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E-mail advertising nothing but E-mail marketing. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

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Saidul Its not a complete definition of E-advertising. E-advertising doesn't means only Email Advertising.

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Saidul E-AdvertisementOnline advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads

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• by prahlad_...

Member since: 23 June 2006 Total points: 25,080 (Level 7)

Electronic advertising

form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.

The most common ways in which online advertising is purchased are

* CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The M in the acronym is the Roman numeral for one thousand.

* CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.

* CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.

* CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.

* Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.

* CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introduced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]

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Hie-advertising is advertising in electronics media like Television, Internet etc. For Indian market there is a website http://www.brandsindiaonline.com. This websiteConsolidates web site links of quality brands of products/services in Indian market Consolidates Deals Discounts Promotional Offers on different products/services in Indian market by different brands.

Consolidates new product launched by different brands in Indian market.Thanks,Rajeev

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E-Commerce - Online Advertising

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From M/Cyclopedia of New MediaJump to: navigation, search

e-Advertising

The Internet has become a popular medium for advertising. Through online advertising, or e-advertising, advertisers have attempted to meet one or a combination of their communication objectives. These communication objectives are the basis for advertising online. They include creating awareness of the company, generating interest around the company, broadcasting information across to the user, creating an image for the company, and developing the company’s brand image. These e-business communication objectives are achieved by means of web banners, sponsorships, pop-ups/pop-downs, interstitials, push technology and hyperlinks (Belch and Belch, 2004: 492-498).

Creating awareness on the Internet, of either a company or new product, is much easier and cheaper than exploiting other types of media. The Internet is a useful tool for companies that want to break into the international market, or have a limited budget, and want to create awareness of their company or products.

Creating a sense of interest on the Internet is the next step in the communication process. The purpose of this objective is to make consumers and users want to learn more about the company and its products. There are many techniques that can be employed to generate interest including giving the user the option to download free games and music off the company’s website.

Whilst generating interest in the company and product, the company’s website must be able to provide in-depth information on these very topics. In business-to-business situations companies are expected to have a professionally designed website that conveys important information about the company and their product. Companies that are involved in business-to-consumer situations usually have a more relaxed and entertaining tone, still conveying the same or similiar information as the business-to-business situations, but without the formal structure.

The brand and brand image facets of advertising are considered to be integral features of the Integrated Marketing Communication Strategy. With the sizeable reach of the World Wide Web, the Internet has become an important tool to companies that need to create, revamp or publicise their brand or image. However the process of doing this is very difficult and has many pitfalls. Possibly the most common mistakes is when companies concentrate on making their brand well-known in order to create success, without any considerations to brand image or personality (Belch and Belch, 2004: 492-494).

Banner advertisements are mainly used to create awareness, recognition of the company or to entice users to explore a company website. A number of studies have reported that less than one percent of consumers are affected by these banners. In response to this, many advertisers have stopped utilising this form of Internet advertising (Belch and Belch, 2004: 496).

Sponsorship on the Internet, like sponsorship outside the web, is a very common type of advertising. There are two types of sponsorship on the Internet: regular sponsorship and content sponsorship. Regular sponsorship is when a company pays to have their name on a section of a website, whilst content sponsorship has an involved role in the content of the page as well as having their name on the site.

Pop ups and pop downs are small windows that appear when users visit certain websites. Pop ups are the windows that pop up on the users screen whilst pop downs are the windows that pop down on the screen. These tools are employed for the same reason as the banner advertisements: to create awareness or recognition of the company or product, or to entice users to explore a company website.

Interstitials are another type of advertisement utilised for creating awareness and recognition of brands. They come in the form of advertisements that download whilst a user is waiting for a website to come up.

Push technologies, or webcasting technologies, permit corporations to ‘push’ a message to consumers rather than waiting for them to find it. Push technologies are often customised for users using tracking devises or by letting the user decide, and dispatch web pages and news updates with sound and video.

Lastly, hyperlinks serve as another type of advertising. Hyperlinks take users from one website to another, and are used by advertisers to link potential customers from another web page to their company’s website (Belch and Belch, 2004: 496-498).

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Belch, G. and Belch, A. (2004) Advertising and Promotion: An Integrated Marketing Communications Perspective, USA: McGraw Hill.

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Companies - Google

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Google, is the world’s most popular search engine with a 39% market share of the search engine business totalling 59.3 million unique viewers. Even beating out Microsoft and Yahoo which have only a 30% share each (Sharma, D.C., 2004). It has long maintained a fun and quirky image, even naming it's main office in Mountain View, California the Googleplex. This fun image coupled with its immense popularity has turned Google into a cultural symbol.

Contents

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• 1 Etymology • 2 Google History • 3 Google Technology • 4 Google Today

o 4.1 Google Desktop Search o 4.2 Google Mini o 4.3 Google Local o 4.4 Google Reader

• 5 Current Issues • 6 Google Services

o 6.1 Google Groups o 6.2 Google Phone Book & Multi Language Google o 6.3 Google Image Search o 6.4 Google Toolbar o 6.5 Google Zeitgeist o 6.6 Google Catalogues o 6.7 Google News o 6.8 Froogle

o 6.9 Blogger o 6.10 Gmail o 6.11 Orkut o 6.12 Google Earth o 6.13 Google Maps

• 7 Awards o 7.1 2005 o 7.2 2004 o 7.3 2003 o 7.4 2002 o 7.5 2001 o 7.6 2000 o 7.7 1998-1999

• 8 Subtopics • 9 References

o 9.1 Contributors to this page include:

Etymology

The word ‘Google’ has an interesting origin. First and foremost, the name 'Google' is a play on the word 'Googol', which was coined by Milton Sirotta, nine-year-old nephew of U.S. mathematician Edward Kasner in 1938, to refer to the number represented by 1 followed by one hundred zeros. Although accepted to be coincidental, the name has also been interpreted as being the result of the merging of the words ‘go’ and ‘ogle’ (Wikipedia, 2005). Furthermore, in British slang, to “throw a googly ? means to ask a hard or unanswerable� question (Wikipedia, 2005).

Today, the term ‘google’ is so widely used and recognised that it has worked its way into modern dictionaries. The online dictionary, http://www.dictionary.com, defines ‘google’ as a verb, meaning ‘to search for information on the Internet’ (Dictionary.com, 2005).

Google History

The concept behind what would be known as Google was conceived in the January of 1996 as the brainchild of Larry Page and Sergey Brin who at that time were PhD students at Stanford University. The two met while working on their computer science PhDs sometime in the spring of 1995, and despite initial problems seeing eye to eye, they eventually found a common interest in the retrieval of relevant information from large amounts of data. BackRub, as it was known was a mathematical algorithm that determined the importance of a website by analyzing the "back links" pointing to the given website was born.

During Google’s early days as BackRub, it was housed in Larry Page’s dorm room, and was constructed from a network of computers that Page and Brin procured from the school’s loading docks. The new technology’s popularity was beginning to grow in the campus.

By the start of 1998, the search engine had grown to a substantial size, and Larry Page and Sergey Brin bought more hardware with which they would be able to support further growth. The problem now was that they did not have enough funds to grow the service any further. They decided that they would have to look for investors and put their PhD studies on hold and went about writing a business plan.

Google came into being when Page and Brin visited Andy Bechtolsheim, one of the founders of Sun Microsystems and a friend of a faculty member at Stanford. After a demonstration, Bechtolsheim was interested, but did not have time to go into any in depth discussion regarding the service. He just made them a cheque of $100000 which was made out to Google Inc., which at the time did not exist. This prompted the two to quickly set up the company. Google Inc. officially opened for work on September 7th 1998. It was situated in a friend’s garage, and played office to Page, Brin and Craig Silverstein, who was Google’s first employee. At this time they were already handling 10,000 queries a day, and were starting to receive substantial media attention. In February 1999 they moved to an office on University Avenue in Palo Alto to accommodate the growing number of staff, and eventually to the Googleplex, which is Google's current headquarters in Mountain View, California.

Google Technology

The search engine’s massive popularity lies in its ability to turn up results for search queries very quickly and accurately (University of Minnesota “Browsing the Web�). Google’s database boasts a 6-billion-item index, which includes web pages as well as newsgroup articles and images (Parker, P. 2004). The site receives up to 250 million searches a day, which equals to roughly 18.7 million hours spent on the site per month (Sullivan, D., 2003, Sullivan, D., 2004).

Google's PageRank algorithm, which was named in part after Larry Page, analyzes recursive links between sites. This works by assigning every page its own PageRank which is determined link to the page, and how important the linking pages are. This helps to determine the sites that are of actual importance, and enables Google to deliver results that are as accurate as possible. Sites on the web are gathered by the Googlebot, a Web Crawler which trawls the internet going through links. Google then creates a digital copy or a cache of pages that are new or actively tries to update the cache, removing links that are no longer working and updating pages that have been changed all this takes place on Google’s server (Price, G., (2001)). The cache’s purpose is to allow dead links to be viewed even though the source is down for whatever reason. The pages do not stay in the Google cache, perpetually, and although a useful feature has been the source of some legal disputes (Olsen, S., 2003).

Google’s ability to handle such a huge volume of traffic lies in its unique computer architecture, which distributes a search query over many servers operating in small networks. Queries are distributed over the networks depending on the user’s physical proximity to that network. According to a consensus it is believed that Google has an estimated 100,000 servers, although a somewhat more accurate estimate puts the number of servers at between 63,272 machines to 79,112 machines. On the higher end, Google would have whopping 316,448 GHz of computing power, 158,224 GB of RAM and 6,180 Tb of hard disk space (Levy, S., 2004, Tristan, L., 2004).

Google Today

Google’s stock market capitalisation has greatly risen and the stock price has tripled since the IPO. In early 2005 the shares outstanding were up 100 million to 273.42 million. A total of 53% of that was held by insiders which made the float 127.70 million. The company has not reported any treasure stock holdings as of the Q3 2004 report. (Wikipedia, 2005)

Also, Google shares gained nearly 4%, on June 1, 2005, after Credit Suisse First Boston raised its price target on the stock to $350. That same day, rumours suggesting that Google would be included in the S&P 500 began circulating, partly due to the fact that when companies are first listed on the S&P 500 they usually experience an increase in share price. On June 7, 2005, Google was valued at just under $52 billion. This cemented its position as one of the world’s biggest media companies by stock market value. (Wikipedia, 2005)

Throughout 2005, Google has continued to develop new products and tools. These include Google Desktop Search, a new blue Google Mini, Google Local and Google Reader.

Google Desktop Search

On March 7, 2005, Google announced the launch of the latest version of Google Desktop Search, a free downloadable application which allows users to search for many more file types, including PDF and MP3, on their own computers. Google is the first desktop tool to access the full text of web page history and the only one to search AOL instant messages (Google, 2005). It is available in many languages, including English, French, German, Italian, Dutch, Spanish, Chinese, Japanese and Korean (Google, 2005).

Google Mini

In April, 2005, the success of the Google Search Appliance, spawned the creation of the new Google Mini, an integrated hardware/software search appliance that indexes all content within a company’s intranet or public website (Google, 2005). It is currently being used by hundreds of law firms, educational institutions, government agencies and other small to medium sized businesses to manage their information.

Google Local

The official launch of Google Local, was announced on October 6, 2005 (Google, 2005). Google Local merges the technologies behind Google Local and Google Maps. The product offers users access to a variety of relevant information. This includes integrated local search results and detailed driving directions, and includes features such as draggable maps and satellite imagery. Users can visit http://local.google.com to find local search and mapping information in one place.

Google Reader

Google Reader is a web-based feed reader that makes it easy to locate and subscribe to online feeds to help users organise and stay updated on the ever-increasing amount of web information they consume on a daily basis. The product was announced on October 7, 2005, and features a comprehensive feed finder, multi-media feed displays, an easy-to-use interface, plus easy sharing capabilities with email and “blog this ? features� (Google, 2005). The product is available to try at http://labs.google.com/.

Current Issues

Google’s increased size and value puts it in direct competition with other large mainstream technology companies. A prime example is the rivalry Google has with Microsoft particularly due to their respective overlapping services (Wikipedia, 2005). Both companies offer search (both online and local desktop searching), webmail (Microsoft’s Hotmail and Google’s Gmail), and other applications. Rumours of a Google browser even exist, and if accurate, would challenge Microsoft’s Internet Explorer. Despite this, the corporate feud between these two technology heavyweights is most directly expressed in hiring offers and defections. For example, many employees of Microsoft who worked on Internet Explorer have gone to work for Google (Wikipedia, 2005).

Google also struggles to keep up with other rivals like Yahoo, despite being the number one search engine (Wikipedia, 2005). Despite differing greatly in terms of the services they offer, Google is striving to redefine itself as an internet media company, like Yahoo, instead of being known as an internet search company (Wikipedia, 2005).

Google Services

Over the years, Google has added more services to its repertoire, either through innovation, or through buying over other companies.

Google Groups

Google Groupswas created in early 2001, when Google acquired Deja.com’s Usenet newsgroup archive, formerly known as DejaNews.com. With entries dating back top 1995, greatly increasing the scope of its search engine.

Google Phone Book & Multi Language Google

That same year,the Google Phone Book was also introduced, which served as online yellow pages. In the middle of that year, Google also introduced a multi language function which allowed its users to select any of 40 non-English language versions of Google to search with.

Google Image Search

Google's Image Search function launched in Mid 2001, allowed users to search for images through Google. It claims to search 425 million images and 3 billion websites.

Google Toolbar

Google Toolbar is an application which integrates itself into web browser toolbars and allows users to utilize Google search functions without accessing the Google homepage.

Google Zeitgeist

The Google Zeitgeist, launched in Mid 2001 allowed users to follow search trends by displaying the most popular search topics.

Google Catalogues

Google unveiled Google Catalogue search towards the end of 2001, which provided users with more than a thousand online mail order catalogues.

Google News

Google News, was introduced in March 2002. It is a continuously updated news archive dredged from news sites around the world. This was followed by a year end Google News beta release, which was the first ever online news site compiled completely by computer algorithms.

Froogle

Froogle was also released in 2002, and it enabled users to search the web for products to purchase.

Blogger

Blogger, a popular weblog site became a Google service when Google bought over the company which runs it, Pyra Labs in, 2003. The Search by Location service was also introduced, which allows users to find information by geographic location. The Google New Alerts Services was also launched. This service sends emails to subscribers alerting them on the latest listings on Google News.

Gmail

GMail was released on the 1st of April 2004. The email service, which provides a Gigabyte of storage space, has been received with mixed reactions; some praise the service for its innovative interface and large amount of storage, and others going up in arms over privacy issues (Bass, S., 2004).

Orkut

Orkut.com went online in 2004. It is an online community and social networking service, not unlike Friendster. There is talk that Google wants to get grab a share of the growing online community and social networking pie, which the company has not commented on (Sullivan, D., 2004).

Google Earth

Google Earth allows users to search for images of specific areas of the Earth's surface, and includes three dimensional mapping of some urban areas.

Google Maps

Google Maps provides users with maps, satellite images, locations of desired services, and provides step-by-step directions to and from specified locations.

