best practices research - redpine signals · redpine is renowned for its high-quality wireless...
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BEST PRACTICES RESEARCH
© Frost & Sullivan 2015 1 “We Accelerate Growth”
BEST PRACTICES RESEARCH
© Frost & Sullivan 2015 2 “We Accelerate Growth”
Contents
Background and Company Performance ........................................................................ 3
Industry Challenges .............................................................................................. 3
New Product Attributes and Customer Impact .......................................................... 3
Conclusion........................................................................................................... 6
Significance of New Product Innovation ......................................................................... 7
Understanding New Product Innovation ......................................................................... 7
Key Benchmarking Criteria .................................................................................... 7
Best Practice Award Analysis for Redpine Signals ........................................................... 8
Decision Support Scorecard ................................................................................... 8
New Product Attributes ......................................................................................... 9
Customer Impact ................................................................................................. 9
Decision Support Matrix ...................................................................................... 10
The Intersection between 360-Degree Research and Best Practices Awards ..................... 11
Research Methodology ........................................................................................ 11
About Frost & Sullivan .............................................................................................. 11
Copyright ................................................................................................................ 11
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Background and Company Performance
Industry Challenges
With the concept of Internet of Things (IoT) becoming a reality, the IoT devices market
offers immense growth opportunities. Currently, hundreds of technology platforms are
available in the market to support IoT applications. However, Frost & Sullivan recognizes
that high-volume device deployments increase the cost of deployment. Moreover,
unavailability of an end-to-end platform forces device developers to use multiple chips,
modules and cloud platform from different vendors, which adds to the complexities in
product development. Additionally, with the concept of IoT pervading all aspects of
modern economic and social life, data security has become a major concern.
In such a scenario, the company that can provide an end-to-end IoT platform supporting
multiple wireless connectivity standards (Wi-Fi, Dual mode Bluetooth 4.0 and ZigBee) and
networking protocols, catering to a wide range of industrial applications, and providing
robust software and hardware security at an affordable cost is strongly poised for success
in the market for IoT devices.
New Product Attributes and Customer Impact
Match to Needs
Founded in 2001 and headquartered in California, Redpine Signals(Redpine) is a leading
developer of next-generation wireless systems. The company offers a unique portfolio
comprising highly advanced and cutting-edge chipsets, modules, and devices.
To provide an end-to-end solution for the IoT market, Redpine launched a comprehensive
IoT platform, WyzBee, for device manufacturers in August 2015. WyzBee is a single-
source solution with the technology, chipset, module, device, and the cloud platform
developed in-house by Redpine. The platform supports multiple wireless protocols such as
Dual Band (DB) Wi-Fi, Bluetooth (BT) Enhanced Data Rate (EDR), Bluetooth Low Energy
(BLE), and ZigBee. The platform offers more than 40 peripherals cards supporting device
creation various IoT market segments called “THINGS” with various sensors for
connectivity, audio, video, and locating applications. Redpine provides the complete cloud
platform and application development infrastructure and connectivity application program
interface (API) for third-party cloud solutions, as well as application development kits for
Android and iOS devices. WyzBee also offers many applications to demonstrate critical
monitor and control functions that are critical in any IoT applications and does this using
scocial web services like Twitter . Redpine was able to achieve connection to social
networking platfrom without involving any third-party proxy web services by implementing
Oauth 2.0 server firmware inside the chip.
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In IoT device maker community, developing a new device the challenge arises from the
wireless driver integration, meeting the required performance and development time .
The WyzBee platform contains development tool chain called WyzBee Workbench that
assists developer to create the device faster. The WyzBee workbench incorporates tools to
synthesize the final product, assist in debugging the application and helping estimate the
final power profile of the device.
The product synthesis concept is critical to support the IoT market which is characterized
by 'Inch Deep Mile Wide' -- more different function devices and smaller volumes. The
WyzBee product synthesis ideas addresses this challenge by create the product (hardware
PCB layouts, software, mechanical enclosure and cloud instances for a given application to
realize a prototype in days versus months.
In a highly competitive market, WyzBee differentiates itself by catering to the specific
needs of a wide range of customers. A large number of small and medium device
developers with specific and small-scale needs can opt for the WyzBee platform. Frost &
Sullivan's research shows that the wide-ranging services offered by the innovative
platform reduce not only the cost of device development and deployment but also the time
to market for manufacturers in the IoT industry.
Reliability
The WyzBee platform comprises hardware boards, an application development
environment, a cloud framework, and a product synthesis system.
The WyzBee Board consists of Redpine’s best-in-class wireless module, “Wireless Secure
MCU (WiSeMCU)”, which runs an embedded Transmission Control Protocol/Internet
Protocol (TCP/IP) networking stack with Secure Sockets Layer/Transport Layer
Security/HyperText Transfer Protocol Secure (SSL/TLS/HTTPS) security. An advanced
security function based on Physical Unclonable Function (PUF) is integrated into the
RS9113 chipset to support device authentication. The Board also supports Wi-Fi, BT 4.1,
ZigBee stacks, and additional stacks of WyzBee THINGS, such as six-axis inertial sensors,
an infrared receiver, a debug port, push-buttons, Universal Serial Bus (USB) ports, and
the WyzBee THING expansion connector.
