best times & days to post on facebook
DESCRIPTION
Social Intelligence for the Lingerie, Teen Cosmetics and Jewelry Industries. Which are the days of the week and the hours of the day, when your fans tend to engage with your Facebook posts the most?TRANSCRIPT
Best Times & Days to Post On FacebookSocial Intelligence vol.1
January 30th 2014
2
Industries
Social Intelligenc
e
Teen Cosme
tics
Jewelry
Lingerie
Lingerie
4
Selected Brands
Scope of analysis: January 2012 – November 2013
5
Activity by Days of the Week
Wednesday is the day, in which consumers are most actively responding to posts:
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
0 25 50 75 100 125 150
Wednesday Is The Most Active
6
Activity by Hours of the Day
Peaking at 9 pm, individuals are actively online between 1 pm and 11 pm:
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Activity By Hour of the Day
Teen Cosmetics
8
Selected Brands
Scope of analysis: April 2012 - March 2013
9
Activity by Days of the Week
Consumers are most likely to respond to posts on Monday and Thursday:
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Monday & Thursday are The Most Active
10
Activity by Hours of the Day
Most individuals are actively online between 6:00 and 11:00 pm:
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Activity By Hour of the Day
Jewelry
12
Selected Brands
Scope of analysis: 2011 - 2012
13
Activity by Days of the Week
Wednesday and Friday are when consumers mostly tend to respond to posts:
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
0 5 10 15 20 25
Wednesday and Friday are the Most Active Days on Facebook
14
Activity by Hours of the Day
Peaking at 4:00 PM, late afternoon and through the evening hours are when individuals are actively online:
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
3 to 5 pm (US/Eastern Time) are the Peak Hours on Facebook
15
NOW that you know, go ahead and…
Optimize your next Social Media Campaign – Social Intelligence helps you deliver your great content with perfect timing!
Get a better understanding of your consumers’ online behavior – important knowledge for building lasting online relationships
Improve the Visibility (both Organic and Paid) of your Social Media posts
Be one step ahead of your competitors!
16
About the Analysis
Data is provided to you in cooperation with our Partners from NGMI (Next Generation Marketing Insights)
The data represented reflects the date visitors are active on Facebook for the selected Industry, based on Eastern U.S. time. The graphs include cumulative data that consist of the time and date of each individual comment on Facebook. The total includes brand comments to its own posts in response to users. The actual time of the post publication is not considered.
HOOSH Technology SAViale Cassarate 6 6900 LuganoSwitzerlandwww.hoosh.com