Awards

Google has received many industry awards and accolades. Some of these include the following:

2005

• CHIP Online 5-star-Award -Most popular download: Google Earth • PC Magazine Editors’ Choice Award - Best Browser Toolbar: Google Toolbar 3.0 • 9th Annual Webby Awards - People’s Voice Award: Best Navigation/Structure

2004

• World Technology Awards - Best Marketing Communications • Best of DigitalLife 2004 Award - Best PC Utility: Google Desktop • PC World’s World Class Awards 2004 - Best Search Engine • 8th Annual Webby Awards - Webby Award: Services • Search Engine Watch Awards - Outstanding Search Service and Best Design

2003

• Premio WWW 2003 - Best Usability Award • Company of the Year: AlwaysOn - Company of the Year • MediaStreet Awards - Best Website

• Pandecta Magazine Awards - Best Search Engine

2002

• Premio Www 2002 - Best Search Engine • Linux Journal 2002 Editor’s Choice Awards - Best Website • 12th Annual Software Development Jolt Awards - Product Excellence Award • 6th Annual Webby Awards - Technical Achievement-People’s Voice • PC World’s World Class Awards 2002 - Internet Product of the Year

2001

• PC Magazine - Top 100 Web Sites • PC World’s World Class Awards 2001 - Best Search Engine • Basex Excellence Award - Knowledge Management • The Net Awards 2001 - Best Search Engine • The Pandia Award - Best All-round Search Site

2000

• PC Magazine - Best Internet Innovation • PC World - Best Bet Search Engine • Internet World - 25 Shapers of the Net • ID Magazine - Silver Award, Interactive Media Design • The Webby Awards - Best Technical Achievement • Yahoo! Internet Life - Best Search Engine on the Internet

1998-1999

• TIME Magazine - Top Ten Best Cybertech of 1999 • PC Magazine - Technical Excellence Award for Web Applications • PC Magazine - Top 100 Web Sites: Search Engines

Subtopics

Google - Privacy Issues

Google-Cultural_Icon

Google-How_It_Works

Google-IPO

Google-GMail

Google-AdSense

References

1. “Business: The weakness of Google; The internet;� The Economist, 5/15/2004, Vol. 371 Issue 8375, pg.16

2. "Survey: Spiders in the web;" The Economist, 5/1/2004, Vol. 371, Issue 8373, pg 14 3. Bass, S., (2004)� Web-Based E-Mail; Gmail: Google's E-Mail Winner� PC World Retrieved

August 30, 2004, from: PCworld.com 4. Google “Google History� Retrieved August 30, 2004, from: Google 5. Google “The Google Timeline� Retrieved August 30, 2004, from: Google 6. Levy, S., (2004) "The Google Supercomputer", MSNBC Retrieved August 30, 2004, from: MSNBC 7. MacLaughlin M.K., 2004 "Taking Aim at E-Mail Privacy", PC Magazine Sept 7 2004 pg. 22 8. Olsen, S.(2003) “Google Cache Raises Copyright Concerns� CNET News Retrieved August 30,

2004, from: News.com 9. Parker, P. (2004) “Google Boasts of Biggest Index� Clickz News Retrieved August 30, 2004, from:

Clickz.com 10. Price, G., (2001) “Web search engine FAQs: Questions, answers, and issues“, Searcher Oct 2001.

Vol. 9, Iss. 9; pg. 38 11. Sullivan, D. (2004) "Nielsen NetRatings: Search Engine Ratings", Search Engine Watch News Retrieved

August 30, 2004, from: Search Engine Watch 12. Sullivan, D. (2003) “Searches Per Day�, Search Engine Watch News Retrieved August 30, 2004,

from: Search Engine Watch 13. Sullivan, D., (2004) “Google Releases Orkut Social Networking Service� Search Engine Watch

News, Retrieved August 30, 2004, from: Search Engine Watch 14. Technical Advisory Service for Images "A Review of Image Search Engines", Retrieved September 1,

2004 from: TASI 15. Tristan, L., (2004) How many Google machines New Retrieved August 30, 2004, from: Tristan Louis

Net 16. University of Minnesota “Browsing the Web� Retrieved August 30, 2004, from: University of

Minnesota 17. Europemedia, "World (and lawyers) goggling at Google" Europemedia Jul 14, 2004 pg1 18. Google (2005) "Industry Awards and Accolades for Google," retrieved on October 24, 2005, from

http://www.google.com/press/awards.html 19. Google (2005) "Google Reader," retrieved on October 24, 2005, from

http://www.google.com/press/annc/reader_launch.html 20. Google (2005) "Google Merges Local and Maps Products," retrieved on October 24, 2005, from

http://www.google.com/press/pressrel/local_merge.html 21. Google (2005) "Google Announces More Mini For Less," retrieved on October 24, 2005, from

http://www.google.com/int1/en/press/pressrel/moremini.html 22. Google (2005) "Google Milestones," retrieved on October 24, 2005, from

http://www.google.com/corporate/history.html 23. Google (2005) "Google Launches Desktop Search 1.0," retrieved on October 24, 2005, from

http://www.google.com/int1/en/press/pressrel/desktopsearch_10.html 24. Wikipedia (2005) "Google," retrieved on October 23, 2005, from http://en.wikipedia.org/wiki/Google 25. Dictionary.com (2005) "Google," retrieved on October 22, 2005, from

http://dictionary.reference.com/search?q=google

Contributors to this page include:

Sherwin Huang 18:31, 9 Sep 2004 (EST)Michael chappelow 10:05, 30 Aug 2005 (EST) Roxanne Hawes 11:43, 26 Oct 2005 (EST)

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Mobile Phones - Companies - Privacy Policies

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Recognized as Australia’s three leading telephone/mobile phone companies, Vodafone, Optus and Telstra all operate under explicit Privacy Acts, Principles and Amendments. With an emphasis on safeguarding the personal information of customers, [www.vodafone.com.au/rep/about/legal/privacy_policy.jsp?gs=foryou&hd=about_vodafone&st=legal&ss=privacy_policy/ Vodafone], Optus and Telstra attempt to maintain high levels of customer service. As signaled by the public, privacy is of prominent importance.

There are four main pieces of legislation which telephone/mobile phone companies must adhere to. Optus outlines these on their website,

1. Telecommunications Act 1997 - regulates the disclosure of information about an individual's personal particulars and the content of communications; 2. Privacy Act 1988 - regulates how credit providers, gather, use and disclose information about an individual's credit rating and history; 3. Privacy Amendment (Private Sector) Act 2000 - regulates the handling of Personal Information, including the collection, use, disclosure and security of personal information via ten National Privacy Principles; 4. ACIF Calling Number Display Code - sets minimum standards for the management of Calling Number Display to ensure the privacy protection of users (Optus, 2003).

In addition, each telephone/mobile phone company adopts their own privacy policies.

Vodafone makes their policy available to the public via their Internet webpage under the heading of Your Privacy. By entering the site, customers are able to access pages of information which are segmented by the following sub-headings; What Personal Information does Vodafone collect and why?, How Vodafone may use your Personal Information, Sharing your Personal Information, Security of your Personal Information, How to access your Personal Information and How to contact us (Vodafone, 2004). It would appear that respect for the customer and their personal information is held in high regard.

In a similar fashion, Optus provides consumers with three documents to refer to regarding their privacy; namely, Optus Privacy Policy, Optus Privacy Statement and Privacy Collection Statement (Optus, 2003).

Telstra’s Internet Privacy page can be most likened to that of Vodafone’s. A number of sub-headings make the available information easy for customers to navigate through. Additional topics not covered by Vodafone, however, include Calling Number Display, Integrated Public Number Database and Help us to ensure that we have accurate personal information (Telstra, 2004).

Undoubtedly, Vodafone, Optus and Telstra ensure the privacy of their customers via the required amendments and acts. The obtaining and retention of personal information is of the utmost concern for the public and the companies alike.

Related Topics in the Wiki

Privacy and New Technologies-Government regulations

List of References

Optus. 2003. ‘Key compliance tasks - Privacy', http://www.optus.com.au/Vign/ViewMgmt/display/0,2627,1031_33088-3_33270--View_303,00.html (accessed 05/09/04).

Telstra. 2004. ‘Telstra Privacy Policy’, http://www.telstra.com.au/privacy/index.htm/ (accessed 05/09/04).

Vodafone. 2004. ‘Your Privacy’, http://www.vodafone.com.au/rep/about/legal/privacy_policy.jsp?gs=foryou&hd=about_vodafone&st=legal&ss=privacy_policy/ (accessed 05/09/04).

Back to Mobile Phones - Security and Privacy

Rebecca Praden 11:23, 27 Oct 2004 (EST)

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Companies - Apple

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Apple History

Apple was founded in 1976 by Steve Wozniak and Steve Jobs, two friends who had met six years earlier. The first computer built was called the Apple I, and featured a television display, 60-key keyboard, and much less parts than other models at the time. When Jobs later met Michael Markkula, the three had enough money to register Apple computers. The success of the first model generated enough sales revenue to allow the chief designer Wozniak to refine the model and release the second version, Apple II in 1977. Throughout the 1980’s Apple Computers were a household name, and a household item. The Macintosh was subsequently developed during the 1980’s to compete with emerging Personal Computer systems such as IBM and was released in 1984. However, a rigid pricing structure and unwillingness to compromise has since seen Apple lose out to Bill Gates and Microsoft particularly with its chief operating system ‘Windows’ which can be used on any PC unlike Apple computers which are designed with their own operating system. As a result, Apple captured less than five per cent of the total market share for sales of PCs in 2003, a far distant second to Microsoft.

Apple PowerBook Laptops

In conjunction with Sony, Apple technicians released the PowerBook laptop in the early 1990’s which for most of the decade set the benchmark for laptop design and innovation. Its sleek operation and portability were chief selling points of the machine which was used widely throughout the United States by the business sector.

Apple iMac Desktop Computers

The Apple iMac was a fresh new approach to desktop computers for the new millennium. Apple History online describes the move as an attempt to capture the “low end consumer market� and to re-invent the way people looked and thought about Personal Computers. The first model, released in 1998 was to re-launch Apple into the computing stratosphere after having suffered losses with only the aging Macintosh desktop, and the PowerBook laptop to compete against giants Microsoft. In 1999, the second version of Apple’s iMac was released in a multitude of different colours to sell towards the younger market aimed at students and classrooms at school. The mission was brought about chiefly through the commitment of Steve Job; originally co-founder of Apple Computers, but who later went onto design another program only to return to Apple’s Chief Executive position in 1997.

• www.apple.com • www.wikipedia.org • www.apple-history.com

File-Sharing Technology and Digital Creative Content

iPod Player

iTunes

Chris Paine 11:08, 10 Sep 2004 (EST)

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Companies

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Contents

[hide]

• 1 Online Companies o 1.1 History

1.1.1 Emergence 1.1.2 Boom 1.1.3 Crash 1.1.4 Resurgence 1.1.5 Effects 1.1.6 Future of Online Companies 1.1.7 Further Information 1.1.8 See Also:

o 1.2 References

1.2.1 Contributors to this page include:

Online Companies

According to Dictionary.com,

Dot.com - Of or relating to business conducted on the Internet: dot-com advertising.

- Of or relating to a company whose products or services deal with or are sold on the Internet: a dot-com brokerage firm.

Dot.com company - a company that operates its business primarily on the Internet using a URL that ends in `.com'

Online companies, also known as dot.com companies, are businesses that exist purely or primarily in the online environment. These companies first came to light in the early 1990s. Despite the famed dot.com crash that took part in the early 2000s, dot.com companies are now seen as an integrated part of society.

Moreover, online companies changed the traditional form of running business, the infrastructure of the company and also broke the boundaries in order to cover lots more customers. Online companies are able to expand its business globally by the help of the Internet. Further more, online companies use the E-commerce technology to provide online business transactions, electronic data interchange (EDI) for providing interaction and communication between companies (from suppliers to consumers) and in long-term E-commerce also helps the online companies to reduce the cost of production by replacing the paper-based business processes with the latest Information System technology. Please refer to E-commerce for more information about how online companies utilize E-Commerce technology to benefit their businesses.

History

The 'boom' and 'crash' of the Internet market was arguably one of the most significant incidences in economic history (Culken Cuneo, 2005). The rapid emergence of the Internet, fuelled an historic investment escalation that led to an equally momentous 'shakeout'('crash'), as inflated investor expectations came up against marketplace realities (Miller, 2002). Investors failed to thoroughly research the industry and in turn suffered the consequences of poorly managed online businesses (Miller, 2002). An investigation into the industry would have revealed that the dot.com model was inherently flawed. (Wikipedia, 2005)

The official date of the Internet 'crash' is considered to be in March of 2001, after Internet stock valuations began to rapidly decline (Miller, 2002). Dot.com failures followed stock market recession as venture investors, abruptly stopped investing in new and innovative startup companies (Miller, 2002).

From January of 2000 and into 2002, at least 835 Internet companies either shut down completely or declared bankruptcy. The number of Internet company failures peaked in 2001, and 'shutdowns' and closures began to gradually taper off into 2002. (Miller, 2002). More recently, increasing companies have either taken to the Internet for the first time, or have re-emerged with better business plans and stronger innovated strategies. (Culkin Cuneo, 2005).

Emergence

In 1994, the Internet came to the general public’s attention with the public advent of the Mosaic web browsers and the World Wide Web (Wikipedia, 2005). Two-way communication over the Internet led to the possibility of direct web-based commerce, also known as e-commerce, and instantaneous group communications worldwide (Wikipedia, 2005).

Ultimately, it was apparent that the Internet had the potential to network unrelated buyers and sellers, or advertisers and clients, in seamless and low-cost means (Wikipedia, 2005). People began to recognise the possible opportunities offered by the Internet and subsequently, online company investments proceeded to emerge (Wikipedia, 2005).

Boom

The late 1990s boom in Dot.com company stocks is indicative of what the industry refers to as a ‘bubble’ (Wikipedia, 2005). A 'bubble' occurs when speculators note the significant increase in the value of stock and buy in anticipation of further market increases (Wikipedia, 2005). This notion is evident of the Dot.com 'boom,' where investors began rapidly purchasing shares in companies that were built on advance revenue and operating on overstaffed organizations (Culken Cuneo, 2005). Eventually, the extreme popularity of the 'let's-get-rich-quick' Internet business venture caused market saturation (Peek, 2000). However, there is no real academic or scientific explanation as to why there was such an extraordinary over-investment in the, so-called, new technology sector during this time, or reason for its future capitulation in the year 2000 (Amin & Wheale, 2003).

Crash

The dot.com 'bubble' numerically ruptured on March 10, 2000, when NASDAQ's composite index peaked at more than double its value than the previous year (Wikipedia, 2005). Dot.com businesses were instantly transformed from being invaluable assets to worthless ventures (Culken Cuneo, 2005). Accelerated business spending in preparation for the 'Y2K switchover' also contributed to the collapse (Wikipedia, 2005).

The majority of companies affected by the crash were lavishly spending investor’s money in an attempt to become well recognised before becoming profitable (Amin & Wheale, 2003). As a result of this, the time between 2000 and 2002 saw at least 835 Internet companies shut down or declare bankruptcy (Miller, 2002). Furthermore, from November 9, 2000, 245 dot.coms terminated employment of at least 22 155 employees (Peek, 2000). Despite this, retail, Internet companies, Yahoo and ebay, were spared devastation from the 'shakeout' due to their implementation of modest business plan.

Resurgence

The Dot.com 'crash' of the early 21st century essentially shattered the visions of many online companies. As the 'shakeout' diminishes, there are signs that the marketplace is beginning to rebound from the intense aversion to the Internet that developed as a result of the 'crash' (Miller, 2002). However, surviving companies such as, ebay, Google and Amazon are leading the way for an increasing resurgence of wiser and more structurally enhanced Dot.com companies (Amin and Wheale, 2003).

The resurgence of Dot-com was long expected, as the Internet's power as a business tool has remained effective, in spite of the 'crash' (Kirkpatrick, 2003). Nonetheless, the effects of the Dot.com 'crash' were catastrophic and whilst initial signs of re-emergence commenced as early as 2001, many companies are only now re-emerging (Culken Cuneo, 2005). The companies to succeed, will be those who learned from the exuberance of the 'pre-crash' market and have replaced it with strong business models and innovative strategies (Culken Cuneo, 2005).

Effects

Despite the obvious scaring resultant from the dot.com crash, the Internet is still regarded as a powerful marketing and selling tool by online businesses (Kirkpatrick, 2003). This is evident as the current market demonstrates considerable popularity and effectiveness of online companies (Kirkpatrick, 2003). The Internet companies returning to the market are indicating improved business practice to ensure longevity (Kirkpatrick, 2003). Moreover, there are lots of advantages and disadvantages for using the power of the Internet and employing E-commerce as business strategy. Please refer to Advantages and Disadvantages of E-commerce for more details.

