2008 Rank 9792Shell3,228 ($m)

2008 Rank 3330Budweiser11,833 ($m)

2008 Rank 6866Caterpillar5,004 ($m)

93Burger King3,223 ($m)

2008 Rank 5648Heinz7,244 ($m)

2008 Rank 8984Smirno� 3,698 ($m)

2008 Rank 4039Nintendo9,210 ($m)

2008 Rank 7875Panasonic4,225 ($m)

2008 Rank 4257Morgan Stanley6,399 ($m)

2008 Rank 2529Sony11,953 ($m)

2008 Rank 6765Audi5,010 ($m)

2008 Rank 4847Siemens7,308 ($m)

2008 Rank 8483BP3,716 ($m)

2008 Rank 3838Goldman Sachs9,248 ($m)

2008 Rank 7574Porsche4,234 ($m)

2008 Rank 5956Xerox6,431 ($m)

2008 Rank 1616Louis Vuitton21,120 ($m)

2008 Rank 79Intel30,636 ($m)

2008 Rank 2623Pepsi13,706 ($m)

2008 Rank 2732HSBC10,510 ($m)

2008 Rank 7168Rolex4,609 ($m)

95Adobe3,161 ($m)

2008 Rank 6250Zara6,789 ($m)

2008 Rank 9886NIVEA3,557 ($m)

2008 Rank 4541Gucci8,182 ($m)

2008 Rank 7977Cartier3,968 ($m)

2008 Rank 6059Chanel6,040 ($m)

2IBM60,211 ($m)

2008 Rank 2

2008 Rank 1315BMW21,671 ($m)

2008 Rank 68Toyota31,330 ($m)

2008 Rank 1522American Express14,971 ($m)

2008 Rank 3031UPS11,594 ($m)

2008 Rank 6967Avon4,917 ($m)

2008 Rank 10094Visa3,170 ($m)

2008 Rank 4949Ford7,005 ($m)

2008 Rank 8885Duracell3,563 ($m)

2008 Rank 4440Thomson Reuters8,434 ($m)

2008 Rank 8076Ti� any & Co.4,000 ($m)

2008 Rank 6358Nestlé6,319 ($m)

1Coca-Cola68,734 ($m)

2008 Rank 1

2008 Rank 1817Marlboro19,010 ($m)

2008 Rank 9 10

Disney28,447 ($m)

2008 Rank 2324Oracle13,699 ($m)

2008 Rank 3633Canon10,441 ($m)

2008 Rank 7269Hyundai4,604 ($m)

2008 Rank 9096Lexus3,158 ($m)

2008 Rank 6151Wrigley6,731 ($m)

2008 Rank 9187Prada3,530 ($m)

2008 Rank 4342Philips8,121 ($m)

2008 Rank 7778Gap3,922 ($m)

2008 Rank 6660Danone5,960 ($m)

2008 Rank 33Microsoft56,647 ($m)

2008 Rank 2119Samsung17,518 ($m)

2008 Rank 1112Mercedes-Benz23,867 ($m)

2008 Rank 2926Nike13,179 ($m)

2008 Rank 3235Dell10,291 ($m)

2008 Rank 7471Kleenex4,404 ($m)

98Burberry3,095 ($m)

2008 Rank 5553AXA6,525 ($m)

2008 Rank 9489Armani3,303 ($m)

2008 Rank 5144L‘Oréal7,748 ($m)

2008 Rank 9280Johnson & Johnson3,847 ($m)

2008 Rank 7062adidas5,397 ($m)

2008 Rank 55Nokia34,864 ($m)

2008 Rank 2018Honda17,803 ($m)

2008 Rank 1211Hewlett-Packard24,096 ($m)

2008 Rank 2825Nescafé13,317 ($m)

2008 Rank 3934Kellogg‘s10,428 ($m)

2008 Rank 7670Hermès4,598 ($m)

97PUMA3,154 ($m)

2008 Rank 5752Colgate6,550 ($m)

2008 Rank 9388Ferrari3,527 ($m)

2008 Rank 5843Amazon.com7,858 ($m)

2008 Rank 8179Pizza Hut3,876 ($m)

2008 Rank 6461KFC5,722 ($m)

2008 Rank 44GE47,777 ($m)

2008 Rank 2420Apple15,433 ($m)

2008 Rank 1413Gillette22,841 ($m)

2008 Rank 3127SAP12,106 ($m)

2008 Rank 1936Citi10,254 ($m)

2008 Rank 4172UBS4,370 ($m)

99Polo Ralph Lauren3,094 ($m)

