best practices for increasing your app downloads
TRANSCRIPT
Housekeeping Items
1. Webinar (including Q&A) will last no longer than 30 minutes.
2. Webinar will be recorded for your convenience and sent by email afterwards.
3. For the Q&A session after the presentation, please submit your questions through Question box on the panel on your screen.
Customer Webinar Series
● New Netpulse initiative to better serve you
● One webinar a month
● Key themes:
○ Education about the app
○ Best practices for managing the app
○ Increasing downloads and overall engagement
● Feedback for future topics is always welcome!
Increasing App Downloads: Key Takeaways
● Best practices for promoting your app to current and new members
● Making the app an essential part of your club culture and operations
● Why more downloads lead to more revenue
Email Blast
● Contest/drawing for members who download app
● Initial app launch = “pre-register for app”
● Re-launch/ongoing promotion = “be in the know”
● Ask account manager for help with a general email template
● Netpulse Rewards program = talk to your account manager about a customized email blast
Social Media
● Leverage Facebook, Twitter, Instagram, Youtube
● Include app download links (found in app store)
● Build excitement around it by countdowns, contests, or exclusive deals
Barcode Feature
● Gradually phase out the key card
● Direct new and current members to use their barcode for check-ins (2D scanner)
● Save money by buying less key cards
“Go Green” Campaign
● Stop printing paper schedules and direct members to the “Find a Class” tile in app instead
● Changes are simpler and faster
● Depending on integration with billing system, members can book a class through the app
Personal Training Requests
● Drive members to request fitness assessments or personal training through the app
● Request will show up in your email
Exclusive App Deals
● Run deals only available to app members
● Good way to promote personal training, merchandise, and other offerings that your club is focusing on selling
Best Means of Communication
● Remind members that this is the best way to receive all club communications○ Inclement weather○ Change in club hours○ Class cancelled/rescheduled○ Exclusive app deals
● Improved marketing of membership benefits and club programs: Push Notifications, Referrals, Deals, Booking Classes, Personal Training
● Increased member engagement → increased member retention
More Downloads Lead to More Revenue
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RECAP: Key Takeaways
● Best practices for promoting your app to current and new members
● Making the app an essential part of your club culture and operations
● Why more downloads lead to more revenue
Upcoming Webinars:
● Thursday, Dec. 1 @ 10 AM PST/1 PM EST → Goals● Thursday, Jan. 12 @ 10 AM PST/1 PM EST → Challenges
Q&A
Faye Espiritu