Future of Online Companies

The future for dot.com ventures is a positive one. The 'crash' of 2000 has not deterred new Internet entrepreneurs but, rather, inspired higher quality facilities (Germain, 2005). With a record number of domain name sales in 2004, it is evident that the business presence on the Internet will only continue to improve (Germain, 2005). Investors are increasingly prepared for market fluctuation and more informed on the structure of the online industry (Kirkpatrick, 2003). Also, the rapid growing of the online shopping and online auction trends with the enormous amount of Internet Usage all over the world provides a bright future for the online companies to adopt E-commerce as their marketing and business strategy.

Further Information

• Some successful dot.coms include:

o Google o Amazon o Yahoo o eBay o MSN

• Some unsuccessful dot.coms include: o Webvan o Pets o Kozmo o Boo o Flooz

See Also:

• Amadeus Carlene Daley 20:25, 5 Sep 2005 (EST) • Shopzilla Carlene Daley 20:25, 5 Sep 2005 (EST) • The Dramatic Group Carlene Daley 20:25, 5 Sep 2005 (EST) • SideStep Carlene Daley 08:32, 29 Sep 2005 (EST) • Salon Carlene Daley 20:20, 26 Oct 2005 (EST) • Travelocity Roxanne Hawes 18:10, 6 Sep 2005 (EST) • Orbitz Roxanne Hawes 18:10, 6 Sep 2005 (EST) • Opodo Roxanne Hawes 18:10, 6 Sep 2005 (EST) • Wotif.com Roxanne Hawes 18:10, 6 Sep 2005 (EST) • Google Roxanne Hawes 18:10, 6 Sep 2005 (EST) • Amazon.com Bethaney Lawler 11:18, 7 Sep 2005 (EST) • Expedia Bethaney Lawler 11:18, 7 Sep 2005 (EST) • Lastminute.com Bethaney Lawler 11:18, 7 Sep 2005 (EST) • Zazzle Bethaney Lawler 11:18, 7 Sep 2005 (EST) • Ebookers.com Bethaney Lawler 11:18, 7 Sep 2005 (EST) • Pets.com Jaime marin 12:12, 7 Sep 2005 (EST) • Sniping Jaime marin 12:12, 7 Sep 2005 (EST) • Crikey User:Jaime marin|Jaime marin]] 12:12, 7 Sep 2005 (EST) • PEFA Jaime marin 12:12, 7 Sep 2005 (EST) • Macromedia --Jaime marin 12:12, 7 Sep 2005 (EST) • Online Auctioning - uBid Lauren Spackman 22:06, 6 Sep 2005 (EST) • MSN Lauren Spackman 22:06, 6 Sep 2005 (EST) • Paypal Lauren Spackman 22:06, 6 Sep 2005 (EST) • Yahoo! Auctions Lauren Spackman 22:06, 6 Sep 2005 (EST) • eToys.com Lauren Spackman 22:06, 6 Sep 2005 (EST)

References

1. Amin, L. and Wheale, P. (2003) "Bursting the dot.com 'bubble': A Case Study in Investor Behaviour," Technology Analysis & Strategic Management, vol. 15, iss. 1.

2. Axson, D.A.J.(2001) "CEO Perspectives: Positive Lessons from the Dot-Com Fallout," DM Review Magazine, Sept.

3. Colkin Cuneo, E. (2005) "Tales Of Dot-Com Survivors,"Information Week, Manhasset: May 23, iss.1040, pp.65.

4. Dictionary.com (2005) "dot.com," retrieved September 7, 2005, from http://dictionary.reference.com/search?q=dot.com.

5. Dictionary.com (2005) "dot com company," retrieved September 7, 2005, from http://dictionary.reference.com/search?r=2&q=dot%20com%20company

6. Dictionary.com (2005) "NASDAQ," retrieved August 28, 2005, from http://dictionary.reference.com/search?q=nasdaq.

7. Germain.J. M,(2005) "Domain Name Business Booming in Post-Dot-Com Era," E-Commerce Times, Sept 5.

8. InternetWorldStats.com (2005) "MiniWatts International", "retrieved October 8, 2005, from http://www.internetworldstats.com/stats.htm.

9. Kirkpatrick, D. (2003) "They're Back! Get Ready For Another Wave Of Net IPOs," Fortune, Sept, 15 vol. 148, iss. 5.

10. Miller, T. (2002) "What we can learn; A Statistical Summary of the Dot.com Shakeout," Business plan Archive.

11. Peek, R. (2000) "The Sinking of the Dot-Com Fleet," Information Today, Dec, Vol. 17 Iss. 11, pp.42. 12. Wikipedia (2005) "dot-com," retrieved August 28, 2005, from http://en.wikipedia.org/wiki/Dot_com.

Contributors to this page include:

Carlene Daley 20:29, 5 Sep 2005 (EST)

Roxanne Hawes 22:58, 6 Sep 2005 (EST)

Lauren Spackman 22:08, 6 Sep 2005 (EST)

Bethaney Lawler 11:55, 7 Sep 2005 (EST)

Jaime marin 12:12, 7 Sep 2005 (EST)

Sze Chit NG 15:13, 3 Oct 2005 (EST)

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Business - Effects on Traditional Business- Weightless Companies

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New media developments have revolutionized the functionality and interface of big and small business alike (Nordstrom, Ridderstrale, 2004: 2). An emerging trend, which has already affected the operation of small business, revolves around the concept of the weightless company (Campbell, 2005: http://trendtracker.blogspot.com ).

Contents

[hide]

• 1 Completely Weightless Company • 2 Almost Weightless Company • 3 Weightless Companies in a Wider Sense • 4 Case Study

• 5 BIBLIOGRAPHY

Completely Weightless Company

Weightless companies are those which exist predominantly in a virtual sense (Campbell, 2005: http://trendtracker.blogspot.com ). While they may lack an actual presence in a geographical location, they operate with the aid of Internet, fax and other new media components. “Virtual doesn't mean the business isn't for real. It just means all that heavy, expensive stuff involved in traditional business won't be sitting there eating money when not in use. ? (Campbell, 2005: � http://trendtracker.blogspot.com ).

While not every business has the capacity to operate in a virtual framework, the trend has been ushered in by small businesses that cannot afford the usual overheads and costs associated with starting a traditional business (Campbell, 2005: http://trendtracker.blogspot.com ). The change is being driven by the spread of personal computers and the Internet (Freedman, 2004:1). According to CEO and business analyst, Anita Campbell, as the line between what is virtual and what is real continues to blur, the weightless company will come to the fore. “It’s the epitome of the less is more dictum - less expense leaving more profit. ? (Campbell, 2005:� http://trendtracker.blogspot.com ).

Almost Weightless Company

A closely correlated trend has been coined the ‘almost weightless company’. (Nordstrom, Ridderstrale, 2004: 9). This trend has been adopted by entrepreneurs interested in setting up something slightly more conventional than a ‘completely weightless company’. The philosophy of the ‘almost weightless company’ is that a good website, a fax machine, mobile phones, and colour printers will make a newly opened, two-person office look big and successful (Campbell, 2005: http://trendtracker.blogspot.com ). While, unlike the ‘completely weightless company’, the ‘almost weightless company’ does exist in a geographical sense, the exploitation of new media has made it seem more established then it actually is (Nordstrom, Ridderstrale, 2004: 10). This is the key similarity between the two trends. Both rely heavily on technology to seek their objective, which in both cases is to operate successfully (Nordstrom, Ridderstrale, 2004: 15).

Weightless Companies in a Wider Sense

While the weightless company is interesting as an isolated business model, it is essential to view it in a wider context and identify the impact it has made on business. For example, it will be harder for vendors and service providers to sell to virtual organizations. Similarly, It will be hard if not impossible to find the physical location of virtual businesses, so the old fashioned sales call will not work. (Campbell, 2005: http://trendtracker.blogspot.com ).

With weightless companies on the rise, developing new ways to communicate with decision makers will take on added importance. Relationship management and networking will be further embedded in the business culture (Campbell, 2005: http://trendtracker.blogspot.com ). Permission-based email marketing and easy to find promotional web sites will come to the fore in this sense (Campbell, 2005: http://trendtracker.blogspot.com ). Skills, performance and value creation will also become intimately connected in the overall organization of networked weightless companies (Bigras, 2002: http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.).

Case Study

American small business, Support Air, is a US$5 Million weightless company. Like an increasing number of small companies most of its business is done by Internet and fax. Support Air does not necessarily need to be near its customers, suppliers, raw materials or transportation facilities. It can locate in a place that's simply convenient to its owner (Campbell, 2005: http://trendtracker.blogspot.com ).

BIBLIOGRAPHY

Bigras, Y. (2002) “How Networked Virtual Businesses are changing the way Companies Work Together, ?� retrieved October 6, 2005, from http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.)

Campbell, A. (2005) “Trend: Small Business go Virtual, ? retrieved October 3, 2005, from� http://trendtracker.blogspot.com/

Freedman, P. (2004) “The Age of the Hollow Company, ? The London Times, 25 Apr., p. 22. �

Ridderstrale, J. and Nordstrom, K. (2004) Karaoke Capitalism: Management for Mankind, London: Pitman Publishing, ISBN 0273687476

BENJAMIN 14:55, 27 Oct 2005 (EST)

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Business - Effects on Traditional Business- Weightless Companies

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From M/Cyclopedia of New MediaJump to: navigation, search

New media developments have revolutionized the functionality and interface of big and small business alike (Nordstrom, Ridderstrale, 2004: 2). An emerging trend, which has already affected the operation of small business, revolves around the concept of the weightless company (Campbell, 2005: http://trendtracker.blogspot.com ).

Contents

[hide]

• 1 Completely Weightless Company • 2 Almost Weightless Company • 3 Weightless Companies in a Wider Sense • 4 Case Study

• 5 BIBLIOGRAPHY

Completely Weightless Company

Weightless companies are those which exist predominantly in a virtual sense (Campbell, 2005: http://trendtracker.blogspot.com ). While they may lack an actual presence in a geographical location, they operate with the aid of Internet, fax and other new media components. “Virtual doesn't mean the business isn't for real. It just means all that heavy, expensive stuff involved in traditional business won't be sitting there eating money when not in use. ? (Campbell, 2005: � http://trendtracker.blogspot.com ).

While not every business has the capacity to operate in a virtual framework, the trend has been ushered in by small businesses that cannot afford the usual overheads and costs associated with starting a traditional business (Campbell, 2005: http://trendtracker.blogspot.com ). The change is being driven by the spread of personal computers and the Internet (Freedman, 2004:1). According to CEO and business analyst, Anita Campbell, as the line between what is virtual and what is real continues to blur, the weightless company will come to the fore. “It’s the epitome of the less is more dictum - less expense leaving more profit. ? (Campbell, 2005:� http://trendtracker.blogspot.com ).

Almost Weightless Company

A closely correlated trend has been coined the ‘almost weightless company’. (Nordstrom, Ridderstrale, 2004: 9). This trend has been adopted by entrepreneurs interested in setting up something slightly more conventional than a ‘completely weightless company’. The philosophy of the ‘almost weightless company’ is that a good website, a fax machine, mobile phones, and colour printers will make a newly opened, two-person office look big and successful (Campbell, 2005: http://trendtracker.blogspot.com ). While, unlike the ‘completely weightless company’, the ‘almost weightless company’ does exist in a geographical sense, the exploitation of new media has made it seem more established then it actually is (Nordstrom, Ridderstrale, 2004: 10). This is the key similarity between the two trends. Both rely heavily on technology to seek their objective, which in both cases is to operate successfully (Nordstrom, Ridderstrale, 2004: 15).

Weightless Companies in a Wider Sense

While the weightless company is interesting as an isolated business model, it is essential to view it in a wider context and identify the impact it has made on business. For example, it will be harder for vendors and service providers to sell to virtual organizations. Similarly, It will be hard if not impossible to find the physical location of virtual businesses, so the old fashioned sales call will not work. (Campbell, 2005: http://trendtracker.blogspot.com ).

With weightless companies on the rise, developing new ways to communicate with decision makers will take on added importance. Relationship management and networking will be further embedded in the business culture (Campbell, 2005: http://trendtracker.blogspot.com ). Permission-based email marketing and easy to find promotional web sites will come to the fore in this sense (Campbell, 2005: http://trendtracker.blogspot.com ). Skills, performance and value creation will also become intimately connected in the overall organization of networked weightless companies (Bigras, 2002: http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.).

Case Study

American small business, Support Air, is a US$5 Million weightless company. Like an increasing number of small companies most of its business is done by Internet and fax. Support Air does not necessarily need to be near its customers, suppliers, raw materials or transportation facilities. It can locate in a place that's simply convenient to its owner (Campbell, 2005: http://trendtracker.blogspot.com ).

BIBLIOGRAPHY

Bigras, Y. (2002) “How Networked Virtual Businesses are changing the way Companies Work Together, ?� retrieved October 6, 2005, from http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.)

Campbell, A. (2005) “Trend: Small Business go Virtual, ? retrieved October 3, 2005, from� http://trendtracker.blogspot.com/

Freedman, P. (2004) “The Age of the Hollow Company, ? The London Times, 25 Apr., p. 22. �

Ridderstrale, J. and Nordstrom, K. (2004) Karaoke Capitalism: Management for Mankind, London: Pitman Publishing, ISBN 0273687476

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Business - Effects on Traditional Business- Weightless Companies

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New media developments have revolutionized the functionality and interface of big and small business alike (Nordstrom, Ridderstrale, 2004: 2). An emerging trend, which has already affected the operation of small business, revolves around the concept of the weightless company (Campbell, 2005: http://trendtracker.blogspot.com ).

Contents

[hide]

• 1 Completely Weightless Company • 2 Almost Weightless Company • 3 Weightless Companies in a Wider Sense • 4 Case Study

• 5 BIBLIOGRAPHY

Completely Weightless Company

Weightless companies are those which exist predominantly in a virtual sense (Campbell, 2005: http://trendtracker.blogspot.com ). While they may lack an actual presence in a geographical location, they operate with the aid of Internet, fax and other new media components. “Virtual doesn't mean the business isn't for real. It just means all that heavy, expensive stuff involved in traditional business won't be sitting there eating money when not in use. ? (Campbell, 2005: � http://trendtracker.blogspot.com ).

While not every business has the capacity to operate in a virtual framework, the trend has been ushered in by small businesses that cannot afford the usual overheads and costs associated with starting a traditional business (Campbell, 2005: http://trendtracker.blogspot.com ). The change is being driven by the spread of personal computers and the Internet (Freedman, 2004:1). According to CEO and business analyst, Anita Campbell, as the line between what is virtual and what is real continues to blur, the weightless company will come to the fore. “It’s the epitome of the less is more dictum - less expense leaving more profit. ? (Campbell, 2005:� http://trendtracker.blogspot.com ).

Almost Weightless Company

A closely correlated trend has been coined the ‘almost weightless company’. (Nordstrom, Ridderstrale, 2004: 9). This trend has been adopted by entrepreneurs interested in setting up something slightly more conventional than a ‘completely weightless company’. The philosophy of the ‘almost weightless company’ is that a good website, a fax machine, mobile phones, and colour printers will make a newly opened, two-person office look big and successful (Campbell, 2005: http://trendtracker.blogspot.com ). While, unlike the ‘completely weightless company’, the ‘almost weightless company’ does exist in a geographical sense, the exploitation of new media has made it seem more established then it actually is (Nordstrom, Ridderstrale, 2004: 10). This is the key similarity between the two trends. Both rely heavily on technology to seek their objective, which in both cases is to operate successfully (Nordstrom, Ridderstrale, 2004: 15).

Weightless Companies in a Wider Sense

While the weightless company is interesting as an isolated business model, it is essential to view it in a wider context and identify the impact it has made on business. For example, it will be harder for vendors and service providers to sell to virtual organizations. Similarly, It will be hard if not impossible to find the physical location of virtual businesses, so the old fashioned sales call will not work. (Campbell, 2005: http://trendtracker.blogspot.com ).

With weightless companies on the rise, developing new ways to communicate with decision makers will take on added importance. Relationship management and networking will be further embedded in the business culture (Campbell, 2005: http://trendtracker.blogspot.com ). Permission-based email marketing and easy to find promotional web sites will come to the fore in this sense (Campbell, 2005: http://trendtracker.blogspot.com ). Skills, performance and value creation will also become intimately connected in the overall organization of networked weightless companies (Bigras, 2002: http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.).

