best practices in social media: implementing a strategy
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Innovative EducatorsTRANSCRIPT
Best Practices in Social MediaTrends, Engagement Opportunities, and Implementation Strategies
Part Two: Implementing a Social StrategyEric Hodgson :: September 23, 2010
About Me
Find this presentation:
http://slideshare.net/ehodgso
Let’s Take a Poll
What is your resource investment in social media:
a) An hour a week to research and participate.
b) We’ve added it to some job descriptions.
c) We’re hiring a full time social media specialist.
Implementing Social Media
Photo by National Library NZ on The Commons via Flickr
Electronic Communications
.edu
social
Avatar
• Use a common element– JPG, PNG, GIF– Square– Think small– Be consistent
• Create an account• Set up a page• Add dynamic content• Create an FBML application
PROFILE PAGE GROUPYou begin the conversation, and hope that others will chime in
Best for vertical (one-way) communication
Best for horizontal communication among members
People can “friend” you/your profile persona
People can become “fans” of your page
People can become “members” of your group
Limited direct messaging (20 recipients max) to friends
Unlimited direct messages to fans
Limited direct messaging (5,000 recipients max) to members
Can be customized with applications
Can be customized with applications
Cannot be customized with applications
Monitor traffic based on activity and interaction
Page administrators have access to statistics & traffic
No access to statistics and traffic
Facebook.com/pages/create.php
Facebook.com/pages/create.php
Facebook.com/pages/create.php
http://www.facebook.com/apps/application.php?id=4949752878
http://www.facebook.com/Harvard?ref=ts
http://www.facebook.com/pages/Doane-College-Homecoming/
• Create an account• Customize the page• Add dynamic content• Connect to Facebook
https://twitter.com/signup
https://twitter.com/settings/profile
https://twitter.com/settings/design
https://twitter.com/settings/design
Twitter.com/universityofga/
http://twitterfeed.com/feed/newuser
Twitter.com/ucdavis
http://apps.facebook.com/twitter/
Flickr
• Create an account• Organize photos with sets• Connect to Facebook
http://www.flickr.com/configurator/
http://www.flickr.com/photos/universityofthepacific/
http://apps.facebook.com/twitter/
YouTube
• Create an account• Set up a channel• Connect to Facebook
http://www.youtube.com/user/sampleuniv
http://apps.facebook.com/twitter/
Integrating Social Media
Photo by sgt fun via Flickr
Electronic Communications
.edu
social
Social Web Callouts
• BlueFuego research (3/09-6/10)– Home, Admission, Alumni pages
• 85.7% of schools have SWC on one of these pages (n=1,387)
• Grew from 20.4% at beginning of study• Most links were to Facebook
http://www.slideshare.net/Bluefuego/social-web-callouts-in-higher-ed-15-months
http://www.iue.edu/
http://www.iue.edu/
Facebook.com/pages/create.php
http://twitter.com/goodies/widget_profile
http://www.flickr.com/badge.gne
http://www.youtube.com/custom_player
Find me• Find this presentation:
http://slideshare.net/ehodgso
• Find me:– twitter.com/ehodgso– facebook.com/ehodgso– [email protected]
• Find the UI:– twitter.com/givetoiowa– twitter.com/uiowaphil– facebook.com/philwashere– flickr.com/givetoiowa– vimeo.com/givetoiowa– youtube.com/givetoiowa
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