best use of direct marketing door to door / one to one say no to plastic campaign

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Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

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Page 1: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

Best use of Direct Marketing

Door to Door / One to One

SAY NO TO PLASTIC Campaign

Page 2: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

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The need to focus on Direct marketing in Rural India stemmed from our far reaching distribution network

10000 + 10000 + advisorsadvisors

PARTNERS

82 Co-op Bank

15 Broker

1 Bancassurance

Page 3: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

Insurance doesn’t open doors but Social Causes do

3

Social cause – Environment is getting increasingly

polluted and it is up to man to PROTECT nature.

So let’s talk PROTECTION

PROTECTION

of environment

PROTECTION

of environment

PROTECTION

of LIFE

PROTECTION

of LIFE

Page 4: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

We went Door to Door marketing the cause and us

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1,00,000+ households

60000+people

4% conversion

11.08cr business

28per lead

24Times ROI

ACTIVITY METRICS

Page 5: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

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Page 6: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign
Page 7: Best use of Direct Marketing Door to Door / One to One SAY NO TO PLASTIC Campaign

Thank you

for

SAYING NO TO PLASTIC

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