Case Study

American small business, Support Air, is a US$5 Million weightless company. Like an increasing number of small companies most of its business is done by Internet and fax. Support Air does not necessarily need to be near its customers, suppliers, raw materials or transportation facilities. It can locate in a place that's simply convenient to its owner (Campbell, 2005: http://trendtracker.blogspot.com ).

BIBLIOGRAPHY

Bigras, Y. (2002) “How Networked Virtual Businesses are changing the way Companies Work Together, ?� retrieved October 6, 2005, from http://www.findarticles.com/p/articles/mi_go1855/is_200209/ai_n7176612.)

Campbell, A. (2005) “Trend: Small Business go Virtual, ? retrieved October 3, 2005, from� http://trendtracker.blogspot.com/

Freedman, P. (2004) “The Age of the Hollow Company, ? The London Times, 25 Apr., p. 22. �

Ridderstrale, J. and Nordstrom, K. (2004) Karaoke Capitalism: Management for Mankind, London: Pitman Publishing, ISBN 0273687476

BENJAMIN 14:55, 27 Oct 2005 (EST)

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Online Journalism - Access

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From M/Cyclopedia of New Media(Redirected from Online Journalism: Accessing)Jump to: navigation, search

== Accessing Online Journalism == Electronic Journalism

The internet and online journalism has revolutionised the way people access the news - and it goes beyond simply reading news stories on a web site.

By subscribing to a new website, users can be sent emails instantly about breaking events or periodically about areas of interest. News can be sent to mobile phones telling the user breaking stories or score updates of sporting events via sms. Buses in Brisbane, Australia now have a feature where headlines are broadcast on a rolling screen keeping commuters up-to-date.

The website of the San Francisco Chronicle has developed software that enables subscribers to listen to the news they want to on their way to work. Readers can specify their news preferences, what sections of the paper they want to hear and how long their commute lasts and by leaving a blank CD in their computer when they go to bed, a completed CD will be ready when they awake the next morning. Alternatively, the site can make a MP3 file or a sync to a PDA (Stovall, 2004: 13).

The internet provides an unprecedented ability to personalise the way news is accessed. By asking for the user’s post code the site is able to personalise the page to show news events in their local area as well as their state and country or provide a relevant weather forecast. With the use of cookies, sites are able to track the news viewing habits and preferences of the user and so customise their page when the user logs in.

Despite the possibilities, many editors are wary about news personalization as it means a shift towards user control of the site (Stovall, 2004: 46). Also, it is uncertain whether personalisation will increase or decrease profits – the driving force behind commercial news outlets.

People come to the web for information (De Wolk, 2001: 91). Getting information must be quick and efficient. Reading from a computer screen is difficult and uncomfortable for the eyes. The natural reaction is that content is not read thoroughly. Users scan the page for what they are looking for and if it takes too long, they leave (De Wolk, 2001: 91).

To counteract this Ward suggests journalists should:

• be succinct – use no more than fifty per cent of the text written for the same story in print • write for scannability – use short paragraphs, subheadings and bulleted lists instead of long blocks of

text • use hypertext to split up long blocks of information into multiple pages

Another benefit, online journalism allows users to access the news at any time of the day or night from a computer or PDA with an internet connection. No longer do users have to wait until the broadcast is aired or the paper is released the news is there when they want it.

As technology develops, consumers will expect more options in accessing the news from news outlets. No longer will it be seen as novel - it will become a way of life.

Related Topics

Digital Journalism Online Journalism: Immediacy Online Journalism: Interactivity Online Journalism: Story Construction Convergence Within Journalism

Bibliography

De Wolk, R. (2001) INTRODUCTION TO ONLINE JOURNALISM: Publishing News and Information, USA: Allyn and Bacon. ISBN 0205286895

Hall, J. (2001) ONLINE JOURNALISM London: Pluto Press. ISBN 0745311938

Gunter, B. (2003) News and the Net USA: Lawrence Earlbaum Associates, Publishers. ISBN 0805844996

Ward, M. (2002) Journalism Online Oxford: Focal Press. ISBN 0240516109

Related Resources

Gemma Kinslow 19:52, 27 Aug 2004 (EST)

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Online Journalism - Access

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From M/Cyclopedia of New Media(Redirected from Online Journalism: Accessing)Jump to: navigation, search

== Accessing Online Journalism == Electronic Journalism

The internet and online journalism has revolutionised the way people access the news - and it goes beyond simply reading news stories on a web site.

By subscribing to a new website, users can be sent emails instantly about breaking events or periodically about areas of interest. News can be sent to mobile phones telling the user breaking stories or score updates of sporting events via sms. Buses in Brisbane, Australia now have a feature where headlines are broadcast on a rolling screen keeping commuters up-to-date.

The website of the San Francisco Chronicle has developed software that enables subscribers to listen to the news they want to on their way to work. Readers can specify their news preferences, what sections of the paper they want to hear and how long their commute lasts and by leaving a blank CD in their computer when they go to bed, a completed CD will be ready when they awake the next morning. Alternatively, the site can make a MP3 file or a sync to a PDA (Stovall, 2004: 13).

The internet provides an unprecedented ability to personalise the way news is accessed. By asking for the user’s post code the site is able to personalise the page to show news events in their local area as well as their state and country or provide a relevant weather forecast. With the use of cookies, sites are able to track the news viewing habits and preferences of the user and so customise their page when the user logs in.

Despite the possibilities, many editors are wary about news personalization as it means a shift towards user control of the site (Stovall, 2004: 46). Also, it is uncertain whether personalisation will increase or decrease profits – the driving force behind commercial news outlets.

People come to the web for information (De Wolk, 2001: 91). Getting information must be quick and efficient. Reading from a computer screen is difficult and uncomfortable for the eyes. The natural reaction is that content is not read thoroughly. Users scan the page for what they are looking for and if it takes too long, they leave (De Wolk, 2001: 91).

To counteract this Ward suggests journalists should:

• be succinct – use no more than fifty per cent of the text written for the same story in print • write for scannability – use short paragraphs, subheadings and bulleted lists instead of long blocks of

text • use hypertext to split up long blocks of information into multiple pages

Another benefit, online journalism allows users to access the news at any time of the day or night from a computer or PDA with an internet connection. No longer do users have to wait until the broadcast is aired or the paper is released the news is there when they want it.

As technology develops, consumers will expect more options in accessing the news from news outlets. No longer will it be seen as novel - it will become a way of life.

Related Topics

Digital Journalism Online Journalism: Immediacy Online Journalism: Interactivity Online Journalism: Story Construction Convergence Within Journalism

Bibliography

De Wolk, R. (2001) INTRODUCTION TO ONLINE JOURNALISM: Publishing News and Information, USA: Allyn and Bacon. ISBN 0205286895

Hall, J. (2001) ONLINE JOURNALISM London: Pluto Press. ISBN 0745311938

Gunter, B. (2003) News and the Net USA: Lawrence Earlbaum Associates, Publishers. ISBN 0805844996

Ward, M. (2002) Journalism Online Oxford: Focal Press. ISBN 0240516109

Related Resources

Gemma Kinslow 19:52, 27 Aug 2004 (EST)

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Online Journalism - Access

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From M/Cyclopedia of New Media(Redirected from Online Journalism: Accessing)Jump to: navigation, search

== Accessing Online Journalism == Electronic Journalism

The internet and online journalism has revolutionised the way people access the news - and it goes beyond simply reading news stories on a web site.

By subscribing to a new website, users can be sent emails instantly about breaking events or periodically about areas of interest. News can be sent to mobile phones telling the user breaking stories or score updates of sporting events via sms. Buses in Brisbane, Australia now have a feature where headlines are broadcast on a rolling screen keeping commuters up-to-date.

The website of the San Francisco Chronicle has developed software that enables subscribers to listen to the news they want to on their way to work. Readers can specify their news preferences, what sections of the paper they want to hear and how long their commute lasts and by leaving a blank CD in their computer when they go to bed, a completed CD will be ready when they awake the next morning. Alternatively, the site can make a MP3 file or a sync to a PDA (Stovall, 2004: 13).

The internet provides an unprecedented ability to personalise the way news is accessed. By asking for the user’s post code the site is able to personalise the page to show news events in their local area as well as their state and country or provide a relevant weather forecast. With the use of cookies, sites are able to track the news viewing habits and preferences of the user and so customise their page when the user logs in.

Despite the possibilities, many editors are wary about news personalization as it means a shift towards user control of the site (Stovall, 2004: 46). Also, it is uncertain whether personalisation will increase or decrease profits – the driving force behind commercial news outlets.

People come to the web for information (De Wolk, 2001: 91). Getting information must be quick and efficient. Reading from a computer screen is difficult and uncomfortable for the eyes. The natural reaction is that content is not read thoroughly. Users scan the page for what they are looking for and if it takes too long, they leave (De Wolk, 2001: 91).

To counteract this Ward suggests journalists should:

• be succinct – use no more than fifty per cent of the text written for the same story in print • write for scannability – use short paragraphs, subheadings and bulleted lists instead of long blocks of

text • use hypertext to split up long blocks of information into multiple pages

Another benefit, online journalism allows users to access the news at any time of the day or night from a computer or PDA with an internet connection. No longer do users have to wait until the broadcast is aired or the paper is released the news is there when they want it.

As technology develops, consumers will expect more options in accessing the news from news outlets. No longer will it be seen as novel - it will become a way of life.

Related Topics

Digital Journalism Online Journalism: Immediacy Online Journalism: Interactivity Online Journalism: Story Construction Convergence Within Journalism

Bibliography

De Wolk, R. (2001) INTRODUCTION TO ONLINE JOURNALISM: Publishing News and Information, USA: Allyn and Bacon. ISBN 0205286895

Hall, J. (2001) ONLINE JOURNALISM London: Pluto Press. ISBN 0745311938

Gunter, B. (2003) News and the Net USA: Lawrence Earlbaum Associates, Publishers. ISBN 0805844996

Ward, M. (2002) Journalism Online Oxford: Focal Press. ISBN 0240516109

Related Resources

Gemma Kinslow 19:52, 27 Aug 2004 (EST)

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Journalism_-_Access"

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Online Journalism - Access

Views

• Page • Discussion • Edit • History

From M/Cyclopedia of New Media(Redirected from Online Journalism: Accessing)Jump to: navigation, search

== Accessing Online Journalism == Electronic Journalism

The internet and online journalism has revolutionised the way people access the news - and it goes beyond simply reading news stories on a web site.

By subscribing to a new website, users can be sent emails instantly about breaking events or periodically about areas of interest. News can be sent to mobile phones telling the user breaking stories or score updates of sporting events via sms. Buses in Brisbane, Australia now have a feature where headlines are broadcast on a rolling screen keeping commuters up-to-date.

The website of the San Francisco Chronicle has developed software that enables subscribers to listen to the news they want to on their way to work. Readers can specify their news preferences, what sections of the paper they want to hear and how long their commute lasts and by leaving a blank CD in their computer when they go to bed, a completed CD will be ready when they awake the next morning. Alternatively, the site can make a MP3 file or a sync to a PDA (Stovall, 2004: 13).

The internet provides an unprecedented ability to personalise the way news is accessed. By asking for the user’s post code the site is able to personalise the page to show news events in their local area as well as their state and country or provide a relevant weather forecast. With the use of cookies, sites are able to track the news viewing habits and preferences of the user and so customise their page when the user logs in.

Despite the possibilities, many editors are wary about news personalization as it means a shift towards user control of the site (Stovall, 2004: 46). Also, it is uncertain whether personalisation will increase or decrease profits – the driving force behind commercial news outlets.

People come to the web for information (De Wolk, 2001: 91). Getting information must be quick and efficient. Reading from a computer screen is difficult and uncomfortable for the eyes. The natural reaction is that content is not read thoroughly. Users scan the page for what they are looking for and if it takes too long, they leave (De Wolk, 2001: 91).

To counteract this Ward suggests journalists should:

• be succinct – use no more than fifty per cent of the text written for the same story in print • write for scannability – use short paragraphs, subheadings and bulleted lists instead of long blocks of

text • use hypertext to split up long blocks of information into multiple pages

Another benefit, online journalism allows users to access the news at any time of the day or night from a computer or PDA with an internet connection. No longer do users have to wait until the broadcast is aired or the paper is released the news is there when they want it.

As technology develops, consumers will expect more options in accessing the news from news outlets. No longer will it be seen as novel - it will become a way of life.

Related Topics

Digital Journalism Online Journalism: Immediacy Online Journalism: Interactivity Online Journalism: Story Construction Convergence Within Journalism

Bibliography

De Wolk, R. (2001) INTRODUCTION TO ONLINE JOURNALISM: Publishing News and Information, USA: Allyn and Bacon. ISBN 0205286895

Hall, J. (2001) ONLINE JOURNALISM London: Pluto Press. ISBN 0745311938

Gunter, B. (2003) News and the Net USA: Lawrence Earlbaum Associates, Publishers. ISBN 0805844996

Ward, M. (2002) Journalism Online Oxford: Focal Press. ISBN 0240516109

Related Resources

Gemma Kinslow 19:52, 27 Aug 2004 (EST)

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Journalism_-_Access"

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Online Shopping

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Contents

[hide]

• 1 Online Shopping • 2 Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

o 2.1 Sub-Topics

• 3 ONLINE AUCTIONING

Online Shopping

What Defines Online Shopping?

Online shopping, is one aspect of electronic commerce. Electronic commerce, or e-commerce, relates to a variety of business dealings conducted online. They include service providers selling services, and retail businesses selling items to customers. They also include auctioneers who create marketplaces where citizens can buy and sell goods, and business to business commerce. All of these transactions are done via the Internet. Retail business is the biggest part of electronic commerce. Instead of shopping in the traditional way, such as going to an actual retail outlet, using telephone shopping or mail order catalogues, online shopping allows companies and consumers to make their business transactions over networked computers. Online shopping could be defined as the buying and selling of goods over the Internet. Just about anything can be purchased over the internet. Examples of items consumers can buy are computers, cars, clothing, airline and event tickets, food, and pharmaceuticals. The most popular products purchased online were flowers, computer hardware and software, books, consumer electronics, music and videos, toys, and wines (Summers, Gardiner, Lamb, Hair, & McDaniel, 2003).

What is the Online Shopping Process?

Customers can buy goods from a company by logging on to their website. On the website, online retailers provide customers with pictures and descriptions of their products. Online shopping sites such as Amazon.com even provide customer reviews of their books in additions to the book descriptions. Using a credit card, customers must enter information from the credit card into the computer. Then, the modem sends out these details to a financial institution. If they have available funds, the transaction is approved almost instantaneously. The customer will then receive their goods within a specified time frame. Mail is the often the most popular and economical form of delivery that customers choose to receive their purchased items. Many online retailers now provide an additional service that lets customers track their shipments, giving them the option to check on the delivery’s progression. Credit card is undoubtedly the dominant method of payment used to shop online. As the popularity of online shopping grows, many online retailers have increased their credit card security on their websites. Online retailers use encryption technology to make credit card information more secure and provide the “padlock� or “unbroken key� symbols in the status bar at the bottom of the screen. These symbols indicate to customers that they are entering their credit card number in a secure environment. Even credit card merchants have realised the importance that customers place in credit card security. Visa and Mastercard have introduced a new concept called “Verified by Visa� and “MasterCard SecureCode�, which require shoppers to enter their password along with their credit card details. This service benefits not only customers by providing them with added confidence and security, but it also greatly benefits online retailers, because customers will be more willing to divulge credit card information.

What is the History, Present and Future for Online Shopping?

