Best Practices for Using HashtagsTamer Mahmoud

What Is A Hashtag?

A hashtag is a unique sign used to identify topics/conversations with

Commonly used on Twitter, Pinterest, Instagram, Tumblr, and sporadically on Facebook

Benefits of Using a Hashtag

Identifies a brand

Tie in conversations revolving around a particular topic

Track the evolution of conversations and brand perceptions

Use Hashtags With Care

No more than 3 hashtags in a post

Too many can become spammy

Few hashtags keep content focused and on topic

Become One With The Hashtag

Define your brand with a unique hashtag

You stand out from the crowd

Research the planned hashtag first

Create digital footprint for your brand

Generate increased brand awareness and momentum

Know Where Hashtags Work Best

Hashtags are not used on every social platform

Twitter, Tumblr, Instagram, and Pinterest heavily rely on hashtags

Facebook has recently incorporated hashtags

Despite it's use sometimes, LinkedIn is NOT a platform to use hashtags on

Keep Hashtags Short and Concise

The shorter the hashtags are, the easier they can be rememberedPlatforms such as Twitter have character limits, keep them concise

Use Hashtags For Marketing Campaigns

Great to use to track conversations on Twitter Chats and other events

Helps build an audience regarding a campaign

Best example is the #ALSIceBucketChallenge

Conclusion

Hashtags play a crucial role in social media marketing

They track conversations

Create brand awareness

Create momentum for brands

Help build an audience

How have hashtags worked for you or your brand? What other best practices

for using hashtags would you recommend?

For more information you can check out my website, www.tmahmoud.weebly.com and follow me on the following platforms:

!

!

!

Tamer M. Mahmoud Tamer M. Mahmoud @TMahmoud87 @TMahmoud87