berry bros. & rudd · 2010-11-05 · review the recommended wine was the 2004 caiarossa, igt...
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:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 76 See confidentiality restrictions on title page
Berry Bros. & Rudd Profile Berry Bros. & Rudd is Britain's oldest wine and
spirit merchant, having traded from the same
shop for over 300 years. The business was
officially established in 1698 by the Widow Bourne at 3 St James's Street in
London, opposite St James's Palace. In 1994 Berry Bros. & Rudd
launched one of the first online wine shops, which is now regarded
as Britain's leading wine website.
Awards
Berry Bros. & Rudd has been awarded Website of the Year six times in the
last seven years at the prestigious International Wine Challenge. The last
award is presented in the top of the first page.
First page Marketing tools
Berry Bros. & Rudd recommend a wine of the day at the first page.
The site focuses on en-primeur offers from Germany, France and USA and the
center of the first page is covered by a window that changes content
according to the selected tab. The award has the dominant position and
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 77 See confidentiality restrictions on title page
the lack of flashing price discounts signifies that Berry Bros. & Rudd
do not focus on cheap wines. Some large banners redirect the customer to
wine lists but the visitor is expected to use the search engine in order to find
the desired wine.
Promoted wines
Promotion tool: Wine of the day
Every day the site recommends a different fine wine. At the time of the
review the recommended wine was the 2004 Caiarossa, IGT Tuscany –
Italy
The wine of the day is presented from the site’s editor:
This ‘super-Tuscan’ blend of biodynamically-grown grapes shows the purest
expression of sumptuous, seductively ripe flavours reminiscent of black
cherries, menthol, liquorice, figs and jammy plum, all of which are then
followed by great earthy and smokey overtones. Delicious to drink now and
over the next 4 to 5 years, I enjoy this cracking wine with a Porcini mushroom
risotto.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 78 See confidentiality restrictions on title page
Promotion tool: Extra Ordinary Good Bordeaux
Under this banner Berry Bros. & Rudd recomment wines of their own making.
All the wines originate from France.
Berrys' Good Ordinary White
Berrys' Good Ordinary Claret
Berrys' Extra Ordinary White
Berrys' Extra Ordinary Claret
Good Mid-Week Bordeaux
Extra Ordinarily Good Bordeaux
Extraordinary Weekend Bordeaux
Promoted regions
Berry Bros. & Rudd promote expensive, high quality wine from all regions and
they don’t focus on a specific area or grape variety. Wines of their own
making enjoy a higher level of visibility in the first page.
Some countries are slightly promoted in the browsing choices of the first
page.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 79 See confidentiality restrictions on title page
Wine search Berry Bros. & Rudd online store offers an advanced search where the
potential customer can choose by specific wine characteristics. It is the
most complex search available among the online wine retailers, and
gives no advantages to any specific region or grape variety.
Countries included in the list:
Argentina
Australia
Austria
Chile
Germany
Greece
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 80 See confidentiality restrictions on title page
Hungary
Port Wine
Portugal
South Africa
UK
USA
Greece is included in the countries list and Assyrtiko is among the grape
varieties the visitors can choose.
Wine presentation The wine presentation is very comprehensive and includes the photo, basic
information and description of the wine. For each wine there is a .pdf file
with information on the vineyard and grape and description of the
wine making region. At the end of the presentation there is a section which
informs the customers about the preferences of the people who bought the
product.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 81 See confidentiality restrictions on title page
Other promotion methods Wine school
A unique characteristic of Berry Bros. & Rudd is the wine school where the
visitor can join one of the classes and learn about wines and winemaking from
the store’s experts.
Tasting events
Berry Bros. & Rudd frequently organise tasting events, dinners and wine
holidays.
Wine investments
The company promotes a wine investment service with the help of
their experts. The investments focus both on the persons who would like to
create a fine wine portfolio and on those who are interested to lay down wine
on regular basis for drinking.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 82 See confidentiality restrictions on title page
The Wine Club
Members of the wine club are entitled to 15% discounts, exclusive invitations
to event. Members also receive the Tasting Notes Newsletter written
by 3 Masters of wine who work for Berry Bros. & Rudd.
Berry Bros. & Rudd offers wine storage, wedding gift services and free
delivery for services over £200.
Greek Wine Berry Bros. & Rudd online store features 4 Greek wines.