From the late 1990s, the range of information, products, and services available on the internet grew massively. At the same time, the popularity of the Internet also grew at a phenomenal rate. Rifkin (2004, p. 34) found by the end of 1997, more than 41 million people were shopping in “electronic aisles�. In 2000 and 2001, the “dot-com crash� occurred causing many e-commerce businesses to go bankrupt. As a result of this “dot-com� crash, approximately 520 online businesses failed. Many of the dot-com businesses failure was attributed to firm’s initially spending too much money catching the attention of customers through marketing and advertising. In addition to this excessive spending, the lack of long term calculated business plans also attributed to these companies’ eventual collapse. Despite this initial setback, Rifkin (2004, p.34) stated that now “46 percent of online companies are actually making money�. The growing popularity of online shopping is supported by learning that in 1998 online retail sales were $7.2 billion, which is double the amount of sales compared to 1997. To keep abreast of the online shopping trend, all types of traditional retail

companies have entered the electronic shopping market by opening their own online stores. Over the years, majority of these companies have continually endeavoured to expand their range of goods. Rifkin (2004, p.153-161) predicts that the future possibility of online shopping sites completely taking over built shopping centres is slim. This is because built shopping centres now provide more than just shopping. Instead they are places where people actually choose to spend their leisure time. Built shopping centres now provide stage shows, parades, child care, restaurants, art displays, movie theatres, video amusement complexes and much more. It was also found that browsing is still a popular leisure activity. Summers, Gardiner, Lamb, Hair, & McDaniel (2003) observed that people "still like touching the goods they are going to buy, as well as the social interaction" (p. 290).

Why is online shopping important?

Online shopping is important because it offers buyers convenience that has never before been achievable. The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week, without having to leave their homes or offices. Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with greater ease, compared to them physically going to shop in a built shopping centre to check prices.

What are the Central Issues Associated with Online Shopping?

Sub-topics:

Online Shopping - Benefits for Buyers Online Shopping - Benefits for Sellers Online Shopping - Affiliates Online Shopping - Dell.com Online Shopping - Customer Concerns

How is this topic related to other topics in the Encyclopedia?

Online shopping is related to Global Communication because it explores how new technologies have made it very easy to interact with other people and businesses from all parts of the world. Factors such as time and distance are no longer a barrier when it comes to making online purchases.

References

Julietsneddon 14:08, 1 Sep 2004 (EST)

Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

What Defines eBay and uBid and their growing popularity?

EBay and uBid are both extremely popular online auctioning sites that are changing the way consumers buy, sell and shop within today’s world. EBay is the most popular online auctioning site, with its beginnings as a

modest antique flea market trying to find a way to reach a gap in the exchange of antiques between different geographical locations. Today it sells much more than antiques, from DVD players to sports memorabilia to clothes and accessories. It has risen to become the world leader in online auctioning, with over 5.77 million listings being put up for auction and being sold each day. Ebay, also due to its increasing size has branched out to own separate eBay companies within most technologically advanced countries, allowing for the transfer of goods to be more convenient and easier to access. UBid is known as the ‘brand name marketplace’, where primarily big brand names and items such as hi-fi systems, mobile phones, and designer clothing are sold at “lower than wholesale prices� (www.ubid.com, 2004) to over 4.5 million registered users. It works on the same principle as eBay, whereby registration is free however to sell items requires a small fee, and to auction and purchase requires the use of a credit card. Ubid offers a free tutorial, to help those who are not so comfortable with buying and selling online to join in on its growing success. Both sites are extremely popular, and are changing the way people view and execute their shopping, and also challenges the boundaries set in place by conventional retail shopping.

What are central issues associated with eBay, uBid and their growing popularity?

Some issues central to this growing market of online auctioning, in particular eBay and uBid is their growing popularity and the reasons for such a success within the online market place. Due to technological advances and the public becoming both more Internet Savvy and leading more demanding lives, its rise to such popularity is of particular interest as not long ago such methods of buying, selling and shopping barely existed, let alone used on an everyday basis by everyday people. Another topic of interest associated with both companies is the origins and their history, in particular how they came to be two of the most successful and popular websites and virtual online auctioning sites within today’s society. Further explored will be the affiliations eBay, uBid and other auctioning sites have created, to help meet the growing demand for an even greater ease and use of eBay in buying and selling. Such a company who has recognized and chosen to ride on this huge wave of success and popularity is the organization iSold It, where the hassles associated with posting a product on the site is taken care of, adding to the effortlessness and convenience online auctioning is becoming synonymous with. Finally, the topic of growing concern to both uBid and eBay is the fraudulence and insecurity issues associated with online auctioning. Due to the nature of online auctioning and its ease of selling, the rise in counterfeit artefacts being sold is of particular distress. This and the steps being taken to stop such illegal activities will be explored in depth.

Why is it important to understand eBay and uBid's popularity and success?

The exploration of these two online auctioning sites and the advantages and disadvantages associated with such an online market place is of particular importance within today’s world. Due to the ever-changing economy, sites such as uBid and eBay offer convenience in today’s hectic society, meaning that more and more people are turning to such sites to sell everyday items they were no longer able to sell through standard methods. With such organizations, there are no limitations, consequently characterizing a large portion of today’s shopping and selling within this Internet/Technology savvy world. With the ease of a computer and the Internet, people wishing to sell are able to reach audiences never thought possible, an impressive advantage over regular shopping conventions and a significant reason as to why the understanding of such companies and online auctioning sites is necessary.

How are the sites eBay, uBid and their associated issues related to other topics in the Encyclopedia?

It is related to other topics within the encyclopedia such as the broader topic of online auctioning, the growing rise in online retail, and the Internet and its ability to advance and change the world. Through understanding these two large online auctioning sites in depth, a better understanding of the Internet and how technology in general is changing the way consumers view the world, in particular buying and selling.

What are other topics related to this subject?

A topic related to that of online auctioning case studies is ECommerce - eBay, as it focuses on ebay and its function in the rise of eCommerce. Also related is the entry Amazon, as it discusses online auctioning as well, only with a different case study.

Sub-Topics

Online Auctioning Sites - eBay & Popularity Online Auctioning Sites - eBay & History Online Auctioning Sites - uBid's History and Popularity Online Auctioning Sites - Affiliations with online auctioning Online Auctioning Sites -Security and Fraudulency

Online Auctioning Sites - References

Email: [1]

Angela Klein 15:10, 7 Sep 2004 (EST)

ONLINE AUCTIONING

What defines online auctioning?

Online auctioning is a relatively new phenomenon that is simply a community of people buying, selling and exchanging items on websites through the Internet. It is much like a real life auction where potential buyers place bids for a particular item and whoever places the highest big over the reserve price becomes the new owner of that good or service. Unlike real life auctions, however, the sellers place a time limit on how long the auction will run for, either hours, days or weeks. The largest and most successful online auction site is currently Ebay which registers approximately 5.7 million items on any one day.

What are the central issues associated with online auctioning?

One of the primary issues associated with online auctioning is the reason behind its popularity and astronomically high level of growth throughout the past five years in particular. This issue ties in closely with the advantages of auctioning online over real life auctioning, as the multitude of advantages that online auctioning posseses, such as convenience and larger market share, are one of the biggest reasons behind online

auctionings popularity. Other important issues to investigate in regard to online auctioning include its evolution since its conceptionin the mid nineteen ninties, the many different types of online auctioning that can take place online (such as classical and Dutch auctions) and some of the disadvantages of online auctioning. More detail is provided on each of these sub topics by following the links.

Online Auctioning - Popularity Online Auctioning - Advantages Online Auctioning - Evolution Online Auctioning - Different types Online Auctioning - Disadvantages

What are the history, present and future of online auctioning?

Online auctioning is a relatively new concept that was initiated in the mid nineteen nineties. Many large retail companies began putting an online auction site on their websites as an alternative to having in store sales to clear stock. Soon sites specialising solely in online auctions, such as Ebay, emerged. They started off very small but quickly grew to having hundreds of millions of users each year. Currently online auctioning is an extremely popular way to shop and to sell unwanted goods to a world-wide market. People can sell almost anything including clothes, musical instruments, collectable items and mobile phones. As the world becomes increasingly reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced.

Why is online auctioning important?

Online auctioning is important, as it is an example of how technology is becoming more and more important in everyday life. As people become busier with their lives and have more pressures from their careers and less free time, they are able to buy things at auctions online in the space of seconds rather than taking extra time to attend real life auctions (which can sometimes take hours). Online auctioning is an important tool for making life somewhat easier in the new millenium's fast paced environment. Online auctioning is also important as it offers users a sense of security when they are transacting in a world where crimes such as credit card fraud are rife. As Dysart states in his article 'Place Your Bids', "Online auctions offer consumers safer buying since they can pick out sellers who have extroadinary records for customer service" (Dysart, p.22, 2003).

How is online auctioning related to other topics in the encyclopaedia?

Online auctioning specifically relates to the larger topic of online retail, which is outlined on this page. Online retail is the term used for any type of online buying or selling, including buying new products from sites such as Myer or Woolworths.

See also:

• Online Shopping - Affiliates • Online Shopping - Benefits for Buyers • Online Shopping - Benefits for Sellers • Online Shopping - Customer Concerns • Online Shopping - Dell.com • Online Auctioning - References

Emily Fraser 15:41, 7 Sep 2004 (EST) Angela Klein 15:58, 24 Aug 2004 (EST). Julietsneddon 15:59, 24 Aug 2004 (EST).

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Shopping"

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Online Shopping

Views

• Page

• Discussion • Edit • History

From M/Cyclopedia of New MediaJump to: navigation, search

Contents

[hide]

• 1 Online Shopping • 2 Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

o 2.1 Sub-Topics

• 3 ONLINE AUCTIONING

Online Shopping

What Defines Online Shopping?

Online shopping, is one aspect of electronic commerce. Electronic commerce, or e-commerce, relates to a variety of business dealings conducted online. They include service providers selling services, and retail businesses selling items to customers. They also include auctioneers who create marketplaces where citizens can buy and sell goods, and business to business commerce. All of these transactions are done via the Internet. Retail business is the biggest part of electronic commerce. Instead of shopping in the traditional way, such as going to an actual retail outlet, using telephone shopping or mail order catalogues, online shopping allows companies and consumers to make their business transactions over networked computers. Online shopping could be defined as the buying and selling of goods over the Internet. Just about anything can be purchased over the internet. Examples of items consumers can buy are computers, cars, clothing, airline and event tickets, food, and pharmaceuticals. The most popular products purchased online were flowers, computer hardware and software, books, consumer electronics, music and videos, toys, and wines (Summers, Gardiner, Lamb, Hair, & McDaniel, 2003).

What is the Online Shopping Process?

Customers can buy goods from a company by logging on to their website. On the website, online retailers provide customers with pictures and descriptions of their products. Online shopping sites such as Amazon.com even provide customer reviews of their books in additions to the book descriptions. Using a credit card, customers must enter information from the credit card into the computer. Then, the modem sends out these details to a financial institution. If they have available funds, the transaction is approved almost instantaneously. The customer will then receive their goods within a specified time frame. Mail is the often the most popular and economical form of delivery that customers choose to receive their purchased items. Many online retailers now provide an additional service that lets customers track their shipments, giving them the option to check on the delivery’s progression. Credit card is undoubtedly the dominant method of payment used to shop online. As the popularity of online shopping grows, many online retailers have increased their credit card security on their websites. Online retailers use encryption technology to make credit card information more secure and provide the “padlock� or “unbroken key� symbols in the status bar at the bottom of the screen. These symbols indicate to customers that they are entering their credit card number in a secure environment. Even credit card merchants have realised the importance that customers place in credit card security. Visa and Mastercard have introduced a new concept called “Verified by Visa� and “MasterCard SecureCode�,

which require shoppers to enter their password along with their credit card details. This service benefits not only customers by providing them with added confidence and security, but it also greatly benefits online retailers, because customers will be more willing to divulge credit card information.

What is the History, Present and Future for Online Shopping?

From the late 1990s, the range of information, products, and services available on the internet grew massively. At the same time, the popularity of the Internet also grew at a phenomenal rate. Rifkin (2004, p. 34) found by the end of 1997, more than 41 million people were shopping in “electronic aisles�. In 2000 and 2001, the “dot-com crash� occurred causing many e-commerce businesses to go bankrupt. As a result of this “dot-com� crash, approximately 520 online businesses failed. Many of the dot-com businesses failure was attributed to firm’s initially spending too much money catching the attention of customers through marketing and advertising. In addition to this excessive spending, the lack of long term calculated business plans also attributed to these companies’ eventual collapse. Despite this initial setback, Rifkin (2004, p.34) stated that now “46 percent of online companies are actually making money�. The growing popularity of online shopping is supported by learning that in 1998 online retail sales were $7.2 billion, which is double the amount of sales compared to 1997. To keep abreast of the online shopping trend, all types of traditional retail companies have entered the electronic shopping market by opening their own online stores. Over the years, majority of these companies have continually endeavoured to expand their range of goods. Rifkin (2004, p.153-161) predicts that the future possibility of online shopping sites completely taking over built shopping centres is slim. This is because built shopping centres now provide more than just shopping. Instead they are places where people actually choose to spend their leisure time. Built shopping centres now provide stage shows, parades, child care, restaurants, art displays, movie theatres, video amusement complexes and much more. It was also found that browsing is still a popular leisure activity. Summers, Gardiner, Lamb, Hair, & McDaniel (2003) observed that people "still like touching the goods they are going to buy, as well as the social interaction" (p. 290).

Why is online shopping important?

Online shopping is important because it offers buyers convenience that has never before been achievable. The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week, without having to leave their homes or offices. Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with greater ease, compared to them physically going to shop in a built shopping centre to check prices.

What are the Central Issues Associated with Online Shopping?

Sub-topics:

Online Shopping - Benefits for Buyers Online Shopping - Benefits for Sellers Online Shopping - Affiliates Online Shopping - Dell.com Online Shopping - Customer Concerns

How is this topic related to other topics in the Encyclopedia?

Online shopping is related to Global Communication because it explores how new technologies have made it very easy to interact with other people and businesses from all parts of the world. Factors such as time and distance are no longer a barrier when it comes to making online purchases.

References

Julietsneddon 14:08, 1 Sep 2004 (EST)

Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

What Defines eBay and uBid and their growing popularity?

EBay and uBid are both extremely popular online auctioning sites that are changing the way consumers buy, sell and shop within today’s world. EBay is the most popular online auctioning site, with its beginnings as a modest antique flea market trying to find a way to reach a gap in the exchange of antiques between different geographical locations. Today it sells much more than antiques, from DVD players to sports memorabilia to clothes and accessories. It has risen to become the world leader in online auctioning, with over 5.77 million listings being put up for auction and being sold each day. Ebay, also due to its increasing size has branched out to own separate eBay companies within most technologically advanced countries, allowing for the transfer of goods to be more convenient and easier to access. UBid is known as the ‘brand name marketplace’, where primarily big brand names and items such as hi-fi systems, mobile phones, and designer clothing are sold at “lower than wholesale prices� (www.ubid.com, 2004) to over 4.5 million registered users. It works on the same principle as eBay, whereby registration is free however to sell items requires a small fee, and to auction and purchase requires the use of a credit card. Ubid offers a free tutorial, to help those who are not so comfortable with buying and selling online to join in on its growing success. Both sites are extremely popular, and are changing the way people view and execute their shopping, and also challenges the boundaries set in place by conventional retail shopping.

What are central issues associated with eBay, uBid and their growing popularity?

Some issues central to this growing market of online auctioning, in particular eBay and uBid is their growing popularity and the reasons for such a success within the online market place. Due to technological advances and the public becoming both more Internet Savvy and leading more demanding lives, its rise to such popularity is of particular interest as not long ago such methods of buying, selling and shopping barely existed, let alone used on an everyday basis by everyday people. Another topic of interest associated with both companies is the origins and their history, in particular how they came to be two of the most successful and popular websites and virtual online auctioning sites within today’s society. Further explored will be the affiliations eBay, uBid and other auctioning sites have created, to help meet the growing demand for an even greater ease and use of eBay in buying and selling. Such a company who has recognized and chosen to ride on this huge wave of success and popularity is the organization iSold It, where the hassles associated with posting a product on the site is taken care of, adding to the effortlessness and convenience online auctioning is becoming synonymous with. Finally, the topic of growing concern to both uBid and eBay is the fraudulence and insecurity issues associated with online auctioning. Due to the nature of online auctioning and its ease of selling, the rise in counterfeit artefacts being sold is of particular distress. This and the steps being taken to stop such illegal activities will be explored in depth.

