Rockfest 2008 Title Sponsorship

Presented to: Best BuyPresented by: Jesse Dupree

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title Sponsor

Best Buy has the opportunity to continue its image and leader ship as a live, music leader in Kansas City and the Midwest with a title sponsorship of Rockfest 2008. The largest, live outdoor, one day music event in the Midwest is the ideal way to overcome the loss of naming rights to Kansas City's outdoor amphitheatre and perfect vehicle to blunt the new downtown arena secured by the competition.

Customer activation at the event, traffic generation prior to and after with twelve full hours of visibility to an active, engaged and perfectly targeted customer group!

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title Sponsor2007 Line-Up

Godsmack

Three Days Grace

Saliva

Drowning Pool

Buckcherry

Breaking Benjamin

Sevendust

Chevelle

Puddle of Mudd

Black Stone Cherry

Exies

Operator

Burden Brothers

Federation of Horsepower

Red Line Chemistry

2006 Line-Up

Staind

Shinedown

Three Days Grace

Candlebox

Shadows Fall

Trapt

Evans Blue

Buckcherry

Hinder

Hurt

Black Stone Cherry

Nonpoint

Revelation Theory

Federation of Horsepower

Halestorm

Attendance

2006 - 32,300

2007 - 42,700

2008 - 50,000 (PROJECTED)

Rockfest fans come early and stay late. Spend the day with 50,000 potential customers!

Rockfest 2008 Title SponsorKQRC anticipates a captive audience of 50,000 consumers for it annual all day music

festival on June 7, 2008. Harness the value of spending a day with this primarily 18-34 year old audience in a fun, positive environment while introducing these consumers to your product? Consider the branding opportunity of these 50,000 people seeing your message for 12 hours! Rockfest 2008 is the event to brand to these consumers and retain them for life! Allow KQRC to assist you in your marketing goals for Kansas City with customized promotional materials, internet, print, live radio events and broadcast radio announcements on KQRC all containing your company name and logo!

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title Sponsor

KQRC Will:

Offer Best Buy product exclusivity for Rockfest 2008

Secure inclusion in radio announcements on KQRC-FM airing Mon-Sun in equal day and daypart rotation with a combination of live and recorded 30 and 60-second announcements.

Provide signage opportunities on-site at the event.

Provide Best Buy logo placement on scrim on the main stage.

Provide Best Buy logo and link on KQRC web page.

Provide Best Buy with sampling opportunities at the event.

Allow Best Buy to distribute printed promotional materials.

Offer display space at event for Best Buy inflatable.

Provide one (1) 10 X 20 booth at festival plus table and chairs

Provide electricity at booth

Provide event tickets

Provide 5 parking passes

Provide VIP passes

Document promotional compliance

Provide professional commercial copywriting and production

Provide written recap at promotions’ end

Offer first right of refusal for Rockfest 2009

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Don’t miss your opportunity to

introduce your business to the

KQRC listeners as well as build a

one-on-one relationship on-site

at Rockfest 2008!

Rockfest continues to be Kansas City’s largest music event and it’s growing to 50,000 in 2008!

Rockfest fans c

ome early and

stay late.

Spend the day with 50,000

potential customers!

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title SponsorStore traffic generation prior to event:

KQRC will provide Best Buy eight Rockfest ticket hits at Best Buy location where customers can win tickets for the concert while experiencing the full line of Best Buy products and services.

Customer activation at the event:Best Buy will be prominently featured on two 12’x9’ video walls within the venue that will provide several points of consumer activation.

“Text and Win with Best Buy” will be features throughout the 12 hour event. There will be a minimum of six “broadcasts” for concert goers to win “Front of the Line Autograph Booth passes”, meet and greets with the bands, autographed memorabilia and Best Buy merchandise and services.*

Store traffic generation after the event:KQRC will provide Best Buy a “Register to win” promotion where Best Buy locations will be the exclusive venue to register to win and autographed guitar by the Rockfest ’08 performers and phone with year of service from Best Buy!*

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title SponsorThe Best Buy “Text and Win” activation program brings the world wide web to Rockfest.

During this all day Rock festival, Rockfest concert goers will have the opportunity to “text to win” prizes. All throughout the day, instructions will appear on the two large video screens within the venue that reach at least 75% of the attendance at all times, to text codes to a specific number for the chance to win. Prizes such as “Front of the Line” Autograph booth passes, meet and greets with bands, autographed memorabilia and Best Buy merchandise and service will be given away at this 50,000+ attended event!

Best Buy will receive:• Creative prizing for giveaways at Rockfest• Signage on-site at event via banners and logos on screens• A minimum of one :30 Video commercial to run on-site per hour• All elements as listed on Title Sponsorship page

Best Buy to provide: • Best Buy merchandise and services to giveaway at event• Banners to be displayed at event• :30 Video commercial

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title Sponsor

Video Screens

Rockfest will have a minimum of two 12 feet wide x 9 feet tall video screens that will be viewable by 50,000 Rockfest fans!

Rockfest fans come early and stay late. Spend the day with 50,000 potential

customers!

Rockfest 2008 Title Sponsor NET

Title Sponsorship Investment $ 50,000

For all packages purchased Best Buy agrees to:

Submit net payment to KQRC upon invoicing

Provide personnel to man booth (if applicable) at festival

Allow promotional materials to be displayed for duration of the promotion

Provide all necessary logos

Provide all signage