2004 Domaine Spiropoulos, Red Stag Vin de Pays
Description
From the mountainous vineyards in Nemea region, the skilful vinification of
the indigenous Agiorgitiko variety (12 months in casks, 5 months in bottle)
produces a mature wine with deep red colour and a nose of red berry fruits as
well as vanilla and spicy oak. The palate is rich in fruit and balanced with soft
tannins and a long finish. Drinks now and over the next 4 years.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 83 See confidentiality restrictions on title page
Other choices by customers who bought 2004 Domaine Spiropoulos,
Red Stag Vin de Pays
2006 - Domaine Sigalas Santorini Oak-Aged - Greece
2004 - Domaine Kir Yianni, Dyo Elies Vd Pays Naousa Yianakohori
Estate - Greece
2006 - Pulenta La Flor Malbec, Mendoza - Argentina
2007 Assyrtiko Athiri, Domaine Sigalas Santorini
Description
This wine from Domaine Sigalas is the ideal expression of two distinctive,
indigenous varieties of the Santorini island: The powerful, intense, earthy
Assirtiko variety (70% of the blend), which offers the typical expression of the
volcanic soil of Santorini, is in great balance with the more aromatic and soft
Athiri variety. The nose is brimming with ripe citrus fruit, while the palate
shows excellent structure, refreshing acidity and persistent finish. Ideal with
fish and white meat dishes with light sauces.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 84 See confidentiality restrictions on title page
Other preferences of the customers who bought 2007 Assyrtiko
Athiri, Domaine Sigalas Santorini
2006 - Domaine Sigalas Santorini Oak-Aged - Greece
2007 Pinot Gris, Santa Celina Mendoza - Argentina
Bollinger, Special Cuvée - France
2006 Domaine Sigalas Santorini Oak-Aged
Description
Wines from the Assyrtiko grape are typically unoaked. Domaine Sigalas has
mastered the "recipe" for oak treatment and this has been one of the winery's
most acclaimed strengths. The wine is fermented in oak barrels, followed by a
few months yeast contact. The colour is golden with a stroke of green. On the
palate, intense citrus flavour, framed by a discreet oak presence that imparts
a note of honeyed character to the wine. An elegant, polished, dry white with
lengthy finish. Ideal companion for grilled and smoked fish, white meat, white
spicy sauces and smoked cheese.
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 85 See confidentiality restrictions on title page
Other choices by customers who bought 2006 Domaine Sigalas
Santorini Oak-Aged
2004 - Domaine Kir Yianni, Dyo Elies Vd Pays Naousa Yianakohori
Estate - Greece
2004 - Domaine Spiropoulos, Red Stag Vin de Pays Peloponnese –
Greece
2006 Don Victor, Carmenère Gran Reserva, William Fevre, Maipo
Valley – Chile
2004 Domaine Kir Yianni, Dyo Elies Vd Pays Naousa
Yianakohori Estate
Description
Dyo Elies" (= Two Olive Trees) is an innovative blend of the spicy and fleshy
Syrah (60%), the velvety and aromatic Merlot (30%) and the indigenous
"masculine" Xinomavro (10%) varieties. Xinomavro endows the wine with
nerve, concentration and structure as well as ageing potential. Deeply
coloured, with intense nose of blackberries, plum and vanilla, followed by a
smooth, richly-fruited palate. The 2004 drinks well now and has the substance
and extraction to last and improve for over 8 years. A fine example of modern
Greek winemaking. Decanter World Wine Awards 2007-Silver Medal
:: CONFIDENTIAL ::
Wine Online Shopping Review
31.10.2008 Top UK Online Retailers
Critical Publics | Greek Wine Association 86 See confidentiality restrictions on title page
Other choices by customers who bought 2006 Domaine Sigalas
Santorini Oak-Aged
2004 - Domaine Spiropoulos, Red Stag Vin de Pays Peloponnese –
Greece
2006 - Joostenberg 'Fairhead' Chenin/ Viognier, Paarl - South
Africa
2006 - Domaine Sigalas Santorini Oak-Aged – Greece
The customer receives detailed information about the quality of the Greek
wines and the history of the vineyards.
Remarks Berry Bros. & Rudd online store is designed focusing on wine lovers and
connoisseurs. It is not the place where the customer can find exceptional
discounts and offers but instead it addresses those who are looking for high
quality wines and services. The Greek wines in the list are few but well
presented and Greece is presented at the countries list.