Why is it important to understand eBay and uBid's popularity and success?

The exploration of these two online auctioning sites and the advantages and disadvantages associated with such an online market place is of particular importance within today’s world. Due to the ever-changing economy, sites such as uBid and eBay offer convenience in today’s hectic society, meaning that more and more people are turning to such sites to sell everyday items they were no longer able to sell through standard methods. With such organizations, there are no limitations, consequently characterizing a large portion of today’s shopping and selling within this Internet/Technology savvy world. With the ease of a computer and the Internet, people wishing to sell are able to reach audiences never thought possible, an impressive advantage over regular shopping conventions and a significant reason as to why the understanding of such companies and online auctioning sites is necessary.

How are the sites eBay, uBid and their associated issues related to other topics in the Encyclopedia?

It is related to other topics within the encyclopedia such as the broader topic of online auctioning, the growing rise in online retail, and the Internet and its ability to advance and change the world. Through understanding these two large online auctioning sites in depth, a better understanding of the Internet and how technology in general is changing the way consumers view the world, in particular buying and selling.

What are other topics related to this subject?

A topic related to that of online auctioning case studies is ECommerce - eBay, as it focuses on ebay and its function in the rise of eCommerce. Also related is the entry Amazon, as it discusses online auctioning as well, only with a different case study.

Sub-Topics

Online Auctioning Sites - eBay & Popularity Online Auctioning Sites - eBay & History Online Auctioning Sites - uBid's History and Popularity Online Auctioning Sites - Affiliations with online auctioning Online Auctioning Sites -Security and Fraudulency

Online Auctioning Sites - References

Email: [1]

Angela Klein 15:10, 7 Sep 2004 (EST)

ONLINE AUCTIONING

What defines online auctioning?

Online auctioning is a relatively new phenomenon that is simply a community of people buying, selling and exchanging items on websites through the Internet. It is much like a real life auction where potential buyers place bids for a particular item and whoever places the highest big over the reserve price becomes the new owner of that good or service. Unlike real life auctions, however, the sellers place a time limit on how long the auction will run for, either hours, days or weeks. The largest and most successful online auction site is currently Ebay which registers approximately 5.7 million items on any one day.

What are the central issues associated with online auctioning?

One of the primary issues associated with online auctioning is the reason behind its popularity and astronomically high level of growth throughout the past five years in particular. This issue ties in closely with the advantages of auctioning online over real life auctioning, as the multitude of advantages that online auctioning posseses, such as convenience and larger market share, are one of the biggest reasons behind online auctionings popularity. Other important issues to investigate in regard to online auctioning include its evolution since its conceptionin the mid nineteen ninties, the many different types of online auctioning that can take place online (such as classical and Dutch auctions) and some of the disadvantages of online auctioning. More detail is provided on each of these sub topics by following the links.

Online Auctioning - Popularity Online Auctioning - Advantages Online Auctioning - Evolution Online Auctioning - Different types Online Auctioning - Disadvantages

What are the history, present and future of online auctioning?

Online auctioning is a relatively new concept that was initiated in the mid nineteen nineties. Many large retail companies began putting an online auction site on their websites as an alternative to having in store sales to clear stock. Soon sites specialising solely in online auctions, such as Ebay, emerged. They started off very small but quickly grew to having hundreds of millions of users each year. Currently online auctioning is an extremely popular way to shop and to sell unwanted goods to a world-wide market. People can sell almost anything including clothes, musical instruments, collectable items and mobile phones. As the world becomes increasingly reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced.

Why is online auctioning important?

Online auctioning is important, as it is an example of how technology is becoming more and more important in everyday life. As people become busier with their lives and have more pressures from their careers and less free time, they are able to buy things at auctions online in the space of seconds rather than taking extra time to attend real life auctions (which can sometimes take hours). Online auctioning is an important tool for making life somewhat easier in the new millenium's fast paced environment. Online auctioning is also important as it offers users a sense of security when they are transacting in a world where crimes such as credit card fraud are rife. As Dysart states in his article 'Place Your Bids', "Online auctions offer consumers safer buying since they can pick out sellers who have extroadinary records for customer service" (Dysart, p.22, 2003).

How is online auctioning related to other topics in the encyclopaedia?

Online auctioning specifically relates to the larger topic of online retail, which is outlined on this page. Online retail is the term used for any type of online buying or selling, including buying new products from sites such as Myer or Woolworths.

See also:

• Online Shopping - Affiliates • Online Shopping - Benefits for Buyers • Online Shopping - Benefits for Sellers • Online Shopping - Customer Concerns • Online Shopping - Dell.com • Online Auctioning - References

Emily Fraser 15:41, 7 Sep 2004 (EST) Angela Klein 15:58, 24 Aug 2004 (EST). Julietsneddon 15:59, 24 Aug 2004 (EST).

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Shopping"

Navigation

• Main Page • Community portal • Current events • Recent changes • Random page • Help • Donations

Search

Go

Search

Toolbox

• What links here • Related changes • Special pages • Printable version • Permanent link

Personal tools

• Log in / create account

• This page was last modified 03:01, 24 November 2004. • This page has been accessed 38,073 times. • Content is available under Attribution-Noncommercial-Share Alike 3.0 Unported. • Privacy policy

• About M/Cyclopedia of New Media • Disclaimers

Online Shopping

Views

• Page • Discussion • Edit • History

From M/Cyclopedia of New MediaJump to: navigation, search

Contents

[hide]

• 1 Online Shopping • 2 Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

o 2.1 Sub-Topics

• 3 ONLINE AUCTIONING

Online Shopping

What Defines Online Shopping?

Online shopping, is one aspect of electronic commerce. Electronic commerce, or e-commerce, relates to a variety of business dealings conducted online. They include service providers selling services, and retail businesses selling items to customers. They also include auctioneers who create marketplaces where citizens can buy and sell goods, and business to business commerce. All of these transactions are done via the Internet. Retail business is the biggest part of electronic commerce. Instead of shopping in the traditional way, such as going to an actual retail outlet, using telephone shopping or mail order catalogues, online shopping allows companies and consumers to make their business transactions over networked computers. Online shopping could be defined as the buying and selling of goods over the Internet. Just about anything can be purchased over the internet. Examples of items consumers can buy are computers, cars, clothing, airline and event tickets, food, and pharmaceuticals. The most popular products purchased online were flowers, computer hardware and software, books, consumer electronics, music and videos, toys, and wines (Summers, Gardiner, Lamb, Hair, & McDaniel, 2003).

What is the Online Shopping Process?

Customers can buy goods from a company by logging on to their website. On the website, online retailers provide customers with pictures and descriptions of their products. Online shopping sites such as Amazon.com even provide customer reviews of their books in additions to the book descriptions. Using a credit card, customers must enter information from the credit card into the computer. Then, the modem sends out these details to a financial institution. If they have available funds, the transaction is approved almost instantaneously. The customer will then receive their goods within a specified time frame. Mail is the often the most popular and economical form of delivery that customers choose to receive their purchased items. Many online retailers now provide an additional service that lets customers track their shipments, giving them the option to check on the delivery’s progression. Credit card is undoubtedly the dominant method of payment used to shop online. As the popularity of online shopping grows, many online retailers have increased their credit card security on their websites. Online retailers use encryption technology to make credit card information more secure and provide the “padlock� or “unbroken key� symbols in the status bar at the bottom of the screen. These symbols indicate to customers that they are entering their credit card number in a secure environment. Even credit card merchants have realised the importance that customers place in credit card security. Visa and Mastercard have introduced a new concept called “Verified by Visa� and “MasterCard SecureCode�, which require shoppers to enter their password along with their credit card details. This service benefits not only customers by providing them with added confidence and security, but it also greatly benefits online retailers, because customers will be more willing to divulge credit card information.

What is the History, Present and Future for Online Shopping?

From the late 1990s, the range of information, products, and services available on the internet grew massively. At the same time, the popularity of the Internet also grew at a phenomenal rate. Rifkin (2004, p. 34) found by the end of 1997, more than 41 million people were shopping in “electronic aisles�. In 2000 and 2001, the “dot-com crash� occurred causing many e-commerce businesses to go bankrupt. As a result of this “dot-com� crash, approximately 520 online businesses failed. Many of the dot-com businesses failure was attributed to firm’s initially spending too much money catching the attention of customers through marketing and advertising. In addition to this excessive spending, the lack of long term calculated business plans also attributed to these companies’ eventual collapse. Despite this initial setback, Rifkin (2004, p.34) stated that now “46 percent of online companies are actually making money�. The growing popularity of online shopping is supported by learning that in 1998 online retail sales were $7.2 billion, which is double the amount of sales compared to 1997. To keep abreast of the online shopping trend, all types of traditional retail companies have entered the electronic shopping market by opening their own online stores. Over the years, majority of these companies have continually endeavoured to expand their range of goods. Rifkin (2004, p.153-161) predicts that the future possibility of online shopping sites completely taking over built shopping centres is slim. This is because built shopping centres now provide more than just shopping. Instead they are places where people actually choose to spend their leisure time. Built shopping centres now provide stage shows, parades, child care, restaurants, art displays, movie theatres, video amusement complexes and much more. It was also found that browsing is still a popular leisure activity. Summers, Gardiner, Lamb, Hair, & McDaniel (2003) observed that people "still like touching the goods they are going to buy, as well as the social interaction" (p. 290).

Why is online shopping important?

Online shopping is important because it offers buyers convenience that has never before been achievable. The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week, without having to leave their homes or offices. Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with greater ease, compared to them physically going to shop in a built shopping centre to check prices.

What are the Central Issues Associated with Online Shopping?

Sub-topics:

Online Shopping - Benefits for Buyers Online Shopping - Benefits for Sellers Online Shopping - Affiliates Online Shopping - Dell.com Online Shopping - Customer Concerns

How is this topic related to other topics in the Encyclopedia?

Online shopping is related to Global Communication because it explores how new technologies have made it very easy to interact with other people and businesses from all parts of the world. Factors such as time and distance are no longer a barrier when it comes to making online purchases.

References

Julietsneddon 14:08, 1 Sep 2004 (EST)

Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

What Defines eBay and uBid and their growing popularity?

EBay and uBid are both extremely popular online auctioning sites that are changing the way consumers buy, sell and shop within today’s world. EBay is the most popular online auctioning site, with its beginnings as a modest antique flea market trying to find a way to reach a gap in the exchange of antiques between different geographical locations. Today it sells much more than antiques, from DVD players to sports memorabilia to clothes and accessories. It has risen to become the world leader in online auctioning, with over 5.77 million listings being put up for auction and being sold each day. Ebay, also due to its increasing size has branched out to own separate eBay companies within most technologically advanced countries, allowing for the transfer of goods to be more convenient and easier to access. UBid is known as the ‘brand name marketplace’, where primarily big brand names and items such as hi-fi systems, mobile phones, and designer clothing are sold at “lower than wholesale prices� (www.ubid.com, 2004) to over 4.5 million registered users. It works on the same principle as eBay, whereby registration is free however to sell items requires a small fee, and to auction and purchase requires the use of a credit card. Ubid offers a free tutorial, to help those who are not so comfortable with buying and selling online to join in on its growing success. Both sites are extremely popular, and are changing the way people view and execute their shopping, and also challenges the boundaries set in place by conventional retail shopping.

What are central issues associated with eBay, uBid and their growing popularity?

Some issues central to this growing market of online auctioning, in particular eBay and uBid is their growing popularity and the reasons for such a success within the online market place. Due to technological advances and the public becoming both more Internet Savvy and leading more demanding lives, its rise to such popularity is

of particular interest as not long ago such methods of buying, selling and shopping barely existed, let alone used on an everyday basis by everyday people. Another topic of interest associated with both companies is the origins and their history, in particular how they came to be two of the most successful and popular websites and virtual online auctioning sites within today’s society. Further explored will be the affiliations eBay, uBid and other auctioning sites have created, to help meet the growing demand for an even greater ease and use of eBay in buying and selling. Such a company who has recognized and chosen to ride on this huge wave of success and popularity is the organization iSold It, where the hassles associated with posting a product on the site is taken care of, adding to the effortlessness and convenience online auctioning is becoming synonymous with. Finally, the topic of growing concern to both uBid and eBay is the fraudulence and insecurity issues associated with online auctioning. Due to the nature of online auctioning and its ease of selling, the rise in counterfeit artefacts being sold is of particular distress. This and the steps being taken to stop such illegal activities will be explored in depth.

Why is it important to understand eBay and uBid's popularity and success?

The exploration of these two online auctioning sites and the advantages and disadvantages associated with such an online market place is of particular importance within today’s world. Due to the ever-changing economy, sites such as uBid and eBay offer convenience in today’s hectic society, meaning that more and more people are turning to such sites to sell everyday items they were no longer able to sell through standard methods. With such organizations, there are no limitations, consequently characterizing a large portion of today’s shopping and selling within this Internet/Technology savvy world. With the ease of a computer and the Internet, people wishing to sell are able to reach audiences never thought possible, an impressive advantage over regular shopping conventions and a significant reason as to why the understanding of such companies and online auctioning sites is necessary.

How are the sites eBay, uBid and their associated issues related to other topics in the Encyclopedia?

It is related to other topics within the encyclopedia such as the broader topic of online auctioning, the growing rise in online retail, and the Internet and its ability to advance and change the world. Through understanding these two large online auctioning sites in depth, a better understanding of the Internet and how technology in general is changing the way consumers view the world, in particular buying and selling.

What are other topics related to this subject?

A topic related to that of online auctioning case studies is ECommerce - eBay, as it focuses on ebay and its function in the rise of eCommerce. Also related is the entry Amazon, as it discusses online auctioning as well, only with a different case study.

Sub-Topics

Online Auctioning Sites - eBay & Popularity Online Auctioning Sites - eBay & History Online Auctioning Sites - uBid's History and Popularity

Online Auctioning Sites - Affiliations with online auctioning Online Auctioning Sites -Security and Fraudulency

Online Auctioning Sites - References

Email: [1]

Angela Klein 15:10, 7 Sep 2004 (EST)

ONLINE AUCTIONING

What defines online auctioning?

Online auctioning is a relatively new phenomenon that is simply a community of people buying, selling and exchanging items on websites through the Internet. It is much like a real life auction where potential buyers place bids for a particular item and whoever places the highest big over the reserve price becomes the new owner of that good or service. Unlike real life auctions, however, the sellers place a time limit on how long the auction will run for, either hours, days or weeks. The largest and most successful online auction site is currently Ebay which registers approximately 5.7 million items on any one day.

What are the central issues associated with online auctioning?

One of the primary issues associated with online auctioning is the reason behind its popularity and astronomically high level of growth throughout the past five years in particular. This issue ties in closely with the advantages of auctioning online over real life auctioning, as the multitude of advantages that online auctioning posseses, such as convenience and larger market share, are one of the biggest reasons behind online auctionings popularity. Other important issues to investigate in regard to online auctioning include its evolution since its conceptionin the mid nineteen ninties, the many different types of online auctioning that can take place online (such as classical and Dutch auctions) and some of the disadvantages of online auctioning. More detail is provided on each of these sub topics by following the links.

Online Auctioning - Popularity Online Auctioning - Advantages Online Auctioning - Evolution Online Auctioning - Different types Online Auctioning - Disadvantages

What are the history, present and future of online auctioning?

Online auctioning is a relatively new concept that was initiated in the mid nineteen nineties. Many large retail companies began putting an online auction site on their websites as an alternative to having in store sales to clear stock. Soon sites specialising solely in online auctions, such as Ebay, emerged. They started off very small but quickly grew to having hundreds of millions of users each year. Currently online auctioning is an extremely popular way to shop and to sell unwanted goods to a world-wide market. People can sell almost anything including clothes, musical instruments, collectable items and mobile phones. As the world becomes increasingly

reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced.

Why is online auctioning important?

