best local seo tips and tricks for 2015
TRANSCRIPT
Jason Pedersen | the bossNovember 17, 2015
SECRETS ofLOCAL SEO
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maps
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
Improve your website•Improve your Websiteo Keyword
Optimizationo Localized Contento Embed Google Mapso Schema Markup
Improve your website•Improve your Websiteo Keyword
Optimizationo Localized Contento Embed Google
Mapso Schema Markup
Improve your website•Improve your Websiteo Keyword
Optimizationo Localized Contento Embed Google
Mapso Schema Markup
Improve your website•Improve your Websiteo Keyword
Optimizationo Localized Contento Embed Google
Mapso Schema Markup
<h1>The Cool SEO Guys</h1>1234 East Cool Drive.Salt Lake City, UT 84049Phone: 801-555-0685
<div itemscope itemtype="http://schema.org/LocalBusiness"> <span itemprop="name">The Cool SEO Guys</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">1234 East Cool Drive.</span> <span itemprop="addressLocality">Salt Lake City</span> <span itemprop="addressRegion">UT</span> <span itemprop="postalCode">84049</span> </div> Phone: <span itemprop="telephone">801-555-0685</span></div>
http://goo.gl/B3AtwD
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
Google My Business Profile•Description• Categories• Pictures• Local Phone Number• Address• Profile Image & Cover Photo• Business Hours• Real Reviews
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
N.A.P.
Name • Address • Phone
Street NOT St. or St
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Inconsistent Citations are the #1 reason for not ranking locally.
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
https://goo.gl/vFejHT
Mobile-Friendly Test
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a personal recommendation
BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a personal recommendation
BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a personal recommendation
BrightLocal 2014 Local Customer Review
• 88% - used reviews to check the quality of the local business
• 93% check reviews before dining or shopping
• 85% read up to 10 reviews before purchasing
• 88% say they trust online reviews as much as a personal recommendation
5 Steps to local SEO•Improve your Website•Google My Business•Consistent N.A.P.•Mobile Friendly•Local Reviews
Local Reviews•Happy Customers•Industry Specific Sites
Continuous Reviews•Happy Customers•Industry Specific Sites
Industry specific review sites•“company name” +/- reviews
• [industry] + “city” + reviews
•Competitor Analysis
Industry specific review sites• “company name” + reviews
•“[industry]” + “city” + reviews
•Competitor Analysis
Industry specific review sites• “company name” + reviews
• [industry] + “city” + reviews
•Competitor Analysis
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers•Showcase •Email Request
Free Review Badge [email protected]
•Business name•Social Media Links•Review Site Links•Your Website
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers•Showcase •Email Request
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request
https://goo.gl/ok6Ukf
Review Flyer
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase •Email Request
Entice Customers for Reviews•Create a Webpage•Business Cards•Flyers• Incentivize check-ins•Showcase•Email Request
Bad Review• Learn from the feedback
•Work to generate positive contributions to the review ecosystem
Bad Review• Learn from the feedback
•Work to generate positive contributions to the review ecosystem
Should you always respond to bad
reviews?• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or exchange – 92% more likely to purchase
Should you always respond to bad
reviews?• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or exchange – 92% more likely to purchase
Should you always respond to bad
reviews?• Increase of 116% in purchase intent
• 71% change their mind
• Respond with refund, upgrade or exchange – 92% more likely to purchase
How to respond to a Negative review
•Own up to it•Set the record straight•Fix the problem•Put out the fire
How to respond to a Negative review
•Own up to it•Set the record straight•Fix the problem•Put out the fire
How to respond to a Negative review
•Own up to it•Set the record straight•Fix the problem•Put out the fire
How to respond to a Negative review
•Own up to it•Set the record straight•Fix the problem•Put out the fire
theBoss-SEO.com
(435) 654-3300
facebook.com/TheBossSEO
plus.google.com/+Theboss-seo
twitter.com/thebossseo
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