best practices for ad copy writing in adwords
TRANSCRIPT
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10:45 Session By Sanal John
March 28, 2017
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Best Practices For Ad Copy Testing
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Testing Ideas
1. Numerical abbreviations vs. full numerical values
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Testing Ideas
2. Promotional quantification method
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Testing Ideas
3. The first word (verb) in your call to action
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Testing Ideas
4. Use your brand name in Headline 2 for your non-brand keywords/campaigns
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Testing Ideas
5. Multiple descriptions that use AdWords IF functions
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Testing Ideas
6. Headlines that use ad customizers
Your Headlines probably aren’t specific enough to your ad groups, or
They aren’t flexible enough to implement ad copy tests across campaigns/ad groups
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Testing Ideas
6. Dynamic keyword insertion (DKI)
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Testing Ideas
7. Landing page testing
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Branding Success: How to Use PPC to Amplify Your Brand
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Testing IdeasEx. 1 : Make Choosing You Easier
Ex 2 : Sitelinks organized according to stage of interest
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Testing Ideas
Ex. 3 : Sitelinks organized according to customer’s need
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Testing Ideas
Ex. 4 : Give them multiple ways to choose you
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THANK YOU
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QUESTIONS?