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Lead Scoring Best Practices

LeadLife Solutionswww.leadlife.com

LeadLife has incorporated “best practices”

throughout its software that allows B2B marketers to automatically track, score,

prioritize and nurture leads.

Embedded Best Practices

Best practice guidance and insights in LeadLife are intuitive,

corresponding to the user’s activity within the product.

Best Practices

With this knowledge enhancement,

marketers can more easily apply marketing

automation to their businesses, quickly

driving near-term value and ROI.

From the Marketing Experts

It’s like having your own marketing automation expert

working along side you while creating your campaigns!

Get help specifically

with what you are

working on.

Lead Scoring Best Practices

� Make sure your definition of a “sales ready”

lead works for both marketing and sales.

� Start simple and then grow your scoring

as you verify the results (what score is giving

Learn some best practices on lead scoring from the

marketing automation experts at LeadLife…

Reminders

as you verify the results (what score is giving

you “sales ready” leads).

� Think through what interactions and demographics you want to score and

which you don't.

� Develop a “sales ready” scoring model based on your target prospect profile.

Your scoring model might encompass: company size, industry, title, downloads,

events attended, etc.

Lead Scoring Best Practices

� Setup basic scoring rules to identify leads as they start to interact:

� Score based on behavior that means something as defined by marketing and

sales – if you don’t know, give a point for each page and/or asset then measure

for value.

� Score based on the lead’s title, industry, etc. that you are collecting but

understand many people won’t tell you the truth when filling in forms.

� Keep scoring simple – not too many rules or points initially.

Your company’s specific scoring scheme will vary depending on your needs and processes. Your company’s specific scoring scheme will vary depending on your needs and processes.

A very basic scoring scheme might look like this:

** Do not expect to get it right the first time. It’s a process, so remain flexible to adjust based on experiences.

LeadLife also has the following best practices embedded

throughout its software…

• Drip Marketing

• E-Newsletter Campaigns

More Best Practices

• Landing Pages

• Lead Segmentation

• List Importing

• Measuring and Tracking Marketing ROI

• And more…

Connect with LeadLife

LeadLife with embedded best practices is available now to new and existing

customers!

Want to Learn More?

To request a Product Demo from LeadLife visit

www.leadlife.com, email sales@leadlife.com

or call 1-800-680-6292