best practices of mobile technology leaders

© 2013 IBM Corporation

Best Practices of

Mobile Technology Leaders

Chris Pepin

IBM MobileFirst Services Executive@chrispepin

[email protected]


Mobile technology leaders are experiencing tangible benefits

Boost customer satisfaction

1

Attract new clients; attract and retain top employees

Mobile enables the Internet of Things

Mobile technology leaders are more than twice as likely to increase revenue by 10%

2

4

3

Increase revenue

5

BYOD can’t be stopped; embrace mobile and put policy and controls in place to secure

corporate data

Reduce risk

Machine-to-machine connections are expected to increase from 2 billion in 2011 to 18

billion at the end of 2022

Increase convenience

Transact business from any device, any time, any place 2


Most enterprises aren’t mobile technology leaders

17% Piloters

While mobile is a priority and

they have a number of mobile

projects in pilot, these

organizations lack an overall

mobile infrastructure strategy.

20% Mobile Technology Leaders

Enterprise-wide and strategic

approach to infrastructure

supporting mobile and greater

number of mobility technology

initiatives prioritized.

35% Evaluators

More ad hoc approach to

infrastructure supporting mobile

and fewer, if any, mobility

activities underway.

28% Experimenters

More strategic approach to

infrastructure supporting mobile

and fewer number of mobility

activities prioritized.

High priority

Low priority

Ad hoc StrategicApproach to Mobile Infrastructure


What are mobile technology leaders doing differently that

enables them to realize greater business benefits of mobile?

Plan for mobile development and establish

strategies and polices

Integrate mobile across the enterprise,

rather than treat as a silo or one-off projects

Optimize mobile infrastructure for access

and performance

Manage mobile for security and efficiency

Download the full study at

http://ibm.co/12pEloa

http://ibm.co/12pEloa


Planning is a key initiative as they develop a mobile leadership

position

Develop a comprehensive enterprise mobile strategy

Develop use cases

Determine risks and policies for a more secure mobile enterprise

ServerServerServerPlan


Integration helps you build a mobile infrastructure and begin

to develop a mobile leadership position

Extend converged voice, data and video

Extend collaboration and social

Integrate mobile apps with backend systems

ServerServerServer Integrate

Evaluate managed services and outsourcing for mobile


A focus on optimization initiatives accelerates mobile projects

and can help move you to a mobile leadership position

Optimize networks for security-rich access and higher performance

Streamline business processes through mobile technologies

Leverage cloud, social and analytics

ServerServerServerOptimize


Management initiatives can help you achieve higher efficiencies

as you begin to develop a mobile leadership position

Deploy, manage, and protect mobile devices, including BYOD

Provide secure access to corporate applications

Deploy a platform for developing, managing and delivering mobile applications

Manage


Connect to backend systems in support of mobile

Manage mobile devices and applications

Transform the business by

creating new opportunities Extend existing business

capabilities to mobile devices

Build mobile applications

Secure your mobile business

Assess and Plan enterprise mobile strategy

Start Here!

Mobile technology leaders have deployed solutions for the complete mobile lifecycle


Are you a Mobile Technology leader? Take the online self-

assessment and find out!

Take the 10-minute online assessment

http://ibm.com/14AMBRH

http://ibm.com/14AMBRH


Questions?

Chris Pepin

IBM MobileFirst Services Executive

[email protected]

@chrispepin