong foundations to attract the audience. The use of black as a foundation colour adds a sense of mystery, elements of horror & a genuine sense of drama. Also, the fact that the images of the London landmarks were shot at night allowed the poster to gain a more appealing look.

This is how key concepts link main task and ancillary task 1 Narrative Genre Representation

Looking at narrative linking my main task and ancillary, I aimed to be able to reveal just minute details to reveal what events occur in the film without giving away the main features of the film. The way to successfully design a poster that links to the main task (trailer) is to integrate snapshots and key frames of the film into the poster ,to enable the audience to become engraved in the plot and understand the main themes of the film. Using a fixed narrative as a guide to how my poster would be designed allowed me to pay more attention to how the transitions and the way in which the trailer would flow. Using examples such as Adulthood and also television programmes such as ‘TopBoy’ allowed me to extract elements of their narratives and try to integrate them creatively into my trailer as a complete body of work. For example, the dialogue and the way in which characters carried themselves when in role where influenced by such programmes that focused on roughly the same issues and explored the same themes. In reference to genre, my main task and ancillary 1 are linked by the distinct colour schemes and lighting used in each. Urban Dramas usually consist of dark lighting that look to conceal pieces of information and have the audience guessing what will occur next. This colour scheme and lighting is what I chose to implement in my poster as it is a direct promotional device to market the film. From this, I chose to have contrasting colours in my poster, using bright and highlighted backgrounds as a foundation to my work. Nevertheless, I looked to link my main task and ancillary task by highlighting the important scenes and in professional posters I found that a key scene would be used as a backdrop to the poster. For example, Inception uses a scene in which they have collectively entered a dream in a level where they come under strenuous attack. This is a way in which I linked my two tasks within my chosen genre. I looked to present a true representation of modern day Britain in which London, the capital city that nobody would expect to facilitate gang culture, crime and anti-social behaviour is presented in its most explicit form. Having said that, I didn’t want to present something where people would brand it as a film playing to the stereotypes of young people in South-London & the youth in general. Furthermore, I found that representing my target audience was not hard to achieve when designing my poster and producing my film as I was able to build on the work of established films & also acquire actors from local areas in and around South-London.

What I learned from audience feedback about ancillary task 1

The main thing I learned from audience feedback is that taking sole consideration into what is needed to present a professional body of work for a specific target audience is crucial. I feel that from listening to the viewpoints of classmates and various other college students, I acknowledged that being able to present the main message in a few images is important. Reason being, when a poster is seen from afar, the audience does not have a lot of time to read every line of information, the most they’ll see is the title and the main images that should be able to sell the story. In my poster, it becomes evident that array of images I opted to use perfectly sold the story and enticed the audience to want to watch this trailer/film. One thing I did to branch out or expand the responses I received was to send the poster to the actors and also display the poster on social networking platforms such as ‘BlackBerry Messenger’ to see what people thought of it. From this I found that people of varied ages were interested in seeing the finished product (trailer/film) as a result of my successful poster design. I found this encouraging to know so I would be able to build on this to design my magazine.

Professional Model 1 for Ancillary 1 Model 1

What I have learned

This is a magazine from Marvel’s Captain America.The design of this magazine integrated the use of the American flag in the background as a foundation to the design to emphasis the sense of national identity & also work to the thought of an all inclusive American product. Nevertheless, It becomes evident in magazines such as Empire, depending on the issue will determine the elaborate use of design, how the text is laid out and to what effect it will have on its audience. Moreover, the masthead always remains a large font featuring the title ‘magazine of the year’ at the very top of the magazine. Additionally, this magazine features a very distinct colour scheme, using colours of the American flag and a fairly right yellow as a complementary colour to the white, red and blue. In this magazine, there is a clear link to previous and upcoming products ‘The Avengers’ due for release in 2012. here we see that a common feature of magazines is that they highlight the extra features to be integrated into the specific edition or issue. The title of the film always takes a prominent place in the magazines layout and design process. Here it is of a large font similar to that of the title/masthead and very central to emphasise the main focus of this issue.Additionally, this magazine promotes its contents on the front page as a device to entice the reader further to purchase the magazine and find out more or build upon the foundation they have been given.