2008 Rank 5254MTV6,523 ($m)

2008 Rank 8590Starbucks3,263 ($m)

2008 Rank 4745Accenture7,710 ($m)

2008 Rank 8281Allianz3,831 ($m)

2008 Rank 7363BlackBerry5,138 ($m)

2008 Rank 86McDonald‘s32,275 ($m)

2008 Rank 107Google31,980 ($m)

2008 Rank 2221H&M15,375 ($m)

2008 Rank 1714Cisco22,030 ($m)

2008 Rank 3528IKEA12,004 ($m)

2008 Rank 3737J.P. Morgan9,550 ($m)

2008 Rank 5073Harley-Davidson4,337 ($m)

100Campbell‘s3,081 ($m)

2008 Rank 5355Volkswagen6,484 ($m)

91LancÔme3,235 ($m)

2008 Rank 4646eBay7,350 ($m)

2008 Rank 8382Moët & Chandon3,754 ($m)

2008 Rank 6564Yahoo!5,111 ($m)

Best Global Brands 2009The Defi nitive Ranking of theWorld‘s Most Valuable Brands

ww

w.in

terb

rand

.com

Change in Brand Value 3% Change in Brand Value 2% Change in Brand Value -4% Change in Brand Value -3%Change in Brand Value -10% Change in Brand Value 4% Change in Brand Value 25%

Change in Brand Value 2% Change in Brand Value 4% Change in Brand Value 3%Change in Brand Value -3% Change in Brand Value -7%Change in Brand Value -2%Change in Brand Value -8%

Change in Brand Value -7% Change in Brand Value -2% Change in Brand Value -11% Change in Brand Value -1%Change in Brand Value -7% Change in Brand Value 12% Change in Brand Value 11%

Change in Brand Value 2% Change in Brand Value -1% Change in Brand Value 10%Change in Brand Value -1% Change in Brand Value 4%Change in Brand Value 3%Change in Brand Value -32%

Change in Brand Value -4% Change in Brand Value -12%Change in Brand Value 7% Change in Brand Value -49% Change in Brand Value -11%

Change in Brand Value 22% Change in Brand Value -3% Change in Brand Value -8%Change in Brand Value -2% Change in Brand Value 3%

Change in Brand Value 10% Change in Brand Value -7%Change in Brand Value 2% Change in Brand Value -9% Change in Brand Value -8%

Change in Brand Value 3% Change in Brand Value 7% Change in Brand Value -7%Change in Brand Value 10% Change in Brand Value 6%

Change in Brand Value -5% Change in Brand Value -5%Change in Brand Value 1% Change in Brand Value -50% Change in Brand Value -43%

Change in Brand Value -5% Change in Brand Value -5% Change in Brand Value -5%Change in Brand Value -10% Change in Brand Value 7%

Change in Brand Value -2% Change in Brand Value -6%Change in Brand Value 0% Change in Brand Value -16% NEW

NEW NEW NEWChange in Brand Value -12% NEW

Change in Brand Value -8% Change in Brand Value -20%

Change in Brand Value -1%Change in Brand Value 1%

Change in Brand Value -11% Change in Brand Value 14%

Change in Brand Value -5%Change in Brand Value 13%

Change in Brand Value -7% Change in Brand Value -7%

Change in Brand Value -6%Change in Brand Value -5%

Change in Brand Value -3% Change in Brand Value 5%

NEWChange in Brand Value -5%

Change in Brand Value -12% Change in Brand Value 3%

Change in Brand Value 5%Change in Brand Value -10%

Change in Brand Value -8% Change in Brand Value 9%

Change in Brand Value -26%Change in Brand Value 1%

Change in Brand Value -7% Change in Brand Value -5%

Change in Brand Value -1%Change in Brand Value -8%

Change in Brand Value -5% Change in Brand Value 3%

NEWChange in Brand Value -7%

Poster_0209_FINAL.indd 1 14/09/2009 17:32