Best SEO Image-Optimization Techniques For Photo Blogs

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Image-Optimization for Photo Blogs

The Search Engine Optimization for the heavy Image website has many similarities with

general SEO, however, there are certain things that need to be considered for

image-optimisation techniques for photo-blogs only.

Photo-blogs or Image Websites are creating quite a stir these days as they turned out

to be an effective way for engaging a large no of visitors to your website. Here, we shall

take a look at some key aspects of Search Engine Optimization for Photo Blogs.

Best Practices for Optimizing Images of Photo-Blogs

Verify Picture File Names

The basic thing that should be considered if you have a photo blog or image website is

that the Image file names should be properly named by using selected keyword. Google

bots look at the specific file names of the images, especially when we search an image

in Google search. Usually, people do not care about the name of the image file and let

the names like Untitled-1.jpg or Untitledpic.jpg, this practice should be not be practiced

and a proper name should be used in an optimized manner.

Assign Image ALT Tags

Alt tags are the special tags used to describe the image to the search engine bots. For

the better Seo of your image, this tag must contain a text that should be a

well-optimized phrase carrying the keyword for better results. In fact alt tag is very

important for local SEO as well, but for photo-blogs or image websites the major

content are the pictures, therefore the alt tag should be given special importance.

Reduce the Number of Images

To ensure a good SEO for your photo blog one should not incorporate many images on

the single page as it may slow down the website, and thus degrade your ranking.The

best technique is to insert an optimized image on the front page especially. You can use

CDN along with cache if your image based website is getting too much traffic.

Compress Images for Best Results

In General,the most important factor on which Google focuses a lot is site speed, that’s

why the image compression is an important factor in the photo-blogs.Here is a logical

reason to explain.

We can compress images in two ways:

● First of all, you can trade the quality of the image with its size.

● Secondly, there are certain tools that help you reduce the size of the image by

maintaining the quality of the picture. I would like to recommend the second one

strongly.

Watermarking Images

Watermarking images is an important technique of branding and can drive a good

amount of traffic. You just have to add your company website on every picture that you

uploaded. This step generally lies between the on page and off page optimization but

since it helps to reach the traffic directly,we are including it in the off page optimization.

Maintain Social Media Activity

Social media activities play a vital role to engage traffic through images.You should be

well connected to the social media and your blog must have the option for the readers

to easily share images from your blog to the social media sites.

If your image website is on WordPress , in that case, you have varieties of plugins that

can help you in adding the sharing features to the blog to share images on Social sites

like Facebook, Pinterest , twitter etc