Professional Model 1 for Ancillary 1 Model 1

What I have learned

This is a very unique and distinct magazine front cover employed by Empire. Compared to the Captain America issue, this issue features the elaborate use of direct links to the film, presenting a sense of anchorage to tie down the main message of the film. It becomes very evident that this is an action film and the use of a night vision effect that is created through a computer generated programme to create this product. Nevertheless, further links are made by the use of the gun being in close proximity to the ‘target’ integrating the words ‘Amazing 2010 preview issue’ to both entice the readers to watch the film and to also present a direct link to the film as without this the product will lose its significance. The main aim of such media products is to market and promote the film. One interesting feature is that the barcode is placed in a place that is not usually given to the barcode, but given for more elaborate text. Nevertheless, the subscribing information is given prominence and segregated to a degree to emphasise the importance of subscription to such media products for upcoming offers ad deals. This is a feature all magazines employ & is something I must integrate into my own magazine to create a high quality, professional product. Looking back at the background image as a basis to this design is the use of blending and contrasting to almost hide the image but to also present the theme of the film in greater detail. This emphasises the action and violent nature of this film as there is an exploding car in the background. This links to the theory of Laura Mulvey on male pleasures, that such elements in an action film is what attracts men to this macho style of representation.

This is my ancillary project 1This is my ancillary project 1, the magazine and I found that after research I needed to create a name that was appealing and had a direct link to the products I was creating. This lead me to the masthead and title ‘Legendary’. This name implies or denotes a substantial status in the industry, a magazine that has top credentials and only markets the best media products currently in the market. Nevertheless, I also looked to integrate an online website that I would act as an additional promotion device used to push the sales and audience attraction of this film. As highlighted in previous analysis slides, it is evident that the title of the film is always placed in a prominent position, near the centre of the page. This is to signify it is the focal point of the magazine & this issue in particular. This layout is very simplistic and does not feature as many effects and edits as I aimed to keep a ‘clean’ design however I do acknowledge that compared to my ancillary task 2, this does not correlate as strongly as it could do. Nevertheless, I looked to keep a level of consistency through the use of similar fonts and text sizes to make sure there were immediate links between the two products. The central image is of a character in the film who is not identified to integrate an enigma, a sense of mystery that only becomes clear as your read the magazine and also watch the film, so the two products work hand in hand to create one strong collective body of work.

This is how key concepts link main task, ancillary tasks 1 and 2

Narrative

Creating an ancillary task that has no direct link to the trailer is very much a disastrous thing to do which is why I aimed to keep a level of consistency throughout the planning, construction & also the research stages. Personally, I feel that I successfully made a link between my ancillary tasks and the main task as, I extracted elements of the main task into my magazine and poster to ensure the consistency was evident in each of my projects. Additionally, I looked to transfer the fonts used in my magazine to the fonts used in my magazine to certify that I consistently kept the standard of my work at a high level. Moreover, I also went one step further and included the same fonts featured in the transitions in the film to the ancillary tasks also. Nevertheless, it became important for me to do this because; the text I use has a heavy influence on the ways in which the products are interpreted. The institutions I had designed and constructed also feature similar text fonts simply to present a professional piece of work and have direct links to all my pieces of work. The main aim of my poster and in essence both my ancillary tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a thorough marketing strategy was the integration of an enigma. An enigma being a question that is not immediately answered and thus draws an audience to a text. In reference to my own text, this comes in the form of the identity of the protagonist being hidden for a prolonged period of time enabling the audience to become enticed into the film. This plays to the ideology of urban dramas that they in essence look to depict male strengths and present a masculine view of 21st century London. Moreover, this links to the theorist Roland Barthes, who presented the five codes. One code that perfectly summarises the way in which I have linked my products together is the proairetic code (ATC) in which tension is built through action and withholding information that proceeds ay given scene. This worked to develop the stories tension and keep the audience thoroughly interested. A progression from this proairetic code was the use of binary oppositions, this being a clear division between the protagonist and antagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is released; the acknowledgement of the poster is what lures the audience to watch the film. Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique selling point that separates itself from every other product currently on the market. My USP is that such an issue has not been introduced and the way in which it is presented, with no form of weaponry involved allows this film to be considered different to that of films such as Adulthood that is of the same genre. I chose to present an archetypal character, one that could be identified by the audience to be universally accepted and recognisable. This archetype character was the protagonist, the character that found him at the centre of controversy at no fault of their own. He is simply a humble character that is made a lucrative target by his former friends & this also presents itself as an archetypal character.

Representation Genre

What I learned from audience feedback about ancillary task 1

Michael, 18: “the magazine in contrast to the poster is not as strong in quality but is still a good piece of simplistic but effective design.”