Online auctioning is important, as it is an example of how technology is becoming more and more important in everyday life. As people become busier with their lives and have more pressures from their careers and less free time, they are able to buy things at auctions online in the space of seconds rather than taking extra time to attend real life auctions (which can sometimes take hours). Online auctioning is an important tool for making life somewhat easier in the new millenium's fast paced environment. Online auctioning is also important as it offers users a sense of security when they are transacting in a world where crimes such as credit card fraud are rife. As Dysart states in his article 'Place Your Bids', "Online auctions offer consumers safer buying since they can pick out sellers who have extroadinary records for customer service" (Dysart, p.22, 2003).

How is online auctioning related to other topics in the encyclopaedia?

Online auctioning specifically relates to the larger topic of online retail, which is outlined on this page. Online retail is the term used for any type of online buying or selling, including buying new products from sites such as Myer or Woolworths.

See also:

• Online Shopping - Affiliates • Online Shopping - Benefits for Buyers • Online Shopping - Benefits for Sellers • Online Shopping - Customer Concerns • Online Shopping - Dell.com • Online Auctioning - References

Emily Fraser 15:41, 7 Sep 2004 (EST) Angela Klein 15:58, 24 Aug 2004 (EST). Julietsneddon 15:59, 24 Aug 2004 (EST).

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Shopping"

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Online Shopping

Views

• Page • Discussion • Edit • History

From M/Cyclopedia of New MediaJump to: navigation, search

Contents

[hide]

• 1 Online Shopping • 2 Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

o 2.1 Sub-Topics

• 3 ONLINE AUCTIONING

Online Shopping

What Defines Online Shopping?

Online shopping, is one aspect of electronic commerce. Electronic commerce, or e-commerce, relates to a variety of business dealings conducted online. They include service providers selling services, and retail businesses selling items to customers. They also include auctioneers who create marketplaces where citizens can buy and sell goods, and business to business commerce. All of these transactions are done via the Internet. Retail business is the biggest part of electronic commerce. Instead of shopping in the traditional way, such as going to an actual retail outlet, using telephone shopping or mail order catalogues, online shopping allows companies and consumers to make their business transactions over networked computers. Online shopping could be defined as the buying and selling of goods over the Internet. Just about anything can be purchased over the internet. Examples of items consumers can buy are computers, cars, clothing, airline and event tickets, food, and pharmaceuticals. The most popular products purchased online were flowers, computer hardware and software, books, consumer electronics, music and videos, toys, and wines (Summers, Gardiner, Lamb, Hair, & McDaniel, 2003).

What is the Online Shopping Process?

Customers can buy goods from a company by logging on to their website. On the website, online retailers provide customers with pictures and descriptions of their products. Online shopping sites such as Amazon.com even provide customer reviews of their books in additions to the book descriptions. Using a credit card, customers must enter information from the credit card into the computer. Then, the modem sends out these details to a financial institution. If they have available funds, the transaction is approved almost instantaneously. The customer will then receive their goods within a specified time frame. Mail is the often the most popular and economical form of delivery that customers choose to receive their purchased items. Many online retailers now provide an additional service that lets customers track their shipments, giving them the option to check on the delivery’s progression. Credit card is undoubtedly the dominant method of payment used to shop online. As the popularity of online shopping grows, many online retailers have increased their credit card security on their websites. Online retailers use encryption technology to make credit card information more secure and provide the “padlock� or “unbroken key� symbols in the status bar at the bottom of the screen. These symbols indicate to customers that they are entering their credit card number in a secure environment. Even credit card merchants have realised the importance that customers place in credit card security. Visa and Mastercard have introduced a new concept called “Verified by Visa� and “MasterCard SecureCode�, which require shoppers to enter their password along with their credit card details. This service benefits not only customers by providing them with added confidence and security, but it also greatly benefits online retailers, because customers will be more willing to divulge credit card information.

What is the History, Present and Future for Online Shopping?

From the late 1990s, the range of information, products, and services available on the internet grew massively. At the same time, the popularity of the Internet also grew at a phenomenal rate. Rifkin (2004, p. 34) found by the end of 1997, more than 41 million people were shopping in “electronic aisles�. In 2000 and 2001, the “dot-com crash� occurred causing many e-commerce businesses to go bankrupt. As a result of this “dot-com� crash, approximately 520 online businesses failed. Many of the dot-com businesses failure was attributed to firm’s initially spending too much money catching the attention of customers through marketing and advertising. In addition to this excessive spending, the lack of long term calculated business plans also attributed to these companies’ eventual collapse. Despite this initial setback, Rifkin (2004, p.34) stated that now “46 percent of online companies are actually making money�. The growing popularity of online shopping is supported by learning that in 1998 online retail sales were $7.2 billion, which is double the amount of sales compared to 1997. To keep abreast of the online shopping trend, all types of traditional retail companies have entered the electronic shopping market by opening their own online stores. Over the years, majority of these companies have continually endeavoured to expand their range of goods. Rifkin (2004, p.153-161) predicts that the future possibility of online shopping sites completely taking over built shopping centres is

slim. This is because built shopping centres now provide more than just shopping. Instead they are places where people actually choose to spend their leisure time. Built shopping centres now provide stage shows, parades, child care, restaurants, art displays, movie theatres, video amusement complexes and much more. It was also found that browsing is still a popular leisure activity. Summers, Gardiner, Lamb, Hair, & McDaniel (2003) observed that people "still like touching the goods they are going to buy, as well as the social interaction" (p. 290).

Why is online shopping important?

Online shopping is important because it offers buyers convenience that has never before been achievable. The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week, without having to leave their homes or offices. Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with greater ease, compared to them physically going to shop in a built shopping centre to check prices.

What are the Central Issues Associated with Online Shopping?

Sub-topics:

Online Shopping - Benefits for Buyers Online Shopping - Benefits for Sellers Online Shopping - Affiliates Online Shopping - Dell.com Online Shopping - Customer Concerns

How is this topic related to other topics in the Encyclopedia?

Online shopping is related to Global Communication because it explores how new technologies have made it very easy to interact with other people and businesses from all parts of the world. Factors such as time and distance are no longer a barrier when it comes to making online purchases.

References

Julietsneddon 14:08, 1 Sep 2004 (EST)

Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

What Defines eBay and uBid and their growing popularity?

EBay and uBid are both extremely popular online auctioning sites that are changing the way consumers buy, sell and shop within today’s world. EBay is the most popular online auctioning site, with its beginnings as a modest antique flea market trying to find a way to reach a gap in the exchange of antiques between different geographical locations. Today it sells much more than antiques, from DVD players to sports memorabilia to clothes and accessories. It has risen to become the world leader in online auctioning, with over 5.77 million

listings being put up for auction and being sold each day. Ebay, also due to its increasing size has branched out to own separate eBay companies within most technologically advanced countries, allowing for the transfer of goods to be more convenient and easier to access. UBid is known as the ‘brand name marketplace’, where primarily big brand names and items such as hi-fi systems, mobile phones, and designer clothing are sold at “lower than wholesale prices� (www.ubid.com, 2004) to over 4.5 million registered users. It works on the same principle as eBay, whereby registration is free however to sell items requires a small fee, and to auction and purchase requires the use of a credit card. Ubid offers a free tutorial, to help those who are not so comfortable with buying and selling online to join in on its growing success. Both sites are extremely popular, and are changing the way people view and execute their shopping, and also challenges the boundaries set in place by conventional retail shopping.

What are central issues associated with eBay, uBid and their growing popularity?

Some issues central to this growing market of online auctioning, in particular eBay and uBid is their growing popularity and the reasons for such a success within the online market place. Due to technological advances and the public becoming both more Internet Savvy and leading more demanding lives, its rise to such popularity is of particular interest as not long ago such methods of buying, selling and shopping barely existed, let alone used on an everyday basis by everyday people. Another topic of interest associated with both companies is the origins and their history, in particular how they came to be two of the most successful and popular websites and virtual online auctioning sites within today’s society. Further explored will be the affiliations eBay, uBid and other auctioning sites have created, to help meet the growing demand for an even greater ease and use of eBay in buying and selling. Such a company who has recognized and chosen to ride on this huge wave of success and popularity is the organization iSold It, where the hassles associated with posting a product on the site is taken care of, adding to the effortlessness and convenience online auctioning is becoming synonymous with. Finally, the topic of growing concern to both uBid and eBay is the fraudulence and insecurity issues associated with online auctioning. Due to the nature of online auctioning and its ease of selling, the rise in counterfeit artefacts being sold is of particular distress. This and the steps being taken to stop such illegal activities will be explored in depth.

Why is it important to understand eBay and uBid's popularity and success?

The exploration of these two online auctioning sites and the advantages and disadvantages associated with such an online market place is of particular importance within today’s world. Due to the ever-changing economy, sites such as uBid and eBay offer convenience in today’s hectic society, meaning that more and more people are turning to such sites to sell everyday items they were no longer able to sell through standard methods. With such organizations, there are no limitations, consequently characterizing a large portion of today’s shopping and selling within this Internet/Technology savvy world. With the ease of a computer and the Internet, people wishing to sell are able to reach audiences never thought possible, an impressive advantage over regular shopping conventions and a significant reason as to why the understanding of such companies and online auctioning sites is necessary.

How are the sites eBay, uBid and their associated issues related to other topics in the Encyclopedia?

It is related to other topics within the encyclopedia such as the broader topic of online auctioning, the growing rise in online retail, and the Internet and its ability to advance and change the world. Through understanding

these two large online auctioning sites in depth, a better understanding of the Internet and how technology in general is changing the way consumers view the world, in particular buying and selling.

What are other topics related to this subject?

A topic related to that of online auctioning case studies is ECommerce - eBay, as it focuses on ebay and its function in the rise of eCommerce. Also related is the entry Amazon, as it discusses online auctioning as well, only with a different case study.

Sub-Topics

Online Auctioning Sites - eBay & Popularity Online Auctioning Sites - eBay & History Online Auctioning Sites - uBid's History and Popularity Online Auctioning Sites - Affiliations with online auctioning Online Auctioning Sites -Security and Fraudulency

Online Auctioning Sites - References

Email: [1]

Angela Klein 15:10, 7 Sep 2004 (EST)

ONLINE AUCTIONING

What defines online auctioning?

Online auctioning is a relatively new phenomenon that is simply a community of people buying, selling and exchanging items on websites through the Internet. It is much like a real life auction where potential buyers place bids for a particular item and whoever places the highest big over the reserve price becomes the new owner of that good or service. Unlike real life auctions, however, the sellers place a time limit on how long the auction will run for, either hours, days or weeks. The largest and most successful online auction site is currently Ebay which registers approximately 5.7 million items on any one day.

What are the central issues associated with online auctioning?

One of the primary issues associated with online auctioning is the reason behind its popularity and astronomically high level of growth throughout the past five years in particular. This issue ties in closely with the advantages of auctioning online over real life auctioning, as the multitude of advantages that online auctioning posseses, such as convenience and larger market share, are one of the biggest reasons behind online auctionings popularity. Other important issues to investigate in regard to online auctioning include its evolution since its conceptionin the mid nineteen ninties, the many different types of online auctioning that can take place

online (such as classical and Dutch auctions) and some of the disadvantages of online auctioning. More detail is provided on each of these sub topics by following the links.

Online Auctioning - Popularity Online Auctioning - Advantages Online Auctioning - Evolution Online Auctioning - Different types Online Auctioning - Disadvantages

What are the history, present and future of online auctioning?

Online auctioning is a relatively new concept that was initiated in the mid nineteen nineties. Many large retail companies began putting an online auction site on their websites as an alternative to having in store sales to clear stock. Soon sites specialising solely in online auctions, such as Ebay, emerged. They started off very small but quickly grew to having hundreds of millions of users each year. Currently online auctioning is an extremely popular way to shop and to sell unwanted goods to a world-wide market. People can sell almost anything including clothes, musical instruments, collectable items and mobile phones. As the world becomes increasingly reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced.

Why is online auctioning important?

Online auctioning is important, as it is an example of how technology is becoming more and more important in everyday life. As people become busier with their lives and have more pressures from their careers and less free time, they are able to buy things at auctions online in the space of seconds rather than taking extra time to attend real life auctions (which can sometimes take hours). Online auctioning is an important tool for making life somewhat easier in the new millenium's fast paced environment. Online auctioning is also important as it offers users a sense of security when they are transacting in a world where crimes such as credit card fraud are rife. As Dysart states in his article 'Place Your Bids', "Online auctions offer consumers safer buying since they can pick out sellers who have extroadinary records for customer service" (Dysart, p.22, 2003).

How is online auctioning related to other topics in the encyclopaedia?

Online auctioning specifically relates to the larger topic of online retail, which is outlined on this page. Online retail is the term used for any type of online buying or selling, including buying new products from sites such as Myer or Woolworths.

See also:

• Online Shopping - Affiliates • Online Shopping - Benefits for Buyers • Online Shopping - Benefits for Sellers • Online Shopping - Customer Concerns • Online Shopping - Dell.com • Online Auctioning - References

Emily Fraser 15:41, 7 Sep 2004 (EST) Angela Klein 15:58, 24 Aug 2004 (EST). Julietsneddon 15:59, 24 Aug 2004 (EST).

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Shopping"

Navigation

• Main Page • Community portal • Current events • Recent changes • Random page • Help • Donations

Search

Go

Search

Toolbox

• What links here • Related changes • Special pages • Printable version • Permanent link

Personal tools

• Log in / create account

• This page was last modified 03:01, 24 November 2004. • This page has been accessed 38,073 times. • Content is available under Attribution-Noncommercial-Share Alike 3.0 Unported. • Privacy policy • About M/Cyclopedia of New Media • Disclaimers

Online Shopping

Views

• Page

• Discussion • Edit • History

From M/Cyclopedia of New MediaJump to: navigation, search

Contents

[hide]

• 1 Online Shopping • 2 Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

o 2.1 Sub-Topics

• 3 ONLINE AUCTIONING

Online Shopping

What Defines Online Shopping?

Online shopping, is one aspect of electronic commerce. Electronic commerce, or e-commerce, relates to a variety of business dealings conducted online. They include service providers selling services, and retail businesses selling items to customers. They also include auctioneers who create marketplaces where citizens can buy and sell goods, and business to business commerce. All of these transactions are done via the Internet. Retail business is the biggest part of electronic commerce. Instead of shopping in the traditional way, such as going to an actual retail outlet, using telephone shopping or mail order catalogues, online shopping allows companies and consumers to make their business transactions over networked computers. Online shopping could be defined as the buying and selling of goods over the Internet. Just about anything can be purchased over the internet. Examples of items consumers can buy are computers, cars, clothing, airline and event tickets, food, and pharmaceuticals. The most popular products purchased online were flowers, computer hardware and software, books, consumer electronics, music and videos, toys, and wines (Summers, Gardiner, Lamb, Hair, & McDaniel, 2003).

What is the Online Shopping Process?

Customers can buy goods from a company by logging on to their website. On the website, online retailers provide customers with pictures and descriptions of their products. Online shopping sites such as Amazon.com even provide customer reviews of their books in additions to the book descriptions. Using a credit card, customers must enter information from the credit card into the computer. Then, the modem sends out these details to a financial institution. If they have available funds, the transaction is approved almost instantaneously. The customer will then receive their goods within a specified time frame. Mail is the often the most popular and economical form of delivery that customers choose to receive their purchased items. Many online retailers now provide an additional service that lets customers track their shipments, giving them the option to check on the delivery’s progression. Credit card is undoubtedly the dominant method of payment used to shop online. As the popularity of online shopping grows, many online retailers have increased their credit card security on their websites. Online retailers use encryption technology to make credit card information more secure and provide the “padlock� or “unbroken key� symbols in the status bar at the bottom of the screen. These symbols indicate to customers that they are entering their credit card number in a secure environment. Even credit card merchants have realised the importance that customers place in credit card security. Visa and Mastercard have introduced a new concept called “Verified by Visa� and “MasterCard SecureCode�,

which require shoppers to enter their password along with their credit card details. This service benefits not only customers by providing them with added confidence and security, but it also greatly benefits online retailers, because customers will be more willing to divulge credit card information.

What is the History, Present and Future for Online Shopping?