The application development environment is comprised of integrated stacks, analytics
engines, widgets, and tools that support embedded firmware, cloud connectivity, device
management, end-application development, data visualization, and data analytics. It also
contains an integrated enhanced debug tool or debugger that debugs and validates
systems communicating with the cloud and analyzes transactions with the cloud, including
Secure Sockets Layer (SSL) protected exchanges.
The WyzBee IoT Cloud, a Redpine hosted cloud framework, supports easy connectivity,
analytics, and user interfaces. The PUF security feature offered by the chipset ensures
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individual authentication of each device for its equipment with the specific software that
cannot be run on any other device. This PUF technology not only helps in protecting
devices from cloning but also helps from malicious firmware updates by an unauthorized
source.
Frost & Sullivan's competitive analysis confirms that device and system developers can
leverage WyzBee’s hardware, software, mechanical enclosure, and cloud framework to
design their own IoT solutions at minimal costs and much less time compared to
conventional processes.
Quality
Redpine is renowned for its high-quality wireless technologies. With sustained research
and development (R&D) efforts for over 3000 person years, Redpine has 57 issued US
patents and more than 200 patents in progress. The WyzBee platform leverages the
cutting-edge RS9113 chipset, a combo chip supporting dual band 802.11n Wi-Fi, BT 4.1,
and ZigBee Pro with the lowest energy consumption and optimized embedded firmware in
the IoT market. Frost & Sullivan notes that its unique capabilities, such as integration of
hardware and software from several vendors, multi-protocol support, real-time data
analysis, easy and secure connection to the cloud, and remote device authentication and
management, make the platform highly advanced and robust.
Customers using the WyzBee platform have recorded high success rates. The IoT devices
developed leveraging Redpine’s WyzBee platform and mcube's monolithic single-chip
micro-electromechanical (MEMS) platform along with its MC3610 accelerometer and
iGyro™ products have recorded high adoption among manufacturers of mobile handsets,
tablets, and IoT devices with more than 100 million shipments so far.
Positioning
With its unique IoT platform, Redpine has positioned itself as a one-stop-shop for IoT
device manufacturers. Frost & Sullivan's research confirms that by developing a solution
that facilitates a seamless integration into third-party cloud, easy application
development, quick device making, and low-cost deployment, Redpine has superiorly
positioned itself to cater to a wide range of industrial applications in the IoT market.
Price/Performance Value
Frost & Sullivan's research reveals that Redpine consistently demonstrates its expertise in
designing, developing, and delivering cutting-edge next-generation wireless technologies
and solutions. Leveraging its existing RS9113 chipset and WiSeMCU module, Redpine has
developed the comprehensive WyzBee IoT platform to address the needs of IoT device
developers. Available at $29, the compact WyzBee Board acts as a high-end MCU with
1MB flash memory, a sensing device, and a wireless module that successfully dispenses
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with the complexities of multiple layers. Designed to support multiple protocols
simultaneously, the platform encompasses a wide array of IoT applications, thereby
opening up avenues for futuristic IoT applications.
Brand Equity
Since its inception, Redpine’s undisputed expertise in designing ultra-low-power chipsets
has been key to enhancing the company’s brand visibility in the global market for
semiconductors. Redpine’s proficiency in engineering technologies and solutions marked
by innovation, high-precision performance, robust security, ease of use, and application
diversity has further strengthened its brand equity.
The company’s chipsets have demonstrated high-performance capabilities over the years
and have been incorporated by leading brands into their devices such as Ricoh camera,
FiLIP smart watch, United Technologies thermostat, Bang & Olufsen remote control,
Ascom VoWiFi phone, and Barco ClickShare.
Frost & Sullivan notes that Redpine has 57 issued US patents and many prestigious
industry accreditations.
Conclusion
Strongly committed to developing innovative and leading technologies, Redpine Signals
has successfully demonstrated its expertise time and again in the wireless systems
market. Seeking to design a disruptive technology for ushering in new possibilities and
enabling new applications in the rapidly expanding market for IoT solutions, Redpine has
developed the unique and comprehensive WyzBee platform, offering manufacturers of IoT
devices significant cost savings and ease of use. The platform has the potential to
revolutionize the IoT market and bring about extraordinary changes in next-generation
IoT applications and devices.
With its strong overall performance, Redpine Signals has earned Frost & Sullivan’s 2015
Global New Product Innovation Award.
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Significance of New Product Innovation
Ultimately, growth in any organization depends upon continually introducing new products
to the market, and successfully commercializing those products. For these dual goals to
occur, a company must be best-in-class in three key areas: understanding demand,
nurturing the brand, and differentiating from the competition.
