best practices for farmers markets - southcenters.osu.edu · best practices for farmers’ markets...
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Best Practices for Farmers’ Markets
2014Christie Welch, Farmers’ Markets Specialist
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• Low or no-cost marketing ideas.• Food safety: What do vendors and
managers need to know?• What are cottage foods?• How to accept Supplemental Nutrition
Assistance (SNAP) benefits• Networking
OSU South Centers
Agenda
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OSU South Centers
Low or No-cost
Marketing Ideas
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OSU South Centers
Best low and no cost marketing ideas
Top reasons consumers shop#1 Freshness
TasteAccess to local foods
#2 Supporting local farmersThe Ohio Survey of Food, Agriculture and Environmental Issuesadministered by Sharp et al (2002)
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• Information about the farmer/producer
• Recipe cards• Business cards• Product storage
and use information
OSU South Centers
Low or no cost marketing ideas
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OSU South Centers
Low or no cost marketing ideas
• Design displays to be eye-catching and draw customers in
• Easy to read signs with prices• Offer quality products• Educate consumers on how to
use the product• Ask consumers what other local
foods they would purchase
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Be Creative
Low or no cost marketing ideas
OSU South Centers
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Pile it high and watch it fly!
OSU South Centers
Low or no cost marketing ideas
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For eye appeal, mix up the color
OSU South Centers
Low or no cost marketing ideas
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Table coverings accent a displayLow or no cost marketing ideas
OSU South Centers
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Increase customer reach with layers
Low or no cost marketing ideas
OSU South Centers
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Use aroma to draw attention…
OSU South Centers
Low or no cost marketing ideas
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OSU South Centers
Low or no cost marketing ideas
Easy to Read Signage
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Sampling sells product…
OSU South Centers
Low or no cost marketing ideas
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Every product needs a price sign…
OSU South Centers
Low or no cost marketing ideas
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Consumer education such as recipes,
cooking demonstrations,
health and nutrition information.
OSU South Centers
Low or no cost marketing ideas
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Invite your customers
back!
OSU South Centers
Low or no cost marketing ideas
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Add in Customer ServiceAlways educate your customers.Hold packagesTake orders Let your customers know what’s coming next weekLook at your presentation, both display and yourself, from the customer’s point of view.
OSU South Centers
Low or no cost marketing ideas
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Websites – Great for an online presence• Weekly vendors
• Vendor profiles
• Recipes
• Location, times, special events
• SNAP/EBT acceptance and education
• Contact information
OSU South Centers
Low or no cost marketing ideas
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Websites (continued)Ohio Get Online http://www.gybo.com/ohio/
Free for 1 year; $6.99/month after that.
Weebly http://www.weebly.com/
Basic package is free; but you have to buy your own domain name.
Wix http://www.wix.com/
Also basic package is free; but you have to buy your own domain name.
OSU South Centers
Low or no cost marketing ideas
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Social Media• Good for similar info as
a website
• Stay relevant – post at least 1-2 times/week; especially near market times
• Also useful for specials, weather updates, specific vendors
OSU South Centers
Low & No cost Tech
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Social Media (continued)Facebook – http://www.facebook.com/• Most widely used; easy to set up a business page. • Examples
https://www.facebook.com/pages/Athens-Farmers-Market/142927645732169https://www.facebook.com/PickawayCountyFarmersMarket
Twitter - http://twitter.com/• Good for short, quick info• Example - https://twitter.com/PEARLMARKET
OSU South Centers
No & Low Cost Tech
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More Social Media Pinterest – http://www.pinterest.com/• Online bulletin board.• Great to link pictures and recipes back to your website. • Example - http://www.pinterest.com/silverbridgecof/
YouTube - https://www.youtube.com/• More than just for funny videos• Useful for market tours, vendor profiles, cooking demos• Example - https://www.youtube.com/watch?v=BT-D0J_J2Tc
OSU South Centers
No & Low Cost Tech
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• Determine which type(s) of social media will best fit your customers.
• Get feedback – what do they use the most?• Set an amount of money and time should
be spent on online marketing.• Establish who has access to edit and post.• Track social media – ask customers how
they heard about your business.
OSU South Centers
No & Low Cost Tech
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Where to get help?OSU South CentersChristie Welch, [email protected]
The Farmers’ Market Management Networkwww.fmmn.org
The Farmers’ Market Coalitionwww.farmersmarketcoaltion.org
OSU South Centers
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OSU South Centers
Christie Welch, Farmers’
Markets Specialist
http://southcenters.osu.edu/farmers-markets