Femi, 18: “the poster is a very strong piece of design, I feel that the way you have captured the narrative in your poster especially is very good. Also, your trailer is very good, presents a side of London that I haven't seen presented in the media today so I think you’ve done well. However, I do think the magazine could be better but overall a quality piece of work all round.”

These are just two responses but I was able to grasp what people though of my film and ancillary tasks. I was pleased with both the merit and constructive criticism especially concerning my ancillary task 1. I found that creating the magazine was a lot harder than creating the poster. Reason for this being that, to extract images from a trailer and implementing them into a poster is straight-forward and there is room to integrate them. In a magazine, most magazines uses one main image & to capture your theme or narrative in one image is a strenuous task. From my audience feedback, it is evident and fair to say a lot of work needs to be done to the magazine to match the quality of the poster and trailer but having said that I am happy with my work as a collective. Additionally, I found that my ancillary task 2 was lacking a bit of creativity in terms of implementing more effects and maybe changing the background colour instead of a normal and possibly dull white.

Changes made in the re-draft of main task Changes made in the re-draft of the main task were of a significant level. The main

changes were to the length of the soundtrack used in the trailer and also the transitions used in terms of inter-titles and overall appearance.

This is where I had to shorten the track in several places to fit the trailer and then re-edit the shot sequence so that the audio and moving image ran in unison without any hitches. This took a significant amount of time but was beneficial to the creation of my end product.

Following on from editing the audio, I began placing the audio in the designated layers and then re-sequencing the film to fit the audio. These were the main changes that were made to the film.

Another main change in the re-draft of the main task was the significant amount inter-titles that needed to be implemented. These titles are what guided the audience through the film, almost acting as an aid to the audience.

Changes made in the re-draft of ancillary task 1

NO CHANGES WERE MADE TO MY ANCILLARY TASK 1

Changes made in the re-draft of ancillary task 2

In the ancillary task 2, it became apparent that there were a few thinks that needed straightening out especially the four images across the poster. To amend this, I had used the ruler tool ‘CTRL + R’ to perfectly align all the images and text on the poster. Apart from this, no other changes were made to the poster.

How my 3 products work together to appeal to target audience

Target audience (reception theory) Generic characteristics Narrative structure Representational issues (gender, age, etc)

Creating an ancillary task that has no direct link to the trailer is very much a disastrous thing to do which is why I aimed to keep a level of consistency throughout the planning, construction & also the research stages. Personally, I feel that I successfully made a link between my ancillary tasks and the main task as, I extracted elements of the main task into my magazine and poster to ensure the consistency was evident in each of my projects.

Additionally, I looked to transfer the fonts used in my magazine to the fonts used in my magazine to certify that I consistently kept the standard of my work at a high level. Moreover, I also went one step further and included the same fonts featured in the transitions in the film to the ancillary tasks also. Nevertheless, it became important for me to do this because; the text I use has a heavy influence on the ways in which the products are interpreted. The institutions I had designed and constructed also feature similar text fonts simply to present a professional piece of work and have direct links to all my pieces of work. The main aim of my poster and in essence both my ancillary tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a thorough marketing strategy was the integration of an enigma. An enigma being a question that is not immediately answered and thus draws an audience to a text. In reference to my own text, this comes in the form of the identity of the protagonist being hidden for a prolonged period of time enabling the audience to become enticed into the film. This plays to the ideology of urban dramas that they in essence look to depict male strengths and present a masculine view of 21st century London. Moreover, this links to the theorist Roland Barthes, who presented the five codes. One code that perfectly summarises the way in which I have linked my products together is the proairetic code (ATC) in which tension is built through action and withholding information that proceeds ay given scene. This worked to develop the stories tension and keep the audience thoroughly interested. A progression from this proairetic code was the use of binary oppositions, this being a clear division between the protagonist and antagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is released; the acknowledgement of the poster is what lures the audience to watch the film. Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique selling point that separates itself from every other product currently on the market. My USP is that such an issue has not been introduced and the way in which it is presented, with no form of weaponry involved allows this film to be considered different to that of films such as Adulthood that is of the same genre. I chose to present an archetypal character, one that could be identified by the audience to be universally accepted and recognisable. This archetype character was the protagonist, the character that found him at the centre of controversy at no fault of their own. He is simply a humble character that is made a lucrative target by his former friends & this also presents itself as an archetypal character.

Links back to evaluation and blog http://bcarltonsfx.blogspot.co.uk/