best mobile app marketing of 2017 (so far)
TRANSCRIPT
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(we’ve sEEN) The Best Mobile Marketing ^ IN 2017 SO FAR
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Mobile’s Had A Pretty Busy 2017 Thus Far.
The iPhone’s 10 Year Anniversary
Voice Activated Devices Take Off Location-Based Marketing Takes Center Stage
Android Pay
Rich Push’s Adoption Rates Increase
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And There Were Some Apps DoingA Great Job With Mobile Marketing
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Without Further Ado, Here They Are.
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BEST MOBILE ONBOARDING (Updates!)
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IHEART RADIO This is a ‘new features’ onboarding update where iHeart does a perfect job at highlighting app changes and how you can take advantage of them:
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TIMEHOP Another great example of ‘new feature’ onboarding to ensure Timehop users know that things have changed:
Want to learn about app onboarding?
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BEST IN-APP: ALERT
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UnTAPPED
rewards user for spending time in-app (gamification)
clear way to exit in-app message
Want to learn about app gamification?
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WAZE
Keeps users in the know about a helpful feature
that promotes app stickiness
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SweetGreen
alerts users that they’ve reached a new rewards status level
and depicts the benefits
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Wunderground
new feature that provides additional benefits to members
that’s personalized to them based off their
activities
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BEST IN-APP: TRANSACTIONAL
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SweetGreen
branding that matches the in-app experience
visual of how far off you are from next reward and status
level
Want to learn about app Loyalty rewards?
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BEST IN-APP: Permissions
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RedFin
matches RedFin branding clear ctas
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FreePeople
clearly depicts value of opting in unique 2-in-1
permission request
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BEST IN-APP: Rate me?
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Venmo
the request feels very ‘Vemo-esque’ with the
use of emojis.
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Best Push Notification: Reminder
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STARBUCKS
Friendly ‘don’t miss out’ reminder with a
compelling offer
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Best Push Notification: Transactional
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UBER
good use of personalization (driver’s name) in rater request
Want to learn about personalized push notifications?
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Best Push Notification: ALERT
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Starbucks, RedFin, Free People
uses a great photo and compelling copy to entice
you to click-through
gives you full insights on a home for sale directly to
your home-screen
short & sweet message keeping users in the know
about savings
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Best Geo Push
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No-One because I didn’t receive any :( LEARN FROM THE BEST:
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Best Push Notification - Re-Engagement
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BUILD, AMAZON, MIC, & TRIPADVISOR
enticing topic that people have an
opinion on (bloody mary’s are the clear winner)
eye-catching rich push that also
takes advantage of emojis
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BUILD, AMAZON, MIC, & TRIPADVISORtimely push that takes
advantage of a holiday and informs users of a
fun device feature
personalized push notification that is both
relevant and helpful
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Best App Ads
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banda complete walk-through of Band’s features and
value add
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Wag, Jobr, Albertgreat visual that showcases app
features and perfect tagline.
quick and easy breakdown of what the app does and how it will
benefit you
Want to learn about instagram ads?
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And that’s It So Far for 2017.
Will Your App Messaging Make My Best of 2017 List?
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Want the latest and greatest mobile marketing best practices, industry trends, and data?
(and maybe a few gifs?)
( click me)