Understanding New Product Innovation
Innovation is about finding a productive outlet for creativity—for consistently translating
ideas into high quality products that have a profound impact on the customer.
Key Benchmarking Criteria
For the New Product Innovation Award, Frost & Sullivan analysts independently evaluated
two key factors— New Product Attributes and Customer Impact—according to the criteria
identified below.
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New Product Attributes
Criterion 1: Match to Needs
Criterion 2: Reliability
Criterion 3: Quality
Criterion 4: Positioning
Criterion 5: Design
Customer Impact
Criterion 1: Price/Performance Value
Criterion 2: Customer Purchase Experience
Criterion 3: Customer Ownership Experience
Criterion 4: Customer Service Experience
Criterion 5: Brand Equity
Best Practice Award Analysis for Redpine Signals
Decision Support Scorecard
To support its evaluation of best practices across multiple business performance
categories, Frost & Sullivan employs a customized Decision Support Scorecard. This tool
allows our research and consulting teams to objectively analyze performance, according to
the key benchmarking criteria listed in the previous section, and to assign ratings on that
basis. The tool follows a 10-point scale that allows for nuances in performance evaluation;
ratings guidelines are illustrated below.
RATINGS GUIDELINES
The Decision Support Scorecard is organized by New Product Attributes and Customer
Impact (i.e., the overarching categories for all 10 benchmarking criteria; the definitions
for each criteria are provided beneath the scorecard). The research team confirms the
veracity of this weighted scorecard through sensitivity analysis, which confirms that small
changes to the ratings for a specific criterion do not lead to a significant change in the
overall relative rankings of the companies.
The results of this analysis are shown below. To remain unbiased and to protect the
interests of all organizations reviewed, Frost & Sullivan has chosen to refer to the other
key players as Competitor 2 and Competitor 3.
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DECISION SUPPORT SCORECARD: NEW PRODUCT INNOVATION AWARD
Measurement of 1–10 (1 = poor; 10 = excellent)
New Product Innovation
New Product
Attributes
Customer
Impact Average Rating
Redpine Signals 9.9 9.9 9.9
Competitor 2 9.1 9.0 9.1
Competitor 3 8.7 8.8 8.8
New Product Attributes
Criterion 1: Match to Needs
Requirement: Customer needs directly influence and inspire the product’s design and
positioning
Criterion 2: Reliability
Requirement: The product consistently meets or exceeds customer expectations for
consistent performance during its entire life cycle
Criterion 3: Quality
Requirement: Product offers best-in-class quality, with a full complement of features and
functionality
Criterion 4: Positioning
Requirement: The product serves a unique, unmet need that competitors cannot easily
replicate
Criterion 5: Design
Requirement: The product features an innovative design, enhancing both visual appeal
and ease of use
Customer Impact
Criterion 1: Price/Performance Value
Requirement: Products or services offer the best value for the price, compared to similar
offerings in the market
Criterion 2: Customer Purchase Experience
Requirement: Customers feel like they are buying the most optimal solution that
addresses both their unique needs and their unique constraints
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Criterion 3: Customer Ownership Experience
Requirement: Customers are proud to own the company’s product or service, and have a
positive experience throughout the life of the product or service
Criterion 4: Customer Service Experience
Requirement: Customer service is accessible, fast, stress-free, and of high quality
Criterion 5: Brand Equity
Requirement: Customers have a positive view of the brand and exhibit high brand loyalty
Decision Support Matrix
Once all companies have been evaluated according to the Decision Support Scorecard,
analysts can then position the candidates on the matrix shown below, enabling them to
visualize which companies are truly breakthrough and which ones are not yet operating at
best-in-class levels.
DECISION SUPPORT MATRIX: NEW PRODUCT INNOVATION AWARD
High
Low
Low High
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sto
mer I
mp
act
New Product Attributes
Redpine
Signals Competitor 2
Competitor 3
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The Intersection between 360-Degree Research and Best
Practices Awards
Research Methodology
Frost & Sullivan’s 360-degree research
methodology represents the analytical
rigor of our research process. It offers a
360-degree-view of industry challenges,
trends, and issues by integrating all 7 of
Frost & Sullivan's research methodologies.
Too often, companies make important
growth decisions based on a narrow
understanding of their environment,
leading to errors of both omission and
commission. Successful growth strategies
are founded on a thorough understanding
of market, technical, economic, financial,
customer, best practices, and demographic
analyses. The integration of these research
disciplines into the 360-degree research
methodology provides an evaluation
platform for benchmarking industry players and for identifying those performing at best-
in-class levels.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth
and achieve best in class positions in growth, innovation and leadership. The company's
Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined
research and best practice models to drive the generation, evaluation and implementation
of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in
partnering with Global 1000 companies, emerging businesses and the investment
community from 31 offices on six continents. To join our Growth Partnership, please visit
http://www.frost.com.
360-DEGREE RESEARCH: SEEING ORDER IN
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