From the late 1990s, the range of information, products, and services available on the internet grew massively. At the same time, the popularity of the Internet also grew at a phenomenal rate. Rifkin (2004, p. 34) found by the end of 1997, more than 41 million people were shopping in “electronic aisles�. In 2000 and 2001, the “dot-com crash� occurred causing many e-commerce businesses to go bankrupt. As a result of this “dot-com� crash, approximately 520 online businesses failed. Many of the dot-com businesses failure was attributed to firm’s initially spending too much money catching the attention of customers through marketing and advertising. In addition to this excessive spending, the lack of long term calculated business plans also attributed to these companies’ eventual collapse. Despite this initial setback, Rifkin (2004, p.34) stated that now “46 percent of online companies are actually making money�. The growing popularity of online shopping is supported by learning that in 1998 online retail sales were $7.2 billion, which is double the amount of sales compared to 1997. To keep abreast of the online shopping trend, all types of traditional retail companies have entered the electronic shopping market by opening their own online stores. Over the years, majority of these companies have continually endeavoured to expand their range of goods. Rifkin (2004, p.153-161) predicts that the future possibility of online shopping sites completely taking over built shopping centres is slim. This is because built shopping centres now provide more than just shopping. Instead they are places where people actually choose to spend their leisure time. Built shopping centres now provide stage shows, parades, child care, restaurants, art displays, movie theatres, video amusement complexes and much more. It was also found that browsing is still a popular leisure activity. Summers, Gardiner, Lamb, Hair, & McDaniel (2003) observed that people "still like touching the goods they are going to buy, as well as the social interaction" (p. 290).

Why is online shopping important?

Online shopping is important because it offers buyers convenience that has never before been achievable. The technology that is now available allows customers to shop on the internet 24 hours a day and seven days a week, without having to leave their homes or offices. Shoppers are provided with an abundance of merchant sites where almost any goods on earth can be bought. Consumers can also compare prices from a variety of different retailers with greater ease, compared to them physically going to shop in a built shopping centre to check prices.

What are the Central Issues Associated with Online Shopping?

Sub-topics:

Online Shopping - Benefits for Buyers Online Shopping - Benefits for Sellers Online Shopping - Affiliates Online Shopping - Dell.com Online Shopping - Customer Concerns

How is this topic related to other topics in the Encyclopedia?

Online shopping is related to Global Communication because it explores how new technologies have made it very easy to interact with other people and businesses from all parts of the world. Factors such as time and distance are no longer a barrier when it comes to making online purchases.

References

Julietsneddon 14:08, 1 Sep 2004 (EST)

Online Auctioning Sites - 'eBay' and 'uBid' and their growing popularity

What Defines eBay and uBid and their growing popularity?

EBay and uBid are both extremely popular online auctioning sites that are changing the way consumers buy, sell and shop within today’s world. EBay is the most popular online auctioning site, with its beginnings as a modest antique flea market trying to find a way to reach a gap in the exchange of antiques between different geographical locations. Today it sells much more than antiques, from DVD players to sports memorabilia to clothes and accessories. It has risen to become the world leader in online auctioning, with over 5.77 million listings being put up for auction and being sold each day. Ebay, also due to its increasing size has branched out to own separate eBay companies within most technologically advanced countries, allowing for the transfer of goods to be more convenient and easier to access. UBid is known as the ‘brand name marketplace’, where primarily big brand names and items such as hi-fi systems, mobile phones, and designer clothing are sold at “lower than wholesale prices� (www.ubid.com, 2004) to over 4.5 million registered users. It works on the same principle as eBay, whereby registration is free however to sell items requires a small fee, and to auction and purchase requires the use of a credit card. Ubid offers a free tutorial, to help those who are not so comfortable with buying and selling online to join in on its growing success. Both sites are extremely popular, and are changing the way people view and execute their shopping, and also challenges the boundaries set in place by conventional retail shopping.

What are central issues associated with eBay, uBid and their growing popularity?

Some issues central to this growing market of online auctioning, in particular eBay and uBid is their growing popularity and the reasons for such a success within the online market place. Due to technological advances and the public becoming both more Internet Savvy and leading more demanding lives, its rise to such popularity is of particular interest as not long ago such methods of buying, selling and shopping barely existed, let alone used on an everyday basis by everyday people. Another topic of interest associated with both companies is the origins and their history, in particular how they came to be two of the most successful and popular websites and virtual online auctioning sites within today’s society. Further explored will be the affiliations eBay, uBid and other auctioning sites have created, to help meet the growing demand for an even greater ease and use of eBay in buying and selling. Such a company who has recognized and chosen to ride on this huge wave of success and popularity is the organization iSold It, where the hassles associated with posting a product on the site is taken care of, adding to the effortlessness and convenience online auctioning is becoming synonymous with. Finally, the topic of growing concern to both uBid and eBay is the fraudulence and insecurity issues associated with online auctioning. Due to the nature of online auctioning and its ease of selling, the rise in counterfeit artefacts being sold is of particular distress. This and the steps being taken to stop such illegal activities will be explored in depth.

Why is it important to understand eBay and uBid's popularity and success?

The exploration of these two online auctioning sites and the advantages and disadvantages associated with such an online market place is of particular importance within today’s world. Due to the ever-changing economy, sites such as uBid and eBay offer convenience in today’s hectic society, meaning that more and more people are turning to such sites to sell everyday items they were no longer able to sell through standard methods. With such organizations, there are no limitations, consequently characterizing a large portion of today’s shopping and selling within this Internet/Technology savvy world. With the ease of a computer and the Internet, people wishing to sell are able to reach audiences never thought possible, an impressive advantage over regular shopping conventions and a significant reason as to why the understanding of such companies and online auctioning sites is necessary.

How are the sites eBay, uBid and their associated issues related to other topics in the Encyclopedia?

It is related to other topics within the encyclopedia such as the broader topic of online auctioning, the growing rise in online retail, and the Internet and its ability to advance and change the world. Through understanding these two large online auctioning sites in depth, a better understanding of the Internet and how technology in general is changing the way consumers view the world, in particular buying and selling.

What are other topics related to this subject?

A topic related to that of online auctioning case studies is ECommerce - eBay, as it focuses on ebay and its function in the rise of eCommerce. Also related is the entry Amazon, as it discusses online auctioning as well, only with a different case study.

Sub-Topics

Online Auctioning Sites - eBay & Popularity Online Auctioning Sites - eBay & History Online Auctioning Sites - uBid's History and Popularity Online Auctioning Sites - Affiliations with online auctioning Online Auctioning Sites -Security and Fraudulency

Online Auctioning Sites - References

Email: [1]

Angela Klein 15:10, 7 Sep 2004 (EST)

ONLINE AUCTIONING

What defines online auctioning?

Online auctioning is a relatively new phenomenon that is simply a community of people buying, selling and exchanging items on websites through the Internet. It is much like a real life auction where potential buyers place bids for a particular item and whoever places the highest big over the reserve price becomes the new owner of that good or service. Unlike real life auctions, however, the sellers place a time limit on how long the auction will run for, either hours, days or weeks. The largest and most successful online auction site is currently Ebay which registers approximately 5.7 million items on any one day.

What are the central issues associated with online auctioning?

One of the primary issues associated with online auctioning is the reason behind its popularity and astronomically high level of growth throughout the past five years in particular. This issue ties in closely with the advantages of auctioning online over real life auctioning, as the multitude of advantages that online auctioning posseses, such as convenience and larger market share, are one of the biggest reasons behind online auctionings popularity. Other important issues to investigate in regard to online auctioning include its evolution since its conceptionin the mid nineteen ninties, the many different types of online auctioning that can take place online (such as classical and Dutch auctions) and some of the disadvantages of online auctioning. More detail is provided on each of these sub topics by following the links.

Online Auctioning - Popularity Online Auctioning - Advantages Online Auctioning - Evolution Online Auctioning - Different types Online Auctioning - Disadvantages

What are the history, present and future of online auctioning?

Online auctioning is a relatively new concept that was initiated in the mid nineteen nineties. Many large retail companies began putting an online auction site on their websites as an alternative to having in store sales to clear stock. Soon sites specialising solely in online auctions, such as Ebay, emerged. They started off very small but quickly grew to having hundreds of millions of users each year. Currently online auctioning is an extremely popular way to shop and to sell unwanted goods to a world-wide market. People can sell almost anything including clothes, musical instruments, collectable items and mobile phones. As the world becomes increasingly reliant on technology and the world-wide-web, it is almost certain that online auctioning will continue to grow significantly and become even more technologically advanced.

Why is online auctioning important?

Online auctioning is important, as it is an example of how technology is becoming more and more important in everyday life. As people become busier with their lives and have more pressures from their careers and less free time, they are able to buy things at auctions online in the space of seconds rather than taking extra time to attend real life auctions (which can sometimes take hours). Online auctioning is an important tool for making life somewhat easier in the new millenium's fast paced environment. Online auctioning is also important as it offers users a sense of security when they are transacting in a world where crimes such as credit card fraud are rife. As Dysart states in his article 'Place Your Bids', "Online auctions offer consumers safer buying since they can pick out sellers who have extroadinary records for customer service" (Dysart, p.22, 2003).

How is online auctioning related to other topics in the encyclopaedia?

Online auctioning specifically relates to the larger topic of online retail, which is outlined on this page. Online retail is the term used for any type of online buying or selling, including buying new products from sites such as Myer or Woolworths.

See also:

• Online Shopping - Affiliates • Online Shopping - Benefits for Buyers • Online Shopping - Benefits for Sellers • Online Shopping - Customer Concerns • Online Shopping - Dell.com • Online Auctioning - References

Emily Fraser 15:41, 7 Sep 2004 (EST) Angela Klein 15:58, 24 Aug 2004 (EST). Julietsneddon 15:59, 24 Aug 2004 (EST).

Retrieved from "http://wiki.media-culture.org.au/index.php/Online_Shopping"

Navigation

• Main Page • Community portal • Current events • Recent changes • Random page • Help • Donations

Search

Go

Search

Toolbox

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Publisher: Easy Bluetooth Advertising

License: Shareware Price: 30.00$ File Size:

2.26 MB

Easy Bluetooth Advertising 1.0

In business world, advertisement is a very powerful medium to increase the sales and profits of any organization. Lots of people in the

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Before you Download:Run a FREE scan for Windows Errors Download Easy Bluetooth Advertising 1.0

Related software downloads

• WIDCOMM Bluetooth 6.2 • EPSON Easy Photo Print 2.1 • HP Integrated Module with Bluetooth wireless technology 6.0 • Bluetooth Stack for Windows by TOSHIBA 7.1 • Easy-PhotoPrint 3.7 • Easy CD-DA Extractor 12.0 • Bluetooth by hp 6.1 • Bluetooth Advertising Software 1.2 • Bluetooth Network Scanner 1.4 • Google Advertising Cookie Opt-out 1.0 • Bluetooth Remote Control 2.0 • BlueSender 4.0 • Cylosoft Fast Bluetooth Switcher 1.0 • Bluetooth Passport PRO 2.0 • Video Convert Master Christmas Edition 3.5 • Bluetooth Promoter 24x7 1.9 • Ease123 Video Splitter 1.0 • HP Bluetooth PC Card Mouse 1.0 • Bluetooth Passport 1.0 • Video Tools 6.2

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Publisher: Easy Bluetooth Advertising

License: Shareware Price: 30.00$ File Size:

2.26 MB

Easy Bluetooth Advertising 1.0

In business world, advertisement is a very powerful medium to increase the sales and profits of any organization. Lots of people in the

business arena are constantly searching for effective as well...

Before you Download:Run a FREE scan for Windows Errors Download Easy Bluetooth Advertising 1.0

Related software downloads

• WIDCOMM Bluetooth 6.2 • EPSON Easy Photo Print 2.1 • HP Integrated Module with Bluetooth wireless technology 6.0 • Bluetooth Stack for Windows by TOSHIBA 7.1 • Easy-PhotoPrint 3.7 • Easy CD-DA Extractor 12.0 • Bluetooth by hp 6.1 • Bluetooth Advertising Software 1.2 • Bluetooth Network Scanner 1.4 • Google Advertising Cookie Opt-out 1.0 • Bluetooth Remote Control 2.0 • BlueSender 4.0 • Cylosoft Fast Bluetooth Switcher 1.0 • Bluetooth Passport PRO 2.0 • Video Convert Master Christmas Edition 3.5

• Bluetooth Promoter 24x7 1.9 • Ease123 Video Splitter 1.0 • HP Bluetooth PC Card Mouse 1.0 • Bluetooth Passport 1.0 • Video Tools 6.2

Every day we offer licensed software you'd have to buy otherwise, for free ! Today's giveaway is Digital Physiognomy 1.78 .

Digital Physiognomy is an entertaining psychological profiling software application that applies face analysis to estimate human characteristics and to identify personality type. The tool works like a police sketch, so user has to select different parts of the person's face. Among the characteristics it evaluates are intellect, optimism - pessimism, conformism - adventurism, egoism - altruism, laziness, honesty, even luck. The application comes with a set of more than 1000 samples of human face reading.

The program is available for $19.95, but is free for the visitors of Giveaway of the Day today.

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Publisher: Easy Bluetooth Advertising

License: Shareware Price: 30.00$ File Size:

2.26 MB

Easy Bluetooth Advertising 1.0

In business world, advertisement is a very powerful medium to increase the sales and profits of any organization. Lots of people in the

business arena are constantly searching for effective as well...

Before you Download:Run a FREE scan for Windows Errors Download Easy Bluetooth Advertising 1.0

Related software downloads

• WIDCOMM Bluetooth 6.2 • EPSON Easy Photo Print 2.1 • HP Integrated Module with Bluetooth wireless technology 6.0 • Bluetooth Stack for Windows by TOSHIBA 7.1 • Easy-PhotoPrint 3.7 • Easy CD-DA Extractor 12.0 • Bluetooth by hp 6.1 • Bluetooth Advertising Software 1.2 • Bluetooth Network Scanner 1.4 • Google Advertising Cookie Opt-out 1.0

• Bluetooth Remote Control 2.0 • BlueSender 4.0 • Cylosoft Fast Bluetooth Switcher 1.0 • Bluetooth Passport PRO 2.0 • Video Convert Master Christmas Edition 3.5 • Bluetooth Promoter 24x7 1.9 • Ease123 Video Splitter 1.0 • HP Bluetooth PC Card Mouse 1.0 • Bluetooth Passport 1.0 • Video Tools 6.2

Every day we offer licensed software you'd have to buy otherwise, for free ! Today's giveaway is Digital Physiognomy 1.78 .

Digital Physiognomy is an entertaining psychological profiling software application that applies face analysis to estimate human characteristics and to identify personality type. The tool works like a police sketch, so user has to select different parts of the person's face. Among the characteristics it evaluates are intellect, optimism - pessimism, conformism - adventurism, egoism - altruism, laziness, honesty, even luck. The application comes with a set of more than 1000 samples of human face reading.

The program is available for $19.95, but is free for the visitors of Giveaway of the Day today.

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• Board of Directors

• Management

• Participations

• History

The history of the Affichage Group

•

• bsnl cdma u100 modem software

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• Organization chart

• Board of Directors

• Management

• Participations

o Allgemeine Plakatgesellschaft AG

o Alma Quattro d.o.o.

o APG-SGA Traffic AG

o APGMontagne

o Bercher SA Publicité Générale

o e-advertising

o Ecofer AG

o Europlakat Bosnia & Herzegovina

o First Avenue GmbH

o Affichage Hellas S.A.

o Impacta AG

o La Strada Outdoor SA

o Neonlight Kft.

o Paron AG

o Affichage Romania

• History

e-advertising

•

Sphere of activity

Operating as an exclusive partner of over 90% of all Swiss transport companies and PostBus, APGTraffic markets indoor spaces and outdoor faces on around

4,200 vehicles. Public transport is in vogue. More than 3.4 million people in Switzerland travel by local public transport, PostBus and regional bus each day. Local,

regional and national advertising clients benefit both from high footfall figures and an attractive price/performance ratio.

Holding

100%

Address

APG-SGA Traffic AG